March 18, 2024
In this episode of the CTO Show with Mehmet, guest G. Kofi Annan, a brand strategist and technologist, shares his insights on improving company visibility, engagement, and revenue through branding. With experience working with large corporations like Puma and Pfizer, as well as emerging companies, Annan emphasizes the importance of storytelling and making meaningful connections with target markets. Drawing from his upbringing in Ghana and Liberia and professional pivot at Saatchi and Saatchi, he...