In this insightful episode, the complexities of marketing attribution take center stage with expert Jeff Greenfield. As Google analytics dominate sales reporting, many businesses are quick to pull their ad spend away from platforms like Meta, believing they’re not delivering results. However, Jeff sheds light on a critical misconception—this approach…
Discover how a holistic approach to marketing is changing the game. Jeff Greenfield, CEO of Provalytics, shares insights on integrating paid media with public relations and organic content to fully understand what drives results. This shift towards AI-driven attention analytics is not just a trend; it’s a revolution, enabling businesses…
In this episode of The CTO Show with Mehmet, I sit down with Jeff Greenfield, CEO of Provalytics, to unpack one of the biggest shifts in marketing: moving from click-based attribution to AI-driven attention analytics. From the death of cookies to the rise of connected TV, podcasts, and non-click channels,…
In this episode of The CTO Show with Mehmet, I sit down with Jeff Greenfield, CEO of Provalytics, to unpack one of the biggest shifts in marketing: moving from click-based attribution to AI-driven attention analytics. From the death of cookies to the rise of connected TV, podcasts, and non-click channels,…
Discover the vital role passion plays in attracting investments for your startup. Investors aren't just looking for a viable idea; they want to see your commitment and determination to turn that idea into reality. In this enlightening episode, insights from Mehmet Gonullu, a seasoned investor and mentor in the startup…
The traditional meritocracy is often viewed as a fair system where hard work is rewarded with promotions and titles. However, this video uncovers the darker side of meritocracy and how it inadvertently fosters toxic hierarchies in management. Join Jack Skeels, CEO of Agency Agile, as he explores the detrimental effects…
The insights from this compelling discussion shed light on how AI, much like electricity, is a general-purpose technology with unpredictable implications for the workforce. Jack Skeels, a thought leader in modern management, unpacks why it's misguided to make sweeping claims about AI's effects on employment. Instead, he argues that its…
In this episode of The CTO Show with Mehmet, we dive into the future of management with Jack Skeels, CEO of Agency Agile and author of Unmanaged. Jack shares why traditional command-and-control structures are outdated, how hidden dysfunctions cripple organizations, and what it takes to unlock true productivity in the…
In this episode of The CTO Show with Mehmet, we dive into the future of management with Jack Skeels, CEO of Agency Agile and author of Unmanaged. Jack shares why traditional command-and-control structures are outdated, how hidden dysfunctions cripple organizations, and what it takes to unlock true productivity in the…
Angela Thomas takes us on a profound journey, illustrating how personal growth is vital for achieving success. With the Porsche garage metaphor, she emphasizes the importance of having the right mindset and resources to match your ambitions. Throughout her remarkable story from East Germany to becoming a successful entrepreneur in…
Discover how to revolutionize your business approach by detaching time from money. Angela Thomas, a successful entrepreneur from Dubai, reveals transformative insights into how agencies can educate clients on implementing AI effectively. In an era where traditional service models are being challenged, learn why authenticity and reinvention are essential to…
In this episode of The CTO Show with Mehmet, Angela Thomas shares her extraordinary journey from growing up in East Germany to building award-winning businesses, reinventing her career, and now helping entrepreneurs scale in Dubai. We dive into the misconceptions about scaling, the role of authenticity, why reinvention is critical,…
In this episode of The CTO Show with Mehmet, Angela Thomas shares her extraordinary journey from growing up in East Germany to building award-winning businesses, reinventing her career, and now helping entrepreneurs scale in Dubai. We dive into the misconceptions about scaling, the role of authenticity, why reinvention is critical,…
Discover how remote work can foster deeper connections and intimacy among team members. In this enlightening discussion, insights from Dan Brownsher reveal the power of non-verbal communication, showing how virtual environments can actually bring people closer. From daily huddles to fun team-building events like karaoke nights, find out how intentional…
Ever find yourself chasing the elusive dream of entrepreneurial success? Rob Matzkin, a seasoned entrepreneur and investor, shares eye-opening insights on the reality most founders face. Forget the glamorous image of startup life; it's about grinding it out and facing the inevitable burnout. Discover why sustainable growth trumps the rush…
In an insightful discussion with serial entrepreneur Rob Matzkin, the reality of founder burnout and work-life balance is laid bare. With personal anecdotes and practical advice, Rob emphasizes the importance of setting boundaries and understanding the limits of productivity. He challenges the glamorization of relentless work ethics and highlights the…
In this episode of The CTO Show with Mehmet, I sit down with Rob Matzkin, a serial entrepreneur, investor, and connector who has built and exited multiple companies and now advises startups on scaling, fundraising, and execution. Rob shares the hard truths of entrepreneurship — why execution beats hype every…
Explore groundbreaking insights from Tomas Navickas, Co-Founder and CTO of myTU, as he shares unconventional wisdom on navigating the FinTech landscape. Discover why now is the time to embrace AI as a crucial ally in building your business, and learn the art of asking the right questions through prompt engineering.…
In this episode of The CTO Show with Mehmet, I sit down with Tomas Navickas, Co-Founder and CTO of myTU, a digital-first financial institution known for running an entire bank on less than €1,000/month in cloud costs. We explore how efficiency, AI, and smart architecture are redefining the future of…
Tomas Navickas, Co-Founder and CTO of myTU, dives deep into the transformative power of AI in automating complex bank payments. Discover how maintaining effective multi-way communication through APIs and meticulous endpoint management can revolutionize the payment landscape. With insights into building a digital bank on a shoestring budget and the…
In this episode of The CTO Show with Mehmet, I sit down with Tomas Navickas, Co-Founder and CTO of myTU, a digital-first financial institution known for running an entire bank on less than €1,000/month in cloud costs. We explore how efficiency, AI, and smart architecture are redefining the future of…
The journey of entrepreneurship is rarely a solo endeavor. Soha Ashrafian shares how finding the right business partner transformed her approach to building and sustaining her ventures. As a pioneer who launched her first startup at just 21, Soha balances creativity in marketing with crucial operational skills. Discover how this…
In a rapidly evolving digital landscape, the integration of AI into marketing is reshaping how businesses approach creativity. Expert insights from Soha Ashrafian reveal that while AI can generate innovative ideas, it still lacks the capacity to define effective workflows or capture the essence of genuine human creativity. As marketers…
In this episode of The CTO Show with Mehmet, I sit down with Soha Ashrafian, co-founder of Temis and a fearless serial entrepreneur who turned early challenges into a global track record of business building. From launching her first startup at 21 in Iran—against social resistance and financial restrictions—to building…