#448 The AI-Driven Consumer: How Businesses Must Adapt with Shahar Boyayan
AI is reshaping consumer behavior like never before, creating both opportunities and challenges for businesses. In this episode, I sit down with Shahar Boyayan, an expert in consumer psychology and AI-driven behavior, to discuss how businesses—especially small businesses and entrepreneurs—must adapt to this shift. We explore hyper-personalization, AI-driven marketing, the…























