March 8, 2023
#56 From Problem Solver to Thought Leader: Building Your Personal Brand
In this episode, I sit down with Nicky Billou, #1 International Best Selling Author and highly inspirational speaker, to discuss how to go from being a problem solver to a thought leader in your industry. We explore the process of starting a business by solving problems, going from narrow to broad, and how differentiating yourself, and building your personal brand. Nicky shares valuable insights on becoming a thought leader, drawing from examples such as Steve Jobs, and discusses how to activate profitable relationships by serving your network.
Find more about Nicky here:
https://www.ecircleacademy.com/
https://www.thethoughtleaderrevolution.com/
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Hello and welcome to a new
episode of the CTO show with
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Muhammad.
My name is Muhammad, I share
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daily insights about the latest
news and Trends in technology
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while exploring their
problem-solving abilities.
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But as you know, I also talked
about startups and entrepreneurs
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behind the Donut of products and
services and today with me on
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the show is nickyloo.
Who is joining me live from
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Canada?
Where Nicky will share with us.
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Some insights about Out
entrepreneurship about thought
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leadership, as well, and how you
can differentiate yourself in
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the marketplace and without
further Ado, so, Nikki I want
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you to introduce yourself.
And by the way, Nick used to
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live here in the Middle East in
Dubai, so maybe he would be a
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familiar face to some, who'd
watch later.
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But yeah.
Please, Nicki introduce yourself
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and welcome to the show again.
Remember, thanks for having me
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on the show, it's an honor to be
here with you, my friend.
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I'm actually originally from
Iran and my family left Iran
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about a year and a bit.
After the revolution, we went
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to, to the Mediterranean to
Greece, we lived in Athens and
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then we moved to Canada.
And then while I was in Canada,
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I went to a few places for, for
school.
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And for work, I went to the
states for school and I came to
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Dubai for work.
My father, I was always an
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entrepreneur, you know, he was
an uplifter of people he
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believed in people, he would
always say, to me, Nicky life is
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about people, it's not about
money, you must always remember
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this and always say, to me, even
business is about people, it's
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not about money, you must always
remember this.
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And all you do in business, is
you solve problems for people
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for profit.
You saw acute problems for
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really good people.
Awesome people for a wonderful
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and amazing.
Fit right, people problems
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profit.
And I really really love that my
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father taught me this and I love
the example that he gave to me,
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because it's my belief that
successful entrepreneurship at
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the end of the day is about
finding problems that are not
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solved, you know, and solving
them.
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That's that's, that's truly what
it's all about.
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And here's one thing about being
in business that I learned from
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coming from an entrepreneurial
family, there's a lot of people
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that are good people People that
are in business, you know what,
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I mean, they're good at what
they do.
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They may be good at technology.
That may be good at, you know,
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building things, but they're not
necessarily good business
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people.
They don't have the background
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to understand how to actually
create the structure of a
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powerful business.
They don't understand marketing
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and sales, they don't understand
hiring and firing, they don't
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understand.
Financial statements, like
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balance sheets, income
statements and cash flow
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statements.
They don't understand customer
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service.
They don't understand Building
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Systems and Sessions and
structures.
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And HR they don't understand
exit strategies, if they want to
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sell their company and get out
of there at some point, it's
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it's one of those things you
know, and I noticed this.
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And so that's why I got into
business myself because I
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thought I could help these
people and the tool areas that
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you know the three areas I
should say that.
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I saw that people were having
the trouble that I really felt.
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I could make a difference one or
sales and marketing and And
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culture.
So, you know sales.
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Well, the problem was sales for
some people is they they're a
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little bit nervous about
appearing.
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Pushy appearing, you know,
salesy.
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They don't want to be one of
those people that as soon as you
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walk in the room you can smell
the commission breath on them.
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You know what I mean?
They don't want to do that late
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but that's you know, that's good
and Noble intention.
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But the problem is, if you do
that, then you're going to fail
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at something very, very
important.
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And that is a getting customers,
you legitimately should get.
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So your business suffers and
those customers they could use
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you, they could use your help.
So they suffer because they
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don't get your help and then
somebody else, you know, is
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maybe a bit of a charlatan
doesn't care.
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He's going to go and get those
customers and that deliver
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anything for them.
So you know what I mean?
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Everybody suffers except maybe
the charlatans who makes money
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by tell everybody else Shoppers
right?
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So I could see this and I
thought I'm I want to help these
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good people and what I realize
is a lot of people have a
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problem with the word sales, so
I thought let's reframe the word
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sales from sales to service.
Nobody likes to be sold to but
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everybody likes to be served.
So if you think of it as serving
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somebody and you come from a
service mentality and you rewire
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your thinking, that could be
really powerful for you.
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So we taught people how to do
this.
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Obviously didn't happen
overnight.
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I can't just tell you, hey, stop
thinking of sales.
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Thank me.
You have service.
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Yep, that's done.
It doesn't work like that but
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you work with people you help
them rewire their thinking and
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over a period of time it will
work beautiful, things happen
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and that was the first thing
that we were able to do
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successfully.
People, you know what I'm
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saying?
Mammoth.
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Yeah, that's that's great.
And you know I face this
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challenge myself because I came
from a technology, pure
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technology background and then
at some times, I had to do the
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sales, right?
So yeah, and I was thinking the
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same way because when someone
was coming to me trying to sell
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me something else?
Yeah, this guy is, he's waiting
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for my cash, right?
But it's not, it's not it's not
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the case.
Indeed, now when I was, you
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know, doing my research has also
like And I was impressed by the
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work you do.
Honestly, Nicki and you talk
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about specific.
I'm you know I'm seeing this
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type of what I'm calling
solopreneurs.
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People who want to start maybe
one person company and then
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maybe they will grow.
My question is, and based on
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something I read through your
articles and what you shared
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about first going narrow and
then later on, they could
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broaden.
What's your advice and your take
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on this?
Well, I'm glad you asked.
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That question is very good
question.
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So here's the situation, right,
when people go into business
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right at first, they think,
well, I can't go narrow, because
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I'll lose out.
I got to show I can do anything
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for anybody.
The problem is that you really
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can't and people won't trust
you.
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If you come to somebody and go.
Need help with your sales.
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I'm your guy need help with your
Fitness.
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I'm your guy need help with your
finances.
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I'm your guy need help with your
marriage on your dad.
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Come on man.
No One's Gonna trust your
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believe me.
You know what I mean?
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You, you really need to to
really focus people like to work
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with Specialists.
Think about it in the world of
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doctors, okay.
You have a family doctor, for
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sure.
But if you have a heart attack,
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you're going to go see him and
you know, to see a cardiologist.
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Right now, you're going to go
see the cardiologist, you need
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specialist.
You will do better when you go
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narrow because more people in
that narrow area will be
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interested in working with you,
rather than let's go big and
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let's help anybody and
everybody.
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So, you know, we talked about
this, right?
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Like when you want to be
somebody in business who
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successful, you can choose to be
an expert or you can choose to
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be a thought leader.
Now, an expert is somebody who
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knows something?
Okay, but experts are a dime, a
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dozen everybody and his brother
An expert in these days.
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But if our leader is someone
who's known for knowing
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something thought leaders are
rare and valuable.
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You follow what I'm saying?
Mammoth.
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Yes I thought leader is somebody
that is sought after, right?
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A thought leader has taken the
time to think three what it is
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that they're supposed to be an
expert about their somebody
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who's taken the time to codify
their knowledge.
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So did An example.
This is an example of.
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Some intellectual property I
developed.
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This is a whole folder on an
arena that I'm very interested
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in, which is, you know, the
whole world of sleep
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deprivation.
So I've got one on sleep
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deprivation.
I've got one on energy, I've got
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one on high performance.
Inside here, we're going to have
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30 40 of these pieces of
intellectual property.
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This is the basis for a
commercial Enterprise. 20 of
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these can be chapters from the
book, ten of these can be
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coaching program, right?
And three of these can be a
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three-day Workshop, you follow
what I'm saying.
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And when I focus in a particular
way, Up.
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And I start to put my expertise
out there in the world and say,
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look, this is the arena.
This is what we're doing.
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This is what it's all about, and
people listen to it.
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And they go, oh, this is
valuable, this is interesting.
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Then there's people that are
really suffering from a problem
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in that Arena and I'm going to
say, I like this, I want this.
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So let me give you an example of
a client that I worked with.
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This client was a young man and
he was a health and fitness
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coach.
So if you were overweight, you
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know, you were wanting to get
stronger, whatever he worked
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with you.
So, when I met him, I liked him.
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He was a nice man, but just
didn't understand business.
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Understood Fitness, understood
all of that, but business, no
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clue.
He had seven clients, right?
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He made 13. $100 a month, like,
ridiculously stupid below amount
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of money, Toronto, where I live.
It's an expensive city.
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It's almost as expensive as do
I.
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So twelve thirteen hundred
dollars a month is not going to
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really cut it.
So I met him when I go hey his
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name was Dan.
I said Dan.
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Tell me, who is your ideal
customer?
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And he said I can work with
anybody.
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I'm like, no, no, you need an
ideal customer, is it?
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No, but really, I can work with
anybody.
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If they want to lose weight.
I can help them.
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If they want to put on muscle, I
can help them and I'm like body.
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No he says listen I can do it
all.
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I said you want to work with
anybody with a wallet and a
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pulse.
It sounds like and he's like hey
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that's so funny so well I guess
so I'm trying to make money.
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I said no brother.
You must have A narrow Focus.
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He said, okay, okay, so he comes
to me goes what about if I work
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with doctors with doctors?
Why doctors so well, my dad my
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dad is a doctor and I love my
dad.
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Like, okay, that's nice.
You said, plus doctors, they
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make a lot of money like, oh my
God.
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I remember my father says Tippy
about the money.
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No, nobody.
No, no, you can't do that
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because I'm gonna do it.
I'm like, you hired me to coach
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you.
You're not going to listen to me
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because I'm going to try this.
All right, didn't work.
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Turns out going to a doctor and
saying you make a lot of money
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come work with me not a great
message, right?
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So comes back to me goes, okay,
what do I do?
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I said, well, you need an actual
narrow Focus.
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That's not, you know, about
doctors.
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He said, okay now are he says,
okay?
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Okay, what about cardiologist
colleges?
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You know, that make more money?
The doctors are like, oh my God,
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you're not understanding the
whole point.
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I'm trying to make you because
I'm going to go after
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cardiologist, I'm like body.
I'm Your coach listen to me.
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Nope.
It didn't work.
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He didn't get any clients.
You know but God has a
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mysterious way of working with
people Mammoth, you know what I
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mean.
Cap.
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So the good Lord said to him No
to these ideas but he sent him a
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man with a missing leg who was a
paralympian athlete you know in
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the paralympic games that really
work.
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They did good work together and
this fellow went on to
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competitions.
Anyone Metals, it was great.
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And then Dan comes to me, very
apologetic and sheepish and
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says, oh my God, Mickey I'm an
idiot.
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What?
And he said, you told me this, I
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didn't listen.
You said don't laugh till the
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money.
You said, go up to helping
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people.
I didn't listen.
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He said now I get it.
I said good.
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He said, I think I want to help
people with missing limbs.
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I really want to help and I'm
like, okay, that sounds sounds
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great actually and so You know,
guys with missing limbs.
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He put it out there Mehmet in
six weeks, he signed up 400.
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Clients how for him.
He went from twelve thirteen
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hundred dollars a month to over
100,000 dollars a month.
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Now, I don't know how much, you
know about the world of Fitness
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coaching.
They don't make that much money
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in two years.
Never mind in one month.
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You know what I need and why?
Well, first of all, he wasn't
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going after the money anymore,
he wanted to help a group of
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people but secondly, He picked
that group very well.
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Nobody else was trying to help
people with missing limbs
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workout.
Nobody, they all thought they
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got missing limbs, they can't
work out.
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He knew better.
His message was You have a
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missing limb.
You don't think you can work
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out.
You don't think you're as
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capable as a person who has all
their limbs.
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I'm here to tell you, you can
work out.
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You are as capable, and I'm
going to show you a prove it to
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you.
You can imagine how that's a
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powerful message, right?
Very strong.
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And that message landed for
these people.
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They loved it and so they sign
up and that's how come he did
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it.
That's the power of going narrow
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and not focusing on the money so
we gave principle number one to
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be a successful entrepreneur.
It's remember, it's about people
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as Solving problems for them.
Secondly, it's about going
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narrow and being known as the
expert in that narrow space as
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the authority as the thought
leader.
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Not trying to be all things to
all people.
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Yeah.
You know this is very inspiring.
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I would say now and you know for
people who are following me for
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a while now, I'm by the way, new
to this Nikki.
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So I always talk about this that
you need to go.
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Sometimes out.
Side of your comfort zone and
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even when because my speciality
is technology and I always say
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the aim is helping what the
customer is.
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You know having pain with right.
That's not like the nice windows
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and you know colors of website
know like it's not the case and
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this is really resonated with
the story you said and I believe
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it even in you know give me some
Something, you know, in my mind
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now.
So yeah, like really, really
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good.
But now back to going on the
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narrow, you talked about thought
leadership and thought
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leadership is not something
easy, right?
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So it's something that you need
also to spend some time until
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you reach that.
So if you can little bit share
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about this one like how someone
can position himself or herself
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as a thought leadership?
So, so when, when someone will
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deserve this thought leadership
title, if I can ask it this way,
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Yes.
Well, I'm glad you asked the
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question.
And keep in mind that the
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answers and the points we've
made our two of the important
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factors of becoming a thought
leader, right?
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You you have to, first of all,
come from the point of view of
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wanting to solve a problem for
people.
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A lot of people think, thought
leadership means being a
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professor at University, maybe,
but no, in the context of what
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we're talking about, which is
business.
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And success thought leadership
is about finding ways to help
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people who need your help..
And the Story.
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It's about solving problems for
people for a profit.
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Because when you solve a problem
for a person, you own the rights
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to a profit, right?
Secondly thought leadership is
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about finding a way to stand out
and not be like everybody else
300
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for the example of this young
man.
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Dan God's thought leadership.
But thirdly, you must understand
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a couple other things about
thought leadership.
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00:16:44,700 --> 00:16:47,600
Thought leadership is not about
you thought leadership is about
304
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them.
All leadership is not about you,
305
00:16:50,900 --> 00:16:52,100
it's not about how awesome you
are.
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It's not about how awesome your
program is, sorry.
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00:16:54,300 --> 00:16:57,100
But that if that's what you
thought it was, but leadership
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is about who you help how you
help them.
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00:17:01,300 --> 00:17:06,099
And it's about helping people
understand that what you do is
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of use to them, you have to be
useful to them people when they
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make a investment decision to
purchase a service or Granite.
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They're not buying their way
into something.
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They're buying their way out of
something.
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00:17:21,599 --> 00:17:24,700
They're not buying the way into
you and into your program, and
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00:17:24,700 --> 00:17:27,400
your awesome methodology.
They're buying their way out of
316
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the pain.
They can't stand anymore.
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I must understand this.
If you don't understand this,
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you are not a thought leader.
You're a thought follower.
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And that's a big difference, a
thought leader leads understands
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that leadership is about them,
serving them, finding out what
321
00:17:50,000 --> 00:17:54,400
it is that they're concerned
about Yeah, that's it.
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00:17:55,400 --> 00:17:58,500
That's it.
If what you're doing is not
323
00:17:58,600 --> 00:18:04,400
important enough to be focused
on how you help people, then
324
00:18:04,400 --> 00:18:07,100
it's an ego trip to say, oh,
look at how great I am.
325
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Look at how amazing my
methodology is.
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Look at, look at how wonderful
it is.
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00:18:10,600 --> 00:18:13,300
Let me tell you more about me.
Nobody cares about you.
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00:18:13,600 --> 00:18:15,400
Nobody cares about your
methodology.
329
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Nobody cares about your product.
Look it's a fact you know you
330
00:18:21,100 --> 00:18:25,400
know why people buy Apple.
The Apple is not as popular as
331
00:18:25,400 --> 00:18:27,800
it once was but when it was
super, super popular and
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00:18:27,800 --> 00:18:31,000
everybody wanted an iPhone
Everybody thinks.
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00:18:31,000 --> 00:18:33,100
Oh, it's because the iPhone
looking all the amazing things.
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00:18:33,100 --> 00:18:36,700
The iPhone get no, it was not
because the damn iPhone, it's
335
00:18:36,700 --> 00:18:40,000
because having an iPhone made
them feel a certain way about
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00:18:40,000 --> 00:18:42,500
themselves.
That's it.
337
00:18:43,500 --> 00:18:47,900
When the iPhone came out in
2007, the people who bought the
338
00:18:47,900 --> 00:18:54,300
iPhone thought about themselves.
I'm unique, I'm different.
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00:18:54,800 --> 00:18:58,800
I'm somebody who seeks the
unusual, I'm somebody special
340
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and important.
And in their mind why that was
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important was because I didn't
really believe that at one point
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00:19:05,600 --> 00:19:09,400
they wanted to be that but
they're like, oh my God, there's
343
00:19:09,400 --> 00:19:13,200
nothing special about me.
If people only knew I'm an
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00:19:13,200 --> 00:19:16,000
imposter, I'm a loser.
Those kinds of thoughts went
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through their heads.
Steve Jobs brilliantly,
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00:19:18,200 --> 00:19:21,200
understood this brilliantly.
Captured it in the marketing
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00:19:21,500 --> 00:19:24,600
that he Did with apple.
It is my belief if Steve Jobs
348
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had lived that not passed away.
Apple right now would continue
349
00:19:29,300 --> 00:19:32,000
to be the most Innovative
company in history would
350
00:19:32,000 --> 00:19:37,100
continue to have ways of
satisfying, that message that
351
00:19:37,100 --> 00:19:39,200
currently.
It's not doing people that are
352
00:19:39,200 --> 00:19:42,800
buying apple right now are doing
it out of a residual loyalty to
353
00:19:42,800 --> 00:19:46,700
jobs, rather than because apple
is still the most Innovative
354
00:19:46,700 --> 00:19:49,100
company in the world.
Apple is not that Innovative
355
00:19:49,100 --> 00:19:52,700
anymore.
It is not focused on people the
356
00:19:52,700 --> 00:19:55,500
way it was, but hey, it has a
residual basis of people who
357
00:19:55,500 --> 00:19:59,400
still love it because of Steve
Jobs, and that's a testament to
358
00:19:59,408 --> 00:20:01,700
thought leadership.
Steve, Jobs was a thought
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00:20:01,700 --> 00:20:06,600
leader, Steve Jobs has Brand as
the founder of Apple, and as the
360
00:20:06,600 --> 00:20:11,100
man who was in charge of Apple,
was infused with apple, but it
361
00:20:11,100 --> 00:20:14,700
was bigger than Apple.
And if people wanted to learn
362
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from jobs, they wanted to be
like jobs.
363
00:20:16,900 --> 00:20:20,100
They wanted to be that kind of
human being they I need to get
364
00:20:20,100 --> 00:20:23,700
away from the pain of not being
successful, not feeling good
365
00:20:23,700 --> 00:20:27,100
about themselves jobs.
Did this jobs was a thought,
366
00:20:27,100 --> 00:20:30,700
leader, if you own a company
right now if it's a technology
367
00:20:30,700 --> 00:20:34,000
company puts a construction
company and you want to be the
368
00:20:34,000 --> 00:20:38,200
Steve Jobs of your company, it's
very possible, it's very doable.
369
00:20:39,100 --> 00:20:43,200
How do you do it?
Simple really, very simple.
370
00:20:43,800 --> 00:20:48,000
Okay, you got to be somebody who
is going to go out there and
371
00:20:48,000 --> 00:20:50,800
say, I'm going to create Ran for
myself.
372
00:20:51,100 --> 00:20:55,200
I'm going to have my expertise
come out, and if you don't know
373
00:20:55,200 --> 00:20:58,200
how to do it, then you need to
come and talk to me or someone
374
00:20:58,200 --> 00:21:00,800
like me to show you what to do
and how to do it.
375
00:21:01,000 --> 00:21:03,200
It's not as simple as saying.
Okay, I'm going to create a
376
00:21:03,200 --> 00:21:04,700
YouTube channel and that's good
enough.
377
00:21:04,700 --> 00:21:10,000
No, no, you need to have gotten
your messaging done, right?
378
00:21:10,300 --> 00:21:13,300
You need to of understood how
people are going to benefit from
379
00:21:13,300 --> 00:21:14,400
it.
And why the hell they should
380
00:21:14,400 --> 00:21:17,100
listen to you?
Because if you're like a lot of
381
00:21:17,108 --> 00:21:20,700
CEOs and all you do is put sales
garbage out there on your
382
00:21:20,700 --> 00:21:22,900
YouTube channel.
No one's going to listen, it's a
383
00:21:22,908 --> 00:21:26,200
waste of your time and you know,
wasting your money.
384
00:21:27,100 --> 00:21:31,400
Black, you came to the point
that I wanted actually to ask,
385
00:21:31,400 --> 00:21:35,600
and you answered me.
But just because you mentioned
386
00:21:35,600 --> 00:21:37,900
Steve Jobs.
And we were talking about
387
00:21:38,700 --> 00:21:44,000
thought, leadership my advice to
everyone if you didn't yet, I'm
388
00:21:44,000 --> 00:21:47,500
not sure if there's someone
still didn't read the biography
389
00:21:47,500 --> 00:21:52,900
of Steve Jobs you a because I
added the second time just I
390
00:21:52,900 --> 00:21:56,600
finish it last week and I always
come back to it and the reason I
391
00:21:56,608 --> 00:22:02,100
come back, 24 people things but
how he was so obsessed in
392
00:22:02,100 --> 00:22:05,600
serving the customers and even
if the customer doesn't know
393
00:22:05,600 --> 00:22:08,600
what he wants, and I always
remembered this, you know, like
394
00:22:08,700 --> 00:22:10,900
you need to come up with
something that the customer
395
00:22:10,900 --> 00:22:14,300
doesn't know.
And the second thing is the way
396
00:22:14,300 --> 00:22:20,100
he believed, how it's important
to have the brand, right?
397
00:22:20,100 --> 00:22:24,000
So so because if there's even a
famous video, what he's talking
398
00:22:24,000 --> 00:22:29,000
about, he's comparing Nike and
how When you say Nike it's like
399
00:22:29,100 --> 00:22:31,200
you know you don't think only
come with it as the community
400
00:22:31,200 --> 00:22:32,700
of.
So you think about great a
401
00:22:32,700 --> 00:22:36,300
performance and great Athletics.
Yeah absolutely and this is the
402
00:22:36,300 --> 00:22:39,800
whole, you know, actually
campaign think different that he
403
00:22:39,800 --> 00:22:42,700
launched it was.
I think I walk in technology and
404
00:22:42,700 --> 00:22:49,700
I never seen a more impactful
and like really it's deep
405
00:22:49,700 --> 00:22:54,000
thinking.
Yeah so actually you you took
406
00:22:54,000 --> 00:22:56,300
the second question because I
wanted to ask you about the
407
00:22:56,300 --> 00:23:01,200
brand And because my thoughts
and correct me if I'm wrong, I
408
00:23:01,200 --> 00:23:05,300
think it will become more and
more crucial to build your
409
00:23:05,300 --> 00:23:10,200
personal brand because it's a
very crowded place and you need
410
00:23:10,200 --> 00:23:12,500
really to differentiate
yourself.
411
00:23:12,500 --> 00:23:17,700
So, so what, what do you advise
younger people, someone who is
412
00:23:17,700 --> 00:23:23,100
in this entrepreneurship journey
to do to build their personal
413
00:23:23,100 --> 00:23:26,400
rights?
First and foremost.
414
00:23:28,500 --> 00:23:34,700
I would suggest that they buy
one of my books, it's called The
415
00:23:34,700 --> 00:23:39,400
Thought leaders Journey I've
written and published 9 books.
416
00:23:39,900 --> 00:23:43,600
But this one is really all about
how to create a powerful
417
00:23:43,600 --> 00:23:45,200
personal brand.
Wow.
418
00:23:45,900 --> 00:23:47,900
You follow what I'm saying here?
Yeah.
419
00:23:48,600 --> 00:23:53,500
And what I want to get someone
to understand out of doing the
420
00:23:53,500 --> 00:24:01,000
work of this book is that There
are 15 principles that are in
421
00:24:01,000 --> 00:24:04,500
here, right?
Go in here and read the book.
422
00:24:04,600 --> 00:24:06,500
It's a twenty dollar
Investments.
423
00:24:06,500 --> 00:24:08,500
It's very simple and very
straightforward.
424
00:24:09,500 --> 00:24:12,600
Second thing I want to tell you
is I have a podcast called the
425
00:24:12,600 --> 00:24:16,100
thought leader Revolution.
It's all around how to create a
426
00:24:16,108 --> 00:24:18,300
powerful thought leader, Brian
and build a powerful personal
427
00:24:18,300 --> 00:24:21,000
brand for yourself.
It's my opinion that everybody
428
00:24:21,000 --> 00:24:24,300
should listen to the episodes of
that show.
429
00:24:24,500 --> 00:24:26,300
Learn from the thought leaders
that we have them.
430
00:24:28,200 --> 00:24:31,300
Understand.
Understand first and foremost
431
00:24:31,300 --> 00:24:40,200
though that You need to.
You need to know who you are and
432
00:24:40,200 --> 00:24:44,700
what you stand for.
And that's not easy to figure
433
00:24:44,700 --> 00:24:46,200
out especially when you're
younger.
434
00:24:46,400 --> 00:24:49,500
There's a lot of noisiness out
there in the world that confuses
435
00:24:49,500 --> 00:24:54,400
you and, you know, being on
these bloody devices for as long
436
00:24:54,400 --> 00:24:57,500
as people are, these days, makes
it hard for people to think that
437
00:24:57,500 --> 00:25:02,300
through, but you need to know
who you are and what you stand
438
00:25:02,300 --> 00:25:08,600
for. and if you can understand
who you are and what you stand
439
00:25:08,600 --> 00:25:14,600
for, Then you can create a
powerful message around that and
440
00:25:14,600 --> 00:25:17,600
then start to broadcast that
message in the work that you do,
441
00:25:18,300 --> 00:25:22,200
in the podcast that you run, you
know, in books that you write.
442
00:25:22,500 --> 00:25:24,600
And in the help that you offer
to clients.
443
00:25:26,400 --> 00:25:31,000
But we live in a time limit
where people people are a little
444
00:25:31,000 --> 00:25:33,100
bit soft.
There are member of generation
445
00:25:33,100 --> 00:25:35,700
soft that call it.
They don't want to sit down and
446
00:25:35,708 --> 00:25:39,100
do the hard work.
They wanted to come easily to
447
00:25:39,100 --> 00:25:42,300
them then and it's not going to
work, it's not going to work.
448
00:25:42,500 --> 00:25:45,100
You got to do things that are
out of your comfort zone.
449
00:25:45,100 --> 00:25:48,600
You got to push yourself and
you've got to hire coaches and
450
00:25:48,600 --> 00:25:50,600
mentors.
If you don't have coaches and
451
00:25:50,608 --> 00:25:55,000
mentors, you're screwed.
You're screwed Robin, Sharma,
452
00:25:55,000 --> 00:25:57,300
the great Robin Sherman, you
know, Robin Sharma, you know who
453
00:25:57,300 --> 00:25:58,600
he is, right?
Of course.
454
00:25:59,400 --> 00:26:01,900
Well, he was my client.
I know if you knew this but
455
00:26:01,900 --> 00:26:04,700
Robin Sharma was my client, he
lives in my city.
456
00:26:04,700 --> 00:26:07,200
In Toronto, I used to be a top
fitness coach.
457
00:26:07,300 --> 00:26:15,600
He was my client and there was a
time when Robin You know, said
458
00:26:15,600 --> 00:26:19,500
something profound to me.
He said to me, Nicky if you ever
459
00:26:19,500 --> 00:26:23,700
want to double your income in a
Year, triple your investment in
460
00:26:23,700 --> 00:26:26,800
personal and professional
development.
461
00:26:28,400 --> 00:26:33,100
I'm like, what?
Triple your investment in
462
00:26:33,100 --> 00:26:37,600
personal and professional
development.
463
00:26:39,000 --> 00:26:46,100
I was like, oh, okay.
I listened to him and it worked.
464
00:26:47,400 --> 00:26:49,200
Most people don't understand
this.
465
00:26:49,500 --> 00:26:51,600
You have to hire coaches and
mentors.
466
00:26:52,000 --> 00:26:54,500
Yeah, and it pay what it?
What it takes to work with them,
467
00:26:54,500 --> 00:26:58,100
you have to join Peter groups
and masterminds and pay what it
468
00:26:58,100 --> 00:27:00,800
costs to be a part of them.
You have to attend conferences
469
00:27:00,800 --> 00:27:02,400
and pay what it costs to go to
them.
470
00:27:02,600 --> 00:27:05,300
You have to buy courses and pay
what it costs to buy them.
471
00:27:05,500 --> 00:27:08,300
You have to buy books and read
books, and pay what it costs,
472
00:27:08,600 --> 00:27:13,500
not just in money, but in time
and an energy and focus Robin
473
00:27:13,500 --> 00:27:17,000
Shou, Melissa said focus is more
valuable than money and he's
474
00:27:17,000 --> 00:27:20,400
right.
You got to focus on success and
475
00:27:20,700 --> 00:27:24,100
you know, I had a client.
She came to me this woman.
476
00:27:25,700 --> 00:27:29,000
Her name was Adele like a
singer, right?
477
00:27:29,400 --> 00:27:35,300
And she had spent a hundred and
twenty-five thousand dollars on
478
00:27:35,300 --> 00:27:40,300
the wrong coaches and mentors on
these charlatans 40 return, her
479
00:27:40,300 --> 00:27:44,000
husband was so upset.
He said, honey, you can't do
480
00:27:44,000 --> 00:27:51,500
this work really well and she's
like, okay, but she was so upset
481
00:27:51,500 --> 00:27:53,400
because she knew she had
something good there.
482
00:27:55,200 --> 00:27:58,400
So what she came to us, I knew
what she was doing wrong.
483
00:27:58,400 --> 00:28:00,700
I knew she was fired.
Hi, you know, working with the
484
00:28:00,700 --> 00:28:02,400
wrong people.
I said, look, we can help you.
485
00:28:02,900 --> 00:28:05,300
Just come sit with us and we'll
get you there.
486
00:28:06,100 --> 00:28:10,300
And the first thing I had to do
was narrower Focus.
487
00:28:10,800 --> 00:28:13,400
Second thing I had to do was get
in front of people that already
488
00:28:13,400 --> 00:28:17,000
knew her and start pitching
start talking about how she can
489
00:28:17,000 --> 00:28:20,100
help them.
She was making less than two
490
00:28:20,100 --> 00:28:23,400
thousand dollars a month.
And he like, 12 months she was
491
00:28:23,400 --> 00:28:24,900
making twenty thousand dollars a
month.
492
00:28:25,400 --> 00:28:29,000
Wow, that was a month year over
year where before she worked
493
00:28:29,000 --> 00:28:31,900
with us, she made $500 after she
worked with us, she made fifty
494
00:28:31,900 --> 00:28:33,300
two thousand dollars in one
month.
495
00:28:33,600 --> 00:28:38,000
That's a hundredfold increase
two zeros because she had the
496
00:28:38,000 --> 00:28:42,400
right coaches and mentors and
she was in a peer group.
497
00:28:43,700 --> 00:28:46,000
If you are a young person and
you're not investing in
498
00:28:46,000 --> 00:28:50,500
yourself, shame on, you start
investing yourself right away.
499
00:28:50,700 --> 00:28:54,100
It's very, very, very important
hunt and the percent and
500
00:28:54,100 --> 00:28:59,000
actually, you know, and some
people they said me how come you
501
00:28:59,000 --> 00:29:02,100
can embrace yourself.
I said it's not embracing myself
502
00:29:02,400 --> 00:29:05,000
either the mistake when I was
younger because I was not
503
00:29:05,500 --> 00:29:10,500
investing in books masterminds
and these things now recently,
504
00:29:10,600 --> 00:29:13,800
and by the way, it was because
of Route One of Robinson Book
505
00:29:14,100 --> 00:29:17,800
The Five AM Club.
You know they say it like some
506
00:29:17,800 --> 00:29:21,200
book can change lives yet.
Can definitely it can and
507
00:29:21,200 --> 00:29:25,900
actually I enrolled in his
mentorship online Mentor Coast
508
00:29:25,900 --> 00:29:30,900
was covid at that time, believe
it or not, that it had a huge
509
00:29:30,900 --> 00:29:34,300
impact on me.
Like I can I can tell you this
510
00:29:34,400 --> 00:29:38,500
and also like even II bought the
other book that he released last
511
00:29:38,500 --> 00:29:41,300
year the everyday hero
Manifesto.
512
00:29:41,300 --> 00:29:47,200
It's also like a great Look to
read and yeah, like things that
513
00:29:47,200 --> 00:29:50,800
doesn't happen and he advised by
the way in the 5 a.m. club like
514
00:29:51,000 --> 00:29:56,900
and he goes on the method that
you need a, as you said, a coach
515
00:29:56,900 --> 00:30:00,500
for Fitness, a coach for
finance, a coach for, like, for
516
00:30:00,500 --> 00:30:04,200
every aspect of five because you
cannot at the end of the, do it
517
00:30:04,200 --> 00:30:09,000
all by yourself, right?
As the time is running out,
518
00:30:09,100 --> 00:30:11,800
Nikki like any final message.
You want to say, by the way, I
519
00:30:11,800 --> 00:30:15,100
will be sharing the link for For
Nikki's podcast, I will share
520
00:30:15,100 --> 00:30:18,700
also his website if you want to
get in touch with him.
521
00:30:18,700 --> 00:30:23,900
And also like I'm lucky to have
Nikki today because he wrote a
522
00:30:23,900 --> 00:30:26,200
lot of books.
So I will share also that with
523
00:30:26,200 --> 00:30:29,000
you as well.
So Nikki just in one minute or
524
00:30:29,000 --> 00:30:33,400
two your final thoughts.
So this is my final thought.
525
00:30:33,400 --> 00:30:35,800
If you want to be successful,
you need four qualities.
526
00:30:36,000 --> 00:30:39,100
The first to decisiveness, you
have to make a decision that you
527
00:30:39,100 --> 00:30:42,100
want to be successful.
You can't be a tire kicker, you
528
00:30:42,100 --> 00:30:43,300
follow me.
You can't.
529
00:30:43,400 --> 00:30:46,300
Just go, I'm going to kick a
timer and you know, but I'm not,
530
00:30:46,300 --> 00:30:48,100
you know, you have to say I'm in
it to win it.
531
00:30:48,100 --> 00:30:49,900
That's that.
You have to make a commitment.
532
00:30:49,900 --> 00:30:52,100
That's the second quality.
Okay.
533
00:30:52,400 --> 00:30:58,000
Commit commit, when you commit,
you say I'm in it.
534
00:30:58,400 --> 00:31:00,400
I'm willing to be bad before.
I'm good.
535
00:31:00,400 --> 00:31:02,300
Every master was once a
disaster.
536
00:31:02,300 --> 00:31:06,200
You have to commit.
You have to be bad before your
537
00:31:07,100 --> 00:31:14,300
mediocre before your Average,
before your decent before your
538
00:31:14,300 --> 00:31:17,100
good, before your great before
your iconic before you're the
539
00:31:17,100 --> 00:31:20,600
best that ever was, that is
commitment.
540
00:31:20,800 --> 00:31:23,100
Thirdly, you have to be
coachable.
541
00:31:23,100 --> 00:31:24,700
You have to take coaching from
people.
542
00:31:24,700 --> 00:31:26,900
Other than yourself, you have to
have multiple coaches.
543
00:31:26,900 --> 00:31:32,000
I have six coaches, I work with
right now. 66 coaches, and then
544
00:31:32,100 --> 00:31:35,800
fourthly my friend fourthly.
And this is very, very powerful.
545
00:31:36,300 --> 00:31:39,300
You have to be resourceful.
It doesn't matter how much money
546
00:31:39,300 --> 00:31:40,500
you have.
If it doesn't want to have it,
547
00:31:40,500 --> 00:31:43,300
what resources, you have?
What matters is, how bad do you
548
00:31:43,300 --> 00:31:45,500
want change?
How bad do you want, you?
549
00:31:45,500 --> 00:31:47,100
And how ready are you for
victory?
550
00:31:48,500 --> 00:31:52,400
If you're ready for victory and
your night tire kicker, I'm
551
00:31:52,400 --> 00:31:54,500
going to do you some massive
favor.
552
00:31:54,500 --> 00:31:57,700
I'm going to give you 45 minutes
of my time for free.
553
00:31:58,500 --> 00:32:01,600
Till I take a look at what is
the change that you badly want?
554
00:32:01,600 --> 00:32:03,700
And I'm going to give you a free
blueprint to do it.
555
00:32:04,000 --> 00:32:07,600
Go to East Circle and
academy.com /r appointment take
556
00:32:07,600 --> 00:32:11,500
advantage of that.
But only do it if you want
557
00:32:11,500 --> 00:32:14,200
change back, I don't want to
talk to you if your tire kicker
558
00:32:14,400 --> 00:32:17,100
and I want to talk to you, if
you're uncertain, if you want
559
00:32:17,100 --> 00:32:20,100
change bad, we'll have that
conversation and that's it.
560
00:32:20,100 --> 00:32:24,400
That's my final piece of advice.
Well, thank you very much Nikki
561
00:32:24,500 --> 00:32:29,400
for.
You know, it was like very rich.
562
00:32:29,400 --> 00:32:33,300
I would say, like, one of the
richest in, in content wise
563
00:32:33,600 --> 00:32:36,300
because it's full of advices for
four people.
564
00:32:36,600 --> 00:32:42,000
Thank you very much.
And for my Listeners viewers
565
00:32:42,000 --> 00:32:45,200
wherever you are.
I hope you will find this
566
00:32:45,200 --> 00:32:47,300
episode.
Like it's a really special one
567
00:32:47,300 --> 00:32:51,100
for me because I was lucky to
have Nicky with with us today
568
00:32:51,600 --> 00:32:54,000
and until we meet next time,
thank you very much.
00:00:09,600 --> 00:00:12,200
Hello and welcome to a new
episode of the CTO show with
2
00:00:12,200 --> 00:00:13,800
Muhammad.
My name is Muhammad, I share
3
00:00:13,800 --> 00:00:16,900
daily insights about the latest
news and Trends in technology
4
00:00:16,900 --> 00:00:19,400
while exploring their
problem-solving abilities.
5
00:00:19,800 --> 00:00:23,300
But as you know, I also talked
about startups and entrepreneurs
6
00:00:23,300 --> 00:00:27,400
behind the Donut of products and
services and today with me on
7
00:00:27,400 --> 00:00:32,600
the show is nickyloo.
Who is joining me live from
8
00:00:32,600 --> 00:00:36,600
Canada?
Where Nicky will share with us.
9
00:00:36,800 --> 00:00:41,100
Some insights about Out
entrepreneurship about thought
10
00:00:41,100 --> 00:00:44,300
leadership, as well, and how you
can differentiate yourself in
11
00:00:44,300 --> 00:00:48,000
the marketplace and without
further Ado, so, Nikki I want
12
00:00:48,000 --> 00:00:51,800
you to introduce yourself.
And by the way, Nick used to
13
00:00:51,800 --> 00:00:55,400
live here in the Middle East in
Dubai, so maybe he would be a
14
00:00:55,400 --> 00:00:57,300
familiar face to some, who'd
watch later.
15
00:00:57,600 --> 00:01:00,300
But yeah.
Please, Nicki introduce yourself
16
00:01:00,300 --> 00:01:04,900
and welcome to the show again.
Remember, thanks for having me
17
00:01:04,900 --> 00:01:07,100
on the show, it's an honor to be
here with you, my friend.
18
00:01:08,100 --> 00:01:12,800
I'm actually originally from
Iran and my family left Iran
19
00:01:13,700 --> 00:01:16,900
about a year and a bit.
After the revolution, we went
20
00:01:16,900 --> 00:01:22,000
to, to the Mediterranean to
Greece, we lived in Athens and
21
00:01:22,000 --> 00:01:25,000
then we moved to Canada.
And then while I was in Canada,
22
00:01:25,000 --> 00:01:27,700
I went to a few places for, for
school.
23
00:01:27,700 --> 00:01:30,600
And for work, I went to the
states for school and I came to
24
00:01:30,600 --> 00:01:33,900
Dubai for work.
My father, I was always an
25
00:01:33,900 --> 00:01:36,900
entrepreneur, you know, he was
an uplifter of people he
26
00:01:36,900 --> 00:01:40,700
believed in people, he would
always say, to me, Nicky life is
27
00:01:40,700 --> 00:01:43,200
about people, it's not about
money, you must always remember
28
00:01:43,200 --> 00:01:46,800
this and always say, to me, even
business is about people, it's
29
00:01:46,800 --> 00:01:49,200
not about money, you must always
remember this.
30
00:01:49,300 --> 00:01:53,700
And all you do in business, is
you solve problems for people
31
00:01:53,700 --> 00:01:58,300
for profit.
You saw acute problems for
32
00:01:58,300 --> 00:02:02,500
really good people.
Awesome people for a wonderful
33
00:02:02,500 --> 00:02:05,800
and amazing.
Fit right, people problems
34
00:02:05,800 --> 00:02:08,800
profit.
And I really really love that my
35
00:02:08,800 --> 00:02:12,200
father taught me this and I love
the example that he gave to me,
36
00:02:13,000 --> 00:02:17,400
because it's my belief that
successful entrepreneurship at
37
00:02:17,400 --> 00:02:19,800
the end of the day is about
finding problems that are not
38
00:02:19,800 --> 00:02:21,600
solved, you know, and solving
them.
39
00:02:22,500 --> 00:02:25,500
That's that's, that's truly what
it's all about.
40
00:02:25,800 --> 00:02:29,700
And here's one thing about being
in business that I learned from
41
00:02:29,800 --> 00:02:32,500
coming from an entrepreneurial
family, there's a lot of people
42
00:02:32,500 --> 00:02:34,500
that are good people People that
are in business, you know what,
43
00:02:34,500 --> 00:02:36,400
I mean, they're good at what
they do.
44
00:02:36,800 --> 00:02:40,100
They may be good at technology.
That may be good at, you know,
45
00:02:40,100 --> 00:02:43,300
building things, but they're not
necessarily good business
46
00:02:43,300 --> 00:02:45,700
people.
They don't have the background
47
00:02:45,700 --> 00:02:48,400
to understand how to actually
create the structure of a
48
00:02:48,408 --> 00:02:50,700
powerful business.
They don't understand marketing
49
00:02:50,700 --> 00:02:53,600
and sales, they don't understand
hiring and firing, they don't
50
00:02:53,600 --> 00:02:56,900
understand.
Financial statements, like
51
00:02:56,900 --> 00:02:59,000
balance sheets, income
statements and cash flow
52
00:02:59,000 --> 00:03:00,400
statements.
They don't understand customer
53
00:03:00,400 --> 00:03:02,400
service.
They don't understand Building
54
00:03:02,400 --> 00:03:04,200
Systems and Sessions and
structures.
55
00:03:04,200 --> 00:03:08,100
And HR they don't understand
exit strategies, if they want to
56
00:03:08,100 --> 00:03:11,200
sell their company and get out
of there at some point, it's
57
00:03:11,300 --> 00:03:15,000
it's one of those things you
know, and I noticed this.
58
00:03:15,200 --> 00:03:18,400
And so that's why I got into
business myself because I
59
00:03:18,400 --> 00:03:22,600
thought I could help these
people and the tool areas that
60
00:03:23,500 --> 00:03:25,100
you know the three areas I
should say that.
61
00:03:25,100 --> 00:03:28,700
I saw that people were having
the trouble that I really felt.
62
00:03:28,700 --> 00:03:33,300
I could make a difference one or
sales and marketing and And
63
00:03:33,300 --> 00:03:36,400
culture.
So, you know sales.
64
00:03:36,800 --> 00:03:39,800
Well, the problem was sales for
some people is they they're a
65
00:03:39,800 --> 00:03:42,100
little bit nervous about
appearing.
66
00:03:42,400 --> 00:03:45,800
Pushy appearing, you know,
salesy.
67
00:03:46,200 --> 00:03:48,600
They don't want to be one of
those people that as soon as you
68
00:03:48,600 --> 00:03:51,200
walk in the room you can smell
the commission breath on them.
69
00:03:51,200 --> 00:03:53,600
You know what I mean?
They don't want to do that late
70
00:03:54,000 --> 00:03:56,600
but that's you know, that's good
and Noble intention.
71
00:03:56,600 --> 00:04:01,000
But the problem is, if you do
that, then you're going to fail
72
00:04:01,000 --> 00:04:02,800
at something very, very
important.
73
00:04:03,400 --> 00:04:06,600
And that is a getting customers,
you legitimately should get.
74
00:04:07,100 --> 00:04:10,100
So your business suffers and
those customers they could use
75
00:04:10,100 --> 00:04:12,700
you, they could use your help.
So they suffer because they
76
00:04:12,700 --> 00:04:16,800
don't get your help and then
somebody else, you know, is
77
00:04:16,800 --> 00:04:19,399
maybe a bit of a charlatan
doesn't care.
78
00:04:19,600 --> 00:04:22,100
He's going to go and get those
customers and that deliver
79
00:04:22,100 --> 00:04:24,800
anything for them.
So you know what I mean?
80
00:04:24,900 --> 00:04:28,200
Everybody suffers except maybe
the charlatans who makes money
81
00:04:28,600 --> 00:04:30,700
by tell everybody else Shoppers
right?
82
00:04:30,700 --> 00:04:33,800
So I could see this and I
thought I'm I want to help these
83
00:04:33,800 --> 00:04:37,600
good people and what I realize
is a lot of people have a
84
00:04:37,600 --> 00:04:41,200
problem with the word sales, so
I thought let's reframe the word
85
00:04:41,200 --> 00:04:46,700
sales from sales to service.
Nobody likes to be sold to but
86
00:04:46,700 --> 00:04:50,100
everybody likes to be served.
So if you think of it as serving
87
00:04:50,100 --> 00:04:54,000
somebody and you come from a
service mentality and you rewire
88
00:04:54,000 --> 00:04:56,100
your thinking, that could be
really powerful for you.
89
00:04:56,100 --> 00:04:57,700
So we taught people how to do
this.
90
00:04:57,700 --> 00:04:59,100
Obviously didn't happen
overnight.
91
00:04:59,100 --> 00:05:01,300
I can't just tell you, hey, stop
thinking of sales.
92
00:05:01,300 --> 00:05:02,300
Thank me.
You have service.
93
00:05:02,300 --> 00:05:05,000
Yep, that's done.
It doesn't work like that but
94
00:05:05,100 --> 00:05:07,600
you work with people you help
them rewire their thinking and
95
00:05:07,600 --> 00:05:10,700
over a period of time it will
work beautiful, things happen
96
00:05:11,100 --> 00:05:13,800
and that was the first thing
that we were able to do
97
00:05:13,800 --> 00:05:15,400
successfully.
People, you know what I'm
98
00:05:15,400 --> 00:05:16,100
saying?
Mammoth.
99
00:05:16,100 --> 00:05:20,700
Yeah, that's that's great.
And you know I face this
100
00:05:20,700 --> 00:05:23,900
challenge myself because I came
from a technology, pure
101
00:05:23,900 --> 00:05:27,300
technology background and then
at some times, I had to do the
102
00:05:27,300 --> 00:05:32,500
sales, right?
So yeah, and I was thinking the
103
00:05:32,500 --> 00:05:36,300
same way because when someone
was coming to me trying to sell
104
00:05:36,300 --> 00:05:40,000
me something else?
Yeah, this guy is, he's waiting
105
00:05:40,000 --> 00:05:44,500
for my cash, right?
But it's not, it's not it's not
106
00:05:44,500 --> 00:05:47,100
the case.
Indeed, now when I was, you
107
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know, doing my research has also
like And I was impressed by the
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work you do.
Honestly, Nicki and you talk
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about specific.
I'm you know I'm seeing this
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type of what I'm calling
solopreneurs.
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People who want to start maybe
one person company and then
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maybe they will grow.
My question is, and based on
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something I read through your
articles and what you shared
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about first going narrow and
then later on, they could
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broaden.
What's your advice and your take
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on this?
Well, I'm glad you asked.
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That question is very good
question.
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So here's the situation, right,
when people go into business
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right at first, they think,
well, I can't go narrow, because
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I'll lose out.
I got to show I can do anything
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for anybody.
The problem is that you really
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can't and people won't trust
you.
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If you come to somebody and go.
Need help with your sales.
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I'm your guy need help with your
Fitness.
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I'm your guy need help with your
finances.
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I'm your guy need help with your
marriage on your dad.
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Come on man.
No One's Gonna trust your
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believe me.
You know what I mean?
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You, you really need to to
really focus people like to work
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with Specialists.
Think about it in the world of
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doctors, okay.
You have a family doctor, for
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sure.
But if you have a heart attack,
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you're going to go see him and
you know, to see a cardiologist.
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Right now, you're going to go
see the cardiologist, you need
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specialist.
You will do better when you go
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narrow because more people in
that narrow area will be
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interested in working with you,
rather than let's go big and
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let's help anybody and
everybody.
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So, you know, we talked about
this, right?
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Like when you want to be
somebody in business who
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successful, you can choose to be
an expert or you can choose to
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be a thought leader.
Now, an expert is somebody who
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knows something?
Okay, but experts are a dime, a
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dozen everybody and his brother
An expert in these days.
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But if our leader is someone
who's known for knowing
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something thought leaders are
rare and valuable.
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You follow what I'm saying?
Mammoth.
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Yes I thought leader is somebody
that is sought after, right?
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A thought leader has taken the
time to think three what it is
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that they're supposed to be an
expert about their somebody
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who's taken the time to codify
their knowledge.
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So did An example.
This is an example of.
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Some intellectual property I
developed.
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This is a whole folder on an
arena that I'm very interested
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in, which is, you know, the
whole world of sleep
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deprivation.
So I've got one on sleep
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00:08:35,700 --> 00:08:38,600
deprivation.
I've got one on energy, I've got
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one on high performance.
Inside here, we're going to have
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30 40 of these pieces of
intellectual property.
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This is the basis for a
commercial Enterprise. 20 of
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these can be chapters from the
book, ten of these can be
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coaching program, right?
And three of these can be a
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00:09:04,500 --> 00:09:06,900
three-day Workshop, you follow
what I'm saying.
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And when I focus in a particular
way, Up.
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And I start to put my expertise
out there in the world and say,
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00:09:15,400 --> 00:09:17,400
look, this is the arena.
This is what we're doing.
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This is what it's all about, and
people listen to it.
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And they go, oh, this is
valuable, this is interesting.
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00:09:23,100 --> 00:09:26,000
Then there's people that are
really suffering from a problem
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00:09:26,000 --> 00:09:29,800
in that Arena and I'm going to
say, I like this, I want this.
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So let me give you an example of
a client that I worked with.
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This client was a young man and
he was a health and fitness
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coach.
So if you were overweight, you
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know, you were wanting to get
stronger, whatever he worked
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with you.
So, when I met him, I liked him.
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He was a nice man, but just
didn't understand business.
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Understood Fitness, understood
all of that, but business, no
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clue.
He had seven clients, right?
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He made 13. $100 a month, like,
ridiculously stupid below amount
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of money, Toronto, where I live.
It's an expensive city.
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It's almost as expensive as do
I.
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So twelve thirteen hundred
dollars a month is not going to
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really cut it.
So I met him when I go hey his
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name was Dan.
I said Dan.
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Tell me, who is your ideal
customer?
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And he said I can work with
anybody.
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I'm like, no, no, you need an
ideal customer, is it?
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00:10:34,500 --> 00:10:35,800
No, but really, I can work with
anybody.
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00:10:35,800 --> 00:10:37,100
If they want to lose weight.
I can help them.
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00:10:37,100 --> 00:10:41,200
If they want to put on muscle, I
can help them and I'm like body.
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No he says listen I can do it
all.
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I said you want to work with
anybody with a wallet and a
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00:10:46,108 --> 00:10:48,000
pulse.
It sounds like and he's like hey
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that's so funny so well I guess
so I'm trying to make money.
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I said no brother.
You must have A narrow Focus.
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He said, okay, okay, so he comes
to me goes what about if I work
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with doctors with doctors?
Why doctors so well, my dad my
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dad is a doctor and I love my
dad.
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Like, okay, that's nice.
You said, plus doctors, they
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00:11:07,100 --> 00:11:10,000
make a lot of money like, oh my
God.
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00:11:10,000 --> 00:11:11,900
I remember my father says Tippy
about the money.
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00:11:11,900 --> 00:11:14,000
No, nobody.
No, no, you can't do that
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00:11:14,000 --> 00:11:17,300
because I'm gonna do it.
I'm like, you hired me to coach
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00:11:17,300 --> 00:11:18,400
you.
You're not going to listen to me
205
00:11:18,500 --> 00:11:22,400
because I'm going to try this.
All right, didn't work.
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00:11:23,400 --> 00:11:26,200
Turns out going to a doctor and
saying you make a lot of money
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00:11:26,200 --> 00:11:28,400
come work with me not a great
message, right?
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00:11:29,300 --> 00:11:32,600
So comes back to me goes, okay,
what do I do?
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00:11:32,700 --> 00:11:35,400
I said, well, you need an actual
narrow Focus.
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That's not, you know, about
doctors.
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00:11:39,700 --> 00:11:41,400
He said, okay now are he says,
okay?
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00:11:41,400 --> 00:11:44,600
Okay, what about cardiologist
colleges?
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00:11:44,600 --> 00:11:47,800
You know, that make more money?
The doctors are like, oh my God,
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you're not understanding the
whole point.
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I'm trying to make you because
I'm going to go after
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cardiologist, I'm like body.
I'm Your coach listen to me.
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00:11:54,100 --> 00:11:56,700
Nope.
It didn't work.
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00:11:56,700 --> 00:12:01,000
He didn't get any clients.
You know but God has a
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00:12:01,000 --> 00:12:03,200
mysterious way of working with
people Mammoth, you know what I
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mean.
Cap.
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So the good Lord said to him No
to these ideas but he sent him a
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man with a missing leg who was a
paralympian athlete you know in
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the paralympic games that really
work.
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They did good work together and
this fellow went on to
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competitions.
Anyone Metals, it was great.
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00:12:25,200 --> 00:12:29,600
And then Dan comes to me, very
apologetic and sheepish and
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00:12:29,600 --> 00:12:33,500
says, oh my God, Mickey I'm an
idiot.
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00:12:33,700 --> 00:12:37,500
What?
And he said, you told me this, I
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00:12:37,508 --> 00:12:39,500
didn't listen.
You said don't laugh till the
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money.
You said, go up to helping
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people.
I didn't listen.
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He said now I get it.
I said good.
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He said, I think I want to help
people with missing limbs.
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I really want to help and I'm
like, okay, that sounds sounds
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great actually and so You know,
guys with missing limbs.
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00:12:59,000 --> 00:13:03,600
He put it out there Mehmet in
six weeks, he signed up 400.
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Clients how for him.
He went from twelve thirteen
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hundred dollars a month to over
100,000 dollars a month.
239
00:13:11,700 --> 00:13:15,100
Now, I don't know how much, you
know about the world of Fitness
240
00:13:15,100 --> 00:13:16,500
coaching.
They don't make that much money
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in two years.
Never mind in one month.
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00:13:18,500 --> 00:13:23,800
You know what I need and why?
Well, first of all, he wasn't
243
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going after the money anymore,
he wanted to help a group of
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people but secondly, He picked
that group very well.
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Nobody else was trying to help
people with missing limbs
246
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workout.
Nobody, they all thought they
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got missing limbs, they can't
work out.
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He knew better.
His message was You have a
249
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missing limb.
You don't think you can work
250
00:13:45,500 --> 00:13:46,700
out.
You don't think you're as
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capable as a person who has all
their limbs.
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I'm here to tell you, you can
work out.
253
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You are as capable, and I'm
going to show you a prove it to
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you.
You can imagine how that's a
255
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powerful message, right?
Very strong.
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And that message landed for
these people.
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They loved it and so they sign
up and that's how come he did
258
00:14:03,600 --> 00:14:05,900
it.
That's the power of going narrow
259
00:14:06,600 --> 00:14:10,300
and not focusing on the money so
we gave principle number one to
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be a successful entrepreneur.
It's remember, it's about people
261
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as Solving problems for them.
Secondly, it's about going
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narrow and being known as the
expert in that narrow space as
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the authority as the thought
leader.
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Not trying to be all things to
all people.
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Yeah.
You know this is very inspiring.
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I would say now and you know for
people who are following me for
267
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a while now, I'm by the way, new
to this Nikki.
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So I always talk about this that
you need to go.
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Sometimes out.
Side of your comfort zone and
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even when because my speciality
is technology and I always say
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the aim is helping what the
customer is.
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You know having pain with right.
That's not like the nice windows
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00:15:02,700 --> 00:15:06,900
and you know colors of website
know like it's not the case and
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this is really resonated with
the story you said and I believe
275
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it even in you know give me some
Something, you know, in my mind
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now.
So yeah, like really, really
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good.
But now back to going on the
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narrow, you talked about thought
leadership and thought
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leadership is not something
easy, right?
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So it's something that you need
also to spend some time until
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you reach that.
So if you can little bit share
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about this one like how someone
can position himself or herself
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as a thought leadership?
So, so when, when someone will
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deserve this thought leadership
title, if I can ask it this way,
285
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Yes.
Well, I'm glad you asked the
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00:15:54,500 --> 00:15:56,100
question.
And keep in mind that the
287
00:15:56,100 --> 00:15:58,900
answers and the points we've
made our two of the important
288
00:15:58,900 --> 00:16:00,800
factors of becoming a thought
leader, right?
289
00:16:00,800 --> 00:16:04,100
You you have to, first of all,
come from the point of view of
290
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wanting to solve a problem for
people.
291
00:16:05,600 --> 00:16:07,700
A lot of people think, thought
leadership means being a
292
00:16:07,700 --> 00:16:12,500
professor at University, maybe,
but no, in the context of what
293
00:16:12,500 --> 00:16:14,000
we're talking about, which is
business.
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And success thought leadership
is about finding ways to help
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people who need your help..
And the Story.
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It's about solving problems for
people for a profit.
297
00:16:26,400 --> 00:16:29,300
Because when you solve a problem
for a person, you own the rights
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to a profit, right?
Secondly thought leadership is
299
00:16:32,200 --> 00:16:34,700
about finding a way to stand out
and not be like everybody else
300
00:16:34,700 --> 00:16:35,900
for the example of this young
man.
301
00:16:35,900 --> 00:16:41,700
Dan God's thought leadership.
But thirdly, you must understand
302
00:16:41,700 --> 00:16:43,600
a couple other things about
thought leadership.
303
00:16:44,700 --> 00:16:47,600
Thought leadership is not about
you thought leadership is about
304
00:16:47,600 --> 00:16:50,700
them.
All leadership is not about you,
305
00:16:50,900 --> 00:16:52,100
it's not about how awesome you
are.
306
00:16:52,100 --> 00:16:54,300
It's not about how awesome your
program is, sorry.
307
00:16:54,300 --> 00:16:57,100
But that if that's what you
thought it was, but leadership
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00:16:57,100 --> 00:17:00,300
is about who you help how you
help them.
309
00:17:01,300 --> 00:17:06,099
And it's about helping people
understand that what you do is
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of use to them, you have to be
useful to them people when they
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00:17:10,700 --> 00:17:15,099
make a investment decision to
purchase a service or Granite.
312
00:17:15,500 --> 00:17:18,599
They're not buying their way
into something.
313
00:17:19,099 --> 00:17:21,300
They're buying their way out of
something.
314
00:17:21,599 --> 00:17:24,700
They're not buying the way into
you and into your program, and
315
00:17:24,700 --> 00:17:27,400
your awesome methodology.
They're buying their way out of
316
00:17:27,400 --> 00:17:29,300
the pain.
They can't stand anymore.
317
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I must understand this.
If you don't understand this,
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you are not a thought leader.
You're a thought follower.
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And that's a big difference, a
thought leader leads understands
320
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that leadership is about them,
serving them, finding out what
321
00:17:50,000 --> 00:17:54,400
it is that they're concerned
about Yeah, that's it.
322
00:17:55,400 --> 00:17:58,500
That's it.
If what you're doing is not
323
00:17:58,600 --> 00:18:04,400
important enough to be focused
on how you help people, then
324
00:18:04,400 --> 00:18:07,100
it's an ego trip to say, oh,
look at how great I am.
325
00:18:07,100 --> 00:18:08,700
Look at how amazing my
methodology is.
326
00:18:09,000 --> 00:18:10,600
Look at, look at how wonderful
it is.
327
00:18:10,600 --> 00:18:13,300
Let me tell you more about me.
Nobody cares about you.
328
00:18:13,600 --> 00:18:15,400
Nobody cares about your
methodology.
329
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Nobody cares about your product.
Look it's a fact you know you
330
00:18:21,100 --> 00:18:25,400
know why people buy Apple.
The Apple is not as popular as
331
00:18:25,400 --> 00:18:27,800
it once was but when it was
super, super popular and
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00:18:27,800 --> 00:18:31,000
everybody wanted an iPhone
Everybody thinks.
333
00:18:31,000 --> 00:18:33,100
Oh, it's because the iPhone
looking all the amazing things.
334
00:18:33,100 --> 00:18:36,700
The iPhone get no, it was not
because the damn iPhone, it's
335
00:18:36,700 --> 00:18:40,000
because having an iPhone made
them feel a certain way about
336
00:18:40,000 --> 00:18:42,500
themselves.
That's it.
337
00:18:43,500 --> 00:18:47,900
When the iPhone came out in
2007, the people who bought the
338
00:18:47,900 --> 00:18:54,300
iPhone thought about themselves.
I'm unique, I'm different.
339
00:18:54,800 --> 00:18:58,800
I'm somebody who seeks the
unusual, I'm somebody special
340
00:18:58,800 --> 00:19:02,000
and important.
And in their mind why that was
341
00:19:02,000 --> 00:19:05,300
important was because I didn't
really believe that at one point
342
00:19:05,600 --> 00:19:09,400
they wanted to be that but
they're like, oh my God, there's
343
00:19:09,400 --> 00:19:13,200
nothing special about me.
If people only knew I'm an
344
00:19:13,200 --> 00:19:16,000
imposter, I'm a loser.
Those kinds of thoughts went
345
00:19:16,000 --> 00:19:18,200
through their heads.
Steve Jobs brilliantly,
346
00:19:18,200 --> 00:19:21,200
understood this brilliantly.
Captured it in the marketing
347
00:19:21,500 --> 00:19:24,600
that he Did with apple.
It is my belief if Steve Jobs
348
00:19:24,600 --> 00:19:29,300
had lived that not passed away.
Apple right now would continue
349
00:19:29,300 --> 00:19:32,000
to be the most Innovative
company in history would
350
00:19:32,000 --> 00:19:37,100
continue to have ways of
satisfying, that message that
351
00:19:37,100 --> 00:19:39,200
currently.
It's not doing people that are
352
00:19:39,200 --> 00:19:42,800
buying apple right now are doing
it out of a residual loyalty to
353
00:19:42,800 --> 00:19:46,700
jobs, rather than because apple
is still the most Innovative
354
00:19:46,700 --> 00:19:49,100
company in the world.
Apple is not that Innovative
355
00:19:49,100 --> 00:19:52,700
anymore.
It is not focused on people the
356
00:19:52,700 --> 00:19:55,500
way it was, but hey, it has a
residual basis of people who
357
00:19:55,500 --> 00:19:59,400
still love it because of Steve
Jobs, and that's a testament to
358
00:19:59,408 --> 00:20:01,700
thought leadership.
Steve, Jobs was a thought
359
00:20:01,700 --> 00:20:06,600
leader, Steve Jobs has Brand as
the founder of Apple, and as the
360
00:20:06,600 --> 00:20:11,100
man who was in charge of Apple,
was infused with apple, but it
361
00:20:11,100 --> 00:20:14,700
was bigger than Apple.
And if people wanted to learn
362
00:20:14,700 --> 00:20:16,900
from jobs, they wanted to be
like jobs.
363
00:20:16,900 --> 00:20:20,100
They wanted to be that kind of
human being they I need to get
364
00:20:20,100 --> 00:20:23,700
away from the pain of not being
successful, not feeling good
365
00:20:23,700 --> 00:20:27,100
about themselves jobs.
Did this jobs was a thought,
366
00:20:27,100 --> 00:20:30,700
leader, if you own a company
right now if it's a technology
367
00:20:30,700 --> 00:20:34,000
company puts a construction
company and you want to be the
368
00:20:34,000 --> 00:20:38,200
Steve Jobs of your company, it's
very possible, it's very doable.
369
00:20:39,100 --> 00:20:43,200
How do you do it?
Simple really, very simple.
370
00:20:43,800 --> 00:20:48,000
Okay, you got to be somebody who
is going to go out there and
371
00:20:48,000 --> 00:20:50,800
say, I'm going to create Ran for
myself.
372
00:20:51,100 --> 00:20:55,200
I'm going to have my expertise
come out, and if you don't know
373
00:20:55,200 --> 00:20:58,200
how to do it, then you need to
come and talk to me or someone
374
00:20:58,200 --> 00:21:00,800
like me to show you what to do
and how to do it.
375
00:21:01,000 --> 00:21:03,200
It's not as simple as saying.
Okay, I'm going to create a
376
00:21:03,200 --> 00:21:04,700
YouTube channel and that's good
enough.
377
00:21:04,700 --> 00:21:10,000
No, no, you need to have gotten
your messaging done, right?
378
00:21:10,300 --> 00:21:13,300
You need to of understood how
people are going to benefit from
379
00:21:13,300 --> 00:21:14,400
it.
And why the hell they should
380
00:21:14,400 --> 00:21:17,100
listen to you?
Because if you're like a lot of
381
00:21:17,108 --> 00:21:20,700
CEOs and all you do is put sales
garbage out there on your
382
00:21:20,700 --> 00:21:22,900
YouTube channel.
No one's going to listen, it's a
383
00:21:22,908 --> 00:21:26,200
waste of your time and you know,
wasting your money.
384
00:21:27,100 --> 00:21:31,400
Black, you came to the point
that I wanted actually to ask,
385
00:21:31,400 --> 00:21:35,600
and you answered me.
But just because you mentioned
386
00:21:35,600 --> 00:21:37,900
Steve Jobs.
And we were talking about
387
00:21:38,700 --> 00:21:44,000
thought, leadership my advice to
everyone if you didn't yet, I'm
388
00:21:44,000 --> 00:21:47,500
not sure if there's someone
still didn't read the biography
389
00:21:47,500 --> 00:21:52,900
of Steve Jobs you a because I
added the second time just I
390
00:21:52,900 --> 00:21:56,600
finish it last week and I always
come back to it and the reason I
391
00:21:56,608 --> 00:22:02,100
come back, 24 people things but
how he was so obsessed in
392
00:22:02,100 --> 00:22:05,600
serving the customers and even
if the customer doesn't know
393
00:22:05,600 --> 00:22:08,600
what he wants, and I always
remembered this, you know, like
394
00:22:08,700 --> 00:22:10,900
you need to come up with
something that the customer
395
00:22:10,900 --> 00:22:14,300
doesn't know.
And the second thing is the way
396
00:22:14,300 --> 00:22:20,100
he believed, how it's important
to have the brand, right?
397
00:22:20,100 --> 00:22:24,000
So so because if there's even a
famous video, what he's talking
398
00:22:24,000 --> 00:22:29,000
about, he's comparing Nike and
how When you say Nike it's like
399
00:22:29,100 --> 00:22:31,200
you know you don't think only
come with it as the community
400
00:22:31,200 --> 00:22:32,700
of.
So you think about great a
401
00:22:32,700 --> 00:22:36,300
performance and great Athletics.
Yeah absolutely and this is the
402
00:22:36,300 --> 00:22:39,800
whole, you know, actually
campaign think different that he
403
00:22:39,800 --> 00:22:42,700
launched it was.
I think I walk in technology and
404
00:22:42,700 --> 00:22:49,700
I never seen a more impactful
and like really it's deep
405
00:22:49,700 --> 00:22:54,000
thinking.
Yeah so actually you you took
406
00:22:54,000 --> 00:22:56,300
the second question because I
wanted to ask you about the
407
00:22:56,300 --> 00:23:01,200
brand And because my thoughts
and correct me if I'm wrong, I
408
00:23:01,200 --> 00:23:05,300
think it will become more and
more crucial to build your
409
00:23:05,300 --> 00:23:10,200
personal brand because it's a
very crowded place and you need
410
00:23:10,200 --> 00:23:12,500
really to differentiate
yourself.
411
00:23:12,500 --> 00:23:17,700
So, so what, what do you advise
younger people, someone who is
412
00:23:17,700 --> 00:23:23,100
in this entrepreneurship journey
to do to build their personal
413
00:23:23,100 --> 00:23:26,400
rights?
First and foremost.
414
00:23:28,500 --> 00:23:34,700
I would suggest that they buy
one of my books, it's called The
415
00:23:34,700 --> 00:23:39,400
Thought leaders Journey I've
written and published 9 books.
416
00:23:39,900 --> 00:23:43,600
But this one is really all about
how to create a powerful
417
00:23:43,600 --> 00:23:45,200
personal brand.
Wow.
418
00:23:45,900 --> 00:23:47,900
You follow what I'm saying here?
Yeah.
419
00:23:48,600 --> 00:23:53,500
And what I want to get someone
to understand out of doing the
420
00:23:53,500 --> 00:24:01,000
work of this book is that There
are 15 principles that are in
421
00:24:01,000 --> 00:24:04,500
here, right?
Go in here and read the book.
422
00:24:04,600 --> 00:24:06,500
It's a twenty dollar
Investments.
423
00:24:06,500 --> 00:24:08,500
It's very simple and very
straightforward.
424
00:24:09,500 --> 00:24:12,600
Second thing I want to tell you
is I have a podcast called the
425
00:24:12,600 --> 00:24:16,100
thought leader Revolution.
It's all around how to create a
426
00:24:16,108 --> 00:24:18,300
powerful thought leader, Brian
and build a powerful personal
427
00:24:18,300 --> 00:24:21,000
brand for yourself.
It's my opinion that everybody
428
00:24:21,000 --> 00:24:24,300
should listen to the episodes of
that show.
429
00:24:24,500 --> 00:24:26,300
Learn from the thought leaders
that we have them.
430
00:24:28,200 --> 00:24:31,300
Understand.
Understand first and foremost
431
00:24:31,300 --> 00:24:40,200
though that You need to.
You need to know who you are and
432
00:24:40,200 --> 00:24:44,700
what you stand for.
And that's not easy to figure
433
00:24:44,700 --> 00:24:46,200
out especially when you're
younger.
434
00:24:46,400 --> 00:24:49,500
There's a lot of noisiness out
there in the world that confuses
435
00:24:49,500 --> 00:24:54,400
you and, you know, being on
these bloody devices for as long
436
00:24:54,400 --> 00:24:57,500
as people are, these days, makes
it hard for people to think that
437
00:24:57,500 --> 00:25:02,300
through, but you need to know
who you are and what you stand
438
00:25:02,300 --> 00:25:08,600
for. and if you can understand
who you are and what you stand
439
00:25:08,600 --> 00:25:14,600
for, Then you can create a
powerful message around that and
440
00:25:14,600 --> 00:25:17,600
then start to broadcast that
message in the work that you do,
441
00:25:18,300 --> 00:25:22,200
in the podcast that you run, you
know, in books that you write.
442
00:25:22,500 --> 00:25:24,600
And in the help that you offer
to clients.
443
00:25:26,400 --> 00:25:31,000
But we live in a time limit
where people people are a little
444
00:25:31,000 --> 00:25:33,100
bit soft.
There are member of generation
445
00:25:33,100 --> 00:25:35,700
soft that call it.
They don't want to sit down and
446
00:25:35,708 --> 00:25:39,100
do the hard work.
They wanted to come easily to
447
00:25:39,100 --> 00:25:42,300
them then and it's not going to
work, it's not going to work.
448
00:25:42,500 --> 00:25:45,100
You got to do things that are
out of your comfort zone.
449
00:25:45,100 --> 00:25:48,600
You got to push yourself and
you've got to hire coaches and
450
00:25:48,600 --> 00:25:50,600
mentors.
If you don't have coaches and
451
00:25:50,608 --> 00:25:55,000
mentors, you're screwed.
You're screwed Robin, Sharma,
452
00:25:55,000 --> 00:25:57,300
the great Robin Sherman, you
know, Robin Sharma, you know who
453
00:25:57,300 --> 00:25:58,600
he is, right?
Of course.
454
00:25:59,400 --> 00:26:01,900
Well, he was my client.
I know if you knew this but
455
00:26:01,900 --> 00:26:04,700
Robin Sharma was my client, he
lives in my city.
456
00:26:04,700 --> 00:26:07,200
In Toronto, I used to be a top
fitness coach.
457
00:26:07,300 --> 00:26:15,600
He was my client and there was a
time when Robin You know, said
458
00:26:15,600 --> 00:26:19,500
something profound to me.
He said to me, Nicky if you ever
459
00:26:19,500 --> 00:26:23,700
want to double your income in a
Year, triple your investment in
460
00:26:23,700 --> 00:26:26,800
personal and professional
development.
461
00:26:28,400 --> 00:26:33,100
I'm like, what?
Triple your investment in
462
00:26:33,100 --> 00:26:37,600
personal and professional
development.
463
00:26:39,000 --> 00:26:46,100
I was like, oh, okay.
I listened to him and it worked.
464
00:26:47,400 --> 00:26:49,200
Most people don't understand
this.
465
00:26:49,500 --> 00:26:51,600
You have to hire coaches and
mentors.
466
00:26:52,000 --> 00:26:54,500
Yeah, and it pay what it?
What it takes to work with them,
467
00:26:54,500 --> 00:26:58,100
you have to join Peter groups
and masterminds and pay what it
468
00:26:58,100 --> 00:27:00,800
costs to be a part of them.
You have to attend conferences
469
00:27:00,800 --> 00:27:02,400
and pay what it costs to go to
them.
470
00:27:02,600 --> 00:27:05,300
You have to buy courses and pay
what it costs to buy them.
471
00:27:05,500 --> 00:27:08,300
You have to buy books and read
books, and pay what it costs,
472
00:27:08,600 --> 00:27:13,500
not just in money, but in time
and an energy and focus Robin
473
00:27:13,500 --> 00:27:17,000
Shou, Melissa said focus is more
valuable than money and he's
474
00:27:17,000 --> 00:27:20,400
right.
You got to focus on success and
475
00:27:20,700 --> 00:27:24,100
you know, I had a client.
She came to me this woman.
476
00:27:25,700 --> 00:27:29,000
Her name was Adele like a
singer, right?
477
00:27:29,400 --> 00:27:35,300
And she had spent a hundred and
twenty-five thousand dollars on
478
00:27:35,300 --> 00:27:40,300
the wrong coaches and mentors on
these charlatans 40 return, her
479
00:27:40,300 --> 00:27:44,000
husband was so upset.
He said, honey, you can't do
480
00:27:44,000 --> 00:27:51,500
this work really well and she's
like, okay, but she was so upset
481
00:27:51,500 --> 00:27:53,400
because she knew she had
something good there.
482
00:27:55,200 --> 00:27:58,400
So what she came to us, I knew
what she was doing wrong.
483
00:27:58,400 --> 00:28:00,700
I knew she was fired.
Hi, you know, working with the
484
00:28:00,700 --> 00:28:02,400
wrong people.
I said, look, we can help you.
485
00:28:02,900 --> 00:28:05,300
Just come sit with us and we'll
get you there.
486
00:28:06,100 --> 00:28:10,300
And the first thing I had to do
was narrower Focus.
487
00:28:10,800 --> 00:28:13,400
Second thing I had to do was get
in front of people that already
488
00:28:13,400 --> 00:28:17,000
knew her and start pitching
start talking about how she can
489
00:28:17,000 --> 00:28:20,100
help them.
She was making less than two
490
00:28:20,100 --> 00:28:23,400
thousand dollars a month.
And he like, 12 months she was
491
00:28:23,400 --> 00:28:24,900
making twenty thousand dollars a
month.
492
00:28:25,400 --> 00:28:29,000
Wow, that was a month year over
year where before she worked
493
00:28:29,000 --> 00:28:31,900
with us, she made $500 after she
worked with us, she made fifty
494
00:28:31,900 --> 00:28:33,300
two thousand dollars in one
month.
495
00:28:33,600 --> 00:28:38,000
That's a hundredfold increase
two zeros because she had the
496
00:28:38,000 --> 00:28:42,400
right coaches and mentors and
she was in a peer group.
497
00:28:43,700 --> 00:28:46,000
If you are a young person and
you're not investing in
498
00:28:46,000 --> 00:28:50,500
yourself, shame on, you start
investing yourself right away.
499
00:28:50,700 --> 00:28:54,100
It's very, very, very important
hunt and the percent and
500
00:28:54,100 --> 00:28:59,000
actually, you know, and some
people they said me how come you
501
00:28:59,000 --> 00:29:02,100
can embrace yourself.
I said it's not embracing myself
502
00:29:02,400 --> 00:29:05,000
either the mistake when I was
younger because I was not
503
00:29:05,500 --> 00:29:10,500
investing in books masterminds
and these things now recently,
504
00:29:10,600 --> 00:29:13,800
and by the way, it was because
of Route One of Robinson Book
505
00:29:14,100 --> 00:29:17,800
The Five AM Club.
You know they say it like some
506
00:29:17,800 --> 00:29:21,200
book can change lives yet.
Can definitely it can and
507
00:29:21,200 --> 00:29:25,900
actually I enrolled in his
mentorship online Mentor Coast
508
00:29:25,900 --> 00:29:30,900
was covid at that time, believe
it or not, that it had a huge
509
00:29:30,900 --> 00:29:34,300
impact on me.
Like I can I can tell you this
510
00:29:34,400 --> 00:29:38,500
and also like even II bought the
other book that he released last
511
00:29:38,500 --> 00:29:41,300
year the everyday hero
Manifesto.
512
00:29:41,300 --> 00:29:47,200
It's also like a great Look to
read and yeah, like things that
513
00:29:47,200 --> 00:29:50,800
doesn't happen and he advised by
the way in the 5 a.m. club like
514
00:29:51,000 --> 00:29:56,900
and he goes on the method that
you need a, as you said, a coach
515
00:29:56,900 --> 00:30:00,500
for Fitness, a coach for
finance, a coach for, like, for
516
00:30:00,500 --> 00:30:04,200
every aspect of five because you
cannot at the end of the, do it
517
00:30:04,200 --> 00:30:09,000
all by yourself, right?
As the time is running out,
518
00:30:09,100 --> 00:30:11,800
Nikki like any final message.
You want to say, by the way, I
519
00:30:11,800 --> 00:30:15,100
will be sharing the link for For
Nikki's podcast, I will share
520
00:30:15,100 --> 00:30:18,700
also his website if you want to
get in touch with him.
521
00:30:18,700 --> 00:30:23,900
And also like I'm lucky to have
Nikki today because he wrote a
522
00:30:23,900 --> 00:30:26,200
lot of books.
So I will share also that with
523
00:30:26,200 --> 00:30:29,000
you as well.
So Nikki just in one minute or
524
00:30:29,000 --> 00:30:33,400
two your final thoughts.
So this is my final thought.
525
00:30:33,400 --> 00:30:35,800
If you want to be successful,
you need four qualities.
526
00:30:36,000 --> 00:30:39,100
The first to decisiveness, you
have to make a decision that you
527
00:30:39,100 --> 00:30:42,100
want to be successful.
You can't be a tire kicker, you
528
00:30:42,100 --> 00:30:43,300
follow me.
You can't.
529
00:30:43,400 --> 00:30:46,300
Just go, I'm going to kick a
timer and you know, but I'm not,
530
00:30:46,300 --> 00:30:48,100
you know, you have to say I'm in
it to win it.
531
00:30:48,100 --> 00:30:49,900
That's that.
You have to make a commitment.
532
00:30:49,900 --> 00:30:52,100
That's the second quality.
Okay.
533
00:30:52,400 --> 00:30:58,000
Commit commit, when you commit,
you say I'm in it.
534
00:30:58,400 --> 00:31:00,400
I'm willing to be bad before.
I'm good.
535
00:31:00,400 --> 00:31:02,300
Every master was once a
disaster.
536
00:31:02,300 --> 00:31:06,200
You have to commit.
You have to be bad before your
537
00:31:07,100 --> 00:31:14,300
mediocre before your Average,
before your decent before your
538
00:31:14,300 --> 00:31:17,100
good, before your great before
your iconic before you're the
539
00:31:17,100 --> 00:31:20,600
best that ever was, that is
commitment.
540
00:31:20,800 --> 00:31:23,100
Thirdly, you have to be
coachable.
541
00:31:23,100 --> 00:31:24,700
You have to take coaching from
people.
542
00:31:24,700 --> 00:31:26,900
Other than yourself, you have to
have multiple coaches.
543
00:31:26,900 --> 00:31:32,000
I have six coaches, I work with
right now. 66 coaches, and then
544
00:31:32,100 --> 00:31:35,800
fourthly my friend fourthly.
And this is very, very powerful.
545
00:31:36,300 --> 00:31:39,300
You have to be resourceful.
It doesn't matter how much money
546
00:31:39,300 --> 00:31:40,500
you have.
If it doesn't want to have it,
547
00:31:40,500 --> 00:31:43,300
what resources, you have?
What matters is, how bad do you
548
00:31:43,300 --> 00:31:45,500
want change?
How bad do you want, you?
549
00:31:45,500 --> 00:31:47,100
And how ready are you for
victory?
550
00:31:48,500 --> 00:31:52,400
If you're ready for victory and
your night tire kicker, I'm
551
00:31:52,400 --> 00:31:54,500
going to do you some massive
favor.
552
00:31:54,500 --> 00:31:57,700
I'm going to give you 45 minutes
of my time for free.
553
00:31:58,500 --> 00:32:01,600
Till I take a look at what is
the change that you badly want?
554
00:32:01,600 --> 00:32:03,700
And I'm going to give you a free
blueprint to do it.
555
00:32:04,000 --> 00:32:07,600
Go to East Circle and
academy.com /r appointment take
556
00:32:07,600 --> 00:32:11,500
advantage of that.
But only do it if you want
557
00:32:11,500 --> 00:32:14,200
change back, I don't want to
talk to you if your tire kicker
558
00:32:14,400 --> 00:32:17,100
and I want to talk to you, if
you're uncertain, if you want
559
00:32:17,100 --> 00:32:20,100
change bad, we'll have that
conversation and that's it.
560
00:32:20,100 --> 00:32:24,400
That's my final piece of advice.
Well, thank you very much Nikki
561
00:32:24,500 --> 00:32:29,400
for.
You know, it was like very rich.
562
00:32:29,400 --> 00:32:33,300
I would say, like, one of the
richest in, in content wise
563
00:32:33,600 --> 00:32:36,300
because it's full of advices for
four people.
564
00:32:36,600 --> 00:32:42,000
Thank you very much.
And for my Listeners viewers
565
00:32:42,000 --> 00:32:45,200
wherever you are.
I hope you will find this
566
00:32:45,200 --> 00:32:47,300
episode.
Like it's a really special one
567
00:32:47,300 --> 00:32:51,100
for me because I was lucky to
have Nicky with with us today
568
00:32:51,600 --> 00:32:54,000
and until we meet next time,
thank you very much.
