#167 Beyond the Basics: Unleashing AI's Potential in Business with Jonathan Green

0:00 From the heart of Dubai, where tomorrow is being built today, to the world. Welcome to the CTO Show with Mimet. Here we redefine technology and reimagine possibilities. With MIMET delve into the riveting realms of a I cybersecurity and digital technology. Experience the thrilling highs and lows of startups, immerse yourself in the spirit of entrepreneurship, and witness the future of Business Innovation being written in real time. Now, without further ado, let's TuneIn and explore the future.

0:46 Hello, welcome to a new episode of the City of Show with Mohammed. Today I have with me a guest who's expert in a I and ChatGPT. Without further ado, I want to introduce you to Jonathan Green. Jonathan, thank you very much for being on the show today. Can you just introduce yourself and what you are up to? Sure. My name is Jonathan Green. I've been a full time online business owner since 2010, and in that time I've traveled the world and I live on different islands in the South Pacific. And I've just fallen in love with the power of a I to accelerate my work over the past year. And I've recently written the book Tragedy Profits, which has become a massive success. It really helps people to see. The practical applications of ChatGPT.

1:26 So often we're distracted by look at this cool thing or look at that cool thing and I really focus on what is it usable. Can this help me in my business? If it's not usable, it's like virtual reality in the 90s, right? You put on the helmet and you get sick. Sure it's cool, but you can't use it. So that's what I really care about is practical applications. Yeah, that's great. Well then, like. You know, while preparing for today's episode I've, you know, read little bit in your bio and you know, you have an amazing journey actually. So can a little bit tell us about the journey from being, you know, on a job and then becoming a successful entrepreneurs who now lives on a tropical island? Yeah, so I'm one of those people who always thought I could never be an entrepreneur.

2:11 I'm not an entrepreneur. I don't come from an entrepreneur family. You know, you always hear about these elders where they started their first business at 12, made their first business million at 14. And I'm not like that. It was only when I was fired from my dream job at 29 and had to move back in my mom's basement. But I looked back and said, wait a minute, I've always had little side businesses. My first side business when I was 15, like when I was at summer camp, I used to order a pizza and sell slices at a little bit of a profit. And looking back now, I go, oh, wait a minute, there is an arterial thing in me. But so often with the way education works, especially in the West, especially in America, it just constantly teaches you how to be an employee, how to be an employee. And it never quite worked for me because I always want to have adventures and the only way I would really do is when I got fired. So getting fired for my job is actually the best thing that ever happened to me.

2:55 It really worked out right, because it kind of kicks me out of the nest. And I said to myself, I'm not turning 30 in my mom's basement. I have until my birthday to be out of here because I'm not going to be one of those guys. And so I put this really hard pressure on myself, and I ended up spending the entire month of my birthday in Hawaii. So I built the business and was able to have a vacation. But a lot of times people think that success comes from, like, your first idea works or there's this magic solution. And honestly, the secret sauce is that I work every day. It's the continuous work more than anything else. You know, I've been doing this for 13 years now, and what I see is that a lot of people. They don't have the consistency.

3:37 One of my friends yesterday who's been in the same business for 13 years, just said, oh, I'm actually going to go back to school, get a degree and work and take over my dad's business as an accountant. And I said what? What happened? You've been running businesses for so long and once you kind of get out there, you can't go back like you're in the arena. It's like being on a trapeze is out of net. There's this level of excitement when every decision is on you. If I don't do my job, my employees don't get paid. If I don't do my job right, we don't make enough money for the house or to pay for the kids school or for food. So there's a lot of pressure on you, but. That's also the thing that is really exciting. It's like this different type of excitement. It's different than jumping out of an airplane, which I've never done, but it gives me that feeling. So I just started trying a lot of different ideas and said I'll do whatever it takes.

4:19 So I tried a lot of things and I just stuck with it as things started to work. That's amazing. And yeah, like, I think we need to try multiple things, especially when we go out from. And by the way, Jonathan, it's not only in the US, it's something global. That they teach us you need to go get a degree go work you know be in the safe side That would say don't take risks and I think you know also I learned that the hard way very late as well save as you now what spot your interest in a I and how did you transition into utilizing a I tools like ChatGPT for your online business. So when I started out.

5:04 To make a web page, I had to learn HTML stuff, and that's very hard for me. So if I wanted to make a landing page and to get a page just to take someone's e-mail address who wanted to download something for me, it was very hard. It would take me a week or two weeks to build that very difficult, would look terrible. My very first website, if he was earlier, was a tutoring website. And people always made fun of me because the button was right over my face. I was like, well, I don't know how to fix that. Like, it's one of the most egregious errors you can have, right? And yet. The business as well, I was like, yeah, but it's working and I don't know how to fix it because it was in Java, which I really don't know. So the important thing is how people see these tools. And that's really the difference. A lot of people see it as optional and they kind of see it like virtual reality or like, oh, maybe some people use it, maybe some people won't, but I see it more like a calculator. So imagine for any employee in your business, right. Imagine you're hiring an accountant, You have one uses ChatGPT and one who doesn't.

5:56 And the chat GB T person or the A I person can do 10 times as much work in the same amount of time. Why would you ever hire the other person? So I think there's going to be a purge in one to two years where people that don't learn it are suddenly like, wait, if that's not any resume, people won't even interview you anymore because it offers an efficiency. There's a big misunderstanding. People either see it as a toy or they see it as like the end of humankind, right? But it's something in between. It's not really artificial intelligence. It's not sentient. It doesn't have feelings. It's really just a guessing algorithm that's very good at guessing based on its data set and you can program it to do very, very good things. So if you approach it from the oh, this is a tool. And I watched a lot of tutorials on YouTube about different ways to use it 6-9 months ago and I was like, wait a minute, I can do better than this.

6:41 And so I just began testing. A lot of people go, oh, I want to see if I can break the rules. I don't care about that, right? There's no business in that. No one. It's like, yeah, that's a cool feature. I don't care. And I noticed that a lot of people think, oh, it's just a replacement for Google. I'll just ask dumb questions and that's not what it's good at. That's the worst use of it. So I began pushing the limits and seeing what's possible, and it's really accelerating my business. I use it every single day. I always have chat, GB T open. I always have my image generators open. I use a couple of different tools and I do 5 days of work and four days every single week. I'm now about 20% faster and more efficient. And I believe I can get a lot faster as I get better.

7:22 The real key with any tool is if you put in the wrong equation. So the very first thing I did with Chatty, the very first hard thing, I had to write a piece of code to help me format coloring books quickly, because there's no software to do that takes about two hours besides each picture. It's so annoying and I kept getting errors for weeks. I kept the code that Chatty kept working, and I finally realized I'd given it the wrong dimensions of the page. So at the very core of it, it started from. Garbage in an operator error. And that's really the important part, is that if you give Chatty PD bad prompts, you're going to get bad results. If you ask them questions, you get dumb results. But if you learn how it works, you can do amazing things. You can create different personalities and make it experts in different areas because Chatty PD has this really wide body of data to pull from. The problem is, most things online are wrong. Most websites, most blog posts, most sales pages are bad, right? There's only a small percentage that are successful. But Chad GB T can't separate the good from the bad. So you have to create guide rails or barriers to say this is what I want you to focus on.

8:25 Just use your knowledge of math, Just use your knowledge of physics, Just use your knowledge based on Einsteinian physics, whatever piece of daddy you want. And suddenly Chad V becomes a lot smarter because now it's a specialist. So just creating small guide rails can create a massive amount of success because if you ask for someone to say what's the best website. Well, there's so many websites. How could you possibly know, right? It's impossible. But you say, what's this website to order pizza in my town? Suddenly you get much better data because you've created these rails. And that's really what I specialize in and help people to do, is realize that when you create the quite the correct guide rails, you can get really amazing results. And it's not that gadget. BT always has bad stuff, it's just you remove the distractions. You say, oh, just use the good data and suddenly you get what you.

9:11 Yeah, actually I discovered this the hard way also, Jonathan. And I mentioned this in a previous episode because, you know, one day people start to talk about a prompt engineering. So, you know, I start to scratch my head and I said, hey, can I get actually guidance from ChatGPT itself to reveal to me how I can use it better? And actually it gave me at that time. I cannot remember exactly, you know, the sentence that it generated, but it mentioned something like. You need to give me not only an input, You need to give me the input plus context. And the context was highlighted several times and they said, can you give me examples and start to give me examples. And now, you know, here we go like after now, I think 8 months or nine months since I start to use it like, yeah, like I know exactly how to to to do it and it's all about practice.

10:00 Yeah. And that's all. Still. I have a lot of room of room of improvement, I would say, but I need to learn. But yeah, it's interesting now. Jonathan, you you've, you know, written a book called ChatGPT Profits and it's like interesting for me. So what are the key takeaways for entrepreneurs looking to harness the power of ChatGPT in their businesses? So the first thing is to look at all of the tasks that you do the ChatGPT can replace. So all of the tasks that used to hire someone for a small task like a gig where you're paying five or $20, every single thing like in that category chat, GPD, you can do now for you, wanted to write an ad you want to help like different versions of a headline you want to ask for ideas for a project.

10:45 All of those things that can be do. And in fact all those things to be done by different A I's like there's a music a I there's voice, A I's now there's all these other. So if you have four or five A I tools, you don't need to hire almost anyone for any lowlevel skill and you can use it to teach you things and the most important thing. And this is really the game changer, is that you can avoid ever doing garbage in by asking the right questions. See, I'd ask the wrong question. I gave it an instruction. Now, whenever I start a project, for example, the hardest thing for everyone starting a new online business, a new business, you go, well, who's your ideal customer? Who's your customer avatar, right? Nobody knows. And they go, here's the 15 things you know, what is your ideal customer's greatest fear? That's a really weird question to ask, right? Like.

11:26 You know, if I asked you what's your greatest story like, what do you talk? That's a weird conversational thing. And yet we expect people to know that about their customers. And I was working with a copywriter who said, well, you just fill in the blank and put in your ideal customer said no, nobody knows that, nobody begin or knows that it's a hard question. And so I said to Chad sheep, I said, what questions do I need to answer for you to be able to help me identify my ideal customer? And it gave me 7 questions and right in a row. And I go wait one at a time. I can't 7 at once is overwhelming. And by the end of it, it gave me the best definition I'd ever seen of an ideal customer. Just because I started with a question. So we're often tempted to give commands. And that's the limitation. Chat TB is actually better when you ask questions.

12:07 So if I'm working on a project, let's say I'm editing a book for a client, I'll say chat TBT I'm going to feed you samples of writing by my client. Let's say they bring stuff on LinkedIn or they've written A blog post. You let me know when you have enough that you understand their writing style. We can edit the rest of the book and it will sound like them. Doing it that way is so much easier than starting with the command. So that's the first thing I tell everyone is realize that you can ask questions like I wanted to when I wanted to create that color book formatter. I said the chat. GPI said is this even possible? If it is, what programming language would I use? And it told me Python And I said, well what is Python? Is that already inside my computer? I don't even know. That's my lack of knowledge about programming and Python And all of those things. But now I have several pieces of software that created with chat GPD that I use every single week and I'm always creating more little mini tools that would normally cost me. A couple $100 a $1000 to have someone build and I just built a chat TV in a few minutes.

12:55 But it's because I asked and I asked it what programming languages it knows. Actually recently the numbers increased so it's always learning new things. So when I first asked it knew about eight language and now it knows about 25. So it's learning and more data being fed into it in real time, these different skills. So every time you ask it, what do you know or what can you do or how can you help me learn guitar, it will give you so much amazingness that you wouldn't have thought of. And that's really when people talk about brainstorming. It's not I feed something and it gives me variations. It's I ask a question and it gives me ideas and kind of inspires me. So it's really an interactive process. Yeah. Now between reality and myth, I would ask you, Jonathan, do you think ChatGPT can really, if we give the right prompts, give U.S. business ideas that we can start, of course we need to do the, the hard job of course. And then can we scale it using ChatGPT? I think that this is a great question. It's really about how you ask chat GB T So the way I would ask the question I would say chat GB TI want to start an online business.

14:02 What information do you need to help me choose the right business model. And if you start from there because the really, and this is what I talk about one of my first books fire your boss. I talk about what are you what are your skills, what are your assets. Some people's assets is their friendships, right? They're friends with. Everyone who owns a hotel in towns, they can get hotel rooms half price. I have a friend who's like that in Norway or someone else. Their skill set is that they are amazing at counting, right? I have a friend who's like that you can throw coins on the county ground and you can count them instantly. It's amazing talent, not always useful, but everyone has something they're different at. Or maybe you have space, right? Like those are the people that now like they rent out their car during the day because it's an asset, but they never thought of it that way. So it starts with an assessment. And so chat people to say things like, well, do you want to show your face on screen, right. There's some podcast where he would never show their face or audio only, and some podcasts where it's video. Why will different people are feel comfortable? Some people like, I don't want anyone to see my face I work with someone once who had a really big company goes I don't want anyone to ever even hear my voice. He said I only want to write books. I don't want to do written content. I said what if you even have a voice act? He goes, no, no, even I don't want you someone else's voice either.

15:03 That's fine. So that's a limitation. So you want to find out what your limitations are like There are a lot of jobs I couldn't do right. I wouldn't want to be. Like a Hightower window cleaner because I'm so afraid of heights that would that would be so hard for me, right? And in the same way, I don't have a good singing voice. Like, I just don't. I took seeing lessons when I was in college and the teacher was like, how far do you think this is going to go? And she was really about, she was so worried. I was like, I already know. I just want to be able to basically sing a melody. So when I'm having someone else sing on a song, I write and like, I could see the stress leave her face. That's how bad of a singer I am. That's okay. So knowing your limitations, right, some people have amazing voices to narrow audio books and some people should never do it. So you can.

15:43 These are the things I'm good at, these the assets I have and it will start to kind of build a plan with you. So if you go interactive you can get really good results. Now as far as scaling, it really depends on what your business model is. It can help you with a lot of things. It can help you design ads, it can help you write emails, it can help you with strategy, it can help you to do all of these things faster, right? I use it for all of these different processes. And at the end of the day, there are certain things that are me. The secret to chat she between the secret to any of these a I tools is that there has to be a driver. It has to be you. And a I the a I on its own. If you just don't pay attention, it will start to say crazy things after about 10 or 15 minutes. If you don't kind of say, hey, what are you doing? Go back on track. That's not what I asked.

16:23 If you just wait till the 15 minutes, do you read and go This is an insane computer because what it says, if you've ever done that, you'll start to go. This is not what I asked at all. What are you talking about? You've drifted. So it it requires a human hand and I think it's going to be that way for a very long time. So I'm not worried about replacing jobs. It just makes people faster what they're already good at. So I really see it helping you and it can help you with a lot of things it can help you. Let's a great example is you're trying to learn something now when I see a video on YouTube, I want to learn something go 25 minutes, I'll just copy paste the transcript in the chat GD and say tell me what happened and now I can learn in 15 seconds. That's one of the best ways to save time right is. Things that took you a long time to learn. And you can ask questions as well. Like there's a process where you can feed it a PDF or have a give the transcript with an hour long. But you say, hey, quiz me on what's in this lesson. So it can help you to learn those things. So you can learn however you learn, right? Some people learn by watching, Some people learn by listening. Some people learn by kind of quizzes or interactive. And all of those things are what it can do to help you. So for each person there's different things that it's really helpful for.

17:23 Like some people. I'm never going to do any copywriting. I don't do any copywriting in my business. I don't need that. Fine, you don't need that. And some people say, well, I'm never going to do any editing. That's fine too. But it can help you in all of these different ways that are really cool. Like one of the things that a lot of people say, Chad G but you can't write a book. It's so bad at it. It's not true. You just have to really, really be interactive. So I'll say, give me 7 ideas for a book and I'll choose one that I find interesting. So right away I'm interacting, right? My decision has already closed off 6 paths. And then I'll say tell me who's the main character. I don't like that main character. Do this. Who's the bad guy? Who's the bad girl? Who's the villain? Who's the love interest? What's the plot and going through this process?

18:05 It's very interactive, right? I'm making decisions, I'm going, I like this. I don't like that. If it's boring, I don't like it. I remove it. And even as it's writing a book for me, I read and go, I don't like how this ended. How many people, right, Didn't like the way Titanic ended? What if you at the end you could save Jack, right? They can both fit on the door or whatever movie or whatever story it is. That's really where the magic is, is seeing. That you're a critical component because every single person uses chat GB differently. 99% of people using chat GB to get bad results because they don't. There's not a lot of training. The one, the one challenge is that the company's making a ioffer no training on how to do good property right. They offer no input, like good luck, right? They just push you in the pool and you got to figure it out. So that's why there's a lot of kind of lack of information and people are going well. I tried it, it didn't work.

18:50 Or they tried to do things that it's not really good at, like Chat GB T is trained to seek affirmation. So it's trained for a good job. And Chad TBD thinks one prompt at a time. So if you ask a question that requires 2 responses worth of answer, it assumes there will never be a second question. So he wants you to say something good the first time. So that's why I will lie to you. There was recently a case of a lawyer who he gave a bunch of fake cases and that's because he asked the wrong question. He said, hey, tell me court cases that prove X and Chad TBD doesn't want to say I don't have those, because why It will get a negative response and the way it's programmed. Is up or down. It always seeks good jobs. Thank you. Great job, good response. That's how it's trained. That's how it's learning algorithm is trained. So when it's caught in that position, it's like I can tell you the truth and get a negative response, which I'm trained not to do.

19:37 I'm trained to always avoid negative response. So you never want to ask a question where you was wanted to prove something because it doesn't have it. Like this is like if I asked my kids, right? One of the one of my kids had a toy for one of the other kids the other day and I asked him, where's the toy goes? I don't know. I guess my sister hit it. Why? Because he wants to avoid a negative response. Of course I figured out who really did and he was in more trouble, but that's how chat to you, he thinks. So the way it's learning out of his program is very childlike, right? It's a very simple process. Oh, I want, I only think, one prompt at a time, and I always want the person to be happy with the result. So when if you look kind of what response you want, if it doesn't know, it's going to lie to you. Yeah, that's true. And you know, like a couple of things, which I think I agree with you on, Jonathan.

20:20 And This is why even like big names like Microsoft are calling these AI tools Copilot, because you always need, you know the human interaction with with them. They cannot, they cannot do actions if you don't give the prompt or you don't give the the end result that you want to to do. And I've also seen myself how I can control, I mean through correction, feedback. And yeah, I got the best results when I did it this way. Now you mentioned something you said not in the near future about, you know, like it needs to have, you know, the human supervision let's say. How do you think you know this A I in online business will evolve in the next like let's say five years. And what are the opportunities that we can start to foresee for solopreneurs, entrepreneurs and anyone who's interesting interested to have his or her own business? Sure.

21:18 I think the most important thing is to realize that right now there's a ton of products that are throwing a I on their name right now and they don't have any artificial intelligence component. They're just saying that. So there's kind of we're in the first phase. We're in the phase where everyone is just selling stuff that doesn't work. And what's going to happen in about 6 months is those that's going to fade away in 6 to 12 months. People start to realize these things, the promises of something to make, like there's some things that say, oh, you push one button, this will write A blog post, it will pass. Google's algorithm test and it's like no, that's not true. That's impossible because Google is very rich and their A, I will always be smarter than your A I, right. So if I have a billion dollar computer versus a $3000 computer, the billion dollar computer's going to win, right. So that stuff, right.

22:00 These really big promises. The push button, push one button makes a website, writes the content, finds the product, sells the product, makes money, gives you money. That's never going to be real. That's that kind of stuff is always been around. So once that kind of fades when people go oh. It's not a magic button When people see it as a calculator or an accelerator tool. All calculator does help me do math faster. With a pencil and paper I can do division. I can do long division, right? I can solve for the angle in the triangle I learned in high school. Guess what? Never done it as an adult because my calculator, my phone can do it right? So it's become an accelerator tool. All it does is help you do math faster. If you don't know how to do math, if you don't know what the symbols mean in equation, then you can't put it into calculator. It doesn't work.

22:40 So that's the kind of important part is that it becomes a tool you use. So I think in about two years companies will go through wanting people that are good at a I to not hiring people become it will go kind of desired and then mandatory. I think within two years it's going to be very hard to accelerate in your career if you don't know how to use this tool. And I think that more you know how like when you get hired for a programming job, they ask you to do sample problems. I think that it's going to get to the point where companies say let me watch you. Do something with Chad TV. Do this task and I'll look at your response on Chad TVI. Think that's what will happen. The second thing that I think will happen is that there's a good chance that the open source versions beat the paid versions of A I There's already a free A I that's beaten Chad TVD 3.5 on every single A I testing metric and it's matched G PD4 on a couple of metrics. Now of course Microsoft owns Open A I which owns Chad TV and they're going to keep trying to stay ahead. But I think there's a very good chance that there it's going to become like the great equalizer.

23:42 I think that it's going to become, oh, everyone can have access to a free version of this, right? It's not very expensive right now and there's a lot of different versions being created. Someone released a white paper about a month ago saying no open source version will ever catch a big company and two weeks later they were proven wrong. I bet they wish they had to release that paper 2 weeks later on a I to beat what they said. So I think there's kind of like this big race. And what you There's a lot of these people who own Ai's, like Google saying, oh, nobody should use AI. You guys are the one of the biggest AI companies, right? Microsoft is a big AI company. Facebook has a big AI. And Nvidia's entire evaluation is because they make the hardware that Ai's built on. So all companies are kind of saying one thing like, oh, we don't like AI, a lot of regulation, but also by our AI. So I think that it's kind of a little bit of a gold rush time, right?

24:27 Like that everyone knows there's a way to make money, but nobody knows how. So there's the phase where everyone kind of. Puts out fake stuff that doesn't really work and that's going to end. And then it's going to become the phase of, oh, I have to learn this. It's not an option. And then there'll be a lot of like you can go to college to learn a I, which is very silly. It's like when people go to college, you get a social media degree. I always know they're bad at social media. Like nothing makes me not so more. And they don't have a degree in blog. I mean it took you four years to learn how to write a blog post. That's very right. So that's the thing. I've never seen like a famous TikTok or famous Instagram person who's like, oh, I learned how to do in college. I have a degree in Instagram. Right. So that. Is what? I don't think it's going to work. I think there's going to be attempts at that, but I think it's really, there's going to be short trainings and people are going to start to go, oh, companies will build it into their training processes and will start to become ubiquitous.

25:13 For the entrepreneur, the real value is that whenever you're bad at the A, I can fill in the gap. So things that I used to hire someone for, I used to have full time graphics design workers on my squad designing book covers for me and now I can do that process on my own. Because I can be creative with a visual a I right look with an image I write is a version of stable diffusion. And it doesn't get mad if I go, I hate this design. Make another one. But if you know a graphic designer that you go, this is terrible. Oh my gosh, they get very they write as a whole emotional reaction because now you've judged them as a human. So the ability to give feedback and get revisions without an emotional component, without the risk of hurting someone's feelings, it's really free. So for the entrepreneur who wants to start a website, well, what does the website need to have? Chachi will tell you what.

25:58 What kind of text do I need? A new section? What do I need in the buds at the top of the screen? What does the menu need to have? Chachi will tell you. If you're trying to figure out how to write a post for Craigslist to get your first client, Chachi will tell you so. A lot of these small tasks that seem insignificant but make a big deal. I made all my first money on Craigslist. I posted out on Craigslist offering search engine opposition services. Some gave me $200.00. Four days later, I spent that money on a course learning how to do it. Change my life. So. Something small can make a really big difference, and that's where it's really going to help people when they start to see. This is a tool that can make me faster. This is a tool that can fill in the gaps. Like you don't need to learn programming anymore. You never need to. Never, never, never does anyone ever need to learn HTML ever again. Now that stuff right?

26:39 For a programmer, it can make a programmer faster. So if you're a programmer and you're designing code, there's now versions of of chat TV that's on your computer connected to your API that will write an entire like. Piece of code with all the different pieces in it, right? Instead of doing one page at a time, it would do all the different components that are different files at once. It's really amazing. And there's new versions coming out every day that are faster. It can do more. So for some designs code that's amazing. How about for debugging? So when I was doing my building out my Python code, I kept getting errors. All I do is copy and paste the error to chat. GB tells me how to fix it. I don't have tech support anymore so these things that. Really slow you down.

27:19 As a beginner, we go, I don't know what to do. They're gone. So I think that we're going to enter kind of a really cool era where there's the people who run it first are going to have a massive first mover advantage, right? And then they're going to get jobs, teach the people how to use it, right? And then once everyone knows how to use it well, everyone's going to do stuff just a little bit faster. So eventually it'll be like this great equalizer, kind of like the Internet is right? Anyone from any country can start a website that has access to the whole world. So I think. The future is really fine. I think it's a really exciting time because everyone is having access to amazing tools like the best AI tools are the cheapest. That's what's, yeah, great. Just on the point you mentioned about like a lot of companies, they claim they have AI powered products. I advise everyone who's watching or listening to us. I recorded an episode just about that episode 144 saying, you know.

28:17 You you go listen. But it's called Busting Tech Myth demystifying a I vendor claims and I explain what questions you need to ask for anyone who comes to you saying, hey I have an A I powered product. So episode 144. I advice you to listen to it and you know because Jonathan is very right on that everyone's trying to get on on this gold rush as they say. Because we discussed ChatGPT a lot and you mentioned like stable diffusion, but you know what other you know tools or platforms you know you can advise for people to also have a look at. Sure.

28:58 The most important thing to understand is that there's only two types of AI right now. There's LLM, which is large language model. That's what ChatGPT is. That's what Google's thing is, that's text in, text out, so. Anything that's text and text out, and 90% of the software that says they're text and text out, they're just using Chat GD in their back end. They just have the API access which guess what, I pay $20.00 a month. I have the same APII can build my own software using Chat GB 4 just like those brands. So the core thing, not expensive. So that's the first tool I recommend, Chat GB. The free version's good, playground's amazing. If you don't have a big budget, no problem. The second thing to understand is that every single text to image and text to video, they're all using stable diffusion. Every single service, whether they charge $10 a month or 1000, it's all stable diffusion, and stable diffusion is free. If you have a Mac, it's not going to work very good. I have a Mac, which means I don't have a graphics card, so it doesn't work very well.

29:49 It's very slow, but if you have like a gaming PC or PC with a graphics card in it, then you can do stable Diffusion locally. Now if you want to rent a computer, you can rent one of the faster computers in the world for about $3.00 an hour to run stable Diffusion Online. So it's very much affordable. And it's ubiquitous and that there's a lot of really cool tools out there. I'm a big fan of Mid Journey. I do a lot with Mid Journey. It's the first one I started with. It's very good and I like Leonardo a I Leonardo lets you do about 150 images a day, free every single day. So they have a really great free plan. And they, I think they're possibly the future for power users because they're at, they have a lot of really advanced tools that are a little bit overwhelming for beginner. Mid Journey is very beginner friendly. That's why I like it, because I don't always need to really have a deep discussion about like.

30:33 The complexity of the graphic, right? I just want it to look good. So Mid Journey is a little bit more user friendly. Whereas with Leonardo, which is great, it's free, you can have a lot of variations, It gives you a bunch of different engines to choose from, but they're all built on stable diffusion. The only difference, the reason you pay a service, is that they're using their computer to do the rendering instead of using your computer. Yeah, that's great. Just out of curiosity and something not related to to a I, Jonathan, you know like how do you manage really because you know when I was preparing you have authored 300 books and you know you did ghostwriting and how do you manage the time running between all these businesses? So I'm really good at writing and I actually a year and a half ago said.

31:27 I'm not taking any more ghostwriting clients. And my friend Debbie, who is my business partner in a couple of my A I projects, she sent me a message. A couple weeks later she goes, you're writing A blog post every day. You can't stop writing, can you? And I realize, Oh my gosh, she's right. If I'm not writing books, I can't, I can't resist it. So it's kind of everyone has the thing that they're really good at. So what I'm really good at, and the reason I still take ghostwriting clients after all this time, is that I can talk to someone and find the perfect story. And sometimes it takes a little digging, but I have that moment where I go, Oh my gosh, I'm still really good at this. And then we create this amazing story that they released and becomes a bestseller and they're very excited because there's stories out there. So part of it is that I work every day.

32:07 I remember my dad gave me a piece of advice a few years ago and he said to me, don't work more than 6 1/2 days a week. And that's when you know you're 2 generations of workaholic. When he's like take off half a day, once a week, right? Like most people want to work five days take off too. And I made this decision a really long time ago to work seven days a week, but five hours a day. So I work 35 hours a week instead of 40. And it's like, well, it give me a little bit more space. And I, you know, I have 4 kids, they're home a lot. One of my rules is that the kids ask me to go swimming. I always have to say yes, no matter what. That's one of the kind of things to stop myself. Is there too much time in the computer? And it's why I do most of these calls at night, because they're asleep and there's no chance. I'm saying, dad, midnight swim part of it. But the most important thing, and the thing I understand is that.

32:51 It's not about how smart I am. It's not about how lucky I am. It's just that I get up every day and I move the ball forward a little bit. Whatever I'm working on, any project, there's going to be downs. And when I with the thing about chat TV, the really cool thing is that it protects you from the sunk cost fallacy, which is where you spend six months on an idea and it doesn't work and you go, I got to do three more months, I got to do 3 months. Now it's a year and you go because I don't want to say I wasted six months of my life. The cool things with a I you can test ideas faster. You can create something in a day or in a couple of days that used to take weeks or months, so you're not emotionally invested. I had an idea a couple months ago that was a bad idea. I tried something, didn't work it only I spent about 3 hours on it. So I didn't become emotionally invested. So that's really important thing is to be consistent and just always say I'm just going to move the ball forward a little bit, whatever you're doing. A lot of people say, oh, I have a great job, Why would I start a side business or anything?

33:43 And then they found out two years ago, that's why how many people lost their jobs? It's not their fault. Most of the time. After you're 30, if you lose your job, it's not your fault. How many people have lost their jobs because the CEO spent money on something weird? Like, right, how many people lost all their money because a huge crypto exchange turned out, they stole all the money, all disappeared, or whatever happened. It's not your fault and everyone loses their job. Or a large company CEO really loves private jets. Like you know that if the CEO has a bunch of statues of private jets in his office, you definitely shouldn't invest in that company because it's not. You don't want your money to your jets, so most of the time. It's not your fault, right? Something happens, your boss makes a mistake. Because if it's you or me, I have employees. If my kids have a medical bill and I can either pay my employee or fire my employee, pay the kids medical bill, I'm going to take care of my family. That's our Buddhist.

34:28 We're all at a certain level selfish. So you have to look out for yourself and create these revenue streams just so you have a little bit of a buffer, just have a little bit more breathing room. And that's really the important part is to say I'm just going to put in a little bit of time every day if you do that and success becomes inevitable. My first idea wasn't a good one. No, it was my second. My 70th idea was a really good one, and my 120th idea were really good. But there's a lot of bad ideas or ideas that didn't work out in between. That's very important to not compare your what's happening backstage, what's happening in front stage, right? All you can see is this tiny window of my room. You don't know what's going on over there. You don't know what's happening downstairs. You guys don't know what's happening in the rest of my life.

35:09 So just realize I'm still a real person. I still have disagreements with my wife. Sometimes my kids shout at me. I'm real and. It's very important to not confuse someone's stage presence with their real life because everyone has real struggles and real challenges. So the bad day, it's okay, It's just part of the process. So honestly, it's just consistency. That's like the secret, just kind of every day and say I'm going to put in an hour, I'm going to put in two hours, whatever you have. And over time you'll start to build something really good. Yeah, I I love that. I love this about the consistency part now just. You know, as we are approaching to the end, I know that you have your own podcast also Jonathan, and you know like you have over than 250 episodes how podcasting complemented your business. I'm interested because, you know, people sometimes ask me why I have my own podcast and what is the most valuable lesson you've learned from one of your guests. So I launched my podcast in 2016 doing 5 episodes a week by myself, pure audio.

36:10 And I did that because. I only had one book, and I said I need to keep people busy in between my products or in between my next book. So it's a way to have people engage with me during time. That was my original purpose. When you're first starting out, you're not going to make money from your first couple episodes of your podcast. Ryan takes a while to grow it. But it can be a really great way for people to get to know you, for you to talk about smaller topics or to dial into things that are important to you and for people who like you to follow you in between your bigger projects. Right, Because it takes a long time to write a book or create a course or. The other things you're working on, so that's one of the biggest values for me now. I switched to just like you're doing the interview model simply because I couldn't, you know, I couldn't do five episodes a week by myself and I couldn't even do one episode by my week because it's.

36:56 I already do so much content on my own. I write my social media content and my videos that this is a great way to meet other people and kind of have ideas and interact with the people. So there's a lot of value for the connection elements as well. So I think those are really good parts of it. Because you meet other people that are very interesting and you see different perspectives and kind of forces you to not spend all of your time on your computer by yourself, just having ideas and not checking to see if they're good ideas. Yeah, that's great insight. And this is exactly also I think we shared this incoming and you know This is why I would say it now. I started this year by the way and I was doing seven days a week. But you know, people start telling me, hey, we cannot follow, can you slow down.

37:38 So now I'm doing five days a week. I was doing a mixed still between a solo audio only episode plus three to four per per week. I mean as interviews people missed start to miss the audio one. So maybe I will return to that at some stage, Yeah. But again as you said like it's something that opened a lot of opportunities to me get connected with. People like yourself, Jonathan, you know, like and a lot of, you know, great conversations I learned from every episode. I learned something new. So for me, it's a learning journey. I would say, Jonathan, as we come to the end, I have a famous question. Maybe it's funny, but what question you wished I asked you and how you'd answer it.

38:25 I mean, I think you asked really good questions this time. There wasn't something totally missing. There's why we talked about things I want to talk about. I think that the most important question to ask is what's probably what are the biggest mistakes you've made? Because so often we think that people that have make no mistakes. So you asked me that. I would say some of the biggest mistakes I made were not listening to the advice of other people and trying ideas and ignoring the signs It wasn't going to work right. I built software that didn't work. I built an app that never got launched. I built several different websites and never went anywhere. They were bad ideas. So I think. It's important to know that everyone makes mistakes and you're going to make mistakes. The reason people like, quit, whether it's dieting or anything else, they go, oh, I made one mistake.

39:07 I guess I'm not going to diet anymore, right? Oh, I made a mistake. I guess I'm not an entrepreneur anymore. That's not how it works. How many people have lost or run a business into the ground and cleared bankruptcy and then become a billionaire again, right. So it's always about the journey, not about the moment. So just knowing that I've made big mistakes. I made dumb moves. Friend of mine. I'll take my biggest thing. Friend of mine said hey I'm launching a company. I want you to be the first person to test the software. I said sounds like a dumb idea. It's like a $50 billion company now. So that's probably he was like, I want you to be the first person to test and I said dumb idea, I was wrong. Yeah this is mistakes. Is how we we we we learn actually and it's all about consistency and perseverance and you know keep keep as you said like keep the ball rolling every day little bit.

39:58 And you know, I hint from my side guys, when try to document what you do and maybe in one week you think that I didn't do anything, maybe even in one month you think that I didn't do anything. But believe me, you come back and you say after four or five months, Oh my God, you said I did all this. Wow, you should, you should be proud of yourself. So, you know, 100% I agree with with Jonathan here, Jonathan. Really, I enjoyed the conversation. It was very active. I hope you know we could do like more episodes in in the future about maybe something also related to solopreneurship and A I and all this stuff. I really enjoyed the conversation and I'm sure that you know the audience even either they are listening or watching this on YouTube, they will love this as well. Thank you very much for your time today and for the audience if you have any questions as usual. For me or for Jonathan?

40:56 You can reach out to me by e-mail, Twitter or LinkedIn. If you are interested to be a guest also reach out to me. We did that before with other guests and we had a great conversation. So I'm looking for anyone who has a story to tell related to tech entrepreneurship. You know it might be not related to tech Over the show name is CTO show, yes, but I believe like in startup entrepreneurships, young entrepreneurs. You need a space to come and tell us what they are trying to do or someone has created something cool. You need a space to mention it. Please reach out to me. I'll be more than happy to get you as a guest with me. Thank you very much. And we'll meet in the next episode. Thank you.

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