#158 Unlocking Success in Software Testing with Jay Aigner: From Employee to CEO

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From the heart of Dubai where
tomorrow is being built today to

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the world, welcome to the CTO
show with limit here.

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We redefined technology and
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mehmed delve into the riveting
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digital technology experience
the thrilling highs and lows of

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startups.
Immerse yourself in the spirit

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of Entrepreneurship and
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Innovation, being written in

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real time.
Now, without further Ado, let's

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tune in and explore the future.
Hello, and welcome to a new

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episode of the city of show with
Matt.

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Matt, my name is Matt and as you
do in each episode, I cover

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different topics from emerging
Technologies, startups,

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entrepreneurship, and I host
with me CEOs, subject matter

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experts, entrepreneurs and
startup Founders.

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And today, I'm very pleased to
have with me today.

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JayJay you are the CEO of jda
Q&A which is software that

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stinks company with leave the
floor to you to introduce

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yourself and your company and
what you are up to Yes, what is

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yours?
Thanks for having me.

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I appreciate it.
So we do software testing my

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background over the last 15-20
years is been primarily in a

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quality assurance space.
All we do is make automate

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performance, and security
testing for custom software

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development companies for says
companies and website agencies.

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So, we've got three teams,
you've got a US based team, an

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offshore team in the Philippines
and the Nearshore team

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co-located in.
Co-op, we've got around 60

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people right now and we just, we
kind of are the queue a solution

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for our most the time.
So that's that's pretty much

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what we got going on.
Oh good, that's it.

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Great to hear Jay.
Now, the first question I want

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to ask you like, did you start
entrepreneurship at an early

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age?
Like what drove you towards this

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path?
I asked the same question a lot

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on my show, and I think it's a
very good.

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Question.
I'm yes.

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My mother was and still is an
entrepreneur businesses that I

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got to kind of see how that
works growing up.

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She written ever tizen agency
and I started doing websites for

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her.
I was probably 13 12, 13 years

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old, you know making decent
money for 12 or 13 year old

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different doing websites.
Did you know some little side

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businesses here and there and
then kind of went in the 925

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world for quite a while but I'm
built This this business as a

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side hustle to start and you
know, kind of grew it into

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International testing
powerhouses I'd like to say over

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the years.
So yeah, it did start early took

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a little bit of a break but then
got back to it.

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That's cool.
I was not lucky to do this.

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Jump from nine to five.
Honestly, I did very recently

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but you've made the leap you
know from the 925 to Consulting

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and the running your own
business.

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What was the most motivated
aspect of this challenge?

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This is first and at the same
time, what were the challenges

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that you faced when you that
this leak?

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I will say, as anybody, that
knows me, I'm pretty

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straightforward money.
I mean, all money is time and

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time is money.
So having the ability to support

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a family of five kids have a
lovely wife was a nurse and she

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was an overnight nurse.
And my main motivation was to

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get her out of a job at the
time.

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So she could Emma stay home with
the kids and I have to work some

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a job that she didn't really.
It was very it was draining her.

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Not to tell the biggest
challenges honestly, I try to do

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you risk it from the start.
I didn't always suggest the same

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thing with everybody else
consult consult, consult my

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mean?
That's the start is to do

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Consulting where, you know,
you're doing something your

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spare time or after hours or can
fit in, you know, and your lunch

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break or whatever it is.
I try to do Consulting, use the

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experience that you whatever
industry that is to kind of set

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the nation for your business.
And that really do you risk the

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entire operation for me?
I'm kind of built it up over

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time and it just The main
challenges were kind of fitting

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it in the day-to-day.
I mean, I was working multiple

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jobs kind of at the same time at
some point where I do my

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nine-to-five stuff during my
brakes and run around stairwell

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and take a call for one client.
And at the end of the day, I'd

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hop on and do stuff for other
clients in different time zones.

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It's a Grind to start to
managing that your family, you

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know, certainly were some of the
challenges, Just entrepreneurial

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business side of things.
I didn't have an MBA and I still

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don't, mmm, so figuring out to
run a business.

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Certainly was a challenge.
I used up work, which also

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helped you risk the process,
which was not much more of a

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transactional forms, but it's
very easy to start a business

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and do the things you have to
do, but the real Pit came when I

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cry, frankly, when you Korean
War at, but I noticed that they

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cut off the entire country of
Russia, which didn't impact us

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directly.
But it made me kind of think.

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Like maybe I should have another
stream of Business than just

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coming from work Works giving
into the real world in an upward

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guy says very transactional.
Okay.

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Can you do too?
And I'm like, yes we can and

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then they change the money and
that that's interaction.

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We step out of that world.
You have to figure out who's

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Michael, what message, who am I
talking to kind of figure again,

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how to run a business, a little
more traditional than I was

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doing before.
So, lots of different challenges

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depending on which pays the
business, you know, we're

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talking about.
So was this, This.

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The main II mean source for
getting the idea of 3D a Q&A

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like you spotted something on up
work and then you said, okay I

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think this deserves to to have
its own business.

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Is this how you get it?
Yeah, like I mentioned when I

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was telling my wife, that I
applied for was different things

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that try to diminish as years
ago, this is probably 10 or 15

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years ago and I just happened to
stumble upon and Elance dock

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which eventually got bought by
up work, you know.

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So now one for ya and picked up
some contracting jobs, doing

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consulting and cute, and I had a
problem saying, no to money and

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try to figure out how do I keep
Taking on contracts, the same

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amount of hours in a day and do
that was to bring in some people

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that I had worked with
previously, my old boss had one

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point hired as a consultant to
just Max and one of my oldest

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tenured employees.
Did he came from your first job

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that I've worked in Q&A where
you know, estimate said, hey

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would you be willing to pick up
15 extra?

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20 hours a week?
It was down for that, and that

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was kind of the start was how it
all started.

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Is this?
Starting to hand off that work

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to somebody else to do.
That's that's great.

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By the way, for the for the
audience who are not old enough

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like me.
So there was he lands and that

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was all desk and then these two
companies decided to merge.

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I think, maybe it's now 10
years, almost, if I'm not

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mistaken the same.
Yeah, so decided to do the up

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work, which became, you know,
the main outs, a source for

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freelance work.
Of course, there are other, I'm

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not affiliated by the way
without work, but Lee.

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It's one of the best I'm saying
this for anyone who's interested

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to go the path that they have
chosen.

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They are the platform because
there are a couple of others and

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also I tried all of them on the
both sides client side and

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freelance side and I think up
work is the most esteemed one I

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can say now Jay something I want
to ask you like of course and

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you mention something which I
like like you said I don't have

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an MBA and I believe you don't
need an MBA to start a business.

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But While some aspects to grow
the business, and the most

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critical one is to be a sales
guy.

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So how did you tackle that to
become a sales guide?

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For example, for me, like, also,
I was a taking guy.

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I was like, introvert, how did
you deal with that?

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So yeah, it took me a while to
realize that I am a sales guy.

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It was a very I remember sitting
somewhere was sitting with the

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went out to dinner, you know,
it's closed on and some ladies

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that next to just throw, what
are you doing?

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Are you the sales guy?
I was, I'm not this guy like I

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don't like that stuff.
Amber, what I do and it took me

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a long time to realize nobody's
going to sell a product for you.

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You have To be comfortable,
being uncomfortable, which is, I

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think is just a general lesson
for everything in life.

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You just have to view.
Never going to grow if you're

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constantly comfortable.
But once I kind of realized, you

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know, I am the sales and this is
the guy who needs to get out

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there and promote myself from
about the company.

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Think it was really just a
realization one and I don't

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really exactly remember what the
moment was, but one day I did

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eventually realized that, My
role in this company is to bring

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in new business, it's to Foster
existing business, and it's to

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protect the resources of and
make them feel comfortable, and

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support the best of it I can.
And kind of realizing it was

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three things about what my role
actually was, because I did

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everything for longest time, but
once I realized what was really

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good at, you know, it made it
easier, it made today, I'm a

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sales.
I'm a Biz Dev guy, that's all I

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do.
I'm and I To make sure my

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clients are happy and that my
people who work for me are happy

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and you know everything is a lot
smoother.

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So I think it's just taking that
second to realize like yes it's

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scary and people are going to
tell you now and it's going to

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be sad and it's going to suck
for a while here and there to

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here.
No.

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But you know the main message.
Is that nobody's going to sell

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your product or services for you
especially early on like you

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have to, you have to do it if
you want to go anyone To be a

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real business.
Typically, the, under the owner,

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have a Stuka pull himself up by
the bootstraps and say, it's

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time to go out and bang on some
doors and make some calls and do

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some things to make some sales.
So that was kind of my

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transition into realizing what
my role was as a Salesman for

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the company.
Yeah, I want to add something to

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what you said Jay, and maybe I
mentioned this on the show

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couple of times, but people, you
know, they assume that saith is

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Is a bad word, but it's not
actually, and I mentioned this

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because someone told me this
long time back, if you recommend

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a restaurant, if you recommend a
brand, if you are a geeky Guy

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and, um, surely recommend a
phone, a laptop a headset to

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your friend, you are a sales guy
because this is what it's all

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about that.
You need you to tell about what

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the value that bring to to the
other person.

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So yeah, like I would say I was
asking the same Spot.

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Until I figured out ten years
back off.

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Actually, I can talk easily to
people.

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I can convince them about the
technology of talk about

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technology sales here as well.
And it's like, yeah, you just

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need to go out and try it.
Of course, as you said, Jay

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first couple of times you might
get some rejections as they say.

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Yeah.
But think about like a date, you

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don't get maybe the first time
so you need to keep trying keep

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hustling and you will get that
now.

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Well, I want to ask you like,
you are in the software testing

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business, right?
So how do you are seeing, you

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know, the trends, I would say
going in the industry.

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I mean, in the testing itself
because now people start also to

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talk about Ai and maybe I can do
this for me, you know, like what

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are you seeing in from the trans
perspective, Jake.

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It's definitely a companies.
As specific like Enterprise

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level has been pushing
Automation and pushing kind of

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that.
The Enterprise level human free

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thing for a long time because
they want to cook, cause they

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want to reduce drag on the
manual, testing Team.

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All these different things.
I get this one of my favorite

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lines which is you know, fully
automated test Set up for a

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fully AI tennis is big like
everybody thinks they've seen

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just a blurry picture of it off
in the woods like nobody's it

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doesn't exist.
It's not real like dude, you're

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always going to need humans
somewhere in the process when

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you're putting software in your
customers hands, let's just run

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my business, that's the way.
I've always kind of thought

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still do we use.
Chad gbt to augment our services

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today.
Absolutely.

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Do we use it stuff to help.
Expedite.

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Some of the tests are absolutely
do we automation?

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Yes, yes, yes.
I don't know that there's been a

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giant shift from a testing
perspective because you still

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need the human touch has
placated by any AI tool ever

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seen yet because you know,
context is important with the

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eye.
But it's also super important

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with testing.
That's the whole point of what

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you're doing.
When you're testing the software

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is the context.
Does it work here for these

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users?
And these users based on this

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data and these different things.
And these conditions and yes,

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I'm sure years down the road.
Maybe we'll get closer to.

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But, you know, the automation
tools themselves, obviously, are

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getting more and more advanced
in their smarter, and that sort

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of Grab different elements on
the screen, or do different

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types of comparison to test
different things.

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You know, we partner with a lot
of the kind of leading

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automation platforms for testing
in the industry which has been

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great for us because we kind of
gets along with some of these

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great companies doing that Tech
work, just ahead of the curve.

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Um, but you know, virtualized
browsers and stuff where instead

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of just kind of standard record
and Playback, you can be

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instrumented version of a
browser.

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I'm that can emulate any sort of
situation or you can enter any

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type of browser, type any type
of connection, type any, any any

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scenario you want to kind of
start the tests on those

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virtualize.
Browser platforms are kind of

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leading the way I think, with
the next wave of what Q is going

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to be.
So with its mobile or desktop or

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whatever it is, if you can,
emulate the end users

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environment, and ecosystem that
are going to actually be using

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your form and do that at scale.
You'll be much better off when

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your product hits, hit your
customers hands because you've

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been able to test in as many
different scenarios and, and

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ecosystems as possible.
So, very long-winded answer to

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00:15:45,500 --> 00:15:47,100
your question, but hopefully I
had some of your phone.

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No, that's completely fine.
And you know, I cannot then add

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anything more because you
covered all the J.

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Now the thing you mentioned like
you, you work with like, I mean,

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different type of clients.
But are you seeing like, any

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Signs of slowdowns.
When it comes to a specific out,

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say vertical, within the
software industry, like we know,

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like for example, SAS is very
fast.

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Everyone is going that route.
Like, how are you seeing?

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You know, the industry going
here.

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Like, Less Mobile, more web.
What's the status?

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I would say.
I don't know that it's really

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made any big changes.
I think, you know, certainly the

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comes in waves, you know,
everybody wanted to do Native

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mobile apps, for longest time,
and then they realize, wait a

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minute.
Like, the things you can do, if

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you build a web-based version of
an application, instead of

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making a native, right?
You can, you can have the same

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version for Android iOS and all
the different platforms if you

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do a browser-based mobile
application as opposed to

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building a native one.
I don't know that there's any

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friends in that sense that we've
seen.

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I mean, there's, there's always
going to be a push for Native

283
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apps because pushes people's
Brands.

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They won't want their
application on your phone.

285
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So we've seen a lot of those
desktop.

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Is interesting for us
specifically because I have a

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physical you know software
application on your desktop

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certainly has gone down over
time just because of the SAS

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00:17:32,700 --> 00:17:37,600
model, like you mentioned like
SAS is King but having having

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00:17:37,600 --> 00:17:42,300
the expertise and will test
those things has gone back up

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because there's not as many
people out there who have the

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skill set to test it.
And I will also say that from a

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00:17:50,500 --> 00:17:54,500
VR Spective a lot of
applications are desktop.

294
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Applications are .exe.
You know things that you run on

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your desktop to interface with
these these VR applications we

296
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test, they're not there.
So there is kind of a Resurgence

297
00:18:08,900 --> 00:18:11,500
in a sense of testing and
development when it comes to

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desktop applications because a
lot of the arv, our stuff is way

299
00:18:15,700 --> 00:18:17,800
easier to just drive through
that.

300
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Your standard kind of executable
desktop application, is it To

301
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trying to do it on a mobile app
or trying to be as so certainly,

302
00:18:25,900 --> 00:18:28,600
you know, some ups and downs and
it comes in cycles and waves but

303
00:18:30,200 --> 00:18:32,900
SAS is king and you know,
there's a million more of them

304
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every day and for good reason, I
mean there's elbow the

305
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Deployable they're accessible.
So yeah, I think I think there's

306
00:18:39,800 --> 00:18:41,000
a kind of the general trends
that we say.

307
00:18:41,800 --> 00:18:45,000
Yeah, it's not surprising but
the good point on and good

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00:18:45,000 --> 00:18:47,300
observation.
I would say on the desktop part

309
00:18:47,300 --> 00:18:53,100
because of the arv our stuff and
I think As you said like I was

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00:18:53,100 --> 00:18:56,900
in discussion with some Founders
here in Dubai that they are into

311
00:18:56,900 --> 00:19:00,600
the arv, our space and they
mentioned something similar.

312
00:19:00,600 --> 00:19:04,600
So it's good that you also had
the same observation.

313
00:19:04,800 --> 00:19:07,700
Now, you mentioned that the
beginning of our discussion.

314
00:19:07,700 --> 00:19:12,800
J bit about, you know, you had
to hire and you know, try to

315
00:19:12,800 --> 00:19:16,900
find with people.
So from a Founder perspective or

316
00:19:16,900 --> 00:19:22,700
a business owner perspective,
how do you You first attract,

317
00:19:22,700 --> 00:19:24,800
good talents and how do you
retain them?

318
00:19:24,800 --> 00:19:32,400
Because I know this is a huge
problem nowadays for a lot of

319
00:19:32,400 --> 00:19:36,400
startups, a lot of businesses,
High attrition rate issues.

320
00:19:36,400 --> 00:19:42,100
People doesn't stay much.
So, how do you deal with Talent

321
00:19:42,100 --> 00:19:47,600
acquisition and retaining?
Acquisition has been.

322
00:19:49,100 --> 00:19:51,200
I mean frankly we started with
up work to begin with.

323
00:19:51,200 --> 00:19:53,200
He found a lot of people
throughout work because it's a

324
00:19:53,208 --> 00:19:58,800
Marketplace for people who kind
of do what we do as we grew up

325
00:19:58,800 --> 00:20:03,700
and got bigger word of mouth
actually replace that because we

326
00:20:04,700 --> 00:20:07,800
you know, we do a specific type
of thing.

327
00:20:07,800 --> 00:20:12,700
We we are contractors by Nature
what kind of parachute in and do

328
00:20:12,700 --> 00:20:15,600
our thing and and, you know,
establish ourselves.

329
00:20:15,700 --> 00:20:18,400
Moves pretty quickly as
somebody's go-to resource for

330
00:20:18,400 --> 00:20:21,700
Q&A.
So having somebody who has a

331
00:20:21,708 --> 00:20:24,300
contractor background, they
typically may know other people

332
00:20:24,300 --> 00:20:26,700
that are in the contractors is
to have worked with people who

333
00:20:26,700 --> 00:20:29,300
were in a company.
Yeah, we have, for example, in

334
00:20:29,300 --> 00:20:33,800
the Philippines were one of our,
our big offshore team is all

335
00:20:33,800 --> 00:20:35,400
those people.
Previously worked at big

336
00:20:35,400 --> 00:20:37,300
companies that are over there,
like Accenture and all these

337
00:20:37,300 --> 00:20:39,100
other companies.
A lot of people who know people

338
00:20:39,100 --> 00:20:43,300
that were there, we've kind of
sputtered out there and to kind

339
00:20:43,300 --> 00:20:47,000
of flows back into your other
point, which is retention.

340
00:20:47,000 --> 00:20:53,200
I mean, If you treat people like
human beings ideas.

341
00:20:53,200 --> 00:20:55,500
I mean, it's not, this is not
rocket science stuff should be

342
00:20:55,500 --> 00:20:58,000
like, oh my God, it's crazy.
Like, if you treat them like

343
00:20:58,000 --> 00:21:01,700
human beings, you valued ideas.
You were, you don't talk to

344
00:21:01,700 --> 00:21:05,200
anybody build a culture of
respect across the team and I

345
00:21:05,200 --> 00:21:09,100
can't tell you how many
companies I've worked at the

346
00:21:09,100 --> 00:21:12,700
just didn't get.
It's almost akin to the

347
00:21:12,700 --> 00:21:16,400
convenience department, store
owner that has all the

348
00:21:17,400 --> 00:21:20,200
advertising in the cells and all
this great stuff and they have

349
00:21:20,200 --> 00:21:22,500
all the merchandise and then you
walk in and the people that are

350
00:21:22,500 --> 00:21:25,400
working there, just rude and
don't understand customer

351
00:21:25,400 --> 00:21:26,600
service.
Talk to people.

352
00:21:27,700 --> 00:21:32,600
If you Foster an environment
where you're nice to your

353
00:21:32,600 --> 00:21:36,100
employees and they feel
validated with their work and

354
00:21:36,100 --> 00:21:37,600
they feel like they can come
talk to you.

355
00:21:39,100 --> 00:21:40,900
I've had really good luck,
keeping them around and also

356
00:21:40,900 --> 00:21:44,800
obviously like monetarily.
I give out bonuses regularly.

357
00:21:44,800 --> 00:21:46,300
I don't just do like an end of
the year.

358
00:21:46,300 --> 00:21:50,000
It was like like life is not
based off of a 12-year calendar,

359
00:21:50,000 --> 00:21:53,200
like we do projects, we do, you
know, day-to-day stuff.

360
00:21:53,200 --> 00:21:56,600
And if I see people are not
built the culture and where our

361
00:21:56,600 --> 00:22:00,000
team will come to me and say,
hey so-and-so is done, a really

362
00:22:00,000 --> 00:22:02,700
great job on this project and
like that's an immediate like

363
00:22:02,700 --> 00:22:04,600
absolutely.
We're not only, I can reach out

364
00:22:04,600 --> 00:22:06,200
to them directly.
I'm also going to get them a

365
00:22:06,208 --> 00:22:09,400
bonus, you know, make sure we
also referral bonuses for people

366
00:22:09,400 --> 00:22:12,500
who bring in other people from
from their Network.

367
00:22:12,500 --> 00:22:16,700
So it's just fostering kind of
an environment where people feel

368
00:22:16,700 --> 00:22:20,900
comfortable If you validated,
they feel appreciated and I know

369
00:22:20,900 --> 00:22:23,100
it's answer everywhere but
that's what works for us.

370
00:22:23,300 --> 00:22:25,900
And we've had really, you know,
we've had a lot of the same

371
00:22:25,900 --> 00:22:28,400
people for years and years and
years and they just enjoy

372
00:22:28,800 --> 00:22:33,800
working with us.
And for us because we just at

373
00:22:33,800 --> 00:22:36,900
the base level, my job, like I
said, one of the three things is

374
00:22:36,900 --> 00:22:41,400
to protect them and I'm always
from as and I don't let clients

375
00:22:41,400 --> 00:22:44,600
talk done to our people and if I
do then if they do, then they're

376
00:22:44,600 --> 00:22:47,000
not our clients anymore.
So I try to really make sure

377
00:22:48,700 --> 00:22:51,400
Protect our guys and make sure
that they feel appreciated

378
00:22:52,300 --> 00:22:57,700
that's great and like hats off
on the culture part J.

379
00:22:59,000 --> 00:23:01,900
And also on the part that you
cannot measure.

380
00:23:02,400 --> 00:23:07,400
I mean in one calendar year like
this is very old-fashioned and

381
00:23:07,400 --> 00:23:13,100
for people who like want to also
kind of Deep dive and this and

382
00:23:13,100 --> 00:23:16,600
how to measure, I'm reading the
book, I should have read it long

383
00:23:16,600 --> 00:23:19,000
time back.
But I'm reading it now which The

384
00:23:19,200 --> 00:23:21,900
by John doerr which is the Okie
our book.

385
00:23:22,500 --> 00:23:24,300
Casual.
Okay.

386
00:23:24,300 --> 00:23:28,400
Yeah, yeah, yeah.
So I advise everyone, I knew

387
00:23:28,400 --> 00:23:31,100
about it long, time back but
just I had the chance to I'm

388
00:23:31,100 --> 00:23:33,200
reading it up.
I'm almost done with it.

389
00:23:33,900 --> 00:23:36,200
And you know in the last
chapters they talk about the

390
00:23:36,200 --> 00:23:41,200
culture and how it's important
to, you know, put the cultural

391
00:23:41,200 --> 00:23:44,800
first, then you do this
quarterly and you know, you do

392
00:23:44,800 --> 00:23:48,800
this weekly or bi-weekly
check-ins on Whatever

393
00:23:48,800 --> 00:23:51,500
objectives, you want to put for
the team and you do it in a

394
00:23:51,600 --> 00:23:54,500
collaborative way.
So I think Jay, you did

395
00:23:54,500 --> 00:23:56,100
fantastic here.
Thank you.

396
00:23:56,108 --> 00:24:00,700
Say, thank you, most welcome.
I know that you are a horse for

397
00:24:00,700 --> 00:24:03,200
a podcast, first customer,
right.

398
00:24:03,200 --> 00:24:06,700
And you interview successful
Founders about the initial

399
00:24:06,700 --> 00:24:09,600
customers.
I'm curious, I'm curious to know

400
00:24:09,600 --> 00:24:13,400
like what are the most valuable
lessons you have learned from

401
00:24:13,400 --> 00:24:18,300
those conversations.
That's a good one.

402
00:24:21,100 --> 00:24:24,300
I think the most important
lessons I've learned, are

403
00:24:25,300 --> 00:24:31,100
everybody's different everybody.
There's my path is different,

404
00:24:31,100 --> 00:24:33,800
you know, it's very easy as a
business owner.

405
00:24:34,800 --> 00:24:37,700
When once you've you have a
little bit of success, running a

406
00:24:37,708 --> 00:24:40,000
business, people want to know
how you do it.

407
00:24:40,200 --> 00:24:43,400
People ask you questions, and
it's easy for me to regurgitate

408
00:24:43,400 --> 00:24:48,000
my story in my past.
But I think the biggest lesson

409
00:24:48,000 --> 00:24:53,300
I've learned is just Gets two
different, we are and that's not

410
00:24:53,300 --> 00:24:56,900
just business, it's everybody
and just a path.

411
00:24:56,900 --> 00:25:02,100
There is all different
perspectives were all different

412
00:25:03,200 --> 00:25:09,600
but you know, universally been
people's has kind of been.

413
00:25:09,600 --> 00:25:13,400
The one thing I've seen across
the spectrum of CEOs and

414
00:25:13,400 --> 00:25:15,700
Founders is day.
They respect the fact their

415
00:25:15,700 --> 00:25:17,400
people's time.
They respect their contents

416
00:25:17,400 --> 00:25:22,100
time, they I think I think those
are the biggest lessons.

417
00:25:23,100 --> 00:25:25,300
Yeah.
I and I think it's a, it's an

418
00:25:25,300 --> 00:25:29,600
experience by itself.
I'm in learning a ton of

419
00:25:29,600 --> 00:25:33,500
information.
Every time I do, I do an

420
00:25:33,500 --> 00:25:35,400
episode.
Like what I'm doing with you

421
00:25:35,400 --> 00:25:38,300
stage a so yeah, it's a huge
learning experience.

422
00:25:38,300 --> 00:25:40,500
I advise everyone if you have
the time, if you have the

423
00:25:40,500 --> 00:25:44,600
passion to, you know, be
consistent to do a podcast.

424
00:25:44,600 --> 00:25:46,200
I'm advising everyone to do
this.

425
00:25:46,500 --> 00:25:51,000
Now while preparing for this
episode I spoke something in

426
00:25:51,000 --> 00:25:53,200
your profile J.
Which caught my eyes because I

427
00:25:53,200 --> 00:25:56,100
think we are similar, but I want
people to heal from you.

428
00:25:56,300 --> 00:25:57,700
Sure are you?
Yes.

429
00:25:57,700 --> 00:26:03,200
Oh, so you are known for the 545
lat.

430
00:26:03,700 --> 00:26:07,500
Can you explain?
What is this routine and how it

431
00:26:07,500 --> 00:26:14,800
contributes to your success?
Yes, it's something that just

432
00:26:14,800 --> 00:26:18,400
developed for it.
You hear the fight.

433
00:26:19,700 --> 00:26:21,800
Club of every book is a great
book and talk.

434
00:26:21,800 --> 00:26:24,000
So I'm going to talk about the
file.

435
00:26:24,400 --> 00:26:27,700
It's really just hours in before
anybody else is up.

436
00:26:27,800 --> 00:26:28,600
I mean, that's really what it
is.

437
00:26:28,600 --> 00:26:30,600
You feel like, you're feel like
you're cheating a little bit by

438
00:26:30,600 --> 00:26:34,200
steal a little bit of the day.
Before anybody gets five, am

439
00:26:34,200 --> 00:26:37,700
workup is the first cup of the
first thing working out is the

440
00:26:37,700 --> 00:26:40,600
second thing.
I'm movement is medicine.

441
00:26:41,900 --> 00:26:46,500
I can't tell you how much better
physically and mentally.

442
00:26:46,500 --> 00:26:49,700
And when I get my 30 minutes of
workout time and every day, And

443
00:26:50,500 --> 00:26:52,100
the other thing is the full body
stretch.

444
00:26:52,300 --> 00:26:58,000
I don't think it in male
Stratosphere really understands

445
00:26:58,000 --> 00:27:00,900
or understood how important
stretching is.

446
00:27:01,000 --> 00:27:04,100
It's a great kind of like
premeditation move into.

447
00:27:04,100 --> 00:27:07,600
The next thing I do is meditate
for 10 minutes a day and then I

448
00:27:07,600 --> 00:27:10,500
Journal.
So that's my 545, each one of

449
00:27:10,508 --> 00:27:16,400
those things I think has
Different kind of related

450
00:27:16,500 --> 00:27:20,800
benefits and it's just the end
of all that you feel like you've

451
00:27:20,800 --> 00:27:25,200
already accomplished it out, 90%
of your, I mean, what, what

452
00:27:25,200 --> 00:27:28,000
can't you do?
If you can wake up, if you work

453
00:27:28,000 --> 00:27:30,500
out you pulled by a stretch, you
meditate, you drumming.

454
00:27:30,700 --> 00:27:32,900
There's more things that people
like strive to do at least like

455
00:27:32,900 --> 00:27:36,700
once a once a month, right?
So if you do all those things in

456
00:27:36,700 --> 00:27:40,600
a day and everything else after
that is downhill, right?

457
00:27:40,600 --> 00:27:43,000
There's not much challenge that
I can't take on.

458
00:27:43,600 --> 00:27:47,800
And so that's my that's my
routine and of course I slip

459
00:27:47,800 --> 00:27:52,000
every now and again we use going
to be one years old next smart.

460
00:27:52,000 --> 00:27:55,400
The four other kids to like
there's times that things slip

461
00:27:55,400 --> 00:27:58,700
and that is my goal and hit it,
you know, just about every day.

462
00:28:01,700 --> 00:28:05,300
That is my I wanted also people
to hear from someone other than

463
00:28:05,300 --> 00:28:11,700
me because everyone calls me the
five am guy for some, the book

464
00:28:11,700 --> 00:28:15,700
Itself, by Robin Sharma.
Like, you know it caught my eyes

465
00:28:15,700 --> 00:28:18,400
I remember a couple of years
back when when I first read it

466
00:28:18,900 --> 00:28:22,200
and I was seeing on social
media, a lot of people kind of

467
00:28:22,200 --> 00:28:25,800
joking making, like, mocking up
the book, you don't need to do

468
00:28:25,800 --> 00:28:30,800
this, I don't know and then I
read the book and Exactly what

469
00:28:30,800 --> 00:28:34,000
you explain is.
The concept is, it's not like

470
00:28:34,000 --> 00:28:41,700
about how long you do it.
It's about you break your habits

471
00:28:42,000 --> 00:28:44,300
and then you wake up before
everyone else.

472
00:28:44,400 --> 00:28:46,600
And then, you know what?
Like I can tell you, from my

473
00:28:46,600 --> 00:28:51,600
experience, I wake up actually
at 4:30 and then, you know, I

474
00:28:51,608 --> 00:28:54,200
need to prepare.
Because also the book explains,

475
00:28:54,200 --> 00:28:57,000
I advise everyone to read the
book because you need to prepare

476
00:28:57,000 --> 00:28:58,600
your kid to need to prepare
yourself.

477
00:28:58,600 --> 00:29:00,800
So by the time it's like Almost
five.

478
00:29:01,100 --> 00:29:05,400
I do, of course Robin explained
in 20, 20, 20, 20, 20, 20

479
00:29:05,400 --> 00:29:06,900
minutes.
But he said, like, you can mix

480
00:29:06,900 --> 00:29:09,200
and match actually.
So, basically, what I do, I go

481
00:29:09,200 --> 00:29:15,100
for, I go for a 40 minutes while
I have like calm music or like

482
00:29:15,100 --> 00:29:17,800
sometimes book.
If I'm jogging, you know ebook.

483
00:29:18,300 --> 00:29:19,500
Sorry.
Yeah, ebook.

484
00:29:21,200 --> 00:29:25,800
You know, like to to this one
and then meditation and then you

485
00:29:25,800 --> 00:29:32,000
know the the journaling part I
can't explain How much this was

486
00:29:32,000 --> 00:29:37,700
beneficial for me and, you know,
the feeling when it's like 9 and

487
00:29:37,900 --> 00:29:40,200
you, look what you have
accomplished already in the day

488
00:29:40,200 --> 00:29:42,400
because it's been like four
hours now.

489
00:29:43,000 --> 00:29:47,600
Since you woke up, I say, okay,
my day is almost done and you

490
00:29:47,600 --> 00:29:49,200
know what?
Like, even the book mentioned

491
00:29:49,200 --> 00:29:52,800
this, it's okay.
Like you can take the rest of

492
00:29:52,800 --> 00:29:55,500
the day off, if you accomplish
what you have to accomplish

493
00:29:55,800 --> 00:29:57,900
here.
It's a life-changing book.

494
00:29:58,100 --> 00:30:01,400
It's a lifestyle out.
I'd say and it's very healthy

495
00:30:01,400 --> 00:30:04,500
one.
Like yeah, I lost weight because

496
00:30:04,500 --> 00:30:07,500
of it, I became more active
actually.

497
00:30:07,500 --> 00:30:11,400
I did the jump from corporate to
to entrepreneurship because of

498
00:30:11,400 --> 00:30:13,100
the book.
I can, I can claim this.

499
00:30:13,100 --> 00:30:18,900
I can guarantee you.
We are almost done Jaso.

500
00:30:19,100 --> 00:30:25,500
Just what advice you want to
give for young entrepreneurs who

501
00:30:25,500 --> 00:30:28,900
want to start like what what you
can tell now.

502
00:30:30,000 --> 00:30:33,700
First of all, congratulations on
making the jump from corporate

503
00:30:33,800 --> 00:30:35,700
and congratulations on the 5:00
a.m.

504
00:30:35,700 --> 00:30:39,500
That's a big.
It's a big thing of it is is

505
00:30:39,500 --> 00:30:41,900
life-changing.
A, my only note about that is

506
00:30:41,900 --> 00:30:47,300
that it's also, it also makes
you sleep more makes you, it

507
00:30:47,300 --> 00:30:50,800
makes you go to bed early and it
makes you invest in your sleep,

508
00:30:50,800 --> 00:30:54,300
you know, which is huge young
entrepreneurs.

509
00:30:57,200 --> 00:31:03,700
Don't wait, stop waiting for the
perfect moment saying out so

510
00:31:03,700 --> 00:31:06,500
many friends that, you know,
asked me to do stuff and they

511
00:31:06,500 --> 00:31:09,300
and truck, give him a kiss
tonight.

512
00:31:09,300 --> 00:31:11,500
I mean person I just get
frustrated because it's a lot of

513
00:31:11,500 --> 00:31:13,900
waiting and it's a lot of well I
could do it, but it's because of

514
00:31:14,000 --> 00:31:16,000
this and it's because of that
and I couldn't because my

515
00:31:16,000 --> 00:31:19,200
channel just stop waiting, just
do it.

516
00:31:19,200 --> 00:31:22,200
Yeah, we'll go consult, take
whatever experience you've got.

517
00:31:23,100 --> 00:31:26,100
Going up work.
Going forward, look, given up

518
00:31:26,100 --> 00:31:29,800
work more money, than probably
anybody should have to give, you

519
00:31:29,800 --> 00:31:32,200
know, platform my fees that they
have taken over the years.

520
00:31:32,200 --> 00:31:35,900
So I'm I'm not affiliated like
you said with up work, but it is

521
00:31:35,900 --> 00:31:38,500
a good platform to get your feet
and Consulting.

522
00:31:38,900 --> 00:31:43,600
I'm fine, my marketing
consultant, I didn't use up

523
00:31:43,600 --> 00:31:45,600
work.
She reached out till list of

524
00:31:45,600 --> 00:31:50,100
like her to 30 or 40 connections
and said, hey, I started doing

525
00:31:50,400 --> 00:31:53,400
marketing Consulting and I was
one of them and I was like, Soil

526
00:31:53,400 --> 00:31:57,100
of the, you know, check your
service, she's a thriving

527
00:31:57,100 --> 00:32:00,200
business because of it.
So you don't have to use up work

528
00:32:00,200 --> 00:32:03,200
but don't wait, just go find
something that you have

529
00:32:03,200 --> 00:32:06,800
experience in that you're
passionate about and whether

530
00:32:06,800 --> 00:32:09,500
it's a business or a product or
service, if it's a product goes

531
00:32:09,500 --> 00:32:12,600
to our testing it, if it's a
service, then start getting

532
00:32:12,600 --> 00:32:15,900
clients and started doing stuff
pro bono if you want to just get

533
00:32:15,900 --> 00:32:19,400
some social proof out there, but
number one advice is just don't

534
00:32:19,400 --> 00:32:21,000
wait.
Yeah.

535
00:32:21,200 --> 00:32:23,600
And to add to what you said.
Jake because you mentioned about

536
00:32:23,600 --> 00:32:28,300
not to wait, I did the mistake
and I waited long enough, right?

537
00:32:28,400 --> 00:32:30,100
So here now, it's all the
matters.

538
00:32:30,500 --> 00:32:33,400
Yeah, exactly.
Like there's nothing called late

539
00:32:33,400 --> 00:32:36,500
actually, but I'm again, like I
waited, I waited I waited but

540
00:32:36,500 --> 00:32:39,600
then I, you know, I can say
something for the younger

541
00:32:39,600 --> 00:32:43,900
generation like I'm what they
call them the Millennials I'm

542
00:32:43,900 --> 00:32:48,800
not Jamesy.
So guys, you are lucky because

543
00:32:50,500 --> 00:32:55,100
You know, the internet today is
different when I came young and

544
00:32:55,100 --> 00:32:59,900
he met was already out but you
can test your ideas in no time.

545
00:32:59,900 --> 00:33:03,700
I'm seeing people who are like
just it's not like a

546
00:33:03,700 --> 00:33:06,500
get-rich-quick scheme.
It's not like this.

547
00:33:06,500 --> 00:33:09,300
But I mean, it's test your idea,
quick scheme.

548
00:33:09,300 --> 00:33:13,800
I can claim this and you have a
lot of places where you can test

549
00:33:13,800 --> 00:33:17,800
your ideas, right?
So you can go on Twitter, you

550
00:33:17,800 --> 00:33:20,200
can go on, read it, you can go
on product hunt.

551
00:33:20,500 --> 00:33:25,000
The there are plenty of places
where you can go out and try

552
00:33:25,000 --> 00:33:27,800
your ideas.
Actually, you can even test it

553
00:33:27,800 --> 00:33:30,500
with your friends and families
and the people are not given.

554
00:33:30,500 --> 00:33:33,600
Yeah.
So 100% on this point, J.

555
00:33:33,600 --> 00:33:38,400
Howard is a great website to see
or deduct any Pages you can make

556
00:33:38,400 --> 00:33:41,800
a mellow 10, any Pages for like
10 bucks a year or something?

557
00:33:41,800 --> 00:33:46,400
And you can about the landing
page, just yesterday I came

558
00:33:46,400 --> 00:33:48,300
across, you know, framer and
framer.

559
00:33:48,300 --> 00:33:53,900
Now they have an arp Our landing
page generator and I was but my

560
00:33:53,900 --> 00:33:57,100
mind was known.
Like I just wrote like I gave

561
00:33:57,100 --> 00:34:00,900
the prom and exactly what if I
wanted to design one card on any

562
00:34:00,900 --> 00:34:04,200
other landing page platform,
exactly what I would do, no code

563
00:34:04,200 --> 00:34:05,200
tools.
Are there as well?

564
00:34:05,200 --> 00:34:08,400
That can help me, automation
tools are there, like, AI is

565
00:34:08,400 --> 00:34:10,500
there as well.
So you can do a lot of things.

566
00:34:10,500 --> 00:34:13,400
You can just go out.
Be passionate about what you do

567
00:34:13,400 --> 00:34:15,800
and go do it.
There's no excuse, there's no

568
00:34:15,800 --> 00:34:18,000
ski exist.
There's never gonna be a better

569
00:34:18,000 --> 00:34:21,600
time in human history.
Just business.

570
00:34:22,600 --> 00:34:27,100
No reason to 100% Jay as we come
to an end.

571
00:34:27,100 --> 00:34:30,699
I have a very famous question.
I hope that you will like, I

572
00:34:30,699 --> 00:34:35,800
hope that you will like it.
So, the question is, what is the

573
00:34:35,800 --> 00:34:38,699
question?
You wish me to ask you and how

574
00:34:38,699 --> 00:34:42,100
you would answer it.
Hmm.

575
00:34:44,000 --> 00:34:47,100
Man, that's a good.
I'm going to start asking that

576
00:34:47,100 --> 00:34:52,199
on my podcast.
What question did I wish you'd

577
00:34:52,199 --> 00:35:00,000
ask me?
Maybe.

578
00:35:03,800 --> 00:35:05,200
I mean, he has a lot of good
questions.

579
00:35:07,300 --> 00:35:14,800
How about I'll tell weasel man.
How about how could they find

580
00:35:14,800 --> 00:35:18,400
out more about ADA q0?
No, please.

581
00:35:18,900 --> 00:35:23,900
And then I would say, you know,
hit me up on LinkedIn, Jake

582
00:35:23,900 --> 00:35:28,700
agner on LinkedIn or go to our
website, JD AQA.com.

583
00:35:28,900 --> 00:35:30,800
How about that for a week or two
that question?

584
00:35:31,500 --> 00:35:34,800
That's good.
But by the way, I don't want to

585
00:35:34,800 --> 00:35:37,400
upset you J.
But what I do usually at the end

586
00:35:37,400 --> 00:35:43,900
of the episode, I just say J how
Yeah, I know if you ask a

587
00:35:46,100 --> 00:35:57,800
question and you can reach out
to him and you would see also

588
00:35:57,800 --> 00:36:01,100
the website of his company as
well.

589
00:36:02,100 --> 00:36:05,100
So, Jay thank you very much for
joining today.

590
00:36:05,100 --> 00:36:09,300
I really enjoyed the discussion
and it's nice also to talk to

591
00:36:09,300 --> 00:36:11,000
fellow poet.
Cast us as well.

592
00:36:11,000 --> 00:36:14,200
Like you feel more comfortable
with rather than you know, like

593
00:36:14,200 --> 00:36:16,900
talking to people who are like,
not eat the podcasting.

594
00:36:16,900 --> 00:36:20,700
Let's also make an estate make.
It makes the job much easier for

595
00:36:20,700 --> 00:36:23,000
me.
Let me thank you so much.

596
00:36:24,300 --> 00:36:27,700
Thank you very much.
So, as we come to an end, for

597
00:36:27,700 --> 00:36:30,900
the people who are watching
guys, if you are a first-time

598
00:36:31,100 --> 00:36:35,000
visitor here, please don't
forget to subscribe to the

599
00:36:35,000 --> 00:36:36,600
channel.
If you are watching this on

600
00:36:36,600 --> 00:36:39,700
YouTube, you can find you know,
the title, it's over there.

601
00:36:40,100 --> 00:36:43,900
And if you are listening on your
favorite podcasting platform.

602
00:36:43,900 --> 00:36:46,500
Also, don't forget to subscribe
to our podcast.

603
00:36:46,700 --> 00:36:51,300
Not only this, please also tell
your friends, your colleagues,

604
00:36:51,400 --> 00:36:53,800
your family members.
We're trying really to make

605
00:36:53,800 --> 00:36:58,200
something different here.
Bringing knowledge, bringing

606
00:36:58,200 --> 00:37:02,400
experience from people in the
field intact in technology in

607
00:37:02,400 --> 00:37:06,900
general and in business and
helping people to start their

608
00:37:06,900 --> 00:37:09,900
business as well.
This is the aim of this show and

609
00:37:10,000 --> 00:37:14,000
If you have any questions, any
feedback about this episode, all

610
00:37:14,000 --> 00:37:16,400
the show engine.
Also don't estate, you can find

611
00:37:16,400 --> 00:37:18,800
me on LinkedIn on Twitter.
You can shoot me an email as

612
00:37:18,800 --> 00:37:20,600
well.
You can find it on the podcast

613
00:37:20,600 --> 00:37:25,700
description, and if you are
interested to be a guest like

614
00:37:25,700 --> 00:37:28,400
Jay today, again, I'm open for
that.

615
00:37:28,400 --> 00:37:31,900
You can reach out to me.
We can arrange for the topic for

616
00:37:31,900 --> 00:37:37,300
the time and we can make it.
And as I say at the end of each

617
00:37:37,300 --> 00:37:39,000
episode, thank you for tuning
in.

618
00:37:39,000 --> 00:37:41,700
And until we meet Meet in a new
episode.

619
00:37:41,700 --> 00:37:42,500
Thank you.
Bye bye.

620
00:37:44,000 --> 00:37:46,700
Hit that subscribe button.
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621
00:37:46,700 --> 00:37:50,000
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622
00:37:50,008 --> 00:37:52,400
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623
00:37:52,400 --> 00:37:55,100
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