#156 Revolutionizing Social TV with David Van Beekum: The Tweva Journey and Beyond
In this engaging episode, we sit down with David Van Beekum, the Co-Founder & Creator of Tweva, the world's first social TV network dedicated to small businesses and influencers. David dives deep into his journey of turning a novel idea into a thriving startup, the power of technology beyond digital marketing, and the significance of self-branding. We also touch upon Tweva's expansion plans, early adopter feedback, and its content structure. Combining his experience in 3D printing, automation, and other advanced tech, David shares insights on building a successful venture and offers invaluable advice to aspiring entrepreneurs. Tune in to learn about Dave's ambitions for Tweva and how his passion for helping small businesses is transforming the world of digital marketing.
More on Tweva and David:
https://connect.tweva.com/
https://www.linkedin.com/in/david-van-beekum/
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From the heart of Dubai where
tomorrow is being built today to
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the world, welcome to the CTO
show with mehmed.
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Here, we redefined technology
and reimagine possibilities with
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mehmed delve into the riveting
Realms of AI cybersecurity and
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digital technology experience
the thrilling highs and lows of
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startups.
Immerse yourself in the spirit
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of Entrepreneurship and
witnessed the future of business
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and evasion being written in
real time.
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Now, without further Ado, let's
tune in and explore the future.
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Hello, and welcome to a new
episode of the city also with
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Mammoth.
My name is Muhammad and as you
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know, in each episode, I cover
different topics and recently I
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changed a little bit the theme.
So I was covering only Tech but
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I decided later on also to put
the mix of Technology startups,
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entrepreneurs, and even small
businesses because this is the
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main thing that we try to help,
you know, owners of businesses
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to start and to flourish.
And this is why today I have
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With be David was joining me
from Orlando.
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David, thank you very much for
being here, today.
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David has a lot of cool things
to tell us about today, but
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first, let's get to know more
about him and what he's up to
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David.
Thank you very much for being on
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the show today.
The scene is yours.
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Hey, thanks for having me.
I so exciting to come onto your
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show and chat a little bit about
to Eva and helping small
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businesses and entrepreneurs.
I love that.
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You kind of your help.
Popping them because it's really
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hard thing to start a small
business.
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I'm sure that most of your
listeners.
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Know, I remember the first hump
of me just starting the legal
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part of the business was such a
brain problem.
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I was working, I was
programming, I was building, but
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just this idea of having my own
business, was a scary time.
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I mean years ago but still I
think it's a lot of It's
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something for a lot of people to
kind of, think about how, how do
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I do this, and it's a really
great that you're helping people
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figure that peace out.
Thank you very much David for
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that.
Now, when someone whether it's a
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start-up, Tech startup anything,
right?
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So the first topic top of mind
on any founder or business
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owner, how I get customers,
right?
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And the way they do is they use
technology To help them.
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Now, I want to ask you David
that because I, you know, chat
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with you about it before.
People think that okay, like, we
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go do digital marketing and
that's enough, but from your
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perspective, can you explain to
people who are watching or
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listening to us?
Why this is not enough and what
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can they do with technology to
reach more customers?
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So in digital marketing, where
most of the people are now
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moving, you know, they want to
say, I want to be on Facebook, I
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want to be on Twitter, you have
your big social platforms, you
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get Google AdWords running.
Everybody is flocking to those
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platforms and it's just becoming
more expensive because now you
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have thousands and millions of
people bidding for those
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specific keywords and so we
wanted to bring a different
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Perspective to it.
We wanted to help the small
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businesses in local towns, gain
exposure through TV and this is
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kind of something that has not
really been an easy way to do,
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especially cost effective in
ever really, because of
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technology.
So you have your regular TV
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channels out there and there's a
select amount of time that they
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can sell to.
Icers.
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So, we tried to mix this up a
little bit and say, okay, how
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can we create a local TV channel
for every single City and then
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allow small businesses to create
some content to advertise on
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those screens?
And so, we formulated a way with
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thuy Vu to allow business owners
to create that content and share
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it for a lot less than
advertising on the big
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platforms, like, Google
Facebook, right?
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Not that those aren't good.
You need to be very Diversified
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in your advertising.
But we with thuy Vu, we allow
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business owners to finally
access people's eyes in those
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local communities using the to
even Network.
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That's very cool.
We can you explain a little bit
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more David how you are able to
do this.
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Like for example if I'm a
business owner how do I reach
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out to?
So should I subscribe to your
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service like is it like I have
to buy something from you, how
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it works if you can little bit
elaborate on this.
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Yeah, so the Tweet Network
starts with businesses with foot
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traffic.
So you know, there's no sense in
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putting an advertising screen in
a one or two person office,
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right?
There's not going to be a lot of
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eyes there, but we start in the
small businesses with a lot of
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foot traffic.
So it's think about a
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restaurant, or a bar, or a
doctor's office something where
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there's people walking through
looking over at the screens.
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And those businesses would then
subscribe to the service and
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they would allow that that one
or two screens in there and
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their business to be part of the
to even Network.
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And what they can do is they can
use it for digital advertising.
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So let's say, if it's a pizza
place or Italian food, they
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would show their food on the
screen and then also, the screen
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would gain access to local
community things that are
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happening.
So just think about it.
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So like like a local TV channel,
it would show maybe the mayor
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tweets.
Something out and you know, they
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say, hey, what's happening in
the town today?
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Or what's the building that?
You know what construction is
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happening down the way?
You know, I'm sure you've seen
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that in your community.
Like what are they building over
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there.
And that's kind of a thing that
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they're not going to show that
on the local, you know, the big
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local Orlando TV channel but we
want to show these in the small
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communities.
That's cool.
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And is this available now?
Only in the US or like a do you
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have have you expanded
worldwide?
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We are working on.
Were working on worldwide, we're
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definitely working to that but
we're building out of Florida
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right now.
We're building a trolley and
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Texas.
We've got a couple of people
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building the Network's out but
it requires a couple of things
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to get things going, right?
You, so you need some screens,
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you need content, you need
influencers, to be able to
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create content.
Tent.
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This this opens up the network
to think about like, let's think
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about the influencer for a
second, so they are really good
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at taking pictures.
They know how to create content
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videos.
Let's, let's just start with
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Instagram Tick-Tock YouTube,
right?
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There's millions of people that
know how to create incredible
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content with a phone but if you
don't follow them, you'd never
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know.
So if we could give them a
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public screen to share that
content with, then they can now
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gain followers from all of those
local audiences that they go to.
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Well, that's really it's a
really cool idea and I had, you
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know, very exciting.
Now in addition to to this like
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you talk about content, I mean
not only how they would deliver
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but what they would deliver how
much is important for Owners and
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entrepreneurs.
Also to focus a little bit on
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our call, it the personal
branding to differentiate
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themselves.
Back from your experience, has
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been doing multiple businesses,
David yourself for very long
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time.
How can you describe the
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importance of self branding?
I would say.
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That is a learned mistake.
I would say is so in business
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and marketing, you want to stand
out?
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From a very different.
Let's say there's five of five
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different types of businesses,
five different types of
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restaurant, five different
chiropractors in a city.
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How do you stand out from the
other person?
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And because everybody can do
Facebook marketing, right?
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So you can make a little ad, you
can best chiropractor, ever that
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it but The Branding part is a
different piece.
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The Branding is, what are you
producing?
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That people will see when they
might not need a chiropractor,
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and that's kind of where the
tweive a network, the TV,
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network stands to Brand local
businesses.
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So let's say that you're getting
your hair cut at a local barber
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and you're saying, okay, what's
up on the TV screen?
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Well, if you see somebody
working in a plumbing, you might
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say oh that's neat.
Some guy who's fixing either.
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Toilet or a pipe or a sprinkler
head, right?
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Who's this person?
He could be living in the
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community.
Now, that's where we push.
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The Branding is teach people how
to do things, because Tick Tock
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is incredibly popular for this
quote-unquote.
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Infotainment, this is.
Yeah, right.
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So if we can help people watch
some of that content and and
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bring the business aspect into
it.
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Say hey this is how you fix this
call me.
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If you need Plumbing, call me
for Chiropractic needs.
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And now if you think about it,
it's not this call me, I'm the
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best.
I'm the best person out there,
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I'm the world's best
chiropractor.
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That's kind of cheesy, that's
old, but if you're telling
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people, like I've heard sitting
in the car, a little sideways,
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bending your neck, a little bit
and leaning on the rest.
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You think it's feels fine,
right?
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And it feels fine for a few
minutes but you do that over the
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course of a year.
You tend to stress one of the
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sides of your body.
Now if that valuable
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information.
Yes.
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Can it be created in a form of
infotainment?
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Yes.
Absolutely.
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But where would you show it well
or people going to search for
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that?
No but it's something that's
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informational.
It can be done on TV and it can
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be shown on the networks.
And that's where the branding
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would come in.
This is the local chiropractor.
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Showing people, hey, make sure
when you're sitting in your car,
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your sitting straight your body
centered, those kind of things.
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So in your business, and this is
different for every single type
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of business.
You figure out what you could
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teach people.
As kind of like that first
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piece, what would you give away
for free?
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What information could you brand
your business with and say, hey,
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this is what I do and I want to
teach you these five tips.
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So that when you do have this
issue, you call me.
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And that's kind of where that
branding comes in.
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Wow.
That's really I never thought
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like about the ability of having
this shown on a screen rather
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than you know you know swiping
this on my smartphone and
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bringing that back to to a
larger audience where everyone
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around us can see this and that
is exactly what it is.
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It's everybody's on their phone.
If you go to the bar, you go to
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a restaurant, everybody
scrolling on their phone,
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they're very focused on their
dedicated feed that if we could
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bring our eyes, Up a little bit
to where other people are there
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and we could say, hey, why don't
you know, Joe.
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Why don't you share a picture of
your vacation?
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Where did you go to the Grand
Canyon, the other month?
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Okay, boom, boom.
Hey, you might get somebody
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sitting at the bar saying, hey,
I was there two years ago or
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five years ago you should have
seen it and it starts this
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little conversation and
connection between people that
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are living in the community
right now.
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He doesn't see that if it's just
on the phone so this is the
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idea, right?
Right?
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That's really cool idea.
I would say like have you done
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some testings?
I mean like I'm curious to know
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what was if you have anyone
who's using today.
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What was their reaction when
they see it?
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Because really, I'm thinking
about.
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Now I'm going to imagine that
instead of me sitting waiting
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for my turn at the barbershop as
you said and, you know, getting
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to see what's around.
So what does the action?
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From from, you know, if you have
any any early adopters or like
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if someone is currently using
it.
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Yeah, we have a few early
adapters here in Central Florida
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and most people love what they
see.
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And they love that interaction
between because not everybody
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knows it firsthand.
I mean, it's kind of new
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technology but most people like
seeing local things that are
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happening in their city.
So we played you know,
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technology, big companies
through the 50s 60s, 70s, 80s
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90s, And then you had this push
to huge companies and that's
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good.
But people tend to flow back to
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personal advertising
user-generated content, people
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sipping, a coffee talking about
a product with their other hand.
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People tend to like that more.
So the adoption of What?
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Not the adoption, but the
interaction of people looking at
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the screen saying, hey, what's
happening in my town?
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Oh, the bands playing at that
restaurant.
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On Thursday night at Seven.
Oh, that's neat.
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I didn't know that.
That's important to them.
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And then also this other
user-generated content works
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very well.
So, it's been a very successful
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few tests that we've had and it
just needs more content.
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Really So does the content come
from you?
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Or whoever is using your
network, they have to come up
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with their content, it's a mix
of ball, it's going to be, it's
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a mix of, we want more
influencers, we want content
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creators, right?
So think about the influencer,
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so they're going to go around.
They're going to take a picture
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of a croissant and coffee,
right?
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And they're going to yeah.
Oh check this out.
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Put it on my Facebook, check
this out, put it on my
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Instagram, check this out, put
it on tweeted TV.
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That's the idea.
So the more influencers adding
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content you're sitting now at
the barber.
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You're sitting now at, you know,
the doctor's office or at a
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different and I wouldn't say
food to food, like we don't want
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to be too competitive but
wherever you're seeing you're
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like that's a good-looking
croissant.
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I want that.
No, I gotta go, I gotta go.
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Okay, next time.
Where is that croissant again?
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I know he was somewhere.
I saw a round here and because
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you see it on TV, you know, it's
local That's the neat heart.
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So if I see something on to you
migrate, where is, I don't know
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where this is that a McDonald's.
Is that it, is it a franchise?
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When you seat Weaver, you're
going to know that it's local to
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your town.
That's so it's specific for that
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00:15:27,300 --> 00:15:30,100
area, right?
Yes, it's for the town.
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I mean, if you live in a bigger
city, they'll have to be, you
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know, little bit broken up
probably so that it wouldn't be
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across town like, people say,
New York City.
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Well yeah, but most cities, you
know, you have Big cities, but
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outside the big cities, there's
thousands of small cities that
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don't have their own broadcast
channels.
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And we want to really allow all
those small businesses to
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finally have the chance to
create content and share what
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they do.
That's really cool David.
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I love the idea, you know?
And it resonated with me and
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also has well honestly speaking.
So you're creating kind of the
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00:16:07,700 --> 00:16:11,500
next not called The Social
Network in the traditional way
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but the Next, I would say.
Ad platform for small medium
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businesses or even?
Yes.
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And it was also it's a cross
between an ad platform, a
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community television, you know,
news for the local city.
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00:16:28,500 --> 00:16:32,800
It's it's really a combination
of, you know, think about
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00:16:32,800 --> 00:16:35,500
everybody's sharing now write
your Tesla.
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00:16:35,500 --> 00:16:37,100
Who are they?
Well, you know you're going to
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00:16:37,100 --> 00:16:39,900
pay a lot for your Tesla because
one day we're going to rent it
285
00:16:39,900 --> 00:16:42,900
back and then we'll pay you
$1000 a month or something.
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00:16:42,900 --> 00:16:45,200
If it can take five people to
work, okay?
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00:16:45,400 --> 00:16:46,900
That's cool.
What about the TV's?
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00:16:46,900 --> 00:16:50,800
Anybody touched that yet?
Has anyone said there's all
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00:16:50,800 --> 00:16:55,400
these screens around?
Can we share them together in a
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00:16:55,408 --> 00:16:58,400
way that's appropriate in a way?
That's beneficial to the
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00:16:58,400 --> 00:17:00,500
community.
We don't want to slander, we
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00:17:00,500 --> 00:17:04,400
don't want anything - this is a
positive thing that you know,
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00:17:04,500 --> 00:17:08,400
how about a picture of the sun,
rising in your, in your town,
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with the flag of the country,
and a little flour and the do
295
00:17:12,400 --> 00:17:14,700
that, you know, in the morning.
That's a cool photo.
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00:17:14,900 --> 00:17:18,200
Well, Might live on Facebook for
10 seconds and then it's gone
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00:17:18,700 --> 00:17:20,300
but just have that play
somewhere.
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00:17:20,300 --> 00:17:22,900
It's like oh, that's why City I
love my city or if you live at
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00:17:22,900 --> 00:17:25,800
the beach right?
And it's the beach photo of the
300
00:17:25,800 --> 00:17:29,000
sun rising or setting?
I mean, that's neat stuff.
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00:17:29,000 --> 00:17:33,700
That should be shared.
Or if you think about high
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00:17:33,700 --> 00:17:38,300
school football or soccer or
anything, that's below.
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00:17:38,300 --> 00:17:43,600
The national level doesn't have
as much broadcasts time.
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00:17:44,000 --> 00:17:47,600
So can we help them?
Gain exposure to people.
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00:17:47,600 --> 00:17:51,500
The audience replay, a parts of
the highlights of the game at
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the local restaurants.
Those are things that would
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00:17:53,800 --> 00:17:55,900
drive people to go to those
restaurants.
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00:17:56,600 --> 00:17:59,100
I love it.
So, the question I want to ask
309
00:17:59,100 --> 00:18:04,100
you David and this is Did you
face this issue yourself?
310
00:18:04,100 --> 00:18:08,000
And this is where you trying to
solve your own problem?
311
00:18:08,000 --> 00:18:12,100
Or is it something like a?
Because as out the preneur, you
312
00:18:12,100 --> 00:18:16,000
know, we go ahead and either
solve our own problems or we
313
00:18:16,100 --> 00:18:17,800
speak to other P.
So how did you come up with the
314
00:18:17,800 --> 00:18:21,200
idea?
Yeah so we were sitting at, you
315
00:18:21,200 --> 00:18:24,300
know, the three different
Founders that we started to even
316
00:18:24,300 --> 00:18:28,100
with is we were sitting at a
restaurant and it was actually
317
00:18:28,100 --> 00:18:30,500
one of the founders restaurants
he had 10 or 20 rest.
318
00:18:30,700 --> 00:18:35,100
Hans, and he was, he just loved
to connect people.
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00:18:35,400 --> 00:18:39,300
So he would always tell people
like contractors, excuse like,
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00:18:39,500 --> 00:18:41,300
oh, this contractors here for
lunch.
321
00:18:41,300 --> 00:18:42,300
Let's say I was a plumber,
right?
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00:18:42,300 --> 00:18:45,700
So the plumber sitting over here
for lunch and he might have
323
00:18:45,700 --> 00:18:49,700
overheard, someone say that they
have a problem that he could fix
324
00:18:49,700 --> 00:18:50,800
what he would love to connect
them.
325
00:18:50,900 --> 00:18:53,500
Oh here, why did you exchange
business cards?
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00:18:53,500 --> 00:18:56,600
All I could help you and he
loved to get that local
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00:18:56,600 --> 00:18:59,600
connection going because he
loved people.
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00:18:59,800 --> 00:19:02,700
And So, he would even tell the
contractors.
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00:19:03,100 --> 00:19:05,600
Go take all of your business
cards and put them up at the
330
00:19:05,600 --> 00:19:07,300
front.
So when people walk in and out,
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00:19:07,300 --> 00:19:11,000
they would see you.
So, the initial idea was we were
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00:19:11,000 --> 00:19:16,100
sitting at the restaurant and we
saw a think was like a Pizza Hut
333
00:19:16,100 --> 00:19:18,700
or Dominos commercial.
And we were just joking.
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00:19:18,700 --> 00:19:22,400
We're like how dare they showed
in an Italian restaurant.
335
00:19:22,400 --> 00:19:27,500
Like don't they know who we are
and if we thought could we could
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00:19:27,500 --> 00:19:30,500
we create something that doesn't
have those types of ads.
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00:19:30,600 --> 00:19:34,100
As in, you know, an Italian
restaurant like you could show
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00:19:34,100 --> 00:19:36,600
everything else.
So we kind of figured, okay, can
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00:19:36,600 --> 00:19:38,600
we build something?
And that it really started to
340
00:19:38,608 --> 00:19:41,900
that point, but it grew, it
definitely started with
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00:19:41,900 --> 00:19:44,100
something small.
Like, oh, could be a slideshow
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00:19:44,100 --> 00:19:47,500
could businesses as well.
You need a little bit of weather
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00:19:47,500 --> 00:19:49,900
in there.
What about social media?
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00:19:49,900 --> 00:19:53,600
Could we tell the business that
you're in?
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00:19:53,800 --> 00:19:56,700
Hey, share, your Facebook posts,
share your Twitter post, your
346
00:19:56,700 --> 00:19:59,400
LinkedIn and every time you post
there will show it on the TV.
347
00:19:59,700 --> 00:20:02,100
And if anyone's not Following
you at the business?
348
00:20:02,100 --> 00:20:04,500
Like let's say they're eating
food it all.
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00:20:04,500 --> 00:20:06,300
Man, I don't like you yet.
Okay.
350
00:20:06,300 --> 00:20:09,900
Like follow, you know, now
you've gained another
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00:20:09,900 --> 00:20:12,300
subscriber.
So it was really a combination
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00:20:12,300 --> 00:20:17,100
of a lot of things that we
wanted to fix or weren't as
353
00:20:17,100 --> 00:20:20,100
efficient as they could be.
That kind of created the idea,
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00:20:20,100 --> 00:20:23,600
but it's definitely started
small and you grow with these
355
00:20:23,600 --> 00:20:26,900
features and ideas over time.
I'm sure you know, right in the
356
00:20:26,900 --> 00:20:28,800
entrepreneur world, that's the
way it works.
357
00:20:29,300 --> 00:20:33,800
Yeah, that's correct.
And from like, you get the idea
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00:20:33,800 --> 00:20:38,800
and then have you decided
immediately to, I mean, seek,
359
00:20:38,800 --> 00:20:42,100
funding for that?
Or did you decide to go with the
360
00:20:42,100 --> 00:20:46,100
path of bootstrapping this?
Well, we bootstrapped it from
361
00:20:46,300 --> 00:20:48,100
really the beginning.
So, we were, we were
362
00:20:48,100 --> 00:20:50,200
bootstrapping.
The idea, we were pushing it.
363
00:20:50,200 --> 00:20:52,400
We were sitting there going,
okay, what if we create this
364
00:20:52,400 --> 00:20:54,300
feature?
What if we, how, if we do this?
365
00:20:54,300 --> 00:20:57,200
What do we do with this piece?
And we built it out, built it
366
00:20:57,200 --> 00:21:03,700
out, and sadly, the eye.
The one of the founders that had
367
00:21:03,700 --> 00:21:06,300
one of these main ideas of the
restaurants he passed away
368
00:21:06,500 --> 00:21:11,100
recently and we were like, oh my
goodness, you know, we have
369
00:21:11,100 --> 00:21:14,900
great product, bring it to
Market, but where do we do?
370
00:21:14,900 --> 00:21:17,900
What do we do for funding?
How do we create it to get to
371
00:21:17,900 --> 00:21:20,900
the next level?
And so we started talking to
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00:21:21,300 --> 00:21:24,300
venture capital, we started.
Well we started first with a
373
00:21:24,300 --> 00:21:28,200
business accelerator and
business accelerator is an
374
00:21:28,200 --> 00:21:31,700
eye-opener to people that have
Not been in the business
375
00:21:31,700 --> 00:21:36,700
accelerating are so many pieces.
When you go to a venture capital
376
00:21:36,700 --> 00:21:41,300
that you have to have in line,
besides the idea and a product
377
00:21:41,300 --> 00:21:45,900
and it be tested a certain way.
So no, we originally did not go
378
00:21:45,900 --> 00:21:50,400
that direction but I do advise
if you're looking at saying,
379
00:21:50,500 --> 00:21:54,500
okay, I want to one day, go to
venture or even Angel Investors.
380
00:21:55,200 --> 00:21:58,200
You have to think about that.
Now, you have to think about
381
00:21:58,200 --> 00:22:01,700
that even before you start
coding. because a lot of the
382
00:22:01,700 --> 00:22:07,200
things that you spend your time
on could be pushed just a little
383
00:22:07,200 --> 00:22:12,300
aside for That investor what
they're looking for, right?
384
00:22:12,300 --> 00:22:15,800
Or finding the right investor
and sometimes that changes a
385
00:22:15,800 --> 00:22:21,100
little bit of the direction of
what you do, how you do and it's
386
00:22:21,100 --> 00:22:24,800
very important to know those
details before you start.
387
00:22:25,100 --> 00:22:29,000
Does that make sense?
Absolutely, absolutely.
388
00:22:30,100 --> 00:22:34,200
Now how important because you
mentioned a couple of things
389
00:22:34,200 --> 00:22:39,600
which also like it seems to me
that you have been not only I
390
00:22:39,600 --> 00:22:43,600
mean the the product but before
you build the product it seems
391
00:22:43,600 --> 00:22:47,900
like you build the network and
you build the connections,
392
00:22:47,900 --> 00:22:52,000
right?
How this important for anyone,
393
00:22:52,300 --> 00:22:56,400
whether starting a business
starting, a company being You
394
00:22:56,400 --> 00:22:59,700
know, coming up with the next
big thing, how important is to
395
00:22:59,700 --> 00:23:03,200
have the network before jumping
in and start building?
396
00:23:04,400 --> 00:23:08,600
Well I was talking to somebody
yesterday on a podcast and he
397
00:23:08,600 --> 00:23:12,900
was saying that it's more
important to have a list of
398
00:23:12,900 --> 00:23:18,800
1,000 emails of people that are
interested in your idea then to
399
00:23:18,800 --> 00:23:21,400
just build the idea and then try
to find the customers.
400
00:23:21,400 --> 00:23:24,400
They said it's like launching to
crickets and I thought that's
401
00:23:24,400 --> 00:23:27,700
kind of funny because a lot
People, especially with
402
00:23:27,700 --> 00:23:29,800
technology now, right, people
like, oh, I have this great
403
00:23:29,800 --> 00:23:31,600
idea.
I have decided I want to do
404
00:23:31,600 --> 00:23:35,300
this.
And if you're not building that
405
00:23:35,300 --> 00:23:39,900
audience of people that liked
the idea or may give you a tip
406
00:23:39,900 --> 00:23:44,500
on the idea, you will launch to
crickets quote unquote.
407
00:23:44,600 --> 00:23:47,300
And so, it's very important to
number one.
408
00:23:47,300 --> 00:23:50,800
Create your landing page, send a
lot of traffic to it and you can
409
00:23:50,800 --> 00:23:53,600
start with just hey, this is the
premise of the idea.
410
00:23:54,300 --> 00:23:58,100
This is a local TV channel for
Or business or this is a social
411
00:23:58,100 --> 00:24:01,700
TV for your business or I'm
going to start designing
412
00:24:01,700 --> 00:24:06,000
websites for people or whatever.
Whatever it is that you want to
413
00:24:06,008 --> 00:24:09,200
start.
There's free landing page
414
00:24:09,200 --> 00:24:13,600
Builders and email campaigns
that you just start with and
415
00:24:13,600 --> 00:24:16,700
start pushing it out to people,
you know, go on podcasts.
416
00:24:16,700 --> 00:24:19,300
Talk about it.
Generate that little bit of
417
00:24:19,300 --> 00:24:23,200
interest in what you do so that
when you do complete your final
418
00:24:23,200 --> 00:24:28,300
beta version 1 and version PP.
You can launch it to those
419
00:24:28,300 --> 00:24:31,600
customers and then you can get
immediate feedback.
420
00:24:31,600 --> 00:24:35,200
That's, that's very important.
And when you start a cycle of
421
00:24:35,200 --> 00:24:39,600
doing this correctly, when you
get to the any type of angel or
422
00:24:39,600 --> 00:24:45,700
VC, you have a history of doing,
the right thing of checking the
423
00:24:45,700 --> 00:24:50,700
market because there's risk in
you know, not checking the mark
424
00:24:51,600 --> 00:24:54,600
think about 5-10 years ago, I
don't know.
425
00:24:54,600 --> 00:24:57,900
Facebook is probably older than
that but But you know, he was on
426
00:24:57,900 --> 00:25:03,100
the verge of hey, I'll create
this unknown idea, it's not
427
00:25:03,100 --> 00:25:06,100
necessarily tested, but I'll
take the risk on and code the
428
00:25:06,100 --> 00:25:07,700
whole project, then I'll launch
it.
429
00:25:08,000 --> 00:25:11,500
It's not till much later that he
went to, you know, any kind of
430
00:25:11,500 --> 00:25:14,700
capital but he had those things
set up already.
431
00:25:14,800 --> 00:25:18,900
We somehow forget that today and
we think, oh, will create the
432
00:25:18,908 --> 00:25:22,700
product.
And then we'll just try to get,
433
00:25:22,900 --> 00:25:25,200
you know, everybody to use it,
but it's really the opposite.
434
00:25:25,200 --> 00:25:27,700
You have to be creative Dating
while you're using, so you can
435
00:25:27,700 --> 00:25:31,100
fix these problems.
And then when you bring those
436
00:25:31,400 --> 00:25:35,600
two, any kind of investment
type, they can look at and say,
437
00:25:35,600 --> 00:25:43,200
okay, I saw this problem here, I
engaged with the customer and I
438
00:25:43,200 --> 00:25:46,200
thought it was a but it really
was C or D.
439
00:25:46,500 --> 00:25:49,300
So I relive it a little bit.
I changed those things.
440
00:25:49,400 --> 00:25:52,700
I fixed them and see it.
Now, they're happy with the
441
00:25:52,708 --> 00:25:55,600
product because it's not always
exactly what we think it is.
442
00:25:57,700 --> 00:26:01,400
That makes sense like beautiful
thought of going back and forth
443
00:26:01,400 --> 00:26:05,200
with the market 100%.
And I think we, maybe I have
444
00:26:05,200 --> 00:26:08,700
repeated this on the podcast
with different people multiple
445
00:26:08,700 --> 00:26:11,300
times.
This is for anyone who's
446
00:26:11,300 --> 00:26:14,200
starting a any kind of business.
By the way, it doesn't have to
447
00:26:14,200 --> 00:26:19,900
be only in Tech startups.
You need to be flexible and
448
00:26:20,200 --> 00:26:23,900
forget your ego, because if you
think, oh, I'm building, you
449
00:26:23,900 --> 00:26:27,600
know, this cool app.
But it ends up that no one
450
00:26:27,600 --> 00:26:29,400
wanted.
You need to provide very
451
00:26:29,400 --> 00:26:32,100
quickly.
So, yes, and yeah, those are
452
00:26:32,108 --> 00:26:34,600
very important.
People think that this applies
453
00:26:34,600 --> 00:26:37,800
only to Tech startups or
startups, I think it applies
454
00:26:37,800 --> 00:26:42,900
even to any business of any
kind, because if today, I open a
455
00:26:42,900 --> 00:26:49,000
shop, let's say a gift shop.
And, you know, it turns out that
456
00:26:49,000 --> 00:26:52,500
people in the town, they don't
like to send gifts.
457
00:26:52,500 --> 00:26:55,800
So, I need like, I need to go
and find another business trip.
458
00:26:56,100 --> 00:27:00,600
And so it's common sense but I
think technology put this, you
459
00:27:00,600 --> 00:27:03,300
know the cool Factor the you
know, like it's the Next
460
00:27:03,300 --> 00:27:06,900
Generation thing.
I think we need to, you know,
461
00:27:07,200 --> 00:27:11,200
get out of this mode and you
know really go speak to the
462
00:27:11,200 --> 00:27:14,900
customers.
I agree with you 100% on this.
463
00:27:15,200 --> 00:27:17,400
Yeah I'll keep love.
Think it's percentages sometime
464
00:27:17,400 --> 00:27:20,800
like oh fuck I'll create this
technology and it just scale.
465
00:27:21,000 --> 00:27:25,600
I just need one percent of this
or I just need 10% of that and
466
00:27:25,600 --> 00:27:28,300
they said That's a bad.
Don't go down that road because
467
00:27:28,300 --> 00:27:30,400
you're essentially saying if
you're in percent, there's only
468
00:27:30,400 --> 00:27:33,900
100.
Types of competitors, right?
469
00:27:33,900 --> 00:27:35,300
So if you're like, oh, I need
one percent.
470
00:27:35,300 --> 00:27:38,100
That means you're only 99
different than somebody else.
471
00:27:38,500 --> 00:27:42,000
And that's not always the case,
you all take 50% of the market.
472
00:27:42,000 --> 00:27:44,200
Well then that means there's
only two of whatever you're
473
00:27:44,200 --> 00:27:46,800
doing and it's not ever that
way.
474
00:27:46,800 --> 00:27:49,300
You have to look at the full
marketing piece.
475
00:27:49,500 --> 00:27:52,200
How many customers?
If you're talking a gift shop,
476
00:27:52,200 --> 00:27:55,200
would have to be how many
tourists are coming to the town.
477
00:27:55,300 --> 00:27:58,100
There's so many little details
that we don't always think of.
478
00:27:58,700 --> 00:28:01,400
Yeah, market research, right
market research.
479
00:28:01,400 --> 00:28:06,900
That's right.
David like iy preparing for for
480
00:28:06,900 --> 00:28:09,400
the episode.
I get to know that you have
481
00:28:09,400 --> 00:28:14,300
experience in vast.
You know blend of technology is
482
00:28:14,300 --> 00:28:17,700
like a our 3D printing
automation.
483
00:28:17,900 --> 00:28:25,100
So how this played a role in
development of Weaver It's funny
484
00:28:25,100 --> 00:28:28,500
how a lot of different life
experiences, all kind of played
485
00:28:28,500 --> 00:28:33,300
into the development and build
out and ideas of Twee ver.
486
00:28:33,300 --> 00:28:36,900
I guess it's comes with age a
little bit but I'm a tech
487
00:28:36,900 --> 00:28:39,000
person.
I love you know like up here you
488
00:28:39,000 --> 00:28:44,300
have this the 10 15 year old XL1
digital camera firewire right me
489
00:28:44,300 --> 00:28:51,400
years ago so in the producing
and video years ago back to I
490
00:28:51,408 --> 00:28:53,200
think I must have been eight or
ten.
491
00:28:53,200 --> 00:28:59,300
I had a six 18 Channel, audio
mixing board in my bedroom with
492
00:28:59,300 --> 00:29:02,000
a small Studio.
I just, I thought, okay, this is
493
00:29:02,000 --> 00:29:04,800
fun, it's funny.
Now, later on, I'm creating a
494
00:29:04,808 --> 00:29:08,100
network for people to be able to
produce produce content, but a
495
00:29:08,108 --> 00:29:11,400
lot of different life
experiences come to play with
496
00:29:11,400 --> 00:29:15,900
this.
Like a, i AI is now it's more
497
00:29:16,300 --> 00:29:20,700
publicly talked about years ago.
It wasn't.
498
00:29:20,700 --> 00:29:23,000
I mean, people would say, well
it's a be an algorithm or
499
00:29:23,000 --> 00:29:27,200
something to use.
We use a little AI in to Eva in
500
00:29:27,200 --> 00:29:31,200
the distribution model, for the
ads of who's standing next to
501
00:29:31,200 --> 00:29:33,900
these TVs, or who's in the
building of those TVs.
502
00:29:34,300 --> 00:29:39,000
A little bit in the SEO side in
the social media side.
503
00:29:39,000 --> 00:29:43,700
Also, we're using AI to develop
a little bit better, content, or
504
00:29:43,700 --> 00:29:49,200
keywords connections between
users, to help create the best
505
00:29:49,200 --> 00:29:51,800
ad.
And then also show it to the
506
00:29:51,800 --> 00:29:53,800
correct people at the correct
time.
507
00:29:54,300 --> 00:29:57,000
A lot of those things came into
play, 3D printing our boxes.
508
00:29:57,000 --> 00:30:02,500
We started first with 3D
printing custom boxes and we
509
00:30:02,500 --> 00:30:04,200
figured, okay, well, this is
great.
510
00:30:04,200 --> 00:30:07,500
Will eventually get this to be
produced but it's hard to scale
511
00:30:07,900 --> 00:30:10,200
printing.
Your own 3D 3D boxes.
512
00:30:11,100 --> 00:30:13,500
You know.
I've robot arms and I just love
513
00:30:13,500 --> 00:30:17,200
technology.
This is just an extension of one
514
00:30:17,200 --> 00:30:21,000
of the many pieces saying that I
love to kind of dabble in.
515
00:30:22,100 --> 00:30:27,200
That's cool.
David like as any, you know,
516
00:30:27,200 --> 00:30:29,300
entrepreneur founder.
I'm sure.
517
00:30:29,300 --> 00:30:32,800
Like you have this ambitious
vision for 34, where do you want
518
00:30:32,800 --> 00:30:37,000
to see twiba?
Well, I want to seat, we've it
519
00:30:37,000 --> 00:30:42,900
to be the dominant TV channel
for every single City and I want
520
00:30:42,900 --> 00:30:47,300
to have local.
I call them local reps around in
521
00:30:47,300 --> 00:30:49,800
those cities to help businesses
start up.
522
00:30:49,800 --> 00:30:51,900
That's really what I want to.
I want to see a big company
523
00:30:52,200 --> 00:30:57,500
community-focused.
Helping the small business gain
524
00:30:57,500 --> 00:31:01,400
exposure, and what we call a is
community experts.
525
00:31:01,600 --> 00:31:06,100
So I want that chiropractor to
be the trusted Community expert,
526
00:31:06,100 --> 00:31:10,100
but how do we get them there?
Well, you can't do everything
527
00:31:10,300 --> 00:31:16,100
but you can teach people the
proper way to create content to
528
00:31:16,500 --> 00:31:19,700
broadcast the local school
Channel.
529
00:31:19,700 --> 00:31:21,600
And that doesn't just happen
from one company.
530
00:31:21,600 --> 00:31:24,400
This happens through many people
and local.
531
00:31:24,500 --> 00:31:28,200
Local connections.
Our slogan is for the locals.
532
00:31:28,200 --> 00:31:33,100
So if you think about nice,
anything that is done is for the
533
00:31:33,100 --> 00:31:35,000
locals.
So the TV channels for the
534
00:31:35,000 --> 00:31:37,600
locals that the ads are for the
locals the social medias, for
535
00:31:37,600 --> 00:31:41,600
the locals.
So I want to see this huge
536
00:31:41,900 --> 00:31:45,900
Network that when you see the TV
and any kind of public place to
537
00:31:45,900 --> 00:31:46,200
go.
Okay?
538
00:31:46,200 --> 00:31:47,700
That's to Eva.
Cool.
539
00:31:47,800 --> 00:31:49,300
Let me I want to add something
to that.
540
00:31:49,300 --> 00:31:51,300
Okay, this is the cool car that
I've always wanted, there's my
541
00:31:51,300 --> 00:31:53,600
Bugatti.
And then, you know, when your
542
00:31:53,600 --> 00:31:55,900
friend comes in, he's like, Dave
I see it.
543
00:31:55,900 --> 00:31:57,900
Yeah you load your car there
every single time.
544
00:31:57,900 --> 00:32:01,900
You go out we go out funny when
you going to get it, you know?
545
00:32:01,900 --> 00:32:05,300
And and that's that would be
this little connection between
546
00:32:05,300 --> 00:32:07,400
people.
But I want to see a big company.
547
00:32:07,400 --> 00:32:10,600
I want to see locals helping
locals.
548
00:32:10,600 --> 00:32:14,100
I think we're heading back to
the that direction from
549
00:32:14,100 --> 00:32:18,400
industrial corporate big to
community-based.
550
00:32:18,400 --> 00:32:22,100
So if I can, if I can have a
hand in that, this will be my
551
00:32:22,100 --> 00:32:24,300
piece, right?
That's three.
552
00:32:24,500 --> 00:32:27,400
Really cool as we come closer to
the end.
553
00:32:27,500 --> 00:32:35,100
They like, If you want to give
advice for anyone who's younger
554
00:32:35,100 --> 00:32:38,400
than us.
Who's just, you know, maybe just
555
00:32:38,400 --> 00:32:41,100
finished college or maybe he
want to drop out, or she want to
556
00:32:41,100 --> 00:32:43,200
drop out, I don't know.
And they want to start their own
557
00:32:43,200 --> 00:32:46,000
business.
What advice you you gave?
558
00:32:47,800 --> 00:32:52,400
Well, if you don't know the
business, so I mean, this could
559
00:32:52,400 --> 00:32:55,800
be any kind of business, right?
This could be all right, could
560
00:32:55,800 --> 00:32:59,900
be any Tempest definitely work
in the industry for at least a
561
00:32:59,908 --> 00:33:04,800
year and figure out the tips.
The tricks, the little things
562
00:33:04,800 --> 00:33:08,800
that you won't struggle with
because that really is a
563
00:33:08,800 --> 00:33:13,300
time-saver.
And one little trick that
564
00:33:13,300 --> 00:33:18,600
somebody May teach you could,
You know, save you six months to
565
00:33:18,600 --> 00:33:22,700
a year of doing something the
wrong way, so that would be
566
00:33:22,700 --> 00:33:25,200
number one.
And then number two, once the
567
00:33:25,200 --> 00:33:28,200
business is started or let's say
you've built out your audience
568
00:33:28,200 --> 00:33:30,600
and you need that marketing
marketing.
569
00:33:30,700 --> 00:33:35,000
I know a lot of people don't
think it's that important, but
570
00:33:35,000 --> 00:33:37,800
it really is it really is
important to be known.
571
00:33:39,100 --> 00:33:41,400
I think people like to buy from
people.
572
00:33:41,400 --> 00:33:45,500
They either know they like or
they trust and respect and of
573
00:33:45,500 --> 00:33:46,700
percent.
Ain't right.
574
00:33:46,700 --> 00:33:50,100
Isn't that more?
Hey, I like this guy's voice or
575
00:33:50,100 --> 00:33:55,300
I like his hair or something or
her hair, or that's very
576
00:33:55,300 --> 00:33:57,300
important in that likeability
of.
577
00:33:57,400 --> 00:34:00,800
Oops, I made a mistake and that
guy's an idiot or oh, it's okay.
578
00:34:00,900 --> 00:34:03,300
And it's weird how people work
like that, but it is true.
579
00:34:03,800 --> 00:34:07,600
And so, that's a very important
piece to know that when you are
580
00:34:07,600 --> 00:34:12,400
doing anything, if you can
record that and save it in time.
581
00:34:12,400 --> 00:34:15,000
So, let's say, okay, I'm just
starting my business.
582
00:34:15,800 --> 00:34:17,300
In 10 years, where do I want to
be?
583
00:34:17,699 --> 00:34:19,600
How much content do I want out
there?
584
00:34:20,199 --> 00:34:25,500
You know, I was behind the
scenes person for years and to
585
00:34:25,500 --> 00:34:29,100
think about somebody else had
recorded what they did and put
586
00:34:29,100 --> 00:34:33,000
it online and there have 10
million people following them.
587
00:34:33,100 --> 00:34:37,000
What's the difference just
recording marketing, right?
588
00:34:37,199 --> 00:34:39,699
So, when you're starting your
business, think about where you
589
00:34:39,708 --> 00:34:44,400
want to be and what pieces of
the journey, you can record
590
00:34:44,900 --> 00:34:47,600
edit.
And publish to the people know
591
00:34:47,600 --> 00:34:51,500
who you are in a few years and
that's if you combine the
592
00:34:51,500 --> 00:34:54,900
experience of doing the right
thing and then the marketing
593
00:34:55,300 --> 00:34:59,500
side I think that would help
eighty to ninety percent of
594
00:34:59,500 --> 00:35:04,100
small businesses get there much
faster right 100%.
595
00:35:04,100 --> 00:35:06,600
And just for people I would add
something to what if he
596
00:35:06,600 --> 00:35:11,700
mentioned and and this doesn't
apply only to a b2c business.
597
00:35:11,700 --> 00:35:15,700
This also applies for B2B
businesses because even in B2 Be
598
00:35:15,700 --> 00:35:20,300
at the end of the day.
Someone a human being is buying
599
00:35:20,300 --> 00:35:24,600
from another human being so I'm
the percent 100%.
600
00:35:24,600 --> 00:35:28,500
Like I know, you know, people
think oh there is different.
601
00:35:28,500 --> 00:35:30,800
It's like people are more like
formal.
602
00:35:31,100 --> 00:35:32,700
Yeah.
But this guy is a human being
603
00:35:32,700 --> 00:35:35,100
and he has feelings and you
know, like they might happen,
604
00:35:36,000 --> 00:35:39,100
they might have been before.
But that look how fast things
605
00:35:39,100 --> 00:35:42,200
change, you know, and I don't
know what was the formulation
606
00:35:42,200 --> 00:35:44,600
with Tick-Tock or Instagram.
But Instagram is trying to
607
00:35:44,600 --> 00:35:48,900
follow this less perfect model
of Ball and the perfect images.
608
00:35:49,200 --> 00:35:51,900
But now people are starting to
say hey I want to like the
609
00:35:51,900 --> 00:35:55,100
people that I work from because
I feel like I might be getting
610
00:35:55,100 --> 00:35:58,800
gypped or a little bit from this
corporate look of the big
611
00:35:58,800 --> 00:36:01,200
company right.
So I want to work with somebody
612
00:36:01,200 --> 00:36:05,500
who I can kind of tell do you do
I like you if we go out for a
613
00:36:05,508 --> 00:36:08,600
drink together is he funny you
know as you trying to take
614
00:36:08,600 --> 00:36:10,600
advantage of something and
they're kind of looking for that
615
00:36:10,600 --> 00:36:15,000
personality piece in it and, you
know, I think that's that's why
616
00:36:15,000 --> 00:36:18,000
I'm saying for the marketing
side, if you can bring In out a
617
00:36:18,000 --> 00:36:22,000
lot of what you do and how you
do it and your personality.
618
00:36:22,000 --> 00:36:27,400
And the skill that separates,
you very quickly from everyone
619
00:36:27,400 --> 00:36:30,600
other chiropractor, every other
Palmer, every other web
620
00:36:30,600 --> 00:36:32,800
designer, every other podcast,
right?
621
00:36:32,800 --> 00:36:35,800
Everything because you are now
creating that little bit
622
00:36:35,800 --> 00:36:41,500
different hundred percent Dave,
before we come to a close, any
623
00:36:41,600 --> 00:36:44,900
anything that you wished I asked
you or you want to share
624
00:36:44,900 --> 00:36:48,300
something before we close.
No, I This is a great
625
00:36:48,300 --> 00:36:52,100
conversation, you know, this is,
it's a great conversation about
626
00:36:52,100 --> 00:36:54,800
chatting a little bit about how
to help those small businesses.
627
00:36:55,200 --> 00:36:59,500
And that's kind of my passion as
as a small business for so long
628
00:36:59,800 --> 00:37:02,700
growing up.
I don't think I had a real job
629
00:37:02,700 --> 00:37:07,100
since like 16.
I just always worked how in the
630
00:37:07,100 --> 00:37:09,400
world, the tech world.
I would networked computers and
631
00:37:09,400 --> 00:37:13,200
build this and build that.
And but that, if oh, my
632
00:37:13,200 --> 00:37:17,100
goodness, I had recorded
plugging in cat 3 pack.
633
00:37:17,100 --> 00:37:21,600
Then With my Trio. 650, you
know, and I posted that to you
634
00:37:21,600 --> 00:37:24,200
do, like he's like, hey, there's
been doing this for this long,
635
00:37:24,500 --> 00:37:25,800
that would have made a
difference.
636
00:37:26,000 --> 00:37:28,900
So, I think we've covered a lot
for the small business.
637
00:37:28,900 --> 00:37:31,400
I really think we've covered
everything that we needed to
638
00:37:31,400 --> 00:37:33,900
chat about.
That's, that's great to hear
639
00:37:33,900 --> 00:37:35,900
David.
I hope that you enjoyed those.
640
00:37:35,900 --> 00:37:39,900
So, as well, by the way for you
to know, I gonna share the link
641
00:37:39,900 --> 00:37:42,800
for to Eva so because we have
audience.
642
00:37:42,800 --> 00:37:45,100
We have a lot of audience
actually based in the US, and I
643
00:37:45,100 --> 00:37:49,100
think a lot of them, they might
be in In Florida, actually.
644
00:37:49,400 --> 00:37:52,200
So, I will make sure, and if
someone were to connect with
645
00:37:52,200 --> 00:37:55,000
you, I will change your profile
as well.
646
00:37:56,300 --> 00:37:59,200
Dave, thank you very much for
the time today.
647
00:37:59,300 --> 00:38:03,900
I think also, we had a great
discussion how back to, you
648
00:38:03,900 --> 00:38:07,400
know, from the back to the
community to the small tomorrow.
649
00:38:07,400 --> 00:38:09,500
Human, I loved what you are
doing.
650
00:38:09,600 --> 00:38:12,200
And I hope to see your
technology very soon here in
651
00:38:12,200 --> 00:38:14,700
Dubai, also, as well.
It's a very cool technology.
652
00:38:14,900 --> 00:38:17,000
I would say thank you very much
for your time.
653
00:38:17,500 --> 00:38:21,400
And for everyone who watched or
is listening to the episode, if
654
00:38:21,400 --> 00:38:24,500
you have any question to me or
to Dave about the technology,
655
00:38:25,300 --> 00:38:27,800
let that come to us.
Our route them to David.
656
00:38:27,800 --> 00:38:31,100
Don't worry about it and don't
forget to subscribe to the
657
00:38:31,100 --> 00:38:35,200
channel if you are a first-time
here and if you are, we
658
00:38:35,200 --> 00:38:38,200
listening using your favorite
podcasting platform.
659
00:38:38,300 --> 00:38:40,300
Also, please don't forget to
subscribe.
660
00:38:40,900 --> 00:38:45,100
And again if you are interested
to become a guest on the show, I
661
00:38:45,100 --> 00:38:47,500
would be more than happy.
It doesn't matter where you are.
662
00:38:47,600 --> 00:38:49,900
In the world.
David today is in the US the
663
00:38:49,900 --> 00:38:52,000
other day.
I had a guy from New Zealand and
664
00:38:52,200 --> 00:38:57,100
the more I going to have another
guest from I think South Africa.
665
00:38:57,100 --> 00:39:00,100
So you know, don't worry, we can
arrange for this time.
666
00:39:00,100 --> 00:39:05,000
Zone is not a huge issue here
and as usual, please please,
667
00:39:05,000 --> 00:39:07,900
please send me feedback about
the content.
668
00:39:07,900 --> 00:39:11,800
I'm trying to get the best of
the best I'm trying to either.
669
00:39:12,100 --> 00:39:14,500
Educate you about something
bring, someone whose subject
670
00:39:14,500 --> 00:39:16,600
matter expert.
Someone like David today who's
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00:39:16,600 --> 00:39:20,800
an entrepreneur ER and has a lot
of experience in his field to
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00:39:20,800 --> 00:39:24,100
just give you this fall.
So you go out and you start your
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00:39:24,100 --> 00:39:26,700
own thing.
I hope you liked this episode
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00:39:26,700 --> 00:39:30,100
and the show in general and as
usual, we will meet next time.
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00:39:30,100 --> 00:39:31,500
Thank you very much.
Bye bye.
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00:39:33,000 --> 00:39:36,000
Hit that subscribe button.
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00:39:36,000 --> 00:39:39,000
savvy friends and fellow
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00:39:41,400 --> 00:39:44,100
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