June 16, 2023

#152 Trailblazing Tech: Sejal Lakhani on Resilience, Innovation, and Leading in the IT Industry

#152 Trailblazing Tech: Sejal Lakhani on Resilience, Innovation, and Leading in the IT Industry

In this enlightening episode, we converse with the inspiring Sejal Lakhani, CEO of TechWerxe and CloudWerxe, and a renowned figure in the IT and cybersecurity industry. Beginning her career in global finance, Sejal transitioned into an entirely new field, helping grow TechWerxe into a top IT and cybersecurity firm in the tri-state. Navigating through immense personal tragedy and professional challenges, her leadership kept the company on a growth trajectory while her resilience saw her establish a second company, CloudWerxe. Join us as we explore her journey, the importance of cybersecurity for SMEs, the potential for AI adoption in the business landscape, her advice for financial consultants pitching IT solutions, and the crucial lessons she's learned about client happiness, resilience, and female leadership in tech.

Connect with Sejal:

https://www.sejallakhani.com/

https://www.linkedin.com/in/sejallakhanibhatt/

https://techwerxe.com/.



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Hello, and welcome to a new
episode of the city of show with

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mammoths.
My name is Muhammad.

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And in each episode, as you
know, I cover different topics

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from emerging technology cyber
security digital transformation,

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Ai.
And also I focus on startups and

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Entrepreneurship.
And today, I think I found the

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match between both because I
have with me for that today.

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First of all, thank you very
much for being with us today in

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the show.
Can you just tell us about

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yourself and about you?
Company and what you have been

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up to Sure members.
Thank you again, so much for

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having me.
My name is Hazel akane pot.

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I am the CEO of tech Works,
which is a managed service

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provider.
So we are the company that

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becomes the IT department for
small and medium businesses.

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We also Focus hugely on
cybersecurity.

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So we have a huge cybersecurity
arm and we've been lucky enough

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or we've been, we've actually
been named the top cyber

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security company in New Jersey
and we have A cloud platform.

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So we've built your own cloud to
keep everything sort of, you

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know, combined in one little
chain.

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And we basically work with small
and medium businesses.

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A lot of them who have
compliances.

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A lot of them have a lot of
personal identification, Etc.

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So that's that's what we
specialize in.

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That's great to know about this.
And actually, you know, when I

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Was preparing to jail for
today's episode, I found

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something which is the coat my
eyes.

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So I understood that you entered
into the IT industry, you know,

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different ways.
So how do you know, like how was

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the learning because, you know,
everyone you know thinks that it

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is hard and it's not for
everyone.

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So how was your experience?
Yeah.

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So, you know, I did, so I'll
give you a little more

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background.
So, you know, I actually was in

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the banking world.
So I worked at Merrill Lynch.

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I worked at Deutsche Bank, I
worked at Morgan Stanley.

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I went from the trading floor,
through various countries, do

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various tasks.
They did a lot of different

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things in 2012.
I decided that I was going to

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quit my job and sort of, just be
at home, you know, have have a

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little bit of time.
I've two young boys that were

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like, I don't know, three and
one at the time, So I decided I

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was going to quit my job and
sort of stayed home.

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My husband who had started this
company Tech Works in 2008.

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And so after about three months
of being a stay-at-home mom, I

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was like, I gotta do something
as I come work with me.

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And, you know what I really
found is that Businesses small

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and medium businesses, any
business CEOs, don't speak

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Tekken.
He's they speak English.

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They want to know how something
is going to impact their bottom

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line.
House of things can affect them

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on a day in day out how they're
going to take care of something

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that they're thinking about
every night that's keeping them

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up every night and to do that,
you actually can't speak

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technical.
So I know enough to be dangerous

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but from a technical standpoint
I have an amazing team that

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works for me but for Tech works
and for cloud Works, which is my

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cloud.
At form.

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Well, that's makes sense because
I work in technical, I work in

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technology consultancy and I
still do this now by my own and

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I'm a big believer that
actually, you know, technology

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should be translated into
business outcomes.

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So this is why exactly.
Yeah, so this is why that

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completely makes sense and but
like, it's very good move.

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I would say it's a courageous
move so I understood Your

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company, you focus on small
medium businesses, right?

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Yeah.
So yes.

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So the question is from France
perspective, right?

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So, are you seeing smbs,
understanding more and more the

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importance of having someone to
give them hands to, you know, to

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to have their services up at the
link to have their cybersecurity

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taken care of?
Because at some stage, you know,

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people they thought, okay, we
Can have kind of what is called

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of Chateau it you know like
maybe there's one guy who works

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in a jar and he can take care of
that exactly how you do.

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See this is changing.
Now some of it, let's let's I'm

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going to take a step back for a
second.

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Sure.
Cybersecurity is huge buzz word.

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Right.
You can't turn on the news

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without hearing something about
it hacking or a breach or that

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actors.
So it's become a buzzword large

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businesses and I think you
covered this in an episode in

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recently in the past if I
remember Large businesses now

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can say, this is the most
important thing.

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Cyber security is the most
important.

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Yes.
What.

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Small and medium businesses
here.

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When they hear cybersecurity all
they see is dollar signs.

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How much is it going to cost me?
And I am a small and medium.

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Yeah, I'm a small business
owner, I'm not even a medium

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business.
I'm a small business owner and I

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can understand when we're
looking at certain things, the

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way those words sound and the
dollar signs that pop out and

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you just scared, you get scared.
So what ends up happening is He

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business owners, get a look at
it and go, you know what?

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I'm a small business owner, not
me.

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It's not going to happen to me,
it'll happen to everybody else.

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Is not gonna happen to me.
You know what, I hear from a lot

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of business owners special, we
don't see it happen to.

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A lot of small businesses when
you turn on the news, you don't

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hear about it.
And I go can or hear about it

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because those businesses are out
of business because if Target

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gets breach, they have a million
dollars as couch cushion change.

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But if a small business gets
breach or medium business gets

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preaching, they can't afford to
lose.

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Lee dollars, I think that people
are starting to understand the

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value and the need is no longer
a luxury to have a true.

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It company.
Look, it's not just about, oh,

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yes.
Yes, it like you said, you know,

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that HR guy that Shadows it but
or that's like well my my cfo's

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daughter's boyfriend kind of
does it a little bit.

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So he comes in and doesn't if
you're not constantly monitoring

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so you need to have monitoring.
You need to have the right Tools

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in place.
The right Tech stack, it has to

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be monitored properly, monitored
properly.

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The person that's monitoring.
It has to be able to read it,

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appropriately, execute on the
actions and your people need to

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be trained.
So if you don't have all of

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those aspects covered then you
don't have a true thing.

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So any of the money that you're
actually spending is kind of

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wasted.
So we see right now that small

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and medium businesses are
starting to say yes we need it,

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we understand the importance of
it but oh my gosh, they told so

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expensive and that's that's
honestly why we started the

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company.
Several years ago, not just

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around side.
Security but over, you know,

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over a decade ago, more than a
decade ago, to 15 years.

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We started the company because
we were trying to provide

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provide enterprise-level
Solutions at an affordable cost

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for small and medium businesses.
So when we do certain things

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like cyber security, Etc, we
need to small businesses.

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We all need to understand that
it's extremely integral for them

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to have.
Even more Security in place,

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even more Tools in place because
they are the ones that are easy.

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for, you know, breachers to hack
for the Bad actors to go after

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So we're I think we're getting
there but we're not, we're not

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closed yet.
I mean, I listened to your

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episode from a couple, you know,
weeks ago, and, or last week and

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really, you know, it's
impressive because for small

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medium businesses, it's a money
thing.

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It's how much money are you
going to make me spend?

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And that's, you know, we get
into the discussion of how much

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money can you afford to lose?
A few, get breached, right?

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And it's not just money for, you
know, for smbs is their

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reputation for anybody's to
reputation before us and bees.

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Imagine telling your Is that you
were breached not to be an

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accounting, former manufacturing
company or anybody with any, you

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know, confidential information,
you know, intellectual property.

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It becomes a big problem so
we're starting to get there.

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But there is still that barrier
that it won't happen to me it

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cost too much money.
Do I really need a?

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Can I just go Bare Bones?
Can I have somebody kind of,

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give me some of it.
What if I don't really Put

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training on it.
I just kind of put it there.

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We don't monitor it, it doesn't
work anymore.

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Yeah, you he's speaking the same
language and I remember a couple

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of years back there was a
something in the news about

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actually a service provider
somewhere in Europe and they

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wear hit by a ransomware and
then they it's a web hosting

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company and just remember that
was a web hosting company and

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they had to have a couple of
weeks later and say to their

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customers.
Sorry guys were out of business

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and They like a small actually,
they are not like that.

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They are not like GoDaddy or
namecheap, right?

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Like this.
And the problem is, it's like,

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and this is I'm hoping by
repeating this again, and you

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said now, season, like I'm
repeating this almost on every

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episode where I have someone who
is expecting cybersecurity and

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maybe you are bored.
My, my mission is to get this

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message.
It's not like, should I have a

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health insurance or not?
Like, it's not the same thing.

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It's something you have to have
that.

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Now, like if we want to continue
from like cyber security

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perspective before we jump on
something else, you mentioned

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data breach, right?
And we know about ransomware as

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well.
So where do you see, you know,

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like other threats coming in
next?

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What could be other threats and
in that space, that customers

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need to focus on.
Because again, unfortunately, in

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cybersecurity and in She in
general when we repeat the same

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things again and again people
they think it's just a high,

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right?
But we know that Ransom it's not

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and we know data breaches.
So what other things you know

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you usually advise your
customers to take care of as

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well but we're in a whole
different ball game now.

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Okay, so we went from everyone
being in an office, right?

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We had fire walls around our
office, we were like in a secure

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little building and it wasn't so
hard.

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Now we've got people working not
just from their homes.

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But from all over the country
all over the world and I know

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everyone's saying, oh my gosh,
sejal people were doing that

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from before but small and medium
businesses weren't doing it as

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much now.
It's easier to hire somebody in

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Dallas in Florida and Nashville
because it doesn't matter.

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We don't have an office to go
to, right?

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So there are a couple things.
One is, let's talk about

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ransomware for one second.
First of all you shouldn't ever

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pay Ransom Ware, right?
That's, that's a known thing.

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I think everybody knows that.
But do you know that most people

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one out of four people that pay
don't actually get their data

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back guys.
The Bad actors are not reputable

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people right?
Where we're not looking at a

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reputable team, you know,
business people to do business

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with here so we all think about
it like well if we get rid of so

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where do we just have to pay?
I need SMB to really focus on

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one thing, reputational risk.
If they don't give your data

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back and by the way, you would,
if they do give you data back,

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you don't know if they have
another copy, we have no idea

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what happens, right?
So as a SMB owner, you need to

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think, what is my data worth and
what is the worth of my clients

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data and keeping all of that
secure?

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And the biggest thing that I
talk to people about now,

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because now, look, now we've got
a i, and we've got, you know,

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all of these doors opening with
a.

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I and all of these open sort of
ports, ways of getting into

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something, we are extremely
busy.

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00:11:38,900 --> 00:11:42,200
As a society we are multitasking
on everything.

219
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We're not paying as much
attention or everything is

220
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automated.
So now every do we all talk

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about multi-factor
authentication where you put in

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your password, then you get a
code and then you put in the

223
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code, we're not even paying
attention anymore.

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We're just so used to putting
everything we're like,

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authenticated, authenticated,
authenticate, we're not paying

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attention.
So here's what I would say.

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Number one is take a breath,
okay, we need to really think

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about what we're doing and what
we're clicking on because this

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can be life-altering.
You lose your data.

230
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You lose your clients data can
be life-altering, but number two

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is And and Mike I know my
clients not my clients but my

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the CEO is of my clients always
hate this and by the way, I hate

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it too.
So when my team tells me I have

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to do this.
I'm like come on it takes an

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extra second.
Does we need to look at Access

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Control who has access to what
and how much access and do they

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need it?
So doing zero-day threats and

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zero day policies for most of
everything that you have.

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And I know it's a bit of a pain
in the bum and I get it, but

240
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it's Sit, it's worth it.
Don't you turn on your security

241
00:12:45,900 --> 00:12:48,400
alarm when you leave the house.
That means when you come back

242
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in, you got to take that extra
second and put in the code, it's

243
00:12:51,200 --> 00:12:52,900
the same thing.
You lock the door for your

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car's.
I hope you have to unlock them.

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It is the same thing, zero
threat policies.

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Allow us to really truly
understand who needs access to

247
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what, and who's trying to get
into something that they

248
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shouldn't be getting into.
It is a technology stack.

249
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One item is like bulletproof
glass the bullets going to

250
00:13:10,700 --> 00:13:13,100
pierce the first layer.
The second layer go.

251
00:13:13,200 --> 00:13:15,900
To, you know, kind of skim
through the third layer is sort

252
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of hit the fourth layer, but the
fifth sixth and seventh will be

253
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untouched.
It's the same thing with

254
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cybersecurity.
You've got to have a tech stack

255
00:13:23,100 --> 00:13:26,400
because they can get to layer 1
through 4 5, which you've got to

256
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have additional layers there to
stop them.

257
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So, zero threat is one of them.
For those of you working from

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home, VPN, right?
I know, these sounds that they

259
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make sure that you're using
utilizing a VPN segregated wife

260
00:13:38,100 --> 00:13:40,200
eyes.
I can't tell you how many people

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00:13:40,200 --> 00:13:43,000
in my own, a whole minute I have
for wife eyes.

262
00:13:43,200 --> 00:13:46,800
One for guests that come into my
home, one for my kids because

263
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gosh I never know what they're
clicking on.

264
00:13:48,400 --> 00:13:50,300
It will link.
They're going on one from my

265
00:13:50,300 --> 00:13:53,200
personal devices and because I
own an IT service, security

266
00:13:53,200 --> 00:13:56,000
firm, and I have a work device,
I've won for that.

267
00:13:57,100 --> 00:13:59,700
You know, they're you know,
don't don't hop on to Starbucks

268
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Wi-Fi.
We have everybody working from

269
00:14:01,100 --> 00:14:03,400
everywhere right now and people
are doing all sorts of things

270
00:14:03,400 --> 00:14:05,600
that we would never allow them
to do before.

271
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So those are a couple of the
items that I would, you know,

272
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that I would say need to be
done, but you really need a

273
00:14:12,000 --> 00:14:16,400
cohesive plan with an IT company
that can then that could execute

274
00:14:16,400 --> 00:14:18,100
on it.
You've got to put it all

275
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together because every company
is different.

276
00:14:20,500 --> 00:14:22,300
You know we have health care
clients that we treat a bit

277
00:14:22,300 --> 00:14:24,100
differently than our
manufacturing clients.

278
00:14:24,400 --> 00:14:26,600
We have eyes that, you know, do
stuff for the dod.

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D.
We have clients that are in

280
00:14:27,900 --> 00:14:30,100
Professional Services.
Accounting services, Etc,

281
00:14:30,200 --> 00:14:32,500
marketing Services.
They're all a little bit

282
00:14:32,500 --> 00:14:34,600
different.
Most of the taint, same Tech

283
00:14:34,600 --> 00:14:39,400
stack but how we handle them is
different and you need that and

284
00:14:39,400 --> 00:14:43,300
actually in my opinion you know
like customers should be

285
00:14:43,900 --> 00:14:48,700
thankful and grateful for having
service providers like yourself.

286
00:14:48,700 --> 00:14:53,500
Because if they wanted to handle
this by themselves, like it's

287
00:14:54,800 --> 00:14:56,100
close to Impossible, I would
change.

288
00:14:57,400 --> 00:14:58,800
It is, yeah.
Yeah.

289
00:15:02,300 --> 00:15:04,400
Is it is really hard to keep on
top of it.

290
00:15:05,100 --> 00:15:06,800
It's not only the money, see
each other.

291
00:15:06,800 --> 00:15:10,400
Let's also, you know, just to
give you know people at because

292
00:15:10,400 --> 00:15:12,500
I focus too much also on smbs.
You know?

293
00:15:12,500 --> 00:15:16,700
And startups as well.
Guys, if I tell you how many

294
00:15:16,700 --> 00:15:24,700
agents a cyber security engineer
in a security Operation Center,

295
00:15:24,700 --> 00:15:29,000
sock, hell yeah, like, you'll be
mind blown, right?

296
00:15:29,000 --> 00:15:33,300
So this is what.
Yeah, so this This is why it's

297
00:15:33,300 --> 00:15:38,000
so important and I just had a
discussion earlier this morning

298
00:15:38,000 --> 00:15:42,200
with another friend and we are
saying that smbs in any country

299
00:15:42,200 --> 00:15:45,300
in any economy, there are the
backbone of that economy.

300
00:15:45,700 --> 00:15:52,000
Yeah the reason I repeat how
important smbs to have proper

301
00:15:52,000 --> 00:15:57,000
security managed by someone is
because you can and I'm not

302
00:15:57,000 --> 00:16:00,100
saying this to scare you guys by
any mean and you know like here

303
00:16:00,100 --> 00:16:03,300
you are on a show, we are not in
any way say Spits or anything.

304
00:16:03,300 --> 00:16:08,000
We're just trying to share our
wellness and inform, exactly.

305
00:16:08,000 --> 00:16:14,500
Think think, in a simple way, if
imagine you have, don't know if

306
00:16:14,500 --> 00:16:18,000
you use an Apple device or an
Android device and you have all

307
00:16:18,000 --> 00:16:21,800
your photos or your life goes,
how do you feel about it right?

308
00:16:22,000 --> 00:16:26,000
Like your whole life can be
deleted and you cannot get it

309
00:16:26,000 --> 00:16:28,400
back.
I mean right from photos first.

310
00:16:28,500 --> 00:16:32,100
Yes, I think about it all your
CRM Erp.

311
00:16:32,200 --> 00:16:35,900
Peace, I don't know all your
files or you have contracts, all

312
00:16:35,900 --> 00:16:39,000
your I don't know.
Like, purchase orders, they

313
00:16:39,000 --> 00:16:43,600
disappears.
They are encrypted deleted or

314
00:16:44,300 --> 00:16:47,500
much worse.
Our internals of the bad guys

315
00:16:47,800 --> 00:16:51,900
who can come to you and say, hey
if you don't pay us, we gonna

316
00:16:52,200 --> 00:16:54,600
put this into some where we're
going to sell it to some

317
00:16:54,700 --> 00:16:55,700
someone.
Yep.

318
00:16:55,900 --> 00:17:00,100
So this is very important.
Now another aspect you touch on

319
00:17:00,100 --> 00:17:03,700
now is a and I want to School.
How dare seeds?

320
00:17:03,700 --> 00:17:06,700
Not only the AI adoption.
I mean we have a lot of

321
00:17:06,700 --> 00:17:12,400
technologies that are adopted in
Enterprises say, but I see

322
00:17:12,400 --> 00:17:15,300
personally that smbs deserve
that as well.

323
00:17:15,300 --> 00:17:19,200
Like AI is one of this data
analytics is one of them are you

324
00:17:19,200 --> 00:17:22,599
seeing you know from your
interaction with clients that

325
00:17:22,599 --> 00:17:25,800
they want also to absorb these
Technologies as well?

326
00:17:26,200 --> 00:17:28,000
Oh, I see so many of my
colleagues.

327
00:17:28,000 --> 00:17:30,100
So I'm part of an organization
called entrepreneurs

328
00:17:30,100 --> 00:17:34,100
organization.
It is All business owners and

329
00:17:34,100 --> 00:17:37,800
that you have to be a business
owner for founder in the

330
00:17:37,800 --> 00:17:39,600
organization, to be in the
organization.

331
00:17:39,900 --> 00:17:42,200
And I can tell you people are
using for all sorts of things

332
00:17:42,200 --> 00:17:45,500
from marketing to blogs, to
writing policies, to writing

333
00:17:45,500 --> 00:17:50,200
contracts to obviously it's a
70% 80% but please I think one

334
00:17:50,200 --> 00:17:54,000
of the things that we need to
realize is AI is not always

335
00:17:54,400 --> 00:17:57,300
factual.
You know we've got to so verify

336
00:17:58,500 --> 00:18:03,400
but it's been incredible.
It is helps of My colleagues and

337
00:18:03,400 --> 00:18:06,600
some of my clients to a degree
where they're taking things that

338
00:18:06,600 --> 00:18:10,500
would take, let's say 40 hours a
week, 30 hours a week and have

339
00:18:10,500 --> 00:18:14,000
knocked it down to two hours a
week, right?

340
00:18:14,000 --> 00:18:17,600
It's incredible.
Yeah, that's that's completely

341
00:18:17,600 --> 00:18:22,000
right season now.
That's good to know that there's

342
00:18:22,000 --> 00:18:28,100
an adoption over there any
specific, right?

343
00:18:28,300 --> 00:18:30,500
Can I just say one thing about
that adoption?

344
00:18:30,700 --> 00:18:34,800
Here's the thing, right?
So again, because it's such a

345
00:18:34,800 --> 00:18:37,800
new technology and I assure you
the Bad actors are way ahead of

346
00:18:37,800 --> 00:18:39,100
us there.
Already know how to use that

347
00:18:39,100 --> 00:18:42,100
technology to get into our
stuff, but because it's Janine.

348
00:18:42,100 --> 00:18:44,800
Technology, people are unsure
how to utilize it.

349
00:18:44,800 --> 00:18:47,400
So the adoption is there.
The processes and the policies

350
00:18:47,400 --> 00:18:49,800
around it or not and that's
another big thing.

351
00:18:49,800 --> 00:18:52,000
So, think about this for one
second, right?

352
00:18:52,100 --> 00:18:55,900
You want to write an insurance
policy for somebody and it's

353
00:18:55,900 --> 00:18:58,100
something, you know, Bubba?
So you put in, right?

354
00:18:58,100 --> 00:19:00,100
You got the right, the biggest
thing about a eyes, you gotta

355
00:19:00,100 --> 00:19:02,200
have the right prompts.
You put it all this information

356
00:19:02,200 --> 00:19:04,700
and some of its confidential
information, you don't even know

357
00:19:04,700 --> 00:19:06,300
where it's being stored.
You don't know where it's going,

358
00:19:06,300 --> 00:19:08,000
you don't know what they're
doing with it.

359
00:19:08,600 --> 00:19:12,400
So the education around AI, you
still need policies around what

360
00:19:12,400 --> 00:19:14,100
you're going to do with that and
what you're not.

361
00:19:14,400 --> 00:19:18,500
So that's the biggest thing. for
all companies, small medium and

362
00:19:18,500 --> 00:19:21,100
large, but small and medium
businesses because they're

363
00:19:21,100 --> 00:19:25,100
trying to truly be more
efficient and save time and save

364
00:19:25,100 --> 00:19:27,700
money, you know, they're,
they're doing certain things

365
00:19:27,700 --> 00:19:31,200
that We don't have an answer to
yet.

366
00:19:32,600 --> 00:19:36,100
And how it comes to the thing.
Absolutely, absolutely.

367
00:19:37,400 --> 00:19:41,000
Now, I want to Pivot little bit
from from, you know, the, the,

368
00:19:41,000 --> 00:19:46,500
the it perspective actually it's
silver letter to i t, and this

369
00:19:46,500 --> 00:19:49,000
is out of curiosity.
Honestly, like you come from,

370
00:19:49,000 --> 00:19:51,200
you told me from Financial
background, right?

371
00:19:52,300 --> 00:19:55,600
And I'm telling this.
Now, I'm little bit kind of

372
00:19:55,900 --> 00:20:02,400
talking to Consultants like
myself, who want to speak a a

373
00:20:02,408 --> 00:20:05,200
finance language about an IT
solution.

374
00:20:05,300 --> 00:20:09,700
What is your advice for them?
Can you unpack that a little

375
00:20:09,700 --> 00:20:11,000
more for me?
What do you mean to finance

376
00:20:11,000 --> 00:20:13,000
language?
Like, how to actually associate

377
00:20:13,000 --> 00:20:16,600
money with the different
solutions and like that your?

378
00:20:16,600 --> 00:20:17,600
Yes.
Yes.

379
00:20:17,700 --> 00:20:22,000
Tom and the reason I'm asking
this question because I want

380
00:20:22,000 --> 00:20:25,900
everyone to understood to tie.
You know whatever feature.

381
00:20:26,800 --> 00:20:29,300
Yeah.
To some money if you can like,

382
00:20:29,500 --> 00:20:32,300
put some lights on this.
So, I mean, I do it all the

383
00:20:32,300 --> 00:20:34,300
time, right?
So we talked about what we took

384
00:20:34,300 --> 00:20:36,100
about a business being shut
down, right?

385
00:20:36,300 --> 00:20:38,000
When I'm talking to the CEO.
And they're like, well, we were

386
00:20:38,300 --> 00:20:40,200
We were shut down.
You just said that that other

387
00:20:40,200 --> 00:20:42,300
company was shut down for like
45 days or something.

388
00:20:42,300 --> 00:20:45,400
We had a weed a service provider
here that was shut down for five

389
00:20:45,400 --> 00:20:47,700
days and they're like, well, we
were shut down for five days.

390
00:20:48,000 --> 00:20:51,100
So yet, you know, we lost this
many orders or we couldn't do

391
00:20:51,100 --> 00:20:53,600
this, no problem.
But what about all the other

392
00:20:53,600 --> 00:20:54,800
money?
But about the employees that

393
00:20:54,800 --> 00:20:56,100
you're paying, that are not
working?

394
00:20:56,300 --> 00:20:58,400
What about the rent?
What about the opportunity cost?

395
00:20:58,400 --> 00:21:00,100
What about the others?
But what about all of these

396
00:21:00,100 --> 00:21:02,300
other costs that go into it
right?

397
00:21:02,600 --> 00:21:06,000
When we're talking about data?
And we're talking about how long

398
00:21:06,000 --> 00:21:11,900
so, for most companies, They do
sales, our CRM is our, our gold

399
00:21:11,900 --> 00:21:14,900
mine.
It is everything that we have on

400
00:21:15,200 --> 00:21:17,900
how we're going to get clients
right now.

401
00:21:17,900 --> 00:21:20,500
If somebody took, that's your
arm away, how many years, how

402
00:21:20,508 --> 00:21:22,000
many people?
How many sales people did you

403
00:21:22,008 --> 00:21:23,900
pay for it?
How many years did it take you

404
00:21:23,900 --> 00:21:25,500
to get it?
How many phone calls did you

405
00:21:25,500 --> 00:21:28,000
make to those people?
How many marketing messages did

406
00:21:28,000 --> 00:21:30,300
you send?
How much time, how much energy,

407
00:21:30,400 --> 00:21:33,300
how many blog posts, everything
goes into it.

408
00:21:33,300 --> 00:21:36,200
So when people are looking at
data breaches, they're like,

409
00:21:36,200 --> 00:21:39,100
well, we have to pay Ransom,
Ware of a Ian dollars, it cost

410
00:21:39,100 --> 00:21:42,100
me a million, no question
million plus your insurance,

411
00:21:42,300 --> 00:21:45,900
plus the lawyers, plus all the
downtime, plus the employee

412
00:21:45,900 --> 00:21:48,800
costs was any opportunity cost?
And by the way, what do you

413
00:21:48,808 --> 00:21:54,700
think our reputation is worth?
Hundred percent and any

414
00:21:54,700 --> 00:21:57,900
regulation related Coast has
1000.

415
00:21:58,600 --> 00:22:01,000
The loss of clients are
regulations from compliance, our

416
00:22:01,000 --> 00:22:04,100
whole different thing.
I mean that's just I mean we you

417
00:22:04,100 --> 00:22:09,300
know, there's a company that I'm
aware of that used to supply to

418
00:22:09,300 --> 00:22:14,400
the dod and small company eight
people without going into too

419
00:22:14,400 --> 00:22:16,500
much detail.
They didn't have the right.

420
00:22:18,700 --> 00:22:22,400
Backup way of securing data.
It was found out.

421
00:22:22,800 --> 00:22:24,400
I'm talking billion dollar
contracts.

422
00:22:25,900 --> 00:22:28,100
Done.
Yeah, thanks.

423
00:22:28,300 --> 00:22:30,600
It's, you're not the only
company that does what you do,

424
00:22:30,800 --> 00:22:35,500
they will find another person
that is secure hundred percent

425
00:22:35,500 --> 00:22:40,900
and the percent.
Also, while I Was preparing for

426
00:22:40,900 --> 00:22:45,600
for the episode, one thing, like
also caught my eyes like you

427
00:22:45,900 --> 00:22:52,100
have never lost a single line
and I know how much specially in

428
00:22:52,100 --> 00:22:55,900
service provider space.
Is how much is the important To

429
00:22:55,900 --> 00:22:58,600
keep clients happy and how
demanding they can be.

430
00:22:58,800 --> 00:23:01,100
How did you manage this?
What was your secret sauce?

431
00:23:01,100 --> 00:23:03,600
Let's see.
So we've never been fired.

432
00:23:03,600 --> 00:23:06,400
So we have lost a unfortunately
recently or fortunately for our

433
00:23:06,400 --> 00:23:07,700
clients were very good at
scaling.

434
00:23:07,700 --> 00:23:10,200
Our clients, we have actually
lost three clients to private

435
00:23:10,200 --> 00:23:16,800
Equity firms this last year, the
what you read was so my husband

436
00:23:16,800 --> 00:23:20,100
passed away in 2019, he was the
one who started the business.

437
00:23:20,200 --> 00:23:23,600
I worked in the business from
2014 onwards.

438
00:23:24,200 --> 00:23:26,700
I became CEO of the business.
In 2015.

439
00:23:27,000 --> 00:23:30,000
And when my husband passed away,
he was the main it person and we

440
00:23:30,000 --> 00:23:32,400
just established that I have
zero IT background.

441
00:23:33,300 --> 00:23:37,200
So when we went through
everything, we lost zero clients

442
00:23:37,200 --> 00:23:39,500
and we still to this day, we
have fired clients, we've lost

443
00:23:39,500 --> 00:23:44,300
close to PE firms.
We lost one client who did leave

444
00:23:44,300 --> 00:23:46,700
us and then came back to us or
they didn't fully lead.

445
00:23:46,700 --> 00:23:48,900
They're like we're leaving,
we're leaving, and then they

446
00:23:48,900 --> 00:23:50,400
were like, you know what, we
have nowhere to go, we want to

447
00:23:50,408 --> 00:23:53,900
stay with you.
The reason for that is we manage

448
00:23:53,900 --> 00:23:55,500
expectations, number one is my
team.

449
00:23:55,700 --> 00:24:00,400
Credible my team before when my
husband was alive and currently

450
00:24:00,500 --> 00:24:04,300
is incredible.
I am the dumbest person in the

451
00:24:04,308 --> 00:24:07,900
room.
My team is not just smart but

452
00:24:07,900 --> 00:24:12,500
they, they have the ability to
truly own and make decisions.

453
00:24:13,100 --> 00:24:15,300
So that's number one.
Number two, as we manage

454
00:24:15,300 --> 00:24:18,200
expectations, we are not
perfect, we are not perfect, but

455
00:24:18,200 --> 00:24:20,000
if something goes wrong, I will
take responsibility.

456
00:24:20,000 --> 00:24:22,800
Every CEO has my cell phone
number, they will call me.

457
00:24:23,300 --> 00:24:25,500
I won't talk to them.
I will go into it with them.

458
00:24:25,600 --> 00:24:27,900
Um, I will take responsibility,
if something goes wrong and we

459
00:24:27,900 --> 00:24:31,700
will fix it.
We're also a known entity,

460
00:24:31,700 --> 00:24:36,500
meaning we're flat rate.
So, a lot of a lot of what you

461
00:24:36,500 --> 00:24:40,000
see with companies is they hate
their like, we don't call Our IT

462
00:24:40,000 --> 00:24:42,600
person because we have to pay,
you know, for every hour we only

463
00:24:42,600 --> 00:24:44,900
have eight hours a month and we
don't do that.

464
00:24:45,000 --> 00:24:47,700
We just want to do it all you.
Call this a thousand times.

465
00:24:47,700 --> 00:24:50,100
You call 08.
Like, we just want to go in and

466
00:24:50,100 --> 00:24:52,900
do it all for you.
Without you worrying, because if

467
00:24:52,900 --> 00:24:56,000
you're going to wait on a little
issue every day that, She gets

468
00:24:56,000 --> 00:24:58,300
bigger bigger, bigger and now
everyone's screwed.

469
00:24:59,100 --> 00:25:02,900
Um, so we really have great
communication with great

470
00:25:02,900 --> 00:25:06,100
management of expectations.
We have an amazing team and

471
00:25:06,200 --> 00:25:09,100
mammoths were constantly
training and going getting ahead

472
00:25:09,100 --> 00:25:13,100
of stuff, you know, where we're
investing the time and the money

473
00:25:13,100 --> 00:25:16,400
to make sure that we know like,
we're talking about AI.

474
00:25:16,700 --> 00:25:20,100
I'm on an AI panel, I think in
two weeks, again, I believe

475
00:25:20,200 --> 00:25:22,300
I've, you know, we've created a
group, we've got an entire group

476
00:25:22,300 --> 00:25:24,400
to talk about security around
Ai, and what do we need to do

477
00:25:24,400 --> 00:25:26,900
and how do we get ahead of it?
And do we know all the answers?

478
00:25:26,900 --> 00:25:29,800
Absolutely not.
Nobody knows all the answers,

479
00:25:30,200 --> 00:25:35,100
but we're trying, we're trying.
That's really inspiring.

480
00:25:35,100 --> 00:25:41,800
And I honestly being someone who
work on customer seed, and

481
00:25:41,800 --> 00:25:45,600
someone who work on vendor seed,
like what you did, this

482
00:25:45,600 --> 00:25:48,100
fantastic.
I believe because rarely you

483
00:25:48,100 --> 00:25:52,300
find the people who have this
mindset of, you know, customer

484
00:25:52,300 --> 00:25:55,300
centricity, number one.
Yes, absolutely.

485
00:25:55,600 --> 00:25:58,100
Up to date with with you know
all the trends.

486
00:25:58,100 --> 00:25:59,800
And what's happening which is by
the way.

487
00:25:59,800 --> 00:26:02,200
It's not an easy task.
No it's not.

488
00:26:02,600 --> 00:26:06,300
People ask me some time and I
shared multiple plans how I do

489
00:26:06,300 --> 00:26:07,200
it at.
It's not easy.

490
00:26:07,200 --> 00:26:10,300
Guys.
I tell them I have to grab all

491
00:26:10,300 --> 00:26:14,900
this information on daily basis
but and I specified a specific

492
00:26:14,900 --> 00:26:18,900
you know you have a specific
timeframe for me to go and read,

493
00:26:19,200 --> 00:26:20,600
watch a couple of videos, you
know.

494
00:26:20,600 --> 00:26:23,600
So I keep and of course, now,
with the age of a, I have to

495
00:26:24,200 --> 00:26:26,800
another task Cape to be.
I Need to see which to what

496
00:26:26,800 --> 00:26:29,200
which one is true.
Which one is, might be like,

497
00:26:29,200 --> 00:26:33,700
completely a false one buddy.
It's not an easy one, how many

498
00:26:33,700 --> 00:26:38,500
changes and it changed?
How many the first time today

499
00:26:38,500 --> 00:26:41,800
and tomorrow they're like fuck x
equals y was so like oh that's

500
00:26:41,800 --> 00:26:42,500
nothing.
You know.

501
00:26:42,800 --> 00:26:46,500
So it's it's it's a lot it's a
lot 100%.

502
00:26:46,700 --> 00:26:51,800
Now you've been like really, as
I said, are you a model?

503
00:26:51,800 --> 00:26:55,500
I would say, especially a female
leader in the tech industry.

504
00:26:55,600 --> 00:26:59,300
Re and I'm sure you have faced a
lot of challenges.

505
00:26:59,500 --> 00:27:04,300
Like how do you overcome this?
And what is your advice for

506
00:27:04,300 --> 00:27:10,700
fellow women, who are, you know,
dreaming to become have a

507
00:27:10,700 --> 00:27:14,200
leadership intact, maybe they
thinking about entering the tech

508
00:27:14,200 --> 00:27:17,200
Market, what you can tell them,
So, here's what I'm going to

509
00:27:17,200 --> 00:27:19,800
say, for all of the women that
are out there.

510
00:27:22,000 --> 00:27:26,000
When we start saying, I can't do
it because I'm a woman or it

511
00:27:26,000 --> 00:27:27,500
didn't happen because I'm a
woman.

512
00:27:27,800 --> 00:27:32,100
It's exactly what's stopping us.
When we were two years old or is

513
00:27:32,100 --> 00:27:34,000
second grade I should say,
nobody.

514
00:27:34,300 --> 00:27:37,100
If nobody walked in and said, oh
my God, girls, you should do

515
00:27:37,100 --> 00:27:38,700
stem as well.
We would never know that we

516
00:27:38,700 --> 00:27:42,200
can't do step.
So let's take a different

517
00:27:42,200 --> 00:27:46,700
mindset, right, for the women
that are out there where we

518
00:27:46,700 --> 00:27:49,900
actually have a better position.
We are vulnerable, we are

519
00:27:49,900 --> 00:27:54,000
empathetic, we have Have the
ability to do things that men

520
00:27:54,000 --> 00:27:57,400
don't have the ability to do
truly men and women are two.

521
00:27:57,400 --> 00:28:01,400
Totally different people, not
just biologically, but mentally

522
00:28:01,400 --> 00:28:04,000
physically.
Just the way we think use it, to

523
00:28:04,000 --> 00:28:06,400
your advantage.
There's nothing that says, women

524
00:28:06,400 --> 00:28:09,000
can't do it.
You know, when I was at Deutsche

525
00:28:09,000 --> 00:28:13,100
Bank, Mammoth, I worked at
Deutsche Bank, I was doing

526
00:28:13,100 --> 00:28:22,700
projects Etc and I ended up
truly sort of diving in and I

527
00:28:22,700 --> 00:28:26,200
was given the opportunity, both
my kids at Deutsche Bank and I

528
00:28:26,300 --> 00:28:29,900
then worked from home, two days
a week at Deutsche Bank, two

529
00:28:29,900 --> 00:28:33,300
days a week, I work from home,
and I'm talking about, in 2008,

530
00:28:33,300 --> 00:28:37,500
2009 2010 2011, by the way,
nobody works from home and not

531
00:28:37,500 --> 00:28:40,900
from a bank, then we have the
ability to do what we want to

532
00:28:40,900 --> 00:28:45,300
do, as long as we think about it
that way.

533
00:28:45,300 --> 00:28:47,600
So for all the women that are
out there, there are challenges

534
00:28:47,600 --> 00:28:49,900
do Get me wrong.
I just had a gentleman last

535
00:28:49,900 --> 00:28:52,500
night.
Tell me, you know, hey I don't

536
00:28:52,500 --> 00:28:55,500
meet with women alone at all and
you know, there was this guy and

537
00:28:55,500 --> 00:28:57,200
I thought he would be a great
client.

538
00:28:57,400 --> 00:29:00,800
They're going to be challenges
but there's a lot of other

539
00:29:00,800 --> 00:29:04,100
things that are not challenges.
So focus on those and continue

540
00:29:04,100 --> 00:29:07,100
working towards it.
There's no reason that we can't

541
00:29:07,100 --> 00:29:09,600
do anything and everything.
There's no reason.

542
00:29:09,900 --> 00:29:12,800
I'm a mother of two boys.
I just mentioned briefly, I'm a

543
00:29:12,800 --> 00:29:14,600
widow.
My husband passed away four

544
00:29:14,600 --> 00:29:20,800
years ago and I have five
companies So there's no reason

545
00:29:20,800 --> 00:29:23,400
we can't do it.
It's only when we start off with

546
00:29:23,400 --> 00:29:26,500
the reason and no more excuses,
I didn't get it because I'm a

547
00:29:26,500 --> 00:29:29,200
woman.
The one other thing I want to

548
00:29:29,200 --> 00:29:34,600
say because this is very
important for women is Fix the

549
00:29:34,600 --> 00:29:38,300
crown on the woman next to you.
Women tend to work against each

550
00:29:38,300 --> 00:29:40,200
other, where men turned to work
together.

551
00:29:41,300 --> 00:29:43,700
And when we're working against
each other, none of us gets

552
00:29:43,700 --> 00:29:46,300
ahead.
And so that's that's the other

553
00:29:46,300 --> 00:29:48,900
piece I would say.
Yeah, great.

554
00:29:49,200 --> 00:29:52,500
But I still have one question.
If you don't mind for you,

555
00:29:53,100 --> 00:29:59,000
before we for we end up.
So you've been like a board

556
00:29:59,000 --> 00:30:02,300
member of entrepreneurs
organization and connect for

557
00:30:02,300 --> 00:30:05,600
business Exchange.
What are some, you know,

558
00:30:06,300 --> 00:30:10,800
insights can you share with us
on the current entrepreneurial

559
00:30:10,800 --> 00:30:14,700
landscape?
Oh wow, that's not a little

560
00:30:14,700 --> 00:30:17,700
question.
I'm sorry.

561
00:30:18,300 --> 00:30:24,000
Wow.
So it's so here's what I'll say,

562
00:30:25,200 --> 00:30:30,100
I have found that people have
become serial entrepreneurs

563
00:30:30,700 --> 00:30:35,200
people across the ages younger.
And older older ones are selling

564
00:30:35,200 --> 00:30:37,600
businesses and then they're not
just sitting there selling them

565
00:30:37,600 --> 00:30:39,500
and doing nothing.
They're starting another

566
00:30:39,500 --> 00:30:42,000
project, another passion
project, another charity another

567
00:30:42,000 --> 00:30:46,900
business entrepreneur
entrepreneurs breed

568
00:30:46,900 --> 00:30:49,000
entrepreneurs and what's
happening is as you start to

569
00:30:49,000 --> 00:30:51,600
hang out with everybody you're
starting to see Serial

570
00:30:51,600 --> 00:30:53,300
entrepreneurs.
Some people are in all sorts of

571
00:30:53,300 --> 00:30:55,900
articles, I have a real estate
agency.

572
00:30:56,100 --> 00:30:59,900
I have a liquor store I have you
know Cloud platform company is

573
00:30:59,900 --> 00:31:01,600
cyber security company and
managed service provider

574
00:31:01,600 --> 00:31:03,600
company.
So we've all of these things

575
00:31:03,600 --> 00:31:08,300
that were doing and the biggest
thing I would say is I see more

576
00:31:08,300 --> 00:31:12,700
and more entrepreneurs learning
from each other not just for

577
00:31:12,700 --> 00:31:15,100
their own vertical moment.
They're not just going and

578
00:31:15,100 --> 00:31:18,800
saying I'm an IT company.
Let me just go into other it

579
00:31:18,800 --> 00:31:22,400
masterminds and really learn
that but Hmm, they are going to

580
00:31:22,400 --> 00:31:24,300
all sorts of.
I've learned so much from

581
00:31:24,400 --> 00:31:27,100
verticals that are so far out of
anything that I would even

582
00:31:27,100 --> 00:31:29,700
understand.
So, that's number one, that's

583
00:31:29,700 --> 00:31:32,500
number two, I would say.
Number two, is we become Global.

584
00:31:33,200 --> 00:31:36,700
So really, talking to
entrepreneurs across the world,

585
00:31:36,700 --> 00:31:39,500
talking to people, and how
they're doing, things utilizing

586
00:31:39,500 --> 00:31:42,100
different tools, utilizing
automation, utilizing people

587
00:31:42,100 --> 00:31:46,100
from various countries
utilizing, not just actual

588
00:31:46,300 --> 00:31:49,300
people around the world because
of the skill sets, they possess,

589
00:31:49,700 --> 00:31:52,800
but bringing in everything.
Else that goes along with it, to

590
00:31:52,800 --> 00:31:55,400
make that company as unique as
possible.

591
00:31:57,000 --> 00:32:00,900
Well, that's really very, very
healthy helpful.

592
00:32:00,900 --> 00:32:03,900
And I agree with you, specially
of the, of course, on both

593
00:32:03,900 --> 00:32:08,300
points but the second one makes
a lot of sense because, you

594
00:32:08,300 --> 00:32:11,700
know, the world is more
connected than, you know, we

595
00:32:11,700 --> 00:32:15,000
should be Global and we are
seeing this actually across the

596
00:32:15,008 --> 00:32:18,500
board everywhere.
And yeah, there's not there's no

597
00:32:18,500 --> 00:32:21,000
difference now because, you
know, back in the days

598
00:32:21,800 --> 00:32:25,600
everyone's saying, hey like US
market is different than Europe

599
00:32:25,600 --> 00:32:29,100
Market, you're right.
Light is different from like

600
00:32:29,100 --> 00:32:32,400
Middle East Market.
Of course, there will be some

601
00:32:32,400 --> 00:32:36,000
cultural aspects like this is
but it's related more to the way

602
00:32:36,400 --> 00:32:39,500
how you operate your sales and
marketing, right?

603
00:32:39,600 --> 00:32:44,200
But when it comes on, I mean,
the business itself, I mean the,

604
00:32:44,200 --> 00:32:48,800
the entrepreneurial part of it,
it's completely.

605
00:32:48,800 --> 00:32:53,900
I would say, now, global and
Universal, I can, I can claim

606
00:32:53,900 --> 00:32:56,500
this but the other part of it
and I meant it.

607
00:32:56,700 --> 00:32:59,400
We can learn so much, right?
How do we make something in the

608
00:32:59,400 --> 00:33:01,600
u.s. in New Jersey?
How do I make my it?

609
00:33:01,800 --> 00:33:05,000
I met a guy in Zurich that runs
a cloud platform the way I do.

610
00:33:05,400 --> 00:33:07,700
Oh no, not the way I do better
than I do.

611
00:33:08,100 --> 00:33:11,300
And I was able to pick up pieces
from that and Implement them

612
00:33:11,300 --> 00:33:13,300
here.
There's nobody else here doing

613
00:33:13,300 --> 00:33:17,100
that wonderful you know.
So I think it's really important

614
00:33:17,100 --> 00:33:19,600
and in to go back to the old
adage.

615
00:33:19,900 --> 00:33:21,400
It's not what you know it's who
you know.

616
00:33:21,400 --> 00:33:25,800
It truly is about who you know
and utilizing those connections

617
00:33:26,000 --> 00:33:28,000
and building.
Being the most amazing Network

618
00:33:28,000 --> 00:33:30,800
for you.
I have incredible networks for

619
00:33:30,800 --> 00:33:36,500
everything.
That's, you know, like I have no

620
00:33:36,500 --> 00:33:40,200
problem in saying this, you
know, on the episode because I

621
00:33:40,200 --> 00:33:44,500
mentioned in one of the episodes
that I did this mistake, you

622
00:33:44,500 --> 00:33:48,200
know, when I was younger and
this is my advice for for Young

623
00:33:48,200 --> 00:33:51,400
Generation, especially if you
are planning to have your own

624
00:33:51,400 --> 00:33:53,700
business.
And by the way, I think the

625
00:33:53,700 --> 00:33:56,500
future is more into
entrepreneurship.

626
00:33:56,500 --> 00:33:59,600
They're not saying like I'm not
saying corporate world will when

627
00:33:59,800 --> 00:34:02,300
their Malaysian finish.
No, of course no will still have

628
00:34:02,500 --> 00:34:05,300
The companies.
But I'm a big believer that

629
00:34:05,400 --> 00:34:07,800
we'll see more entrepreneurs
would see more solopreneurs,

630
00:34:07,800 --> 00:34:11,500
actually.
This is yes, my own View and my

631
00:34:11,500 --> 00:34:14,500
advice because I figured this
out little bit late, but it's

632
00:34:14,500 --> 00:34:18,100
good that I figured out is
network network, network

633
00:34:18,100 --> 00:34:20,500
network.
Like I cannot keep, you know,

634
00:34:20,500 --> 00:34:21,800
saying this enough.
Yes.

635
00:34:22,300 --> 00:34:24,699
Yeah.
Before we come to close, these

636
00:34:24,699 --> 00:34:28,000
are like, I haven't famous
question that I asked at the

637
00:34:28,000 --> 00:34:32,100
end.
What is the question that you

638
00:34:32,100 --> 00:34:33,300
wish?
First I ask you.

639
00:34:33,900 --> 00:34:37,100
Oh wow I didn't hear that
question.

640
00:34:37,100 --> 00:34:41,199
Other thing is I okay this is
your probably is wow.

641
00:34:43,300 --> 00:34:48,300
What is the question?
So one of the things that I

642
00:34:48,300 --> 00:34:51,100
loved I love to share my
experience on my failures.

643
00:34:51,500 --> 00:34:56,300
I have failed a lot over and
over again because I think it's

644
00:34:56,300 --> 00:34:59,100
you know we all talk about how
things are amazing and we talked

645
00:34:59,100 --> 00:35:01,800
about how my company hasn't lost
a client and how I've done this

646
00:35:01,800 --> 00:35:04,500
and I've done.
Not, I really think one of the

647
00:35:04,500 --> 00:35:07,200
questions that I would have
wished was tell me about your

648
00:35:07,200 --> 00:35:12,000
failures because I think that's
as important or maybe more

649
00:35:12,000 --> 00:35:17,800
important than anything.
I've done well and you know what

650
00:35:17,800 --> 00:35:20,700
I'd like to say is you know,
especially as entrepreneurs in

651
00:35:20,700 --> 00:35:22,700
the corporate world.
You know, when you fail you kind

652
00:35:22,700 --> 00:35:25,300
of get in trouble with your boss
and and then you know, you might

653
00:35:25,300 --> 00:35:29,000
get a write-up or maybe you're
fired or nothing happens.

654
00:35:29,000 --> 00:35:31,800
It's not on the hand when you're
an entrepreneur or a failure.

655
00:35:32,400 --> 00:35:36,800
Could mean the loss of you know
hundreds thousands millions of

656
00:35:36,808 --> 00:35:38,600
dollars.
It could mean the loss of

657
00:35:38,600 --> 00:35:40,000
clients.
It could mean the loss of

658
00:35:40,000 --> 00:35:42,400
reputation could mean you know
bankruptcy.

659
00:35:42,400 --> 00:35:45,300
It could mean changing your
entire life and it affecting

660
00:35:45,300 --> 00:35:49,100
your livelihood failures are
going to happen and if you're

661
00:35:49,100 --> 00:35:51,900
not failing then you're not
doing enough.

662
00:35:52,500 --> 00:35:56,000
Because if you're not going to
fail then then you're really

663
00:35:56,000 --> 00:35:59,100
just not taking enough risk to
move your business and yourself

664
00:35:59,100 --> 00:36:02,900
forward.
So What I would I would I would

665
00:36:02,900 --> 00:36:09,500
share with your audience is,
don't be scared and don't wait

666
00:36:09,500 --> 00:36:11,700
for everything to be perfect
before you do it.

667
00:36:11,700 --> 00:36:13,600
It will never be perfect.
That's why you're an

668
00:36:13,600 --> 00:36:16,700
entrepreneur, because you want
everything to be perfect and

669
00:36:16,700 --> 00:36:19,200
it'll never be there.
So, start to take the first

670
00:36:19,200 --> 00:36:21,800
step, so you can figure out
after that first step, what?

671
00:36:21,800 --> 00:36:24,200
The next step is.
And the next thing is to

672
00:36:24,200 --> 00:36:27,000
appreciate what you've done, I
appreciate my failures.

673
00:36:27,600 --> 00:36:30,400
I've appreciated, the mistakes
I've made and I appreciated the

674
00:36:30,400 --> 00:36:32,100
people that have Me out of my
mistakes.

675
00:36:33,000 --> 00:36:35,500
And the last thing I would say
is ask for help.

676
00:36:36,200 --> 00:36:39,800
We are we don't, you know, my
father's generation did not ask

677
00:36:39,800 --> 00:36:42,900
for help everything was done on
their own, let's not be that

678
00:36:42,900 --> 00:36:45,400
generation.
Let's ask for help because

679
00:36:45,400 --> 00:36:47,200
people are more than willing to
help.

680
00:36:47,500 --> 00:36:52,500
So, there you go, great.
And I'm happy.

681
00:36:52,500 --> 00:37:00,800
You you shared this, because I
always anyone who asked me and I

682
00:37:01,000 --> 00:37:02,900
Mentioned, even here on the
podcast.

683
00:37:02,900 --> 00:37:07,400
Many times in my dictionary,
there is nothing called failure.

684
00:37:07,400 --> 00:37:12,500
That is learning, right?
Yes, because you fall down, you

685
00:37:12,500 --> 00:37:17,000
stand up again and you think
that that famous quote, if I'm

686
00:37:17,000 --> 00:37:21,300
not mistaken to us, I'm not sure
if it's not his, I'm sorry, but

687
00:37:21,500 --> 00:37:23,400
I remember that it's Denzel
Washington.

688
00:37:23,400 --> 00:37:26,600
Like, if you don't fail, you're
not even trying.

689
00:37:26,900 --> 00:37:29,600
There are a lot of old coats
like this and it's true.

690
00:37:29,600 --> 00:37:34,000
Like, because if If you know,
like this is how when we were

691
00:37:34,000 --> 00:37:36,600
kids, this is how we learned how
to walk this.

692
00:37:36,600 --> 00:37:38,700
How we, how we learn to hike
Lee.

693
00:37:39,000 --> 00:37:42,700
Yeah, that's also you need to
try and this is like I would say

694
00:37:42,700 --> 00:37:47,100
it's a, it's a nature, right?
So this is how we actually

695
00:37:47,100 --> 00:37:50,600
succeed in things.
And especially I'm talking here

696
00:37:50,600 --> 00:37:53,700
about people who thinks to go
into an entrepreneurial Journey

697
00:37:53,700 --> 00:37:57,900
or Tech specifically because you
know, people they are afraid,

698
00:37:57,900 --> 00:38:01,500
they hesitate too much.
Yes.

699
00:38:01,500 --> 00:38:05,500
No no don't don't.
Hesitate what's okay so don't

700
00:38:05,500 --> 00:38:10,200
ask what would happen if this
happens as what will happen if I

701
00:38:10,200 --> 00:38:14,400
don't do this.
Like I think yeah so this is

702
00:38:14,400 --> 00:38:17,700
this is the mindset like I was
lucky enough to learn it again

703
00:38:17,700 --> 00:38:25,100
late but again there's nothing
even in this one and I'm really

704
00:38:25,200 --> 00:38:30,800
glad you shared this, you know?
Because it's we are in a time

705
00:38:30,800 --> 00:38:36,200
that I believe we need to give
back our experiences and that

706
00:38:36,200 --> 00:38:39,700
you said don't hesitate, and I'm
saying this to the oldest, don't

707
00:38:39,700 --> 00:38:42,400
hesitate to reach out at.
This is why at the end of each

708
00:38:42,400 --> 00:38:45,900
episode, I'm saying, if you have
questions, feedbacks, you want

709
00:38:45,900 --> 00:38:48,200
to discuss something.
Something even, you didn't agree

710
00:38:48,200 --> 00:38:51,200
with with me.
Please reach out like, let's

711
00:38:51,200 --> 00:38:52,700
talk.
Let's have a discussion.

712
00:38:53,300 --> 00:38:56,400
Well seated, like really I
enjoyed the discussion today.

713
00:38:56,400 --> 00:39:00,800
It's a very I would say, one of
my best episodes.

714
00:39:01,000 --> 00:39:05,200
Ever, I can claim this because
we have we covered a lot from

715
00:39:05,200 --> 00:39:07,900
technical aspects cybersecurity
and we talked about

716
00:39:07,900 --> 00:39:11,200
entrepreneurship and, you know,
this dirt, really the best of

717
00:39:11,200 --> 00:39:13,600
the best.
This is why the the city of show

718
00:39:13,600 --> 00:39:18,300
exists actually.
And and people ask me why it's

719
00:39:18,300 --> 00:39:20,400
called City.
Also likes too much technical.

720
00:39:20,400 --> 00:39:24,400
I say, but remember a CTO is
associated with tech.

721
00:39:24,400 --> 00:39:28,400
Yes, a CTO is associated with
startups and Entrepreneurship

722
00:39:28,400 --> 00:39:32,200
and they CTO is a guy who talks
business and Technology the same

723
00:39:32,200 --> 00:39:33,700
time.
So I think we covered all this

724
00:39:33,700 --> 00:39:35,500
today.
Yeah.

725
00:39:35,500 --> 00:39:37,200
Which is which is great.
Great.

726
00:39:37,400 --> 00:39:41,300
Thank you very much and you know
as we are coming to the end of

727
00:39:41,300 --> 00:39:44,800
the show for everyone who is
listening to us.

728
00:39:44,800 --> 00:39:49,400
If it's your first time that you
tuned in, please subscribe to

729
00:39:49,400 --> 00:39:51,600
the podcast.
We are trying always to get the

730
00:39:51,600 --> 00:39:56,400
best of the best of the show.
And also, please tell your

731
00:39:56,400 --> 00:39:59,900
friends, your colleague, your
family about the show, you will

732
00:39:59,900 --> 00:40:01,800
not regret it.
And they were Not regret it.

733
00:40:01,800 --> 00:40:06,100
I guarantee you this and I was
mentioning few minutes ago if

734
00:40:06,100 --> 00:40:09,000
you have any questions feedback
reach out to me if you want to

735
00:40:09,000 --> 00:40:12,800
be a guest on the show wherever
you are in the world, I have

736
00:40:12,800 --> 00:40:15,100
guessed from the US.
I have guests from uslan the

737
00:40:15,100 --> 00:40:17,400
other day.
I had a guy I think in

738
00:40:17,700 --> 00:40:20,700
Indonesia, so whatever, whatever
you are.

739
00:40:20,700 --> 00:40:25,000
If you think you have something
that is related to our theme,

740
00:40:25,200 --> 00:40:26,600
don't hesitate to reach out to
me.

741
00:40:26,600 --> 00:40:28,300
I would be more than happy to
discuss this.

742
00:40:28,600 --> 00:40:31,900
Thank you very much and until we
meet in the next, Oh, thank you.

743
00:40:32,500 --> 00:40:33,200
Thank you.