#147 A Conversation with Raj Goodman Anand on AI, Digital Content and the Power of Diversity

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Hello and welcome to a new
episode of the CTO show with

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mammoths.
My name is Muhammad.

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And as you know, I covered
topics from emerging technology

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like, AI cloud cybersecurity and
at the same time, I cover also

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startups and Entrepreneurship.
And also I host with me people

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who are subject, matter experts
in their field, people who are

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entrepreneurs themselves.
And today I'm very pleased to

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have with me.
Raj, who's joining me from the

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United Kingdom?
Kingdom, thank you very much for

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joining me today.
Can you just a little bit?

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Brief about yourself and what
you do?

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Sure member.
Thank you for having me today.

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Really good to be here.
So, as you mentioned, my name is

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Raj, the founder and CEO of
Goodman.

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Luncheon, we are a team of
content, experts, helping

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customers, sell better, and grow
faster.

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A bit of background about me,
I'm actually used to research in

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AI it 28.
Is back when people didn't even

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know what a I was previously, my
mother thought a I was a study

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of UFOs.
So as you can see we are that

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was added like the day.
But today, today obviously

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Windows away.
I it's the buzz word git.

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Beauty has made it obviously a
household name, but this might

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hurt business in the past have
stolen business.

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One was a great experience,
running it.

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So I In not complete the day we
work.

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Primarily with high-tech
companies, from defense to spin

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Tech to Telecom organizations
and we help them with content

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creation based on our team and
as we talked also through lots

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of work, we're doing it within
the ice base.

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Now emerging is a Content space.
That's very, you know like a

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great experience I would say Raj
let's start you know, discussion

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from where you left it so you
have experience in Ai and you

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are in content creation, just,
you know, people nowadays.

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They are thinking that, okay, I
can do the whole thing for me,

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right?
So from your experience, you've

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been, you know, in this for a
long time and you understand, I

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mean both From digital marketing
perspective. + AI perspective,

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what do you think the future
holds for digital marketing?

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You know and and in the presence
of what we are seeing with

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generative AI?
Yeah it's a great question

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member so I would say that we
are currently a very destructive

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phase of a.
I think he is been around for

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many years and housing research
was more.

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Reticle didn't have the gpus we
run the algorithms they they are

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available and evil.
There's like Nvidia and others

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emerging are doing a great great
bit of business day.

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We were sitting yesterday.
I read that in Nvidia is going

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to be at 1 trillion dollar
business, maybe more.

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But I think what's interesting
for content is that people are

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experimenting with which igbt
with board and other end.

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Times that's that that stands
for a large language models.

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Basically, you know, big
transformers which are allowing

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us to create content and the
initial perception is that?

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Well, this is it, you know, if
you got everything we need, but

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if you look at content creation,
congregation is a very complex

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process.
It is, it is a process of

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taking, a thought leadership, a
visibility perspective into

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written or for example, with
your production.

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Norma jizz.
It takes a lot more than just

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creating content from a
generative AI perspective.

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Or Ln perspective, think about
how do we bring in the

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complexities, in the knowledge
of individuals or companies into

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this content and that's not an
easy job because there's some

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data is out to the public.
The other proprietary data,

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which obviously, these deep PT's
are not all the tools are not

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trained on, so and those bits
are really important.

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And why is that well He has been
from one state elects to capture

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and you said new data if you
just remix the data again again

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you put that in.
It's not really helping the AI

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to learn from it.
And so famously at this

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experiment, a kind of talk very
quickly, maybe to your audience,

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is that Christian content, which
is, you know, say a thousand

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words, article done by catchy
Beauty and then do another

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article.
She's your really thought

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leadership content, or using
beings and feed both them back.

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New Jersey between asked for
scoring and you'll see the

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difference Jake, the court
rejected by human beings, which

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are very thought leadership
driven with experts, regarding

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the content ranks, very hard,
higher than just charity driven

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content, it is because it would
remix your content is great, but

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base when you bring in the
analysis and thought leadership

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into, it makes it very
different.

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Aunt and imagine fast forward to
today.

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Say, two years.
Three years.

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We never see an array of content
coming in would be 10x 10x more.

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How do you stand out then?
And the only answer is thought

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leadership and that requires
being creative having a stance

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being different and that
requires real human beings.

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So AI is great.
Are you need even to mention

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really lie in this journey?
That's a very good point, right?

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And you know, I had in another
episode they, you know, me and

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they guessed this discussion
that some people are little bit

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too worried.
That first regarding the point

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you just mentioned like we will
have next sorry to say a lot of

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rubbish out there right because
people will be generating so but

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at the same time people you know
we are humans we like shortcuts,

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we like to take the easy path,
right?

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So How, what do you think we
should be doing to avoid as my

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guest mention?
It it will be like a dark age

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because all the information
would be generated from from AI,

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which is actually, as you said,
an interpretation of an old text

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that someone wrote and just AI
is rewriting it in a different

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way.
So, this whole Theatre shit

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because, you know, yourself
myself and a lot of people out

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there, we try to You know, get
this information but how we

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should make sure that this
doesn't happen.

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I mean we have a dark age
because no new content is

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generated.
What will what else is this?

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I don't think the dog cage of
content.

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Actually this is the age of
opportunity in my opinion.

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And really, why that's the case
and typically, if you look at

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cotton creation, there's a lot
of different steps involved in

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it.
There is, you know, if you look

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at professionally, Gordon
creation requires a kickoff,

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call a little research phase, a
writing phase editing, phase

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then, checking in with you know,
the top leadership.

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And before that unfortunately
there's also a place of

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interviewing experts for example
then clean the content editing

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then you know having the content
in rechecked couple of times

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before, it's ready for ready for
draft faced.

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Now, with AI, I think the
opportunity is to skip some of

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the research phase and start to
create.

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Some really interesting
templates, which you can, which

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can like the mundane tasks which
we do as content creators and be

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removed.
You can jump into the most

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exciting phase which is to
create real value.

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I think in that way actually I
is phenomenal.

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It To making us more efficient a
bit like in the back of the day

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when you should do and knitting
to create all the garments in

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ke, the machines it made the
process easier now, a lot, the

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really high-end goods are still
made by hand but the Q&A part

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for example some of the initial
building the in the pressing for

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example can be done
automatically so I think of this

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as an opportunity for us it's
not a dark age, but exactly is

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up.
Opportunity for us to be more

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efficient and real value, that
means the whole human Force goes

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up and we all become more
efficient, and more money and be

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better at doing a job.
A great Insight.

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So this is the way I, how you,
how I can put it.

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This is the way I also talked
about AI as many of people out

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there.
They are calling it.

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An augmentation of what we can
do.

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Like, we see it as an assistant
to us.

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It's not like we will rely 100%
on it from my personal

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experience.
I can tell you it saves a lot of

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time to me.
It count.

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It can at least, you know, Or
brainstorming, it's excellent.

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But at the end of the day, I
have to put, put the text out

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whether it's I'm writing
something, or maybe I'm

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recording even sometimes myself.
So so this is very interesting

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point.
So talking continuing with AI

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Raj and, you know, we touched
base on content creation, what

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other areas or I mean in the
future, we can say AI other than

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content.
It can also have big impact on.

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What do you think the next era
would be?

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Well, I think AI is really good
at.

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And that's the main purpose of
the eye is to is to allow a, i

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to help the disease thing is to
help with pattern recognition,

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that big data stuff that you can
pass through it.

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We get trend-setting that's the
area but it's really powerful

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and the areas where there is a
log data, input required, the

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analyze things, I think one area
to contain costs medical like

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You know, biochemistry medical
Sciences is a tentative date.

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I was kind of is required.
In fact, my first ever drop as a

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programmer was to program the
machine to detect AIDS, and

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other diseases from the samples
of blood.

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And remember, in our data, you
get is so much that it's hard to

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process it, but to find the
pattern to find the unknown.

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I think that's where AI is
really, really powerful.

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Oh, so I see in medical science,
has a big opportunity then, you

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know, similarly anything which
is like, for example, you know,

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you looking through space and
you want to find patterns that

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that sort of subset in things
like requires a lock additional

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power and you can't get human
beings to do it.

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That's where a, I can do a great
job for us.

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I think, you know, I think the I
mean the world is our oyster and

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comes to a i recognition.
I mean so far if we look at the

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big incumbents, they've used it
like Facebook and Google user

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for like settling us more ads.
For example, or giving us more

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videos or like post on Facebook,
for example, which I think is a

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okay use of it.
I think the big user of this is

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really to look at the big
opportunity in science.

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Advancements.
And that's where I see the real.

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He used his Narrative of this
and so, you know, all these

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things, but we talked about
brainstorming, for example, idea

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creation, for example, using it
as a friend.

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I mean, people who give you
depression, for example, this is

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actually could be a friend for
them.

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I know that's a, you know, like
in the past we cry real human

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bean real human beings to kind
of do that.

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But now you can usually use VI
that education.

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It's a great all great tool for
Education.

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You actually, you know some of
these models right now is so

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small, like here we go.
Bytes of data can put a coat on

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your laptop that could be given
to somebody in a developing

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country.
They actually train them,

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educate them, make a teacher
would through chat or voice.

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I think that's a really powerful
use case of here in the coming

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years.
Let's get inside.

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Now let me ask you this because,
you know, look, you're you

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currently have your own business
and, you know, you have pursued,

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you know, this into a proper
like, you have a PhD degree.

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I know this.
So how you know, like this

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experience with a IO and the
expertise that you have

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collected, over the years, how
it impacted your journey as an

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entrepreneur and how you are
integrating.

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Hey, I in your current business
today.

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So, I must say that I was on a
PhD to do AI, but I did drop out

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because I didn't have enough
cash to finish my PhD, but I

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still did.
The research.

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I've been researching even
before the university.

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I was my invite you in my
Master's Degree.

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I was doing research.
Indeed.

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Several locations do own some
cash, but well say is this like

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I think as I was saying earlier
VI, you know, requires a lot of

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computation power because you
are building your Between

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reading the, the AI, you
generating these break and

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produced really heavy exercises
on computers Vision.

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She didn't have the power to
generate back in the day, but

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now we do, I think it has given
us a new new opportunity.

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It filled the stage drops way we
create new jobs as well, which I

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think is very exciting, what the
way I use PI right now is as you

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as you said earlier, you know, I
use a lot of recognition or

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patterns.
I could use it across.

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00:14:40,100 --> 00:14:42,100
This is a mandate.
Yeah, for a company that

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everybody company has to use AI
in one form or the other.

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And we use it in sales for
example, or for recognizing they

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can we help our customers
better.

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So we get all the scenarios from
the customer looking at what

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they need and see, where are the
blind spots for the sales team

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to make it better.
We use it for recreation or

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first draft of a proposal.
And that's what As the beginning

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part, we then really come to
content creation.

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We use it as a starting point to
some tempered creation

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internally.
And I I actually encourage

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people to think about this as a
starting point for a lot of

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different exercises.
Because two, very powerful thing

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to do, the more context, you can
get the form of just data in the

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instance to GPT like tools or to
create like vectors, you kind of

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like, you know, quite a lot
input example.

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PDF files.
This is a very powerful

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opportunity and it was uplift.
A lot of people and allow them

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to do some great jobs.
I know I company, is he what?

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20, 25 percent of our costs?
Usually a, I and I think it's

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00:15:56,200 --> 00:15:58,300
just just flip the iceberg.
I think there's much more to be

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saved.
This is something I'm personally

248
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also doing.
Now I have to give credit

249
00:16:05,300 --> 00:16:08,900
honestly usually like I'm not
affiliated with them guys but I

250
00:16:08,900 --> 00:16:15,800
have to give credit to the
opening I guys because the way I

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I think, of course, I'm not and
I'm not an expert too much in AI

252
00:16:21,500 --> 00:16:25,500
but I have took some courses
when I was in college and I know

253
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you know how machine learning
works.

254
00:16:27,600 --> 00:16:31,900
I think the way They have
designed the algorithms, it's

255
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like similar to when you when
you play chess game with a, with

256
00:16:35,100 --> 00:16:37,700
a computer.
So the computer can, you know,

257
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couple of steps.
I mean, you know, it does like

258
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couple of steps ahead and let's
not call it thinking or

259
00:16:46,300 --> 00:16:49,100
reasoning.
But in just, you know, trying to

260
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do some possibilities.
And really what opening II is

261
00:16:52,400 --> 00:16:55,000
very good at because I want to
highlight what you mentioned

262
00:16:55,000 --> 00:16:58,900
regarding giving the context.
And actually, I did a lot of

263
00:16:59,100 --> 00:17:04,900
Experiments with this, the more
context you give like kind of

264
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who what, why mainly and couple
of other things.

265
00:17:11,200 --> 00:17:14,200
It start to really generate.
You know, it's surprised game

266
00:17:14,800 --> 00:17:19,700
many times by doing this
reasoning and this is what I

267
00:17:19,700 --> 00:17:23,599
want to ask you.
Actually, I covered on a, you

268
00:17:23,608 --> 00:17:29,400
know, I just edited in a form of
commentary on this new Ation

269
00:17:29,400 --> 00:17:33,000
also, which they are using
actually Opening Our apis to

270
00:17:33,000 --> 00:17:38,300
create these smart Bots that
they can do tasks and they can

271
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do you know reasoning.
What do you think about that

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00:17:42,000 --> 00:17:43,300
area?
That now we are seeing.

273
00:17:43,300 --> 00:17:47,600
Also there are top couple of of
them to which I know I tried

274
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Auto GP T and baby AGI.
How do you see you see this

275
00:17:53,000 --> 00:17:57,100
going?
Well, I mean, it's a great,

276
00:17:57,100 --> 00:17:58,900
great question.
I mean if you look at Auto GP,

277
00:17:59,400 --> 00:18:02,100
And what?
BBG GPT.

278
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Oh, that's cold.
Yeah, we give you the GI bit,

279
00:18:05,700 --> 00:18:08,800
maybe a GI.
Sorry if you look at these these

280
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tools, when what they really are
since you're, you know, you're

281
00:18:12,100 --> 00:18:14,900
CTO and you're working
Technologies, basically it's

282
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just a for loop.
It's all his doing really is

283
00:18:18,100 --> 00:18:21,700
taking like taking the
different.

284
00:18:21,900 --> 00:18:26,800
They can one input from and Ai
and then putting it back into

285
00:18:26,800 --> 00:18:30,600
the the next putting the scene.
Bring to the another, another

286
00:18:30,600 --> 00:18:34,600
time to the eye, they've been
executing that part.

287
00:18:34,600 --> 00:18:36,600
Even again again again, which
was all.

288
00:18:36,600 --> 00:18:39,100
Ooh, it basically, it's simple
words.

289
00:18:39,200 --> 00:18:44,500
It's basically taking one step
putting into the eye.

290
00:18:44,600 --> 00:18:47,900
It's a black box, get the
output, we're back into the

291
00:18:47,900 --> 00:18:50,500
integer thing.
And as you do that, you execute

292
00:18:50,500 --> 00:18:55,000
what the AIA just said?
I mean at is not rocket science

293
00:18:55,000 --> 00:18:58,000
of being honest with you, it is
what you expected to do.

294
00:18:58,500 --> 00:19:00,400
But there is A human
intervention die.

295
00:19:01,000 --> 00:19:04,300
This is the two things, two
elements to this one.

296
00:19:04,700 --> 00:19:07,900
It is fascinating to see that
world can do.

297
00:19:08,100 --> 00:19:12,400
Will you can act as independent
agent and just do things for us

298
00:19:13,100 --> 00:19:16,000
equals very scary as well while
the scary.

299
00:19:16,300 --> 00:19:20,400
Well, if you just allow it to do
things on your behalf without

300
00:19:20,800 --> 00:19:25,100
you saying yes or no, I mean,
was just stopping for example.

301
00:19:25,100 --> 00:19:28,900
You say, well, make me a million
dollars and here's Jordan.

302
00:19:29,000 --> 00:19:32,500
Thousand dollar seed money, it
goes in, it takes money from

303
00:19:32,500 --> 00:19:34,600
your account, investor somewhere
else.

304
00:19:34,700 --> 00:19:38,300
The next step is like, with - or
else, what if it was all the

305
00:19:38,308 --> 00:19:40,400
cash for you?
You know, all this kind of

306
00:19:40,400 --> 00:19:42,400
things can happen.
I mean, this is a very

307
00:19:42,400 --> 00:19:46,600
simplistic scenario.
I'm going to say is that we are

308
00:19:47,000 --> 00:19:50,100
at the cusp of a very big change
it.

309
00:19:50,100 --> 00:19:54,900
As we allow this to be
autonomous and allow it to be

310
00:19:55,300 --> 00:20:01,100
open, these can change rapidly.
For us, we have to make sure

311
00:20:01,100 --> 00:20:04,800
that we have the AI safety.
We have some regulations and

312
00:20:04,800 --> 00:20:07,800
rules around this because, you
know, the impact could be

313
00:20:08,000 --> 00:20:10,900
massive, special.
Even when you are dealing with,

314
00:20:11,100 --> 00:20:15,200
you know, bigger changes or
bigger impact without human

315
00:20:15,200 --> 00:20:19,300
supervision involves in it.
So, I don't know.

316
00:20:19,300 --> 00:20:21,300
I mean, I have bitch things
feelings about it.

317
00:20:21,300 --> 00:20:25,700
I think we are in that next
step, where we are going to

318
00:20:25,800 --> 00:20:29,400
allow it to do different things
but you make sure that We are

319
00:20:29,400 --> 00:20:32,500
ready to read something.
Just not a monster for us in the

320
00:20:32,508 --> 00:20:37,300
future.
And this will bring me to ask

321
00:20:37,300 --> 00:20:42,200
you the next question because
people always wonder, are we

322
00:20:42,200 --> 00:20:49,700
going to lose our jobs?
And if this is the case, what

323
00:20:49,700 --> 00:20:54,600
skills should we acquire to be
ready for again?

324
00:20:54,800 --> 00:20:59,500
The next phase of the, the AI
era?

325
00:21:01,300 --> 00:21:06,400
Well, I mean the three actually
in this is like, I mean, 20

326
00:21:06,400 --> 00:21:10,000
years back he'd be ever.
Imagine that they will be

327
00:21:10,000 --> 00:21:14,100
dropped like social media
manager or digital marketing

328
00:21:14,100 --> 00:21:19,300
manager or digital marketing
agency or I don't pick up

329
00:21:19,300 --> 00:21:23,400
marketing or they will be a
billionaire YouTuber the back of

330
00:21:23,400 --> 00:21:25,900
great videos, like, like, mr.
Beast.

331
00:21:25,900 --> 00:21:28,600
I mean, we couldn't think of
that, right?

332
00:21:28,600 --> 00:21:32,100
Like that was just unheard of
And all these Technologies and

333
00:21:32,100 --> 00:21:36,800
all these changes are just
common the last in 20 years and

334
00:21:36,800 --> 00:21:41,200
here comes another technology.
Another phase of innovation.

335
00:21:41,500 --> 00:21:45,100
We shall springboard.
New Opportunities already.

336
00:21:45,100 --> 00:21:49,400
Can't you hear people talking
about prompt engineering as a as

337
00:21:49,400 --> 00:21:53,700
an option, as an opportunity?
But I don't know myself.

338
00:21:53,700 --> 00:21:56,700
And I don't think many people
really understand what it might

339
00:21:56,700 --> 00:22:00,200
create for us.
Will there be laws?

340
00:22:00,400 --> 00:22:03,900
So jobs in the current job
sector.

341
00:22:04,100 --> 00:22:08,000
The current job titles,
probably, but that doesn't mean

342
00:22:08,000 --> 00:22:11,400
that it won't be new jobs
created out of it and most

343
00:22:11,400 --> 00:22:14,800
likely to be discreet it out of
it will be far more than the

344
00:22:14,808 --> 00:22:19,400
ones we lose, for example.
So, it's time to think about

345
00:22:19,400 --> 00:22:22,400
this, as a way to elevate
ourselves, as opposed to

346
00:22:22,400 --> 00:22:27,000
thinking of it as a job Seeker,
it will be a job creator for us.

347
00:22:27,200 --> 00:22:30,700
It will be a net positive for
Russell, and I think, That's the

348
00:22:30,700 --> 00:22:32,900
mindset.
But I don't have the answer as

349
00:22:32,900 --> 00:22:36,600
to what it might create.
Because you know, we just tip of

350
00:22:36,600 --> 00:22:40,500
the iceberg.
I, as we cool father, who knows

351
00:22:40,900 --> 00:22:43,900
what comes next?
Yeah.

352
00:22:43,900 --> 00:22:47,700
Like of course no one can
predict the future and the

353
00:22:47,700 --> 00:22:51,000
present.
This is something for sure, but

354
00:22:51,600 --> 00:22:56,300
my opinion and I'm repeating and
I hope like whoever is watching

355
00:22:56,300 --> 00:23:00,700
or listening, they don't get
bored because I always repeat

356
00:23:00,700 --> 00:23:05,000
this it's not like something we
live the first time as you

357
00:23:05,000 --> 00:23:07,200
mentioned, like it's not the
first time we have a new

358
00:23:07,200 --> 00:23:11,000
technology that is disrupting.
The best thing to do now is to

359
00:23:11,000 --> 00:23:17,400
just try to learn How to use it.
I would say and try to think.

360
00:23:18,100 --> 00:23:20,300
And this were the thought
leadership that you talked about

361
00:23:20,300 --> 00:23:24,900
rats would come into the picture
by to see how you can utilize it

362
00:23:24,900 --> 00:23:28,300
to upscale yourself, or, you
know, do something useful.

363
00:23:28,700 --> 00:23:32,500
Now, I want to, you know, talk
about little bit, the digital

364
00:23:32,500 --> 00:23:36,800
content, right?
So, You've been doing this for a

365
00:23:36,808 --> 00:23:41,000
long time.
And how did you see the digital

366
00:23:41,000 --> 00:23:43,100
content?
Let's keep evolving over the

367
00:23:43,100 --> 00:23:46,400
years.
And what are we going to see in

368
00:23:46,400 --> 00:23:51,200
the near future?
Yeah, so bit of context of why I

369
00:23:51,200 --> 00:23:56,300
start looking at this show
digital media or content.

370
00:23:57,200 --> 00:24:02,800
It's because, as I mentioned,
I'm an engineer, but without

371
00:24:02,800 --> 00:24:10,200
studying University Research,
somebody used me to my space for

372
00:24:10,200 --> 00:24:13,900
people who don't want my space,
my speciality, the Facebook of

373
00:24:13,900 --> 00:24:19,700
the older folks like myself.
And when I left, Like, this is

374
00:24:19,700 --> 00:24:22,300
my space and like, oh, I could
do this myself.

375
00:24:22,300 --> 00:24:27,200
So, I program for three weeks or
so, 18 hours a day program to

376
00:24:27,200 --> 00:24:32,400
include on MySpace, but then I
had this beautiful code, but I

377
00:24:32,400 --> 00:24:34,200
couldn't sell it.
I could Market it.

378
00:24:34,300 --> 00:24:38,000
So, I've been to somebody in the
name, the government sort of

379
00:24:38,300 --> 00:24:42,000
bodies in the UK and they said,
well, you do some marketing.

380
00:24:42,000 --> 00:24:44,900
Uh, what's that using selling
was that?

381
00:24:44,900 --> 00:24:46,000
I don't know.
I'm an engineer.

382
00:24:46,300 --> 00:24:50,600
So I did a bit of a crash course
on At a crash caused MBA.

383
00:24:51,500 --> 00:24:54,200
And then I learned or marketing
and selling and I created in

384
00:24:54,200 --> 00:24:56,800
love with marketing.
And then I said that I've been

385
00:24:56,800 --> 00:25:01,200
this software social media
software for pro large clients

386
00:25:01,200 --> 00:25:03,700
and their customers to help them
increase your sales.

387
00:25:04,000 --> 00:25:06,400
And I did this, you know, this
is again again, in the last

388
00:25:06,400 --> 00:25:09,100
thing I did before I started
Goodman and in my current

389
00:25:09,100 --> 00:25:12,800
company is that I work for a
company and help them grow their

390
00:25:13,300 --> 00:25:17,800
hair revenue from Seven half
million, the 45 million in the

391
00:25:17,800 --> 00:25:19,800
back of great content.
Storytelling.

392
00:25:20,300 --> 00:25:23,400
I was like, this, is it in B2B
marketing.

393
00:25:23,400 --> 00:25:26,900
This is definitely it.
And, if it works for Telecom

394
00:25:26,900 --> 00:25:30,700
insurance, I'm sure to also
works for manufacturing and

395
00:25:30,700 --> 00:25:33,300
defends and Healthcare, and
biotech.

396
00:25:33,500 --> 00:25:36,000
And so, I thought, okay, well,
this is going to create to

397
00:25:36,500 --> 00:25:39,900
create content in about nine
years back and, you know, rest

398
00:25:39,900 --> 00:25:42,400
is history.
We've been growing here on here

399
00:25:42,800 --> 00:25:46,500
really, helping steal the ideas
and thought leadership, it was

400
00:25:46,500 --> 00:25:50,400
ability where CEO or a Clients
will content.

401
00:25:50,600 --> 00:25:56,300
I think this whole digital hero
media, and digital content.

402
00:25:56,300 --> 00:25:58,500
It mean, this is the prime wait,
to be discovered.

403
00:25:58,500 --> 00:26:01,100
Now, go on a days where you
should look at newspapers

404
00:26:01,300 --> 00:26:05,800
magazines or flying be like, you
know, about what's that or, you

405
00:26:05,808 --> 00:26:08,900
know, or have to call somebody
the phone to find them out, or

406
00:26:08,900 --> 00:26:09,600
cold?
Call them.

407
00:26:09,900 --> 00:26:13,700
There is a big influx of this
shoe, media everywhere.

408
00:26:14,400 --> 00:26:17,600
Especially, you know, how we
discover companies or products

409
00:26:17,600 --> 00:26:20,700
or Services, you know?
No Tick-Tock Hoops.

410
00:26:20,800 --> 00:26:23,800
Google's looping through search
engines.

411
00:26:23,800 --> 00:26:28,000
I mean it is fascinating.
And as you go further it's not

412
00:26:28,000 --> 00:26:30,300
going to change.
It will just accelerate quite a

413
00:26:30,300 --> 00:26:32,900
bit.
But one thing is going to stay

414
00:26:32,900 --> 00:26:36,300
stable and the same which is
taught leadership.

415
00:26:36,700 --> 00:26:38,600
Hawk.
Dealership is something, which

416
00:26:38,600 --> 00:26:41,600
is what makes the world go
round.

417
00:26:41,800 --> 00:26:44,800
Let me give you example.
Hundreds of years.

418
00:26:44,800 --> 00:26:50,800
Back Napoleon used to do, press
releases to talk about are his

419
00:26:50,800 --> 00:26:54,500
War campaigns and send the best
reasons to cassettes.

420
00:26:54,900 --> 00:26:57,400
We get more basically get more
funding for his walk.

421
00:26:57,400 --> 00:27:01,400
Our brains, you see all this
time has been content in one

422
00:27:01,400 --> 00:27:03,600
form or the other.
The one thing has remained

423
00:27:03,600 --> 00:27:09,600
constant across the board is
Provoking content which is what

424
00:27:09,600 --> 00:27:12,900
leadership content if there is
totally ship in the continent,

425
00:27:12,900 --> 00:27:16,700
there is some real value in the
content people who consume it

426
00:27:16,800 --> 00:27:20,000
Elle readers in multiple forms
in the back in the previous

427
00:27:20,000 --> 00:27:24,100
times you for newspapers and
gazette's now is Tick-Tock, you

428
00:27:24,100 --> 00:27:28,400
know Facebook social media
websites and the above.

429
00:27:28,400 --> 00:27:31,200
So what is good is going to
happen is going to change of

430
00:27:31,400 --> 00:27:33,300
medium.
The thought leadership is going

431
00:27:33,300 --> 00:27:37,100
to remain the same so I say
folks in top leadership, Give

432
00:27:37,100 --> 00:27:40,700
her the medium, we will come and
go, but you just be a thought

433
00:27:40,700 --> 00:27:42,700
leader in your space and people
will come to you.

434
00:27:45,300 --> 00:27:48,100
Great advice.
I would say Raj and this is

435
00:27:48,100 --> 00:27:50,300
something myself.
I figured it out.

436
00:27:50,300 --> 00:27:53,200
Also as well.
That yeah like what is what can

437
00:27:53,200 --> 00:27:57,300
I say is you you thought you you
what your contribution?

438
00:27:57,300 --> 00:28:01,300
So hundred percent.
Now like I want to ask you also

439
00:28:02,300 --> 00:28:07,400
given your you've worked like in
startups and large

440
00:28:07,400 --> 00:28:10,300
organizations.
How do you compare this

441
00:28:10,300 --> 00:28:14,000
experiences like what unique
challenges and opportunities to

442
00:28:14,500 --> 00:28:16,700
each?
Each environment resent you.

443
00:28:19,100 --> 00:28:22,800
Great question that I keep that.
I remembered what I would say

444
00:28:22,800 --> 00:28:28,000
is, I obviously enjoyed both the
sharp experience, as well as the

445
00:28:28,000 --> 00:28:30,600
corporate experience.
For me, what was really

446
00:28:30,600 --> 00:28:35,400
interesting with corporate shoes
that, you know, it's a great

447
00:28:35,500 --> 00:28:36,900
springboard.
It's a great learning

448
00:28:36,900 --> 00:28:40,400
opportunity.
You know, I recommend almost

449
00:28:40,400 --> 00:28:48,200
every new and new entrant to
kind of go into this there to

450
00:28:48,200 --> 00:28:51,600
find with.
Ecology of learning you

451
00:28:51,800 --> 00:28:58,000
corporates to working with
organizations but then maybe

452
00:28:58,000 --> 00:29:02,100
that's the whole for many but
equally the others who really

453
00:29:02,100 --> 00:29:07,100
enjoy being Innovative being
entrepreneurial and actually

454
00:29:07,100 --> 00:29:10,800
like I had the bug, I always had
that bug up doing my own thing.

455
00:29:11,300 --> 00:29:13,500
I love you, discovered later in
life.

456
00:29:13,500 --> 00:29:16,900
I never sold lemonade.
Lemonade stands as a child at

457
00:29:16,900 --> 00:29:18,600
school.
I must say, I didn't do that.

458
00:29:18,900 --> 00:29:22,400
But I wish I did though as he
ought to be good, but when I

459
00:29:22,400 --> 00:29:26,500
discovered the entrepreneurship
bug, she said I never be

460
00:29:26,500 --> 00:29:28,600
returned back.
I work for corporate symbol.

461
00:29:28,800 --> 00:29:32,700
Then I was it intrapreneur in
the corporate so they don't

462
00:29:32,700 --> 00:29:37,600
appear in the company itself.
I think for some people that the

463
00:29:37,600 --> 00:29:44,100
whole passion, the thrill, the
ups and downs are part of their

464
00:29:44,100 --> 00:29:46,400
lives.
And that's what that what makes

465
00:29:46,400 --> 00:29:49,900
them think that Definitely case
for me.

466
00:29:49,900 --> 00:29:56,500
So, for me in my circumstances,
I do enjoy the startup route, to

467
00:29:56,500 --> 00:30:00,400
run a company to grow a company
based off everybody, and I think

468
00:30:00,400 --> 00:30:02,800
it's to understand what is good
for us.

469
00:30:03,000 --> 00:30:07,600
It wouldn't match their
personality That's great inside

470
00:30:07,600 --> 00:30:11,800
and I agree with you.
Like someone should at least see

471
00:30:11,800 --> 00:30:14,100
how Corporate looks like before
they start.

472
00:30:14,500 --> 00:30:19,300
And it's good also, to, to see
how processes work, like, why

473
00:30:19,300 --> 00:30:23,000
sales is needed, why marketing
is needed, why business

474
00:30:23,000 --> 00:30:27,300
development is needed, and then,
you know, although it's not a

475
00:30:27,300 --> 00:30:31,300
rule as you said, because we
know there are a lot of even

476
00:30:31,400 --> 00:30:34,800
College dropouts who started
their businesses and they have

477
00:30:34,800 --> 00:30:37,600
never to be in.
In incall in corporate.

478
00:30:37,600 --> 00:30:40,800
Which is so as you said that
depend on the situation and the

479
00:30:40,800 --> 00:30:45,600
lot of things now, One thing,
you know, like because you've

480
00:30:45,600 --> 00:30:49,000
been also in the startup for a
long time and you had a lot of

481
00:30:49,008 --> 00:30:54,600
Adventures, what's your take on
the startup ecosystem today?

482
00:30:54,600 --> 00:31:02,000
All there, any I would say areas
that we can change it to the

483
00:31:02,000 --> 00:31:04,100
batter.
Is there anything that we need

484
00:31:04,100 --> 00:31:07,200
to drop off?
And I'm talking about here from

485
00:31:07,200 --> 00:31:10,000
the whole startup ecosystem
perspective.

486
00:31:10,000 --> 00:31:14,400
Whether it's like you know, the
way we Published the business

487
00:31:14,900 --> 00:31:18,800
funding, you know, like all the
aspect, can you think of

488
00:31:18,800 --> 00:31:21,200
anything that really needs some
Innovation today?

489
00:31:21,300 --> 00:31:26,500
When it comes to startups?
Well I think by definition

490
00:31:26,500 --> 00:31:30,500
startups are an organization
which are very agile.

491
00:31:31,300 --> 00:31:36,800
Seriously why startups are
already been there with all the

492
00:31:36,800 --> 00:31:40,600
funding which large corporate
job is because it can maneuver

493
00:31:40,600 --> 00:31:43,400
much faster.
In fact, I read somewhere that

494
00:31:43,800 --> 00:31:48,400
bio and biomedical in
Pharmaceuticals, for example, in

495
00:31:48,400 --> 00:31:52,800
big companies, read for startups
to do the all the orientation.

496
00:31:53,000 --> 00:31:56,000
And when they going to get FDA
approved or almost there.

497
00:31:56,200 --> 00:32:00,600
That's when they jump on
acquiring them as that's the way

498
00:32:00,600 --> 00:32:05,700
they go about their Innovation
go.

499
00:32:05,800 --> 00:32:08,300
I think startups are a
Innovation hop, in many ways,

500
00:32:08,300 --> 00:32:10,800
it's it is no doubt that there
are startups.

501
00:32:10,800 --> 00:32:15,800
We will probably be without any
taxi sharing like with like

502
00:32:15,800 --> 00:32:21,200
uber, we would be without any
Innovative vacation homes, like

503
00:32:21,300 --> 00:32:24,200
Airbnb and the examples like
that.

504
00:32:24,400 --> 00:32:29,600
In the b2c and B2B world.
I think it was a time when I

505
00:32:29,600 --> 00:32:32,900
first started working with
startups that funding was much

506
00:32:32,900 --> 00:32:35,100
harder today.
There's a lot of fun in the

507
00:32:35,100 --> 00:32:37,500
market.
Well, I'm saying that it's be

508
00:32:37,500 --> 00:32:42,200
dried up the recent months
because of, which the bit of a

509
00:32:43,500 --> 00:32:47,300
recession like scenario at the
moment of globally.

510
00:32:48,600 --> 00:32:53,000
But I think one thing, which I
shall thought UPS should be

511
00:32:53,000 --> 00:32:57,800
proud of and Should do more of
is being location-independent.

512
00:32:57,900 --> 00:33:00,700
I think a lot of times I'm still
seeing that because thought of

513
00:33:00,700 --> 00:33:04,700
strap this mindset and don't say
it's wrong, but it's

514
00:33:04,700 --> 00:33:06,700
interesting.
Is that, are you have to be

515
00:33:06,700 --> 00:33:10,900
based in Silicon Valley, to be
able to raise money, or you have

516
00:33:11,200 --> 00:33:15,100
to do, I feel like, well,
actually you can be based in

517
00:33:15,300 --> 00:33:18,300
like you reason to buy.
For example, you can be based

518
00:33:18,300 --> 00:33:24,700
in, you know, in turkey or in
China Hong Kong and still Be

519
00:33:24,700 --> 00:33:28,800
able to raise money at me.
The right people, I think they

520
00:33:28,800 --> 00:33:32,800
needs to be a better feedback
loop and again their

521
00:33:32,800 --> 00:33:35,700
organizations which can be
really powerful and part of this

522
00:33:35,700 --> 00:33:39,900
11 version called Geo Ultras
organization which is a great

523
00:33:39,900 --> 00:33:42,600
way to meet new people and can
be given a lot.

524
00:33:42,800 --> 00:33:45,700
Well, there is no space but it's
important to have that

525
00:33:45,700 --> 00:33:50,700
connection to balance of the
lack of connection face-to-face.

526
00:33:51,600 --> 00:33:54,200
So what I'll say is that, that's
my only.

527
00:33:54,300 --> 00:33:57,900
The thing that I think they will
be more displacement, it will be

528
00:33:57,900 --> 00:34:01,400
more are startups, memories
stability.

529
00:34:01,400 --> 00:34:05,400
I, for example, is not facing in
California, but based in London,

530
00:34:05,400 --> 00:34:08,800
for example, so you can see that
this is already a lot of

531
00:34:09,000 --> 00:34:12,400
innovation happening in AI, for
example, which sobbing outside

532
00:34:12,400 --> 00:34:18,100
the the valley, and there is a
lot of issues UK expecting the

533
00:34:18,100 --> 00:34:22,699
UK, because of this very liberal
mindset, and in Dubai as well,

534
00:34:22,699 --> 00:34:25,300
and Dubai has some really We
interesting corporate

535
00:34:25,300 --> 00:34:28,500
structures.
So I think time short time will

536
00:34:28,500 --> 00:34:32,000
change and I think we'll have
more additional Clause become

537
00:34:32,000 --> 00:34:36,199
hears.
You you like, how, how to say

538
00:34:36,199 --> 00:34:41,800
this, you get to the point that
I always talk about, why only we

539
00:34:41,800 --> 00:34:44,500
can have big tech companies in
the valley.

540
00:34:44,600 --> 00:34:47,699
Why, you know, like I always
wanted this and why we cannot

541
00:34:48,000 --> 00:34:52,300
the good thing is, it's yeah, we
started to see, but if you ask

542
00:34:52,300 --> 00:34:59,000
the founder, Not all of them.
Oh but one day a Silicon Valley,

543
00:34:59,400 --> 00:35:03,300
big Tech will buy me.
Okay, why you don't go and buy

544
00:35:03,300 --> 00:35:04,800
something in from Silicon
Valley?

545
00:35:04,900 --> 00:35:10,100
Like for me, like, I'm not the
guy who's started up many

546
00:35:10,100 --> 00:35:12,400
companies.
I mean, you entrepreneurs thing

547
00:35:12,400 --> 00:35:17,200
but, you know, my dream is I go
and buy a start-up from the

548
00:35:17,200 --> 00:35:19,700
Silicon Valley because yeah,
Silicon Valley has.

549
00:35:19,700 --> 00:35:23,500
It's like, I would say,
emotional, like this kind of,

550
00:35:24,100 --> 00:35:28,800
you know, like we all have this
memories about what we like, how

551
00:35:28,800 --> 00:35:31,300
Apple started how Microsoft
start over.

552
00:35:31,400 --> 00:35:34,900
Microsoft was in Seattle.
And anyway, when you talk about

553
00:35:34,900 --> 00:35:37,900
this, big text, like all they
started in the valley.

554
00:35:38,800 --> 00:35:42,400
Yeah, I wish that we one day, we
wish that stage.

555
00:35:42,400 --> 00:35:45,600
Why not?
From even like southeast Asia,

556
00:35:45,600 --> 00:35:49,000
maybe something from Africa,
actually, which is, I believe,

557
00:35:49,200 --> 00:35:53,600
they can come up with, with a
good Tech also that before we

558
00:35:53,600 --> 00:35:56,500
finish and this is something,
you know, not related, much to

559
00:35:56,500 --> 00:36:00,300
technology but it caught my eyes
Raj.

560
00:36:00,300 --> 00:36:06,300
So I know that in your company
you emphasize on, you know,

561
00:36:06,300 --> 00:36:13,100
having gender equality.
What did you see missing when it

562
00:36:13,100 --> 00:36:19,500
comes to diversity and inclusion
that, you know, became for you?

563
00:36:19,500 --> 00:36:22,900
A one of the pillars for your
current business.

564
00:36:26,200 --> 00:36:27,500
Thank you.
That was something that question

565
00:36:27,500 --> 00:36:28,700
our church.
Wait, wait.

566
00:36:28,700 --> 00:36:33,300
Dear to my heart diversity
inclusion and let me explain why

567
00:36:33,300 --> 00:36:36,600
that's the case.
So when I was studying at

568
00:36:37,000 --> 00:36:42,300
school, I obviously had like, I
would say 50/50 Sciences women

569
00:36:42,300 --> 00:36:46,700
and men as a going to University
here or that drops to like

570
00:36:46,700 --> 00:36:53,700
almost 1 in 150 of our women.
And then I go to the workspace

571
00:36:54,000 --> 00:36:58,100
and corporations he just hardly.
Women in technology and I have a

572
00:36:58,100 --> 00:37:01,700
daughter who was two years old
and I don't want her to come up

573
00:37:01,700 --> 00:37:05,300
in a on a society where women
are not given the opportunity to

574
00:37:05,300 --> 00:37:10,300
to to be equal in every stance.
Every space, every sphere and

575
00:37:10,400 --> 00:37:12,800
I've taken on myself to change
that.

576
00:37:13,100 --> 00:37:16,800
So what's so that that couldn't
be Landin company?

577
00:37:16,800 --> 00:37:22,400
I found it and now it's nine
years old, we encourage and

578
00:37:22,400 --> 00:37:24,700
Empower women in technology and
marketing.

579
00:37:25,800 --> 00:37:30,900
That 80% plus our women in the
organization and you know we

580
00:37:30,900 --> 00:37:36,000
work in the high-tech sector.
Now I want to almost challenge

581
00:37:36,300 --> 00:37:38,000
section.
Say yes, we can.

582
00:37:38,300 --> 00:37:40,900
It's going to make an impact and
this one just talk about it.

583
00:37:41,200 --> 00:37:44,200
This makes an action to make it
happen so much so that as I

584
00:37:44,208 --> 00:37:50,000
mentioned, 80% plus our women in
good Dimension and walk clients

585
00:37:50,000 --> 00:37:54,200
tell us from talking to them is
that because we have the team

586
00:37:54,200 --> 00:37:58,200
members, they Take great care of
them throughout the journey,

587
00:37:58,200 --> 00:38:01,900
working with us.
Also, the content reproduce is

588
00:38:01,900 --> 00:38:05,400
more more neutral and more
balanced as well.

589
00:38:05,700 --> 00:38:11,000
I think there's a lot of
advantage or actually empowering

590
00:38:11,500 --> 00:38:17,200
marginalized communities or or
gender, for example, and make a

591
00:38:17,200 --> 00:38:22,100
change because, you know, it's
easy to kind of follow the trend

592
00:38:22,400 --> 00:38:24,500
with a buck.
The trend is rare, you're pretty

593
00:38:24,500 --> 00:38:28,300
a lie.
So I think women are a secret

594
00:38:28,300 --> 00:38:32,800
secret Force to to code in the
future of businesses, with only

595
00:38:32,800 --> 00:38:35,500
care about his grow, your bottom
line, I'd pop by.

596
00:38:35,500 --> 00:38:38,400
And I think work with more than
many, especially in technology

597
00:38:38,400 --> 00:38:41,700
and marketing, it will change
the business completely and I

598
00:38:41,700 --> 00:38:45,600
know I that change is seen in my
business and I think people who

599
00:38:45,600 --> 00:38:48,500
carry following that document
for us, but you guys just a

600
00:38:48,500 --> 00:38:53,900
cheek swab, That's something
that also I personally believe.

601
00:38:53,900 --> 00:38:56,600
And, you know, it's like about
not only what from gender

602
00:38:56,600 --> 00:39:01,300
perspective, diversity inclusion
is something very important for

603
00:39:01,300 --> 00:39:06,600
any, whether you are a start-up
or established business, this is

604
00:39:06,600 --> 00:39:11,800
something that it's a must have.
But, you know, usually when I

605
00:39:11,800 --> 00:39:17,000
see, you know, like how women
they can participate in Tech, I

606
00:39:17,000 --> 00:39:19,900
see them very successful
actually because I Believe I

607
00:39:19,908 --> 00:39:22,900
read somewhere that they can be
more organized than man.

608
00:39:23,500 --> 00:39:26,500
You know, and they, you know,
they can structured in a better

609
00:39:26,500 --> 00:39:30,600
way.
So anyone really it's a very I

610
00:39:30,600 --> 00:39:35,100
would say a good from you decide
that you have dedicated this in

611
00:39:35,100 --> 00:39:37,700
your company Raj as we come to
an end.

612
00:39:37,700 --> 00:39:40,600
I have a now.
Traditional question, I asked

613
00:39:40,600 --> 00:39:44,000
them to my guests.
What is the question that you

614
00:39:44,000 --> 00:39:47,500
wished?
I asked you I think you've been

615
00:39:47,500 --> 00:39:51,800
very thorough their method
interview asking questions.

616
00:39:51,800 --> 00:39:57,800
I think, if I was to say what we
want Chris to ask, I think I

617
00:39:57,800 --> 00:40:08,100
would probably ask the question,
where do I see Goodman, London

618
00:40:08,300 --> 00:40:10,100
company going in the future?
I think that's something.

619
00:40:10,100 --> 00:40:13,000
I keep getting asked all the
time because it's content

620
00:40:13,200 --> 00:40:16,800
marketing agency.
And we are in the rain, Sink us

621
00:40:16,800 --> 00:40:21,400
Paul VI Innovation.
The only answer the question as

622
00:40:21,400 --> 00:40:24,800
well or just regular course you
can answer of course, of course,

623
00:40:24,800 --> 00:40:27,200
the idea is that you, you
answered the question.

624
00:40:27,200 --> 00:40:36,300
Of course, showed I would say
that I think there is a very

625
00:40:36,400 --> 00:40:40,600
exciting opportunity for
technology meeting human beings.

626
00:40:40,700 --> 00:40:46,700
I think I think we should be
complimenting each other.

627
00:40:47,700 --> 00:40:52,300
He I and you even human beings
as opposed to eating fish.

628
00:40:52,300 --> 00:40:55,100
As a threat only if not used
properly.

629
00:40:55,100 --> 00:40:57,600
Yes, it can be a threat but it's
also an opportunity.

630
00:40:58,000 --> 00:41:01,600
I think going forward going to
London is going to be a

631
00:41:01,800 --> 00:41:06,000
important player in the a I'm
each human especially in the

632
00:41:06,000 --> 00:41:07,900
content space.
I think this is going to be very

633
00:41:07,900 --> 00:41:12,800
exciting PS4 for us and I'm
actually actually can't wait for

634
00:41:12,800 --> 00:41:15,600
this to, you know, to actually
make that happen.

635
00:41:15,900 --> 00:41:19,100
So I also say thank you members
for the opportunity to speak

636
00:41:19,100 --> 00:41:22,700
with you and all the insights
you've allowed me to speak in

637
00:41:22,708 --> 00:41:24,200
order to learn from you as well
member.

638
00:41:24,500 --> 00:41:26,100
But oh, thank you so much for
talking to me.

639
00:41:27,000 --> 00:41:33,200
Just just, I like the way you
ended when you said, like,

640
00:41:33,200 --> 00:41:38,600
things are exciting.
I'm always an optimistic guy and

641
00:41:38,900 --> 00:41:43,000
I'm repeating this again.
And again, AR is Technology,

642
00:41:43,000 --> 00:41:46,700
that we can leverage.
Yes, it can be used in a, I mean

643
00:41:47,000 --> 00:41:50,000
negative way, but something
like, this is our pledge to many

644
00:41:50,000 --> 00:41:52,100
things as well.
And we are repeating maybe

645
00:41:52,100 --> 00:41:54,900
ourselves.
Like when the internet came up,

646
00:41:54,900 --> 00:41:58,000
people start to say they can be
used in a bad way.

647
00:41:58,200 --> 00:42:01,100
Same thing happened to the
smartphone say, I mean you

648
00:42:01,100 --> 00:42:05,400
technology of course it falls in
the hands of that people if they

649
00:42:05,400 --> 00:42:08,100
can do something bad with it.
But let's see how we can

650
00:42:08,100 --> 00:42:11,900
leverage this technology to
create a better world and you

651
00:42:11,900 --> 00:42:15,100
know, Have a better future
rather I really enjoyed you know

652
00:42:15,100 --> 00:42:18,800
the inside that you gave and the
experience that you have, thank

653
00:42:18,800 --> 00:42:23,300
you very much for being a guest
with me today and as usual at

654
00:42:23,300 --> 00:42:27,000
this, to the audience, if you
have any feedback or questions

655
00:42:27,000 --> 00:42:29,900
about this episode or the show
in general, please don't

656
00:42:29,900 --> 00:42:33,600
hesitate to reach out to me.
You can send me an email, reach

657
00:42:33,600 --> 00:42:35,400
out to be by LinkedIn or
Twitter.

658
00:42:35,700 --> 00:42:37,100
If you are interested to be a
guest.

659
00:42:37,100 --> 00:42:40,200
Same as rush today, you can also
let me know.

660
00:42:40,200 --> 00:42:43,500
We can discuss that and we will.
Arrange for this.

661
00:42:43,800 --> 00:42:48,500
If you are a first-time viewer
or listener, don't forget to

662
00:42:48,500 --> 00:42:50,300
subscribe.
If you are watching this on

663
00:42:50,300 --> 00:42:53,400
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664
00:42:53,400 --> 00:42:57,900
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665
00:42:57,900 --> 00:43:00,900
family about the show.
We are trying to make it as much

666
00:43:00,900 --> 00:43:06,300
informative as possible and as
usual thank you very much and we

667
00:43:06,300 --> 00:43:08,000
will meet in next episode.
Thank you.