#147 A Conversation with Raj Goodman Anand on AI, Digital Content and the Power of Diversity

0:09 Hello and welcome to a new episode of the CTO show with mammoths. My name is Muhammad. And as you know, I covered topics from emerging technology like, AI cloud cybersecurity and at the same time, I cover also startups and Entrepreneurship. And also I host with me people who are subject, matter experts in their field, people who are entrepreneurs themselves. And today I'm very pleased to have with me. Raj, who's joining me from the United Kingdom? Kingdom, thank you very much for joining me today. Can you just a little bit? Brief about yourself and what you do? Sure member. Thank you for having me today.

0:50 Really good to be here. So, as you mentioned, my name is Raj, the founder and CEO of Goodman. Luncheon, we are a team of content, experts, helping customers, sell better, and grow faster. A bit of background about me, I'm actually used to research in AI it 28. Is back when people didn't even know what a I was previously, my mother thought a I was a study of UFOs. So as you can see we are that was added like the day. But today, today obviously Windows away. I it's the buzz word git. Beauty has made it obviously a household name, but this might hurt business in the past have stolen business.

1:35 One was a great experience, running it. So I In not complete the day we work. Primarily with high-tech companies, from defense to spin Tech to Telecom organizations and we help them with content creation based on our team and as we talked also through lots of work, we're doing it within the ice base. Now emerging is a Content space. That's very, you know like a great experience I would say Raj let's start you know, discussion from where you left it so you have experience in Ai and you are in content creation, just, you know, people nowadays.

2:19 They are thinking that, okay, I can do the whole thing for me, right? So from your experience, you've been, you know, in this for a long time and you understand, I mean both From digital marketing perspective. + AI perspective, what do you think the future holds for digital marketing? You know and and in the presence of what we are seeing with generative AI? Yeah it's a great question member so I would say that we are currently a very destructive phase of a. I think he is been around for many years and housing research was more.

3:01 Reticle didn't have the gpus we run the algorithms they they are available and evil. There's like Nvidia and others emerging are doing a great great bit of business day. We were sitting yesterday. I read that in Nvidia is going to be at 1 trillion dollar business, maybe more. But I think what's interesting for content is that people are experimenting with which igbt with board and other end. Times that's that that stands for a large language models. Basically, you know, big transformers which are allowing us to create content and the initial perception is that?

3:43 Well, this is it, you know, if you got everything we need, but if you look at content creation, congregation is a very complex process. It is, it is a process of taking, a thought leadership, a visibility perspective into written or for example, with your production. Norma jizz. It takes a lot more than just creating content from a generative AI perspective. Or Ln perspective, think about how do we bring in the complexities, in the knowledge of individuals or companies into this content and that's not an easy job because there's some data is out to the public. The other proprietary data, which obviously, these deep PT's are not all the tools are not trained on, so and those bits are really important.

4:37 And why is that well He has been from one state elects to capture and you said new data if you just remix the data again again you put that in. It's not really helping the AI to learn from it. And so famously at this experiment, a kind of talk very quickly, maybe to your audience, is that Christian content, which is, you know, say a thousand words, article done by catchy Beauty and then do another article. She's your really thought leadership content, or using beings and feed both them back. New Jersey between asked for scoring and you'll see the difference Jake, the court rejected by human beings, which are very thought leadership driven with experts, regarding the content ranks, very hard, higher than just charity driven content, it is because it would remix your content is great, but base when you bring in the analysis and thought leadership into, it makes it very different.

5:39 Aunt and imagine fast forward to today. Say, two years. Three years. We never see an array of content coming in would be 10x 10x more. How do you stand out then? And the only answer is thought leadership and that requires being creative having a stance being different and that requires real human beings. So AI is great. Are you need even to mention really lie in this journey? That's a very good point, right? And you know, I had in another episode they, you know, me and they guessed this discussion that some people are little bit too worried. That first regarding the point you just mentioned like we will have next sorry to say a lot of rubbish out there right because people will be generating so but at the same time people you know we are humans we like shortcuts, we like to take the easy path, right?

6:35 So How, what do you think we should be doing to avoid as my guest mention? It it will be like a dark age because all the information would be generated from from AI, which is actually, as you said, an interpretation of an old text that someone wrote and just AI is rewriting it in a different way. So, this whole Theatre shit because, you know, yourself myself and a lot of people out there, we try to You know, get this information but how we should make sure that this doesn't happen. I mean we have a dark age because no new content is generated. What will what else is this?

7:22 I don't think the dog cage of content. Actually this is the age of opportunity in my opinion. And really, why that's the case and typically, if you look at cotton creation, there's a lot of different steps involved in it. There is, you know, if you look at professionally, Gordon creation requires a kickoff, call a little research phase, a writing phase editing, phase then, checking in with you know, the top leadership. And before that unfortunately there's also a place of interviewing experts for example then clean the content editing then you know having the content in rechecked couple of times before, it's ready for ready for draft faced.

8:07 Now, with AI, I think the opportunity is to skip some of the research phase and start to create. Some really interesting templates, which you can, which can like the mundane tasks which we do as content creators and be removed. You can jump into the most exciting phase which is to create real value. I think in that way actually I is phenomenal. It To making us more efficient a bit like in the back of the day when you should do and knitting to create all the garments in ke, the machines it made the process easier now, a lot, the really high-end goods are still made by hand but the Q&A part for example some of the initial building the in the pressing for example can be done automatically so I think of this as an opportunity for us it's not a dark age, but exactly is up. Opportunity for us to be more efficient and real value, that means the whole human Force goes up and we all become more efficient, and more money and be better at doing a job. A great Insight.

9:18 So this is the way I, how you, how I can put it. This is the way I also talked about AI as many of people out there. They are calling it. An augmentation of what we can do. Like, we see it as an assistant to us. It's not like we will rely 100% on it from my personal experience. I can tell you it saves a lot of time to me. It count. It can at least, you know, Or brainstorming, it's excellent. But at the end of the day, I have to put, put the text out whether it's I'm writing something, or maybe I'm recording even sometimes myself. So so this is very interesting point. So talking continuing with AI Raj and, you know, we touched base on content creation, what other areas or I mean in the future, we can say AI other than content. It can also have big impact on.

10:18 What do you think the next era would be? Well, I think AI is really good at. And that's the main purpose of the eye is to is to allow a, i to help the disease thing is to help with pattern recognition, that big data stuff that you can pass through it. We get trend-setting that's the area but it's really powerful and the areas where there is a log data, input required, the analyze things, I think one area to contain costs medical like You know, biochemistry medical Sciences is a tentative date. I was kind of is required. In fact, my first ever drop as a programmer was to program the machine to detect AIDS, and other diseases from the samples of blood.

11:11 And remember, in our data, you get is so much that it's hard to process it, but to find the pattern to find the unknown. I think that's where AI is really, really powerful. Oh, so I see in medical science, has a big opportunity then, you know, similarly anything which is like, for example, you know, you looking through space and you want to find patterns that that sort of subset in things like requires a lock additional power and you can't get human beings to do it. That's where a, I can do a great job for us. I think, you know, I think the I mean the world is our oyster and comes to a i recognition. I mean so far if we look at the big incumbents, they've used it like Facebook and Google user for like settling us more ads. For example, or giving us more videos or like post on Facebook, for example, which I think is a okay use of it. I think the big user of this is really to look at the big opportunity in science.

12:13 Advancements. And that's where I see the real. He used his Narrative of this and so, you know, all these things, but we talked about brainstorming, for example, idea creation, for example, using it as a friend. I mean, people who give you depression, for example, this is actually could be a friend for them. I know that's a, you know, like in the past we cry real human bean real human beings to kind of do that. But now you can usually use VI that education. It's a great all great tool for Education. You actually, you know some of these models right now is so small, like here we go. Bytes of data can put a coat on your laptop that could be given to somebody in a developing country. They actually train them, educate them, make a teacher would through chat or voice.

12:56 I think that's a really powerful use case of here in the coming years. Let's get inside. Now let me ask you this because, you know, look, you're you currently have your own business and, you know, you have pursued, you know, this into a proper like, you have a PhD degree. I know this. So how you know, like this experience with a IO and the expertise that you have collected, over the years, how it impacted your journey as an entrepreneur and how you are integrating. Hey, I in your current business today.

13:38 So, I must say that I was on a PhD to do AI, but I did drop out because I didn't have enough cash to finish my PhD, but I still did. The research. I've been researching even before the university. I was my invite you in my Master's Degree. I was doing research. Indeed. Several locations do own some cash, but well say is this like I think as I was saying earlier VI, you know, requires a lot of computation power because you are building your Between reading the, the AI, you generating these break and produced really heavy exercises on computers Vision. She didn't have the power to generate back in the day, but now we do, I think it has given us a new new opportunity.

14:25 It filled the stage drops way we create new jobs as well, which I think is very exciting, what the way I use PI right now is as you as you said earlier, you know, I use a lot of recognition or patterns. I could use it across. This is a mandate. Yeah, for a company that everybody company has to use AI in one form or the other. And we use it in sales for example, or for recognizing they can we help our customers better. So we get all the scenarios from the customer looking at what they need and see, where are the blind spots for the sales team to make it better. We use it for recreation or first draft of a proposal. And that's what As the beginning part, we then really come to content creation.

15:11 We use it as a starting point to some tempered creation internally. And I I actually encourage people to think about this as a starting point for a lot of different exercises. Because two, very powerful thing to do, the more context, you can get the form of just data in the instance to GPT like tools or to create like vectors, you kind of like, you know, quite a lot input example. PDF files. This is a very powerful opportunity and it was uplift. A lot of people and allow them to do some great jobs. I know I company, is he what? 20, 25 percent of our costs? Usually a, I and I think it's just just flip the iceberg. I think there's much more to be saved. This is something I'm personally also doing. Now I have to give credit honestly usually like I'm not affiliated with them guys but I have to give credit to the opening I guys because the way I I think, of course, I'm not and I'm not an expert too much in AI but I have took some courses when I was in college and I know you know how machine learning works.

16:27 I think the way They have designed the algorithms, it's like similar to when you when you play chess game with a, with a computer. So the computer can, you know, couple of steps. I mean, you know, it does like couple of steps ahead and let's not call it thinking or reasoning. But in just, you know, trying to do some possibilities. And really what opening II is very good at because I want to highlight what you mentioned regarding giving the context. And actually, I did a lot of Experiments with this, the more context you give like kind of who what, why mainly and couple of other things.

17:11 It start to really generate. You know, it's surprised game many times by doing this reasoning and this is what I want to ask you. Actually, I covered on a, you know, I just edited in a form of commentary on this new Ation also, which they are using actually Opening Our apis to create these smart Bots that they can do tasks and they can do you know reasoning. What do you think about that area? That now we are seeing. Also there are top couple of of them to which I know I tried Auto GP T and baby AGI. How do you see you see this going? Well, I mean, it's a great, great question. I mean if you look at Auto GP, And what? BBG GPT.

18:02 Oh, that's cold. Yeah, we give you the GI bit, maybe a GI. Sorry if you look at these these tools, when what they really are since you're, you know, you're CTO and you're working Technologies, basically it's just a for loop. It's all his doing really is taking like taking the different. They can one input from and Ai and then putting it back into the the next putting the scene. Bring to the another, another time to the eye, they've been executing that part. Even again again again, which was all. Ooh, it basically, it's simple words. It's basically taking one step putting into the eye.

18:44 It's a black box, get the output, we're back into the integer thing. And as you do that, you execute what the AIA just said? I mean at is not rocket science of being honest with you, it is what you expected to do. But there is A human intervention die. This is the two things, two elements to this one. It is fascinating to see that world can do. Will you can act as independent agent and just do things for us equals very scary as well while the scary. Well, if you just allow it to do things on your behalf without you saying yes or no, I mean, was just stopping for example.

19:25 You say, well, make me a million dollars and here's Jordan. Thousand dollar seed money, it goes in, it takes money from your account, investor somewhere else. The next step is like, with - or else, what if it was all the cash for you? You know, all this kind of things can happen. I mean, this is a very simplistic scenario. I'm going to say is that we are at the cusp of a very big change it. As we allow this to be autonomous and allow it to be open, these can change rapidly. For us, we have to make sure that we have the AI safety. We have some regulations and rules around this because, you know, the impact could be massive, special. Even when you are dealing with, you know, bigger changes or bigger impact without human supervision involves in it. So, I don't know.

20:19 I mean, I have bitch things feelings about it. I think we are in that next step, where we are going to allow it to do different things but you make sure that We are ready to read something. Just not a monster for us in the future. And this will bring me to ask you the next question because people always wonder, are we going to lose our jobs? And if this is the case, what skills should we acquire to be ready for again? The next phase of the, the AI era?

21:01 Well, I mean the three actually in this is like, I mean, 20 years back he'd be ever. Imagine that they will be dropped like social media manager or digital marketing manager or digital marketing agency or I don't pick up marketing or they will be a billionaire YouTuber the back of great videos, like, like, mr. Beast. I mean, we couldn't think of that, right? Like that was just unheard of And all these Technologies and all these changes are just common the last in 20 years and here comes another technology. Another phase of innovation.

21:41 We shall springboard. New Opportunities already. Can't you hear people talking about prompt engineering as a as an option, as an opportunity? But I don't know myself. And I don't think many people really understand what it might create for us. Will there be laws? So jobs in the current job sector. The current job titles, probably, but that doesn't mean that it won't be new jobs created out of it and most likely to be discreet it out of it will be far more than the ones we lose, for example. So, it's time to think about this, as a way to elevate ourselves, as opposed to thinking of it as a job Seeker, it will be a job creator for us.

22:27 It will be a net positive for Russell, and I think, That's the mindset. But I don't have the answer as to what it might create. Because you know, we just tip of the iceberg. I, as we cool father, who knows what comes next? Yeah. Like of course no one can predict the future and the present. This is something for sure, but my opinion and I'm repeating and I hope like whoever is watching or listening, they don't get bored because I always repeat this it's not like something we live the first time as you mentioned, like it's not the first time we have a new technology that is disrupting. The best thing to do now is to just try to learn How to use it. I would say and try to think.

23:18 And this were the thought leadership that you talked about rats would come into the picture by to see how you can utilize it to upscale yourself, or, you know, do something useful. Now, I want to, you know, talk about little bit, the digital content, right? So, You've been doing this for a long time. And how did you see the digital content? Let's keep evolving over the years. And what are we going to see in the near future? Yeah, so bit of context of why I start looking at this show digital media or content. It's because, as I mentioned, I'm an engineer, but without studying University Research, somebody used me to my space for people who don't want my space, my speciality, the Facebook of the older folks like myself. And when I left, Like, this is my space and like, oh, I could do this myself.

24:22 So, I program for three weeks or so, 18 hours a day program to include on MySpace, but then I had this beautiful code, but I couldn't sell it. I could Market it. So, I've been to somebody in the name, the government sort of bodies in the UK and they said, well, you do some marketing. Uh, what's that using selling was that? I don't know. I'm an engineer. So I did a bit of a crash course on At a crash caused MBA. And then I learned or marketing and selling and I created in love with marketing. And then I said that I've been this software social media software for pro large clients and their customers to help them increase your sales.

25:04 And I did this, you know, this is again again, in the last thing I did before I started Goodman and in my current company is that I work for a company and help them grow their hair revenue from Seven half million, the 45 million in the back of great content. Storytelling. I was like, this, is it in B2B marketing. This is definitely it. And, if it works for Telecom insurance, I'm sure to also works for manufacturing and defends and Healthcare, and biotech. And so, I thought, okay, well, this is going to create to create content in about nine years back and, you know, rest is history. We've been growing here on here really, helping steal the ideas and thought leadership, it was ability where CEO or a Clients will content.

25:50 I think this whole digital hero media, and digital content. It mean, this is the prime wait, to be discovered. Now, go on a days where you should look at newspapers magazines or flying be like, you know, about what's that or, you know, or have to call somebody the phone to find them out, or cold? Call them. There is a big influx of this shoe, media everywhere. Especially, you know, how we discover companies or products or Services, you know? No Tick-Tock Hoops. Google's looping through search engines. I mean it is fascinating. And as you go further it's not going to change. It will just accelerate quite a bit. But one thing is going to stay stable and the same which is taught leadership.

26:36 Hawk. Dealership is something, which is what makes the world go round. Let me give you example. Hundreds of years. Back Napoleon used to do, press releases to talk about are his War campaigns and send the best reasons to cassettes. We get more basically get more funding for his walk. Our brains, you see all this time has been content in one form or the other. The one thing has remained constant across the board is Provoking content which is what leadership content if there is totally ship in the continent, there is some real value in the content people who consume it Elle readers in multiple forms in the back in the previous times you for newspapers and gazette's now is Tick-Tock, you know Facebook social media websites and the above.

27:28 So what is good is going to happen is going to change of medium. The thought leadership is going to remain the same so I say folks in top leadership, Give her the medium, we will come and go, but you just be a thought leader in your space and people will come to you. Great advice. I would say Raj and this is something myself. I figured it out. Also as well. That yeah like what is what can I say is you you thought you you what your contribution? So hundred percent. Now like I want to ask you also given your you've worked like in startups and large organizations. How do you compare this experiences like what unique challenges and opportunities to each? Each environment resent you.

28:19 Great question that I keep that. I remembered what I would say is, I obviously enjoyed both the sharp experience, as well as the corporate experience. For me, what was really interesting with corporate shoes that, you know, it's a great springboard. It's a great learning opportunity. You know, I recommend almost every new and new entrant to kind of go into this there to find with. Ecology of learning you corporates to working with organizations but then maybe that's the whole for many but equally the others who really enjoy being Innovative being entrepreneurial and actually like I had the bug, I always had that bug up doing my own thing.

29:11 I love you, discovered later in life. I never sold lemonade. Lemonade stands as a child at school. I must say, I didn't do that. But I wish I did though as he ought to be good, but when I discovered the entrepreneurship bug, she said I never be returned back. I work for corporate symbol. Then I was it intrapreneur in the corporate so they don't appear in the company itself. I think for some people that the whole passion, the thrill, the ups and downs are part of their lives. And that's what that what makes them think that Definitely case for me. So, for me in my circumstances, I do enjoy the startup route, to run a company to grow a company based off everybody, and I think it's to understand what is good for us.

30:03 It wouldn't match their personality That's great inside and I agree with you. Like someone should at least see how Corporate looks like before they start. And it's good also, to, to see how processes work, like, why sales is needed, why marketing is needed, why business development is needed, and then, you know, although it's not a rule as you said, because we know there are a lot of even College dropouts who started their businesses and they have never to be in. In incall in corporate. Which is so as you said that depend on the situation and the lot of things now, One thing, you know, like because you've been also in the startup for a long time and you had a lot of Adventures, what's your take on the startup ecosystem today?

30:54 All there, any I would say areas that we can change it to the batter. Is there anything that we need to drop off? And I'm talking about here from the whole startup ecosystem perspective. Whether it's like you know, the way we Published the business funding, you know, like all the aspect, can you think of anything that really needs some Innovation today? When it comes to startups? Well I think by definition startups are an organization which are very agile. Seriously why startups are already been there with all the funding which large corporate job is because it can maneuver much faster. In fact, I read somewhere that bio and biomedical in Pharmaceuticals, for example, in big companies, read for startups to do the all the orientation.

31:53 And when they going to get FDA approved or almost there. That's when they jump on acquiring them as that's the way they go about their Innovation go. I think startups are a Innovation hop, in many ways, it's it is no doubt that there are startups. We will probably be without any taxi sharing like with like uber, we would be without any Innovative vacation homes, like Airbnb and the examples like that. In the b2c and B2B world. I think it was a time when I first started working with startups that funding was much harder today. There's a lot of fun in the market. Well, I'm saying that it's be dried up the recent months because of, which the bit of a recession like scenario at the moment of globally.

32:48 But I think one thing, which I shall thought UPS should be proud of and Should do more of is being location-independent. I think a lot of times I'm still seeing that because thought of strap this mindset and don't say it's wrong, but it's interesting. Is that, are you have to be based in Silicon Valley, to be able to raise money, or you have to do, I feel like, well, actually you can be based in like you reason to buy. For example, you can be based in, you know, in turkey or in China Hong Kong and still Be able to raise money at me. The right people, I think they needs to be a better feedback loop and again their organizations which can be really powerful and part of this 11 version called Geo Ultras organization which is a great way to meet new people and can be given a lot.

33:42 Well, there is no space but it's important to have that connection to balance of the lack of connection face-to-face. So what I'll say is that, that's my only. The thing that I think they will be more displacement, it will be more are startups, memories stability. I, for example, is not facing in California, but based in London, for example, so you can see that this is already a lot of innovation happening in AI, for example, which sobbing outside the the valley, and there is a lot of issues UK expecting the UK, because of this very liberal mindset, and in Dubai as well, and Dubai has some really We interesting corporate structures. So I think time short time will change and I think we'll have more additional Clause become hears. You you like, how, how to say this, you get to the point that I always talk about, why only we can have big tech companies in the valley.

34:44 Why, you know, like I always wanted this and why we cannot the good thing is, it's yeah, we started to see, but if you ask the founder, Not all of them. Oh but one day a Silicon Valley, big Tech will buy me. Okay, why you don't go and buy something in from Silicon Valley? Like for me, like, I'm not the guy who's started up many companies. I mean, you entrepreneurs thing but, you know, my dream is I go and buy a start-up from the Silicon Valley because yeah, Silicon Valley has. It's like, I would say, emotional, like this kind of, you know, like we all have this memories about what we like, how Apple started how Microsoft start over.

35:31 Microsoft was in Seattle. And anyway, when you talk about this, big text, like all they started in the valley. Yeah, I wish that we one day, we wish that stage. Why not? From even like southeast Asia, maybe something from Africa, actually, which is, I believe, they can come up with, with a good Tech also that before we finish and this is something, you know, not related, much to technology but it caught my eyes Raj. So I know that in your company you emphasize on, you know, having gender equality. What did you see missing when it comes to diversity and inclusion that, you know, became for you?

36:19 A one of the pillars for your current business. Thank you. That was something that question our church. Wait, wait. Dear to my heart diversity inclusion and let me explain why that's the case. So when I was studying at school, I obviously had like, I would say 50/50 Sciences women and men as a going to University here or that drops to like almost 1 in 150 of our women. And then I go to the workspace and corporations he just hardly. Women in technology and I have a daughter who was two years old and I don't want her to come up in a on a society where women are not given the opportunity to to to be equal in every stance. Every space, every sphere and I've taken on myself to change that.

37:13 So what's so that that couldn't be Landin company? I found it and now it's nine years old, we encourage and Empower women in technology and marketing. That 80% plus our women in the organization and you know we work in the high-tech sector. Now I want to almost challenge section. Say yes, we can. It's going to make an impact and this one just talk about it. This makes an action to make it happen so much so that as I mentioned, 80% plus our women in good Dimension and walk clients tell us from talking to them is that because we have the team members, they Take great care of them throughout the journey, working with us. Also, the content reproduce is more more neutral and more balanced as well.

38:05 I think there's a lot of advantage or actually empowering marginalized communities or or gender, for example, and make a change because, you know, it's easy to kind of follow the trend with a buck. The trend is rare, you're pretty a lie. So I think women are a secret secret Force to to code in the future of businesses, with only care about his grow, your bottom line, I'd pop by. And I think work with more than many, especially in technology and marketing, it will change the business completely and I know I that change is seen in my business and I think people who carry following that document for us, but you guys just a cheek swab, That's something that also I personally believe.

38:53 And, you know, it's like about not only what from gender perspective, diversity inclusion is something very important for any, whether you are a start-up or established business, this is something that it's a must have. But, you know, usually when I see, you know, like how women they can participate in Tech, I see them very successful actually because I Believe I read somewhere that they can be more organized than man. You know, and they, you know, they can structured in a better way. So anyone really it's a very I would say a good from you decide that you have dedicated this in your company Raj as we come to an end.

39:37 I have a now. Traditional question, I asked them to my guests. What is the question that you wished? I asked you I think you've been very thorough their method interview asking questions. I think, if I was to say what we want Chris to ask, I think I would probably ask the question, where do I see Goodman, London company going in the future? I think that's something. I keep getting asked all the time because it's content marketing agency. And we are in the rain, Sink us Paul VI Innovation. The only answer the question as well or just regular course you can answer of course, of course, the idea is that you, you answered the question.

40:27 Of course, showed I would say that I think there is a very exciting opportunity for technology meeting human beings. I think I think we should be complimenting each other. He I and you even human beings as opposed to eating fish. As a threat only if not used properly. Yes, it can be a threat but it's also an opportunity. I think going forward going to London is going to be a important player in the a I'm each human especially in the content space. I think this is going to be very exciting PS4 for us and I'm actually actually can't wait for this to, you know, to actually make that happen.

41:15 So I also say thank you members for the opportunity to speak with you and all the insights you've allowed me to speak in order to learn from you as well member. But oh, thank you so much for talking to me. Just just, I like the way you ended when you said, like, things are exciting. I'm always an optimistic guy and I'm repeating this again. And again, AR is Technology, that we can leverage. Yes, it can be used in a, I mean negative way, but something like, this is our pledge to many things as well. And we are repeating maybe ourselves. Like when the internet came up, people start to say they can be used in a bad way.

41:58 Same thing happened to the smartphone say, I mean you technology of course it falls in the hands of that people if they can do something bad with it. But let's see how we can leverage this technology to create a better world and you know, Have a better future rather I really enjoyed you know the inside that you gave and the experience that you have, thank you very much for being a guest with me today and as usual at this, to the audience, if you have any feedback or questions about this episode or the show in general, please don't hesitate to reach out to me. You can send me an email, reach out to be by LinkedIn or Twitter. If you are interested to be a guest. Same as rush today, you can also let me know.

42:40 We can discuss that and we will. Arrange for this. If you are a first-time viewer or listener, don't forget to subscribe. If you are watching this on YouTube or if you are listening on your favorite broadcasting platform and also please tell your friends colleagues and family about the show. We are trying to make it as much informative as possible and as usual thank you very much and we will meet in next episode. Thank you.