The CTO Show with Mehmet Gonullu

The CTO Show with Mehmet Gonullu

Broadcasting from Dubai, The CTO Show with Mehmet explores the latest trends in technology, startups, and venture funding. Host Mehmet Gonullu leads insightful discussions with thought leaders, innovators, and entrepreneurs from diverse industries. From emerging technologies to startup investment strategies, the show provides a balanced view on navigating the evolving landscape of business and tech, helping listeners understand their profound impact on our world. mehmet@yassiventures.com

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May 20, 2023

#129 Redefining B2B Tech Marketing: Cutting Through the Hype to Deliver Value

#129 Redefining B2B Tech Marketing: Cutting Through the Hype to Deliver Value

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Show Notes

In this insightful episode, we take a deep dive into the state of B2B tech marketing, discussing why it's time to move away from hype-driven, bandwagon marketing and focus on delivering real, tangible value. We explore the common pitfalls that startups need to avoid and discuss the strategies that successful companies are using to do tech marketing right. Tune in to learn how to transform your B2B tech marketing approach and deliver value to your customers.