#105 Unleashing Entrepreneurial Potential with Bart Jenezon - #1nspiring Success Stories & Strategies

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Hello, and welcome to a new
episode of the city of show with

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Matt.
Matt, my name is Matt.

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Matt added each episode.
As you know, I discuss different

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topics from Tech business card
drops on entrepreneurship.

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But today I have with me a
special guest, his title

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actually attracted me to
interview him while Jenison his

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chief inspiration officer at
inspiring.

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Thank you very much part for
being with me on the show.

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Today, can you please?
I'm very curious to know more

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about you and about this
fighting.

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So can you Tell us more about
yourself as of course.

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And thank you so much for
inviting me.

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I'm very happy to be here and
yeah, really great, it's an

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honor.
So yeah, I'm located in the

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Netherlands, but I'm running the
inspiring company and inspiring

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companies.
International Business

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developments a program is to
support program for

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entrepreneurs.
And inspiring is a platform and

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we are now.
Yeah, we founded the company

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eight years ago and I think
every entrepreneur needs a

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little inspiration.
Raishin now and then.

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So therefore here I am with our
team.

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I'm the chief inspiration
officer to to serve you.

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Maybe I can change the title
into personal assistant because

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that's actually the work at
supporting those startup

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entrepreneurs will try to level
up and build their company and

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grow within to the next level.
So, that's a little bit about me

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and I'm 49 years old.
No, I'm just got 50 years old.

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So here I am and yeah.
Ready to rumble.

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That's, that's great.
And the again, welcome to the

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city of show.
The first question I want to ask

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you back, like, what inspired
you to start inspiring, like,

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what was your main motivation
behind starting you this

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company?
Yeah, I know story telling a

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story selling, but I'm since I
was a little boy, I strongly

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believe in fairy tales and so
maybe I'm I'm part of that fairy

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tale.
But yeah, the reason why I

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started this What's not?
So, so nice.

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Because I'm just a little lost
in life.

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I was a little lost in my
career.

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I was a little lost on all kinds
of levels.

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I've been an entrepreneur for 22
years.

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I was involved in seven
businesses and the founder of

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three of them.
In England.

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They say three times is a charm.
So probably this is, this is the

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the Holy Grail.
But 10 years ago, a huge

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setback.
I was not happy with my life.

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I was not happy with the
outcome.

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I was super busy but the older
the outcome results were not so

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satisfying.
So I decided to To quit my job.

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So I told my apartment so I say,
okay, the company is yours and

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I'm out of here and with some
tears on my face and maybe at

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the End of the Street already a
small smile, I decided to yeah,

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to take a closer look at myself
and reflect on myself and I had

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a breakthrough after a couple of
months that instead of the

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outside world, I start looking
inside myself.

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Looking for more insights about.
What is it?

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What do I want?
What is it?

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What I'm looking for?
Why am I here?

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So a friend of mine invited me
for kind of management training

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course and I was very happy to
join so after two days of hard

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work, I came up with one word
and one word was inspiration.

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So, I decided to, to build a
kind of surface, or build a new

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company around that topic about
that word.

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And so I came up Up with the
inspiring company.

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That was the beginning, the
early stage of my company and I

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was searching for the right
domain name.

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And so I came up with inspiring
inspiring is a verb.

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You actually has to go for it.
You need to go and work for it.

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So that's the foundation of my
company started eight years ago.

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And now here I am.
That's, that's cool.

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And, you know, like I always say
it's very important to have like

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people like yourself but to help
I would say.

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Youngsters who want to become
entrepreneurs?

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Nothing, this is a youngster,
actually.

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Entrepreneur doesn't have a
name.

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This is what I believe, but I
need to put some lights on the

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main obstacles that they can't
face.

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Yeah, exactly.
For from my perspective, like

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what do you think are major
challenges entrepreneurs are

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facing today and how using
methodologies that you came up

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with at NCI learning can help
them In this domain.

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Yeah.
So happy with this question

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because sometimes I'm just keep
on talking and nobody got a

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picture or clue, any clue about.
Okay.

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What is this guy offering or
what is this guy doing?

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The introduction was more about?
Okay.

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Why did I start at all this?
And and why I decided, why did I

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decide to to start inspiring
and, and run the support

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program.
So like I said, it took me 22

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years to get here and it was 22
years.

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Sure.
And for my next step for for my

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way, thinking about okay, how
could I contribute how can I

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deliver value?
And so now this is this is

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really my calling, this is my
purpose.

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So I'm here to help you.
I'm here to share a few I'm here

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to support you.
I would like you to become the

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best of yourself and I would
like you to become you that you

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got an eye-opener that you see,
okay?

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It's about me, it's about my
awareness.

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It's about how I'm able to
transform and and And reshape my

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life and create together more
magic to get creative to get to

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create together more value.
As so, actually, we are here on

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this planet, all to help each
other and to get the most out of

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it and not for for greedy, kind
of perspective.

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But more yeah, to to pass it on
to the next Generations.

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So, with that in mind, I saw
that a lot of people are

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struggling at the moment.
Exactly how I was struggling in

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my life.
I've always been struggling.

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I was sometimes lost in my own
entusiasm.

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Sometimes I was lost in my own
creativity, or in my own

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business, sometimes, I was so
ambitious that I was able that I

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needed to learn more that I
completely forgot.

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Yeah.
That there was already a lot of

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information.
So I built my company on three

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values next to that inspiration
is the threat of our work, but

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The most important values of the
most important reason, why

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people likes to work with this
is we created a kind of workflow

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and I'm able to just present it
shortly to you.

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Yeah.
Please visit and an inspiration

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canvas just too short overview
of your complete business plan.

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You can sketch it out in an
inspiration, canvas, you can use

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it as a slide deck and even you
can filter out your action for

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and so what is actually, what is
it, what you need to do, to move

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forward, or to build the dream.
So Simplicity, that's how we are

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helping people who are
entrepreneurial Journey.

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So I think time is the most
limited resource so if people

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are lost in the busyness or lost
in time, then our framework our

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methodology.
Yeah.

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Could be an interesting thing to
simplify all.

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What's going on that?
You can bring it back to the

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core.
So the second reason why people

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are joining us is that yeah
somehow We would like to offer

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opportunity, we would like to
support those entrepreneurs that

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they are able to create their
own future.

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So we are able together to make
this world a better place.

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So we might creative mind and
with our me to dulcis we are

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able to yeah, speed up the
process of innovation but bring

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it back in very short and simple
language that.

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Actually, we take a look on K
what's already here.

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Do we got understanding, how can
we somehow tweak it a bit or

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change the language a little
bit?

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So people will understand a
little bit better.

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And that's that's this is our
one liner like inspiring

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entrepreneurs to create the
future.

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Make the world a better place.
Now it's for me, it's here.

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I'm easy to share it in a quick
quick one line, but it took me

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quite some time to shape it.
And to find the right words and

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tested multiple different
versions.

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So I think take always take a
look at the bright side of life

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and try to filter out and create
your own opportunities.

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Try to get feedback.
Get help from other people.

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I It got out of another Koval
trend of mine.

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I asked him for advice.
I asked him for support and he

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say, okay, I'm happy to help.
So I think there are a lot of

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people outside in the world who
are happy to help.

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And I would like to somehow
bridge, the gap and match those

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people with each other.
So, we are able to help those

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entrepreneurs last but not
least, and that's exactly the

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top.
The topic, I just talking about

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the support, this almost
customized.

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So we are not offering about
Kadabra surfaces or hardcore Our

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core skills which is going to
take a look at this person.

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This entrepreneur with a
hopefully brilliant surface.

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And we think about, okay, how
can we somehow speed up the

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process?
But slow down the effort.

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The amount of time we put in and
full for one person, it's more

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about branding.
Not a person is more about

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financials.
And yeah, that's what we got to

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walk and talk through with the
people who are joining our

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programs.
And it's not saying that we know

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how what it takes.
But we've been there in all

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kinds of ways.
We are just checking Going on

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with them and supporting them
like yeah that they are.

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They are the hero.
They are the ones who need to

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change and make this world a
little bit better place back to

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you.
Ma'am, the thank you.

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But then for this actually you
you took the next question for

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me back because I was exactly
about to ask you about, you

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know, the canva model just out
of curiosity.

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And while preparing for the
episode, I know that you have

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combined like multiple Concepts
into one basically.

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Something from The Lean Startup
model plus you know, something

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from the mythologies.
I Simon sinek it but he put em

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that right.
Yes, definitely.

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It's a I can jump I think
quickly to yet another

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presentation to tell you a
little bit more about this but

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inspiring is an all-in-one
framework.

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So we bring it all together.
We simplify the whole

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streamlining, process of
Business, Development and

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Entrepreneurship.
And so we bring it all together

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and we Are very excited about
gold circles from assignments.

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Inec, let's start with why
people don't buy what you do,

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but why you do it?
And that's so super important.

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So a lot of people don't really
have any clue about why they are

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doing is.
So first, we're going to sit

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down and sketch out the golden
circles and find the answers on.

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Why, why?
Why?

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And why.
So, next to that, we're going to

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work on the value.
Proposition that the value

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proposition design is the second
book from Orange to other the

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author of the business model
canvas.

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A lot of people who are in our
programs or or Our clients.

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They think that those tooling is
sometimes a little bit,

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complicated and difficult.
So, yeah, we simplified the

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value proposition design.
And bring it back to just, okay,

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what is the offer?
And which your ideal customer

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and we also summarized and bring
it back into the inspiration

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canvas.
Last but not least, we are

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working together with the
entrepreneur in the customer

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fit.
So we sketch out.

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What are the opportunities?
What kind of customer segments?

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Are we able to reach out for
What is the possible value

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proposition?
And try to, yeah, do that

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ongoing like Lean Startup
methodology, it's build measure,

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learn all the time and so we
build measure learn Loop.

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We try to iterate and figure out
and bring it all together in one

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piece of paper.
One framework.

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And, and with that framework,
you can easily sketch out your

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whole business plan, your
investment memorandum your sales

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proposal, your slide deck, and
even if you want your action

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plan, so that's what we do.
Because together, we create the

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future Together, we are
inspiring back to you mammoth.

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Again, thank you very much part.
Like this is very informative

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and myself, I believe also in
the sharing, the knowledge and

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actually I'm glad that you had
simplified these different

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methodologies into one.
Now, the next will be quite some

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time, am it?
And I need to say because, yeah,

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in the beginning, I was really
excited about all the Frameworks

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in books and I read them all and
over 100 or 200 books a year.

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And but then it was more like an
addiction.

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And I was Just searching for
something.

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And then I say, okay we need to
bring it back.

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So I'm a huge fan of guy
Kawasaki.

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And I think I have to book
always here for me with the art

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of the start.
It's an interesting Bible for

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people.
Yeah, it would like to yeah, to

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to know all the tools but even
more important is that.

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Yeah, if you are really scaling
your business, okay?

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What is actually, the one thing
that you are offering, what is

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the one thing that that bring us
all together?

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And that's exactly.
I'm following Gary King.

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Are the author of the one thing.
And so we decided also to write

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a book and in the beginning it
was a 300 pages.

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So I was sitting down with a
couple friends and the close

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partners of mine and say Bart.
Okay, if you start crushing this

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then it will be, definitely not
the the special edition or the

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special book, what you are
talking about because you are

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talking about Simplicity but I'm
reading all over the same kind

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of stuff.
So I decided to skip 200 pages

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so now I Have a small booklet.
It's an inspiration book, 100

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pages and 50% 50% is visual.
So 50% is visual presentation of

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the inspiration canvas and how
you are able to walk and talk

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through it.
Now, I'm set very grateful to my

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American publisher, David
Hancock.

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The founder of Morgan James
publishing located in New York.

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So, we signed a contract to one
year and six months ago, and now

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it's available in 170 countries.
And last couple of months we

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have now In stations in 12
languages, even last week,

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Korean language and Hindi.
So I'm not sure if the content

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is exactly the same, but it
looks the same.

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So, yeah, I'm very happy and
it's all for free available.

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So what we do is
uninspiring.com, there is a

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chapter with the book.
And, of course, if people would

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like to buy the book, mostly
welcome.

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I hope one day when I retire at
88 years old that that I'm able

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to live from my royalties but if
We'll take 38 years more.

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And but if they would like to
have a free ebook version, the

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ebook version is in all the
languages available and even if

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you like met because I really
like to be part of the show, if

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you think that your audience is
looking for a workshop or some

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something like that, I'm always
there for you and we can always

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organize small Workshop just to
give it for free, to your

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audience, to your community, to
see if it makes sense.

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And then just get to know each
other.

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Better.
Because I think the proof of the

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pudding is always in the eating.
So we need to somehow find out

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if the people with this is what
they're looking for back to you,

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man.
It's thank you so much.

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Thank you, both and thank you
for bringing this because I was

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going to ask you this at the
end, but you are always a step

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ahead of me, which is good.
I like it.

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So guys, like, expect from me an
announcement where we might do

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something.
Like a live stream where but

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would be with me, you know, life
in a live session, I will, I

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will do this literally, maybe in
condoms then, and, and I learned

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this really a couple weeks ago
because sometimes I do know what

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I'm working on.
I do know, I do have a clue, I

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have my purpose, I have my
mission and vision, clear, I

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have clear goals and Milestones
but while I'm still looking for

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him, still learning on the job
on the Fly learning to build a

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profitable business.
All attract the right kind of

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Partners to ride kind of
customers.

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So I'm practicing what I preach.
So I'm learning by doing every

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day, like to build measure,
learn Loop, and sometimes you

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have setbacks, sometimes she,
you have great steps forward.

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So I'm exactly there, but the
offer and that's the most

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important one.
And that's what we can do Mamet

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in in the introduction session
together, offer and and promise

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to all the participants your
inspiration canvas in one hour.

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So after a session from 60 to 90
minutes, they have a little

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background about you and me they
have 60-minute workshops and

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they have 50 minutes closing and
they will have the basic

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Foundation to build their
business upon the inspiration

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canvas.
And if they spend a little bit

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more time, they have a business
plan in one day because that's

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the inspiring promise to you
because time is the most limited

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resource back to you, ma'am.
It's thank you so much.

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Thank you.
Bob, just I want to ask you A

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question, which is very
important, a lot of

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entrepreneurs.
Or let's say to be

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entrepreneurs.
They always overthink and they

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said, oh, we might fail.
We might not be successful.

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I want you.
Take on this one and that's

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because all of this is.
So this is a tough one.

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This is a tough one, especially
in the more economic the higher

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economic sphere countries.
And this is this is really this

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is also a personal one to me and
thank you so much for

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questioning because yeah if you
don't have the right and people

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around you if you're not
surrounded by them if you don't

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00:17:56,400 --> 00:18:00,200
have the right Partners if you
don't have the right yeah let's

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say spirit If people are only
looking for quick win or they

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00:18:05,200 --> 00:18:07,900
just want just want to be with
you and they are not giving you

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00:18:07,900 --> 00:18:10,500
the right feedback or you're not
open to feedback anymore.

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I think Innovation, I think
entrepreneurship is always about

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00:18:14,600 --> 00:18:18,200
finding the right way and I
think it was 80 song who said

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that the he was really inventing
thousands of times the wrong

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00:18:22,300 --> 00:18:24,900
kind of products.
And that's exactly what it's all

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about with entrepreneurship.
Failure is an option because

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failure will be for 100% sure.
So you need to adapt Feel your

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you need to adapt setbacks, you
need to accept them all, and you

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need to go all the way through
it.

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And then you will find one day
and I hope the sooner the

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00:18:40,700 --> 00:18:45,100
better, then you will find the
holy grail and then you have the

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Tipping Point.
And yeah, that's, that's also,

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like I said my own challenge
that, that it was all during my

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00:18:52,200 --> 00:18:55,800
whole career and also nowadays,
I'm tried to reach out for more

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impact and help more people and
because yeah, the impact is on a

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00:19:01,108 --> 00:19:03,900
higher level.
So I need to achieve different

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00:19:03,900 --> 00:19:07,500
kind of setbacks different kind
of nuts has not failures, but

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but setbacks and I see them as
lessons.

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Lessons Learned to be more
inspiring to become more

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successful.
Not in a way of I would like to

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have it all but in a way of, how
can I help them all?

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And and I think that that as a
human being, we need to be aware

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of that that we all made to be a
kind of.

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Yeah, Yeoman touch.
We need to be personal and we

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need to find a How we are able
together.

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Yeah and that's that's maybe my
greatest love slide that we are

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all responsible together to
create our future because

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together, we are inspiring.
Thank you Mammoth.

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Amen to that.
Thank you van.

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00:19:49,100 --> 00:19:54,900
Yeah, just just I want to, you
know, for the record from

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00:19:55,000 --> 00:19:57,500
Edison.
He said, I didn't fail.

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I just found one thousand way
that didn't work.

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And Actually, this is the
concept I walk, by people think

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that failure is being bad all
the time.

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Actually, I don't call it fate,
I call it learning, this is my

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Concept in life, but really,
really thank you for being on

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00:20:21,000 --> 00:20:24,800
the show.
Today, we will announce me and

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00:20:24,800 --> 00:20:27,500
you will decide on the best
timing to do this.

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00:20:27,500 --> 00:20:29,400
And then we will, I'm not sure
to the audience.

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00:20:29,800 --> 00:20:31,800
Again, thank you for really
insane.

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A very strong inspirational
episode.

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I would say I would share with
the audience.

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00:20:37,700 --> 00:20:41,700
All the links that actually it's
a one link for what's website.

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00:20:41,700 --> 00:20:44,300
I will share that in the episode
description on the YouTube.

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00:20:44,300 --> 00:20:47,700
Also as well, you would be able
to see it in the description and

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00:20:47,800 --> 00:20:50,000
bought any final thing.
You want to say before we close

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00:20:51,500 --> 00:20:55,200
Enjoy the weekend, enjoy the day
and that's the whole

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00:20:55,200 --> 00:20:57,000
entrepreneurial Journey, a
living.

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00:20:57,000 --> 00:20:59,700
It living your dreams day by
day, step by step.

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And don't make it too
complicated.

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Try to surround yourself with
the right people like you, it

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00:21:05,900 --> 00:21:09,000
was really great to be here.
Thank you so much and now

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00:21:09,000 --> 00:21:12,300
looking forward to our a
possible next step and show that

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00:21:12,600 --> 00:21:15,300
let's keep it up.
Keep keep it on inspiring.

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00:21:15,500 --> 00:21:17,900
That's the way soon.
Thank you very much fun.

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00:21:18,000 --> 00:21:20,300
Thank you for everyone who tuned
in today for.

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00:21:20,400 --> 00:21:22,300
For this episode.
If you are listening to it,

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00:21:22,300 --> 00:21:25,000
don't forget to subscribe to the
podcast.

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00:21:25,000 --> 00:21:27,900
Tell your friends, tell your
colleagues about it.

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00:21:28,000 --> 00:21:30,500
They will, you will not regret
telling them about that.

384
00:21:30,600 --> 00:21:33,700
If you are watching this on
YouTube later, please don't

385
00:21:33,700 --> 00:21:36,400
forget all subscribe.
We need all your support also as

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00:21:36,400 --> 00:21:39,900
well.
Also, as I said, we have the

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00:21:39,900 --> 00:21:42,600
announcement coming soon and
until we meet in the next

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00:21:42,600 --> 00:21:44,400
episode.
Thank you very much for joining

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00:21:44,400 --> 00:21:46,300
me and see you soon.
Bye, bye.

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00:21:46,400 --> 00:21:47,500
See you soon.
Bye, bye.