Explore the critical roles performance marketing and PR play in today's competitive landscape. Discover how building trust and validation is essential for startups as they navigate fundraising and seek visibility. Mauro Battellini, co-founder of Black Unicorn PR, reveals strategies for leveraging PR to enhance your marketing funnel, ensuring that you not only attract but also convert the right stakeholders. Learn why consistent PR efforts are vital for startups looking to stand out in a crowded marketplace, even if they're not based in Silicon Valley. This enlightening discussion on performance marketing versus PR will equip you with insights to elevate your startup's game!
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