In a rapidly evolving digital landscape, the integration of AI into marketing is reshaping how businesses approach creativity. Expert insights from Soha Ashrafian reveal that while AI can generate innovative ideas, it still lacks the capacity to define effective workflows or capture the essence of genuine human creativity. As marketers and entrepreneurs, it's crucial to harness AI's capabilities while positioning ourselves ahead of the curve by emphasizing our unique creative approaches. Discover how to leverage AI for marketing success and the importance of staying authentic in this transformative era.
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