Discover how a holistic approach to marketing is changing the game. Jeff Greenfield, CEO of Provalytics, shares insights on integrating paid media with public relations and organic content to fully understand what drives results. This shift towards AI-driven attention analytics is not just a trend; it’s a revolution, enabling businesses to accurately assess the impact of all marketing efforts. Learn why CFOs are embracing this change and how technology allows companies to achieve what was once deemed impossible. Dive deep into the new paradigm of marketing attribution and transform the way your brand measures success.
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