VC and author Ben Wiener reveals a masterclass counter-move for startup founders facing the most common question from investors. The traditional answer explaining *what* a company does is reportedly not what the money-givers are truly seeking. Instead, the underlying inquiry is always, "Why should I care about this?" This clip demonstrates the tactical pivot: first state a strong, perhaps controversial, belief about a broken market or neglected opportunity. By framing the state of play as fundamentally flawed before even mentioning the product, the speaker shows how to flip the script. It’s a powerful, jujitsu-like move that instantly establishes conviction and sets the stage for the actual solution. This is essential learning on investor psychology straight from the conversation with Mehmet and Ben Wiener.
#startup #pitch #venture #capital #founder #advice #fundraising #tips #investor #mindset #startup #strategy #business #narrative #pitch #framework