Unpacking a severe operational secret plaguing the fashion industry: reliance on spreadsheets is silently eroding profitability. With margins already razor-thin, the temptation to avoid expensive, dedicated software drives many into a coordination nightmare. Consider the typical six-month manufacturing cycle versus marketing timelines—a single delay notification failure between procurement and the marketing team results in paying for models for an arrival that hasn't even landed. This small oversight is just one symptom of the data chaos discussed by Mehmet and Harish Chandramowli (Head of AI, Good Day Software) in this critical look at workflow automation and inventory waste in retail.
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