A fascinating perspective on customer retention from Khaled Nazif, the powerful COO of DSquares, one of the MENA region's leading enterprise loyalty platforms. He exposes the critical business mindset error: viewing customer loyalty as merely a necessary expense to be minimized. Discover why this outdated, transactional approach is a deal-breaker for modern growth. The conversation pivots to successful implementations in places like Egypt and the UAE, which are proving that a strategic, gamified, and personalized loyalty program isn't just about 'keeping par'—it's a potent mechanism for driving substantial new revenue. An essential listen for anyone serious about scaling consumer engagement.
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