This conversation features Colin McIntosh, the visionary founder of Sheets & Gig, dismantling the pervasive myth that external markers of success—funding rounds, massive crowds, or achieving a specific valuation—are the keys to personal fulfillment. He offers a powerful counter-narrative: genuine happiness is a non-negotiable, daily internal choice entirely separate from the startup scoreboard. The discussion then pivots, suggesting the most enduring businesses are those built in authentic service to others, a purpose entirely achievable without pursuing aggressive growth or external metrics. This is the perspective shift every entrepreneur needs to consider regarding their 'why'.
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