A provocative deep dive into the very foundation of Customer Relationship Management. When the core function—human data entry dictated by rigid process stages—can be seamlessly managed by intelligent automation, the essential role of the CRM comes into question. This analysis explores whether industry titans like Salesforce and HubSpot face an imminent reckoning, demanding radical change, or if they can pivot their core models. It uncovers the shift from chasing frustrating data hygiene to achieving true operational intelligence. The conversation outlines a potential roadmap for founders and RevOps leaders aiming to build truly modern, AI-native revenue organizations.
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