Can AI revolutionize the advertising industry? We're sitting down with Ian Liddicoat, CTO and Head of Data Science at Adludio, to discuss the role AI plays in advertising technology. Ian's expertise shines a light on the complex interplay between businesses and consumers, where AI optimizes real-time bids and uses computer vision and neural nets to curate the perfect blend of creative elements for specific audiences.
Navigating the rapidly changing Ad Tech landscape can be a challenging endeavor. But Ian deftly guides us through these tumultuous waters, from the struggle of keeping pace with big tech firms to the opportunities AI presents in generating ad text, images, and videos. We also tackle the sensitive topic of data usage and privacy in the Ad Tech space, underscoring the urgent need for transparency in the industry.
We end this enlightening conversation with Ian sharing valuable advice for tech startups and individuals venturing into the Ad Tech space. We discuss the potential of computer vision algorithms in creating innovative concepts for campaigns and the implications of neural networks driving this advancement. Don't miss the insightful tips and wisdom from a seasoned expert in the field. As we bid farewell to Ian, we extend our gratitude to you, our listeners, for joining us in exploring the exciting world of AI in advertising.
More about Ian:
Ian Liddicoat is the CTO of Adludio, a company using AI to create high-engagement campaigns for brands at a time when access to first-party data is shrinking. A former Publicis exec, Ian is an expert in the issues surrounding AI in the ad industry, specifically around transparency, creativity, and the benefits of computer vision.
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