Previously on the show this week, Nico Lagan talked on why content creation is everything. It's not just for influencers on Instagram or TikTok, it's for any business with an online presence!🌐 If you're using social media as a marketing platform, you ARE a content creator. 🎥📝 We're in an era of massive hype about what AI can do in content creation, but let's be real - AI is nowhere close to being there yet. It's a tool, not a replacement for human creativity and authenticity.👥💡 #ContentCreation #AIinMarketing #AuthenticityMatters #HumanTouch