Explore the fascinating intersection of travel, retail, and technology as a leading industry expert breaks down why immersing yourself in a vibrant marketplace can't be replaced by virtual reality. From the aromatic spices of Istanbul to the hustle and bustle of local markets, the authentic sensory experiences of travel remain unmatched. Discover ways technology can enhance these physical adventures without overshadowing the joy of being present in the moment. Insights on digital tax-free shopping and the future of retail in airports add an exciting layer to the discussion.
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