Previously on the CTO Show with Mehmet this week, we dove deep into the importance of data science in the Ad Tech industry with Ian Liddicoat, CTO of Adludio. We discussed the indispensable role of data science, machine learning, and data engineering in driving growth and innovation. Ian also shed light on the strategic decisions brands have to make regarding in-house expertise vs. partnering with specialists. Stay tuned for more insightful discussions! #DataScience #AdTech #AI #TheCTOShowWithMehmet