Ever wished you could validate your innovative idea without spending time and money on coding? How about gaining customers even before your product is live? Buckle in as we welcome Donatas Jonikas, a renowned startup marketing advisor and the author of Start Revolution Curve, on our show. Donatas is here to share their knowledge, experience, and the revolutionary double sprint method that aims to revolutionize the way we think about startups.
Journey with us as we traverse the path of the double sprint method. It's a roadmap to validate your business concept and create a customer base even before the product is developed. The process emphasizes building in public to gain valuable feedback and understanding your customer's value to craft compelling marketing messages. With Donatas' insights from over 1000 startups, you can start to see how these concepts could be the missing pieces in your startup puzzle.
We wrap up the episode with a deep dive into investor conversations, future trends, and the intriguing piggyback strategy. Donatas details the strategy of building on an existing platform, the risks involved, and the importance of having a backup plan. They also share their take on future trends in SaaS and the benefits of low-code and no-code tools. This conversation is a treasure trove of practical advice for any aspiring or established entrepreneur. So, tune in, connect with Donatas , and let their insights guide you on your entrepreneurial journey.
About Donatas:
Donatas Jonikas was listed in 𝗪𝗼𝗿𝗹𝗱'𝘀 𝗧𝗼𝗽 𝟯𝟬 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗚𝘂𝗿𝘂𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟬. He holds a PhD in Economics and a Master’s in Marketing Management with more than 16 years of experience in the field. Donatas has developed and helped to implement winning marketing strategies for more than 50 businesses in different industries around the globe.
He is the author of Startup Evolution Curve, one of top5 best-selling books on Amazon in startup and business innovation categories. To write it, he did a global research surveying 1,447 startup founders and running close to 500 in-depth interviews on how to develop a startup business successfully. His marketing manual for startups was featured on FORBES and highly evaluated by more than 30 international experts, including CEOs of startup ecosystems, serial entrepreneurs, angel and VC investors. ‘Startup Evolution Curve’ became a textbook for California State University course “Technology and startups”.
