April 13, 2023

#92 A Fireside chat with Ankit Jain: How Finance Firms Can Use Digital Transformation to Excel in Uncertain Economic Times

#92 A Fireside chat with Ankit Jain: How Finance Firms Can Use Digital Transformation to Excel in Uncertain Economic Times
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In this episode, we sit down with Ankit Jain, Managing Director - Head of Corporate & Investment Banking Domain at SoftServe, to discuss the rapidly evolving world of banking and financial services. With over 25 years of industry experience, Ankit shares his insights on digital transformation, fintech competition, the power of data, and the role of technology in combating financial crime. Join us as we dive into the future of banking and learn how financial institutions can adapt and thrive in a competitive and regulated environment.


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Hello and welcome to a new
episode of the city oil show

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with Muhammad.
My name is Muhammad.

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And as you know, in each
episode, I'm exploring the

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00:00:17,800 --> 00:00:21,200
latest trends, insights and
strategies in topics, like

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digital transformation,
cybersecurity emerging Tech,

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startups, and Entrepreneurship.
And today I am joined by an

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amazing guest and kid.
Jane managing director head of

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corporate and Investment Banking
domain in soft serve.

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Who's joining me from the UK?
This morning?

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Who will share insights on some
interesting, topic related to

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how Financial Services firms can
excel in highly competitive and

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regulated environment and
leveraging the power of digital

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transformation.
So, first of all, thank you for

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joining me on the show today and
get if you can, just tell me a

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little bit more about yourself,
your background, and your

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current Company software, ER, So
Mammoth, thank you.

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Thanks for having me in.
It's an honor and I'm really

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excited to talk to you today
Mehmet.

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So I worked at at an
intersection of banking

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technology and business.
So I've got around more than 20

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years of experience working for
large multinational Banks and

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fintechs.
In my current role.

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I am leading corporate
Investment Banking solutions

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group within an advisory and
software development, firm known

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as soft.
Serve as we are a firm of like

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14,000 people globally, And and
growing.

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So it's a team of advisors
engineers and designers solving

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business challenges, with
Innovative Technology Solutions,

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we work with Enterprises to
identify or re-identify, their

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differentiation accelerate
solution, development, and

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accelerate, their digital
transformation.

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That's great.
Thank you very much.

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So the first question I want to
ask you today and get is, it's

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all about it on the digital Ward
and transformation.

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So, from your experience, how
Banks?

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We'll win in the future.
I mean how the digital

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transformation and digital
technology will be impacting

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Banking and Financial Services
industry in general.

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So so bank that will win in
future.

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In my view will be those that
can make better posture

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decisions than others reducing
risk.

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While lending more predicting,
what their clients will need in

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advance and increasing
cross-selling and upselling.

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So what that means Sin and how
digital digitization and

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Technology transformation will
help it will massively by

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leveraging digital to provide
better customer experiences,

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reduce cost and ultimately
deepen relationships with

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customers.
So important Point, here is the

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digital transformation.
Does not mean digitization of

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broken processes but
digitization of whole customer

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experience.
Otherwise what I say, what my

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other people's also say like it
will be just a digital lipstick

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on an analog Pig.
If you are just focusing on the

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broken process, Behind me, we
need to look at holistically

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coherently front to back across,
the customer journey and

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historically, bangs used to look
at their technology provider or

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their in-house it and ask what,
their technology capabilities

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are based on that banks, used to
define their technology

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strategy.
And based on the technology

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strategy they used to define
their business product strategy.

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IE like how they're going to
price their products and

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services how the product can be
configured and then overall Bank

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strategy based on product
strategy.

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So, We wonder where is customer
in all of this, right?

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Who Banks need to serve nowhere.
Unfortunately, the way

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historically, things are done.
So digital transformation

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changes, all of that, and
digitization means keeping

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customers.
Their needs their Journey

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throughout Banks products and
services in front and center of

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everything.
That's very informative, and get

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really.
And one thing if you allow me to

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highlight and it's not only for
banking you, you touched on

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something very important is like
you cannot transform digitally.

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If I can say that what is broken
in the analog world.

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So first you need to fix the
processes and then digitize

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this.
So really, it's very insightful

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also to hear that from you.
Now shifting It's a little bit

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and you know word fintech is
very outside.

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Kind of a hypemode buzzword,
whatever you want to call it.

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How you see Banks can play in
the league with the fintech.

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Yes.
Oh good question.

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So I would take a step back on
it.

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I will say first and foremost
Banks need to go back to basics

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and reassess their business
strategy.

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And as you as everyone know in
this Dynamic economic and

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geopolitical environment.
I meant so strategy is unique,

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right?
As we know, it's a unique value

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proposition, which creates
sustainable competitive

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Advantage.
If everyone is doing it, this is

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not unique.
If everyone can do it, this is

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not sustainable and Technology
by itself is not a strategy.

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So, now, if you can think from
can of how Banks can become more

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efficient and play in the league
different text, what we need to

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do is there not many kind of
points?

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There are three, right?
Firstly, creating a business,

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LED technology transformation
rule.

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Then integration of Technology
themes in business and controls

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processes.
So as an example, we moving to

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Agile right through this modern
devops and modern SEC Ops teams,

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consisting of business,
technology.

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And important point is control
functions from the word go.

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So business technology control
functions which can be risqué FC

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compliance Etc.
These team should work towards

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common goals of realizing
business benefits which are

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either or combination of both.
Native impact on Top Line,

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bottom line and or risk
reduction, which is very, very

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important for the bank's,
obviously, in this economic

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environment.
And then, lastly data strategy,

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and management implementation
should be at an Enterprise

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level, not in the siloed kind of
divisional level, but at think

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thinking strategically and
implementation should be at the

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group level.
That's great.

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So, in other words, if they do
the three points you mentioned

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so Banks can claim that they are
Also in the fintech but you

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mentioned, you know, a war which
is immediately, you know, like

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it clicked something for me, you
mentioned data.

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And when we say data today we
doesn't we don't mean

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necessarily, you know, like just
generation of data.

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But it's about something more
deep than this.

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And I'm I know for a fact that
this should be something

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important, right.
So what is the importance of

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data for banking business?
No absolutely.

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And data is a is a Kind of like
impacting everyone and people

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are doing something about it but
not kind of holistically across

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the industry and is like, a
conversation starter.

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Right in England, we start the
conversation with.

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Whether if you start, if you
want to start the conversation

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on the business date data is the
topic which most of the people

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talk, and it's takes as well.
So, if you think from the

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importance perspective, for me,
it's a new currency of business.

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And if you look at like,
according to a recent PWC report

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businesses with the Data
strategy will experience a

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growth rate of 20 percent more
than those without one.

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And if you think from a market
perspective, is trending towards

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delivering value from data.
While important point is

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fulfilling regulatory
requirements measuring the

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correctness and the usefulness.
Why the value generated and

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banks by banks, by the way, are
increasing investing in data

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initiatives.
But many of those efforts are

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siloed and fragmented and it's a
is the business issue that

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requires an enterprise-wide
approach to be.

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Or previously, like Bigbang
implementation has not worked in

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my view.
The use case approach has proven

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more sustainable.
And impactful bank's, current

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state landscape is complex with
thousand, thousands of data,

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exchanges, and many compensating
controls leading to what we call

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is lack of transparency,
resulting in increased cost and

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risk and most of the data
challenges faced in Banks relate

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to pipelines around the data,
not the data set themselves.

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So hence, it's critical for
banks to use key data principles

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to do.
Move towards the target state

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that is, that is a line, which
is important with the business

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objectives and the static
objectives of the of the

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organization.
Ultimately, the goal is to

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establish a Target, straight
architecture that improves and

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streamlines data and
applications create strategic

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services and share data sets,
and unlock the power of data

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driven Innovation across the
back.

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So, where technology fits all of
it?

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It's from technology perspective
and to improve.

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Data outcomes, Banks, need to
invest in intelligent,

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automation, tools, and
artificial intelligence

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technology to ensure they can
drive competitive advantage

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through data-driven insights
that enable faster response.

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Time better decision-making and
higher customer satisfaction

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level the point.
That that we discussed like

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briefly, what what are the kind
of main business outcomes?

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What banks want to drive towards
which is basically higher

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customer satisfaction level and
better and faster decision.

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Making and that data enables to
do that.

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That's insightful again.
Anchor it now because you

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mentioned that data is on top of
Mind of every business

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discussion.
So from you'll like I mean

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observations that I'm sure you
read a lot of annual reports for

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these Banks.
What other like overall threats.

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You are noticing in the
financial service industry.

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Yep.
So, first and foremost,

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obviously we've been talking
about it.

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A lot, which is digitization of
banking, is leveraging digital

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to provide better experiences
reduce costs and deepen.

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Relationships with customers,
this will continue to intensify.

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Secondly, and is this is no in
no particular order.

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These are like very important
topics which are impacting the

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industry.
So secondly sustainability that

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demand is intensifying as we see
as we speak.

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ESG investing is a part of
structural Market shift it, its

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importance will continue to grow
with firms increasingly aiming

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to optimize both business and
societal benefits and ESD hasn't

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00:10:31,700 --> 00:10:34,100
evolved more than must just like
ethical investment.

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00:10:34,100 --> 00:10:36,500
Criteria Market.
Attitudes are increasingly

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00:10:36,500 --> 00:10:40,200
positively firms are proactively
looking to relocate us or

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00:10:40,200 --> 00:10:43,700
resources, investors
increasingly decide based on ESG

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principles, and regulator is
also introducing new policies to

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00:10:47,100 --> 00:10:51,400
increase transparency and
enhanced reporting thirdly,

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Customer, expectations are
changing right in this Digital

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World.
Customers increasingly expect

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simple quick, and personalized
products at a competitive

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00:11:00,500 --> 00:11:03,200
process prices.
And the important thing is like,

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what we call Generation Z, they
demand will drive a phase

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00:11:08,300 --> 00:11:10,000
transformation overall,
Financial Services

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transformation, they became the
largest generation.

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If you think from like 2019
2020, they constituting around

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32 percent of the global
population which we as an

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00:11:19,500 --> 00:11:23,600
industry cannot ignore.
Another and but related trend is

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00:11:23,600 --> 00:11:26,400
hyper personalization of
customer propositions.

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So leading firms, increasingly
harness data and data science,

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00:11:30,000 --> 00:11:33,800
which we've been talking about
to deliver personalized contest

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specific products servicing and
pricing to address clients

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manifest and latent needs.
Then from digital assets

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perspective, they are becoming
mainstream so they are already

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growing in as in asset class
attracting like material,

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00:11:49,600 --> 00:11:53,100
institutional interest and could
A profound change and even

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00:11:53,100 --> 00:11:56,100
transformation on Financial
Services medium to long term.

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Lastly important but not the
least in its in important kind

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00:12:01,400 --> 00:12:04,400
of perspective regulatory
complexity will continue to

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00:12:04,400 --> 00:12:07,500
increase.
The regulatory banking landscape

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00:12:07,500 --> 00:12:10,400
is changing will become more
complex in.

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00:12:10,400 --> 00:12:13,000
Obviously, in light of what's
Happening macroeconomic

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perspective in response of like
sustainability transition in

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00:12:17,900 --> 00:12:21,100
response of disruptive
technology in response of like,

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All track mentation and all
those macroeconomic headwinds

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00:12:24,500 --> 00:12:26,700
such as very high inflation
rate.

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00:12:27,500 --> 00:12:31,900
They are you know like sometimes
I don't want to put myself in

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00:12:31,900 --> 00:12:35,700
the shoes of the technology
leaders in a bank.

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00:12:35,700 --> 00:12:38,600
I know they do great jobs over
there and there is a lot of

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challenges, one of the
challenges, you know, like

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everyone talks about is,
especially when I talk about FS

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eyes, its Financial crime,
right?

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So whether Cyber attacks,
whether it's fraud, you know.

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So because you have the
experience and kit, what is your

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view on financial crime?
And how Banks do you think are

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currently dealing with them?
Are they doing the right thing?

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Do they have still to improve
few things?

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What's your take on that?
Sure, look, it has become a

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critical issue in recent years,
worldwide, causing significant

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harm to the industry economic
And overall Society.

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So banks are taking serious,
there is a huge correlation

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between what happens in wider
economy and what happens in

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financial crime.
So, when the economy goes down,

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certain types of financial
crimes, for example, fraud

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Market abuse, cyber crime Etc,
goes up and as Banks chains

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become more hyper connected.
And criminals also becoming very

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sophisticated the potential
impacts of financial crimes are

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growing and again banks are
investing but not enough.

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In my view, there are not enough
specialist and systems to

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counter this threat which is,
which is evolving on the

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day-to-day basis.
And also the macroeconomic

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headwinds is also increasing all
those potential threats which

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are, which banks and the society
is facing.

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So in a nutshell, there is an
urgent need to improve risk

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profiling compliance culture and
the use of AI tools and and also

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the mindset change in my view
like still many banks, consider

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Financial crime.
As a second line function,

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rather than as an important
subject which is relevant for

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all lines of defense's from
front, to Bank of back office in

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a bank.
So is everyone responsibility.

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And also, if you think from
Financial crime, remediation

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program, it requires substantial
investment.

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Not only on controls, but also
in technology systems and, and,

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and people right, if you think
from any program perspective,

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what you three things you have
in financial crime, is people

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process and Technology.
And these are the three things

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you need to assess.
Whether they are working as

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effectively and joined up as
possible, across the

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organization because these
things in reality are

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interconnected.
If any of these, three things

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are ineffective, others to are
going to suffer overall, I think

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Tech.
Again, technology plays a major

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role in financial crime,
remediation program across the

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industry.
Where there is no, your customer

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enhanced due diligence or in
digital identification,

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verification Technology
Solutions, or by ding risk

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processing leveraging our PA
robotic process automation

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tools.
Yeah, that's great.

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Insight again and Kate.
And now if you allow me just to

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add a few things here, like you
touched on something very

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critical which is keeping
investing in, you know, the

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technology and I always say it's
the cyber security is as it's

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not my word but again, they make
payments to a lot.

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It's not a Sprint, it's a
marathon, right?

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So it's you need to keep
investing in Knology one thing.

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Also, I hope that whoever will
listen to this episode from the

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financial sector, like the
counterpart.

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I mean, the bad guys.
They became so soft.

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T cated themselves because they
are leveraging technology.

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There was an article, I think
two weeks back where these guys,

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they were able to generate a,
the voice.

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I mean, they were trying, so
they generated their own voices,

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they called the bank, and they
managed to get their account.

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Transfer to somewhere else.
So I think, you know, leaders,

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technology leaders and everyone
in the in the c-suite board, I

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would say they should take this
more serious because it's

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causing damage to the economy.
And again, the things that you

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mentioned and get about the
macroeconomics part of it.

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So it's enough for us, we don't
need more lost over there.

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So really I appreciated, you
know, the inside that you give

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from your side.
So it's been a great discussion.

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You and Kate anything you want
to to also like, share before we

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come to an end.
Now look, absolutely what you

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said, Matt.
Right we need to keep our focus

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on on financial crime.
On overall customer Journey

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optimization making sure we have
our eyes on business objectives,

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controls Etc.
But we work very closely, what

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technology can deliver an N
working on the kind of latest

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trends.
And from the technology

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perspective High, how it can
enable Well, overall business

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transformation across the
bank's.

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All good, thank you.
Great.

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Thank you so much.
And keep really, I enjoyed the

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this discussion.
So just if you can tell our

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listeners how they can contact
you if they have further queries

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00:17:37,100 --> 00:17:41,300
no show, happy happy too.
So you can have my LinkedIn link

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00:17:41,300 --> 00:17:45,700
and my email in the show notes,
in case anyone wants to contact

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me for any further queries.
That's great.

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Again, thank you very much,
thank it for your time.

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This morning, thank you for
everyone who killed it today.

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00:17:56,500 --> 00:18:00,400
Don't forget if you have any
questions.

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If you have any feedback about
this episode or the show in

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00:18:03,400 --> 00:18:07,600
general, you can reach out to me
directly by email, Twitter, or

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00:18:07,600 --> 00:18:12,600
LinkedIn.
And again, if you have a

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00:18:12,600 --> 00:18:18,000
suggestion, if you want to have
a discussion or even join me on

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00:18:18,000 --> 00:18:20,300
this show, I would be more than
happy to discuss this.

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So thank you very much for
tuning.

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Again, and until next time.
Bye bye.