March 1, 2023
#49 Maximizing the Potential of Technology in Business with Ross Shott
In this episode, we sit down with Ross Shott, a seasoned technology consultant and self-proclaimed technomancer, to discuss how businesses can unlock the full potential of their technology investments. Ross shares his insights on why most companies are only getting 40% of their technology's capability and how to close the gap between business leaders and their tech counterparts. He emphasizes the importance of staying up-to-date with the latest technology trends and shares common challenges that companies face when adopting new technologies.
Drawing on his experience leading hundreds of live and virtual events for C-suite executives, entrepreneurs, and investors, Ross shares valuable lessons and insights gained from meeting some of the biggest names in tech. He explains why every business should act as a tech company and identifies major emerging technologies that will have a significant impact on businesses.
If you're interested in learning more about Ross and his work, this is an episode you won't want to miss. Join us for an informative and engaging conversation on maximizing the potential of technology in business.
Ross's email: ross@executiveapex.com
LinkedIn: https://www.linkedin.com/in/rossshott/
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Hello, and welcome to a new
episode of the city of show with
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Matt.
Matt, my name is Muhammad, I
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shared daily insights about the
latest news and Trends in
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technology while exploring their
problem-solving abilities.
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I also talked about startups and
entrepreneurs behind their
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Innovative products and services
in this episode.
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I have with me today, joining
from Houston, Texas Rose shot,
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who is a thought leader in
technology and business
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technology.
I would say.
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So thank you very much, Ross,
for Joining me today, can you
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please introduce yourself your
business and what you are in for
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the audience.
Sure, thank you Mama.
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Yeah, I'm here in Houston,
Texas.
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I'm a business coach primarily
by by profession, but I've been
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a CEO CFO in a CEO of CEO.
And also, you know, I've done a
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lot of Entrepreneurship, I've
worked with a lot of startups,
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started a couple of my own
businesses and Exit of those.
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And really the technology Focus
came to me kind of over the
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pandemic, I've been doing it my
whole career but I realized over
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the course of the pandemics that
a lot of companies were
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struggling to make that shift to
technology really quickly
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because they just didn't have
the, you know, the experience
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with technology that you would
think they would have.
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And so, I ended up writing my
eye, you know, my approach to
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technology and starting to get
that published this year and
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also, just share it more.
Broadly, so people can kind of
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help.
Themselves, you know, with their
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technology challenges.
That's great.
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Trust, you know, because usually
I host technology people.
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So this is the first time I'm
having the business with me and,
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you know, like us people working
in technology and of course, we
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have to understand the business
and this is something I read on
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your profile also as well.
So you mentioned that usually
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businesses that use only 40% of
the technology, is that Right.
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Can you elaborate more about
that please?
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Yeah.
Sure.
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You know, primarily if you think
about technology in kind of
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three ways there's hardware and
their software.
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And then when I call wetware,
which is the talent, your people
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who operate the various
Technologies and or, you know, I
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also categorize if you
outsourced marketing or
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Outsource it, I consider that
wetware for your company because
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they're not internal people,
they're external but on, you
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know companies, typically what I
find is a CEO Do will feel
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uncomfortable with their
technology, like, they've paid
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for this technology.
They didn't get the results.
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They expected.
You know, they expect to be able
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to scale exponentially really
quickly, but by just replacing
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something or acquiring some
technology and there just seemed
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to be disappointed a lot.
And I would say, the main reason
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is that they just don't really
properly implement the
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technology.
But they've really never had a
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language for how to articulate
what the problem is, they're
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feeling and then even farther
than that, what do you do about
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it?
If you do kind of figure it out,
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how do you fix the problem?
So I kind of sat back and I
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thought, what are the first
principles for technology?
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What are the best ways to
incorporate technology into your
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business?
Regardless of the type of
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technology?
So I say it's technology
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agnostic and kind of Evergreen
in my thinking.
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You can apply this kind of
methodology to any technology
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stack that you have and it'll
work there about 10 big mistakes
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that companies make when it
comes to technology.
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And that's why I say they only
get about 40%.
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And, you know, we can do some
hard calculations to figure that
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out, but just as As a kind of
overall, generalization, you
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know, the companies that are
struggling, they're just not
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thinking about their technology
properly, they're not talking
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about on a regular basis in
their strategy, meetings,
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weekly, meetings, Etc.
And they're not, you know,
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building the right kind of
culture to execute well with
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technology like a tech-savvy
culture.
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Wow, because you said this and
this is a question that came to
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my mind because my self, I
worked as a technology
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consultant and I work also in
sales.
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So the thing that I noticed
sometimes is that from business
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perspective, I mean line of
business CEO CEO.
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And these folks, they know that
there is a problem and they need
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a solution for that while
technology people like cio's and
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whoever works for them.
They know it's a problem but
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they think about it just for me.
Technical perspective.
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Why like what do you think
companies should do more, you
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know, to, to get this joint in a
better way?
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Because I see a lot of times and
maybe the expression that I
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would use as right?
So they think that they can sort
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it out with a paint color while
the solution is just something
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that they need a long-term
medication.
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So what's your you know?
Thoughts are on this one?
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Yeah.
You identify the clear problem.
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There's there's Is a separation
between the Department's,
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almost, right?
Like see the CTO versus the clo.
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If you think about it in the
business sense, you know, people
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in operations, operate software.
The people on the technical
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side.
Make sure that the ceph software
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works and integrates with other
software, and hardware, and so
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forth in the company.
And unfortunately, those two
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don't really meet anywhere,
typically, the IT people or the
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technical, people don't really
operate the software or the, or
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the automation, or processes, or
whatever and typically the
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Readers don't work on the
software.
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So there's this kind of this
divide, which is why I think
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there's confusion.
And actually, while I was super
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excited to be on your show
because I would love to talk to
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ctOS because I even want to
build what I'm what I've cooked
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together.
I want to actually create a
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course and put it into some of
the engineering schools and
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other schools like that where
they can help ctOS, or help.
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Technical people really
understand from a business point
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of view.
What are we trying to do with
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the technology?
You know, I think one of the
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places where companies really
fall short Art is, they don't
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have people in the organization
that are really good power users
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of the technology and understand
the technology itself and how to
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maximize those two things.
How do you maximize the
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technology for your business?
If you don't understand your
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business and the technology both
really well, you know, yeah, I
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have to agree with you because I
know it from myself.
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So I'm a graduate from a
computer engineering background
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and the moment, you know, I was
thinking yeah, I would just
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sitting behind a laptop.
Top or a desktop whatever, and I
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will be just managing software
managing Hardware.
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I should not care about the
business, but with time I
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figured out, oh, I missed a lot
because if I understand what I'm
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doing now, how it would affect
my business, it makes sense.
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And I think it makes the work
also much more meaningful and
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this is something, you know, I
advise people think about Any
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technology, how you can add
value by adding Revenue,
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increasing revenues, I mean
increasing more customers,
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avoiding risks, and all this
kind of stuff.
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So, just put some metrics to the
technology so business people
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will understand it.
So yeah, 100% agree with you.
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Now, another thing that you
know, I always ask business
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people and Technology people
about it.
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Like how it's important that
businesses stay up-to-date with
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the latest Technologies and
Trends and how they can be?
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Balance, you know between oh
something which is a cool
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technology that we might add a
lot of value to us.
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But at the same time, someone
would come from the sea level
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and say, Hey, listen guys, I
know this, they took technology
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but it's not the right time to
implement it. - so how you do,
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usually you advise people to do
this balance.
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Yeah, I think you know you
nailed it on the head even
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earlier you said the same thing,
you said you know, the short
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term versus the long-term vision
of their technology.
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Well that's one of the areas
where most companies fall down,
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they don't really have a
technology strategy, you know.
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Oh the CEO or whoever will see
some shiny bauble of Technology.
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Some really cool thing and try
to implement it in the company,
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but I think where companies need
to start is first, you really
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need to be good with the
Technologies.
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You have 80% of the work I do is
helping the companies scale and
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accelerate the technologies that
they have, they don't need new
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technology.
Initial, they need to really
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Master the Technologies.
They have in the principles for
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how to effectively Implement
technology and then once they're
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good at that, But while they're
doing that right, they want to
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be having their eyes to the
future, we want to be looking at
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technologies that are coming on
you know onto the world stage,
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you know.
So to speak not only in their
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own this industry in terms of
what their competitors are
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doing.
But also they want to be looking
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at other industries that
technology that's out there that
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may intersect their industry at
some point in time or that they
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can adopt early to kind of get
ahead of the competition, right?
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But most of their challenges
start with being good in general
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and Basic first principles of
operating and using technology
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for business and then figuring
out using, you know, kind of
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strategic approaches to, you
know, annual planning quarterly
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planning, what are we going to
do about our technology stack?
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When is it going to be time to
replace something or upgrade to
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the next thing?
It needs to be part of the
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conversation ongoing
conversation between obviously
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the business and Technical
people.
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So it's not the role of culture
I think, right?
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This big-time culture.
Yeah, thanks people.
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Yeah but I had another also
episode the other day and we
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were talking about digital
transformation and you know the
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how it should be focusing on the
customer first and then it
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should be like an internal
culture.
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Now little bit shifting things a
bit.
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You've worked with a lot of sea
levels Executives and
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entrepreneurs.
What have you seen like a common
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challenges?
How about leveraging the
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technology and you know, how did
you see them overcoming this?
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Yeah, so there's, you know,
there's like I said about 10,
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big mistakes, most companies
make, and they kind of fall into
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three categories.
One is that we just talked
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about, you know, how do they
strategically think about their
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technology and plan for what
they're going to do with it?
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You know, every company these
days starts with technology,
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usually, they have at least
email and then probably some
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other, you know, thing that
they're working on or doing, you
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know, social media or whatever.
And as I add Technologies, they
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really don't think through how
do we properly.
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Add these, how do we change our
behaviors with the old
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Technologies?
Once we've layered something new
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on it.
So that's one of the big
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challenges is as the technology
stack grows.
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It just becomes more complex,
but they don't account for that.
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They don't change behaviors.
They don't write new rules or
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have new practices.
The second area is, you know,
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they don't integrate it well
with the other software in the
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business, or as we talked about
a moment ago, they have a really
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cool software which has lots of
capabilities, but they haven't
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figured out how to use those
capabilities in their workflows
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and harness they real.
Real power of that technology
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and also or they have old
processes and they just put
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technology on the old processes.
So that's not efficient either.
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And then lastly, as we talked
about the people having a
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culture, you know, not only I
believe every major driver of
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your business.
So let's say, you have 10
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technologies that you use, I
would say three to five of.
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Those are probably critical for
those three to five major
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drivers of your business.
You should have at least 2 power
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users in your company and by
power user.
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I mean, On a scale of 1 to 10.
A one being, they don't even
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know what the technology is and
attend being not only, are they
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so good at it, they could
onboard other companies.
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They could sell this product or
in software or Hardware because
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they're so good with it.
You need to have at least a
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couple people that are around
1/8 and understand your
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business.
Because that's the only way you
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can make the best decisions for
how to use this technology and
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leverage it.
And so, a lot of companies have
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no power users on their major
Technologies.
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They don't have any rules about
how to use technology.
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Give you a simple example.
That was usually covers all
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different types of Technology
but I use a simple example.
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Like I'll go into a company and
say, can I see this document?
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And I watched the person spend
10 minutes trying to find the
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document because they don't
remember if it was sent to them
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an email or like slack or
project software like a sauna or
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if it's on an intranet somewhere
if it's stored locally on their
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computer and a folder, you know
they're looking all over for
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they spend about 10 or 15
minutes looking for it.
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They finally find the document
and they look up smiling.
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Hey I got it and I ask them is
that the most recent one their
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face kind of twists, you know
because they don't know because
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the company has no Calls.
No rules for how do we store
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documents?
How do we make sure?
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It's the latest one.
How do we name it?
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So, if you have to search for
and can find it quickly, these
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are just basic principles that
most companies don't take the
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time to really think through and
put together and then Force.
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So those Protocols are really
critical.
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And then lastly as you
mentioned, you know, the having
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a good culture of tech
savviness, right?
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Hire people that are tech savvy
interview for it, you know,
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reward people that really know
how to use your software.
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You know, recognize people that
take the extra effort, most
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companies have software or
Hardware in our company, and
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they kind of leave it up to the
employee to self, teach
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themselves, go into the
knowledge base of the software
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and learn it.
You know, after a short
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onboarding and again,
unfortunately most people are
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just going to thin slice it, you
know, they're going to learn
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what they really just barely
have to do to get by most.
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I'm not saying everybody but
most and unfortunately, that
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means you're not getting the
most out of that technology,
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they're just getting by with it,
you know, you're not, you know,
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it Selling at the use of
Technology, you're just getting
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by, you know.
Yeah.
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And especially to the point you
mentioned about, you know, like
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when they try to find a file or
like because I work on the other
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side as well and we used to have
back in the days policies
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procedures.
But unfortunately people think
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that these procedures and
policies are written just for
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the purpose of auditing, they
don't refer to them.
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Well and I think there is a
challenge and leave an
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opportunity, because every
challenge has an opportunity Or
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something that comes and you
know can automate some of the
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stuff.
So very much to the point, I
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would say now Nicole.
So when I've seen like you've
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spoken alongside to some
impressive names in the tech
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industry yourself Rose and what
do you think was the most
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00:14:25,800 --> 00:14:28,700
valuable lesson and inside that
you have gained and you can, you
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00:14:28,700 --> 00:14:34,800
know, share to people who are
just like trying to get their
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fee to the ground with The
business and technology.
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Yeah, I don't know.
I'd say there's probably a
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couple things, right?
Really.
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It's, you know, it's the magic
of Technology like you'll see
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sometimes when you see my name,
it says the technomancer.
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A technomancer is some is from
science fiction and someone who
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can work magic and technology
and I think all of us at some
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point have kind of a love-hate
relationship with technology.
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We love it when it works well
because it is like magic.
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And then when it's not working,
well, it's very frustrating.
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And it can be very frustrating
for employees and you know, all
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of us really So, I would say, I
think the importance of
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technology, I don't think it can
be overestimated.
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I mean, you know, if you, if you
really hard, I always say, you
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know, technology and businesses
and necessity, but technology
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done.
Well, in business is a
295
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competitive advantage and that's
proven in the research.
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If you look at the numbers, if
you, if you are really good at
297
00:15:25,600 --> 00:15:28,800
using your company's technology,
your three times more likely to
298
00:15:28,800 --> 00:15:32,000
be leading your competition to
be ahead of the game.
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You are, you know, way more
likely to W return on assets.
300
00:15:36,800 --> 00:15:40,100
You know in by almost every
every metric you know, good
301
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strong, use of your technology
will make the most difference in
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00:15:43,300 --> 00:15:46,500
your organization for you and
your people and your customers.
303
00:15:47,400 --> 00:15:49,800
So I just think.
Did it can't be understated?
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00:15:49,800 --> 00:15:51,400
You know?
And I like to think about, you
305
00:15:51,400 --> 00:15:54,100
know, Peter diamandis I worked
with him for a while and I love
306
00:15:54,100 --> 00:15:58,700
his view of life and Technology
right, technology solves so many
307
00:15:58,700 --> 00:16:01,200
problems in the world.
Obviously, it's created some but
308
00:16:01,300 --> 00:16:03,700
you know, it's solved way more
than its creative and is given
309
00:16:03,700 --> 00:16:06,700
us, you know, kind of a on the
verge of an Abundant Life Style.
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Some countries and, you know,
technology has the promise of
311
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giving us that everywhere.
So if we really leverage it,
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00:16:15,300 --> 00:16:19,900
well we can do the right things
for us for the environment, for
313
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the world.
And for our constituents, you
314
00:16:22,000 --> 00:16:25,800
know, our stakeholders, you
know, I say, you know,
315
00:16:25,900 --> 00:16:28,100
technically most of what I talk
about is common sense.
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00:16:28,100 --> 00:16:32,700
It's just not common practice.
Yeah, I agree.
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00:16:33,700 --> 00:16:36,600
That is he saying?
I cannot remember who said that,
318
00:16:36,600 --> 00:16:40,900
but, but that every business
today should be behaving as if
319
00:16:40,900 --> 00:16:43,200
they are a technology company
themselves.
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00:16:43,400 --> 00:16:47,200
Do you agree with that?
Yeah, I would say a technology
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00:16:47,200 --> 00:16:51,200
company who loves people let's
say and I think to your point a
322
00:16:51,208 --> 00:16:53,600
minute ago you were talking
about, you know, really focusing
323
00:16:53,600 --> 00:16:55,900
on the customer, right?
If you start at the customer
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00:16:56,300 --> 00:16:59,000
solving, the problem for the
customer, that doesn't mean you
325
00:16:59,000 --> 00:17:01,700
know, a lot of companies will
almost make the customer and
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00:17:01,700 --> 00:17:04,700
employee by having them self you
know work their way through
327
00:17:04,700 --> 00:17:08,400
processes, you know, on a Phone
and, you know, pushing buttons
328
00:17:08,400 --> 00:17:10,400
and all of that kind of stuff.
And I think that's right.
329
00:17:10,400 --> 00:17:13,300
And it's very powerful to do
that in some situations.
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00:17:13,300 --> 00:17:15,599
But also I don't think we, I
think we don't want to lose
331
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sight of the human touch, right?
Being able to kind of blend that
332
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technology with the right
implementation of human touch
333
00:17:22,000 --> 00:17:26,400
along the way, is really where a
lot of the magic and Innovation
334
00:17:26,400 --> 00:17:28,600
can come from, you know?
Yeah.
335
00:17:31,600 --> 00:17:36,000
This is also a question of T
becomes like a traditional one,
336
00:17:36,000 --> 00:17:39,300
but I like to hear different
opinions on that matter.
337
00:17:39,300 --> 00:17:43,900
So what do you think are the
emerging Technologies or trends?
338
00:17:43,900 --> 00:17:46,500
That will really impact the
business in the next?
339
00:17:47,300 --> 00:17:49,700
I used to say five ten years.
But, you know, with the, with
340
00:17:49,700 --> 00:17:52,700
the fast-paced technology, I
would say, let's say on the
341
00:17:52,700 --> 00:17:56,000
short-term, and the long-term,
and, of course, like there are
342
00:17:56,000 --> 00:18:00,200
well-known things out now, like,
Ai and these things.
343
00:18:00,200 --> 00:18:03,100
But what do you think really
would be the emerging
344
00:18:03,100 --> 00:18:07,000
technologies that will have the
most effect on businesses?
345
00:18:08,000 --> 00:18:10,500
I mean, I think you can't, you
can't discount a I, of course,
346
00:18:10,500 --> 00:18:13,700
like if you played in the chat
GPT or studies other natural
347
00:18:13,700 --> 00:18:16,400
language programs that they've
got going, you know, they
348
00:18:16,400 --> 00:18:18,500
becoming more and more powerful
and they're only going to get
349
00:18:18,500 --> 00:18:22,500
better and faster on, you know,
I think Ray Kurzweil predicted,
350
00:18:22,600 --> 00:18:26,100
you know, by 2049 it would be
smarter than everyone on the
351
00:18:26,100 --> 00:18:29,900
planet, and I don't know that
we're not on Pace for that.
352
00:18:31,800 --> 00:18:34,100
There are quite a few things
that, you know can happen with
353
00:18:34,100 --> 00:18:35,800
a.
I think another area is
354
00:18:35,800 --> 00:18:39,400
obviously energy, everyone's
looking at wind and solar but I
355
00:18:39,400 --> 00:18:42,600
really think nuclear fusion is
probably not not too far off the
356
00:18:42,600 --> 00:18:45,200
Horizon.
I know a lot of countries and a
357
00:18:45,200 --> 00:18:47,700
lot of people are worried about
nuclear but it is a way better
358
00:18:47,700 --> 00:18:50,700
form of energy and some ways.
Especially if we can get Fusion
359
00:18:50,700 --> 00:18:53,500
working for those in your
audience, that don't know the
360
00:18:53,500 --> 00:18:55,400
difference.
We use fishing now which leaves
361
00:18:55,400 --> 00:18:59,700
a lot of nuclear waste material
behind in the process but Fusion
362
00:18:59,700 --> 00:19:03,200
really minimizes.
There's Almost no nuclear, just
363
00:19:03,200 --> 00:19:06,200
waste to dispose of really, you
know at the end of it almost
364
00:19:06,200 --> 00:19:10,100
none and it's a very efficient
if we can get it to work right
365
00:19:10,400 --> 00:19:12,000
now.
And there are some really crazy
366
00:19:12,000 --> 00:19:15,300
experiments and things that are
proving right now that that's on
367
00:19:15,300 --> 00:19:18,600
the horizon and then Quantum
Computing is another one.
368
00:19:18,600 --> 00:19:22,900
That's now it's not like a
normal computer right now.
369
00:19:23,200 --> 00:19:26,200
Quantum Computing is good at
some pretty crazy things that
370
00:19:27,300 --> 00:19:32,500
but primarily think about the
Possible chemical combinations
371
00:19:32,500 --> 00:19:36,000
when you're trying to make
rubber for example, trillions
372
00:19:36,000 --> 00:19:38,500
and trillions and trillions of
possible Community competent,
373
00:19:38,500 --> 00:19:40,600
combinations of chemicals and
elements that you could put
374
00:19:40,600 --> 00:19:44,300
together no human lab, no, no
group of human Labs on the
375
00:19:44,308 --> 00:19:47,500
planet could test every
possibility right in our
376
00:19:47,500 --> 00:19:49,100
computers.
Now to test every pop and
377
00:19:49,100 --> 00:19:52,300
possibility would take thousands
of years, a quantum computer
378
00:19:52,800 --> 00:19:56,000
could test those trillions of
possibilities in a day or two,
379
00:19:56,400 --> 00:19:58,900
you know, week or two month or
two on.
380
00:19:59,300 --> 00:20:01,400
There are a million times more
powerful, So than turning
381
00:20:01,400 --> 00:20:03,300
computers on current computers
process.
382
00:20:03,300 --> 00:20:06,200
One thing at a time, quantum
computers can process a million
383
00:20:06,200 --> 00:20:11,800
things at a time.
So the, this sheer volume of
384
00:20:11,800 --> 00:20:14,700
things that we can learn and
understand about chemistry about
385
00:20:14,700 --> 00:20:18,300
biology that we can't do right
now, like medicine.
386
00:20:18,900 --> 00:20:21,000
You know, different forms of
chemistry and Medicine are going
387
00:20:21,000 --> 00:20:23,900
to just take a huge leap.
Once some of those quantum
388
00:20:23,900 --> 00:20:26,900
computers really come online in
our, you know, they're, they're
389
00:20:26,900 --> 00:20:29,600
already doing a lot now, but I
think when it, you know really
390
00:20:29,600 --> 00:20:33,800
takes its takes its hole, The
next five years probably it'll
391
00:20:33,800 --> 00:20:36,000
just be a game changer in a lot
of those Industries.
392
00:20:37,100 --> 00:20:39,100
Yeah.
I like your positive approach
393
00:20:39,100 --> 00:20:42,900
and I'm fan of the positive
approach because you know, and
394
00:20:42,900 --> 00:20:48,500
this is I get the chance to read
the the book abundance and, you
395
00:20:48,500 --> 00:20:52,700
know, yeah, it's full of
positivity because people
396
00:20:52,700 --> 00:20:56,700
nowadays unfortunately, with
specially now, chat GPT and they
397
00:20:56,700 --> 00:21:00,700
just and this is unfortunate
that the mainstream media as the
398
00:21:00,800 --> 00:21:04,300
they hear that they are known.
They just show all like people
399
00:21:04,300 --> 00:21:09,000
would be fired from work.
People will be replaced by
400
00:21:09,000 --> 00:21:12,300
robots, but the matter of fact,
you know, if we really think
401
00:21:12,300 --> 00:21:16,500
about it actually technology.
And exactly the way you just
402
00:21:16,500 --> 00:21:19,900
described that, of course, it
can create problems, but the
403
00:21:19,900 --> 00:21:24,000
solution that creates it exceeds
by million times.
404
00:21:24,000 --> 00:21:27,000
I can't say the number of of
problems that they do.
405
00:21:27,200 --> 00:21:32,000
So yeah I really like this as
will come Into the end like
406
00:21:32,300 --> 00:21:35,700
Roswell can audience find more
about you host?
407
00:21:35,700 --> 00:21:38,600
Any podcast?
Do you have any courses?
408
00:21:39,700 --> 00:21:43,000
Yeah, so let me make one comment
to your worry about jobs.
409
00:21:43,800 --> 00:21:46,900
So, number one, I part of why I
wrote, what I wrote powered, why
410
00:21:46,900 --> 00:21:49,600
I'm putting this out there is
because originally, when I was
411
00:21:49,700 --> 00:21:53,100
working with some of the fortune
500's, Innovation teams, you
412
00:21:53,100 --> 00:21:55,300
know, they were concerned about
skills obsolescence in their
413
00:21:55,300 --> 00:21:58,200
company, they were worried about
a certain layer of their
414
00:21:58,200 --> 00:22:00,700
organization where the people
skills were becoming obsolete,
415
00:22:00,700 --> 00:22:02,000
and they were gonna have to let
them go.
416
00:22:02,500 --> 00:22:06,000
And my thought was, instead of
doing that, why not train those
417
00:22:06,000 --> 00:22:09,500
people on your top three to five
drivers of Your business in
418
00:22:09,500 --> 00:22:12,000
terms of technology and then
pepper them throughout the
419
00:22:12,000 --> 00:22:16,100
organization so that they can,
you know, kind of upskill
420
00:22:16,100 --> 00:22:17,700
everyone else in your
organization on those
421
00:22:17,700 --> 00:22:19,200
technology.
So it would kind of really solve
422
00:22:19,200 --> 00:22:21,900
the problem.
And I want you to think in the
423
00:22:21,900 --> 00:22:26,500
last six, seven decades, you
know, since the 60s were.
424
00:22:26,500 --> 00:22:29,900
So we've had process
Improvement, automation
425
00:22:29,900 --> 00:22:33,600
offshoring, Outsourcing
computers internet, immigration,
426
00:22:33,600 --> 00:22:37,200
and globalism.
And there have been more jobs
427
00:22:37,300 --> 00:22:40,300
created.
And there are more jobs per
428
00:22:40,300 --> 00:22:42,900
capita, now than there were 60
years ago.
429
00:22:43,400 --> 00:22:46,900
So the jobs have changed to be
sure, but they've not gone away.
430
00:22:47,200 --> 00:22:50,200
You know, people, you know, may
lose their job certain jobs to
431
00:22:50,200 --> 00:22:53,300
robotics or computers, but most
of those are redundant tasks.
432
00:22:53,300 --> 00:22:54,900
We don't want to do anyway,
right?
433
00:22:55,400 --> 00:22:58,400
We want to have people doing the
creative fun, engaging tasks,
434
00:22:58,400 --> 00:23:01,600
and let computers and machines,
do all the other less.
435
00:23:01,600 --> 00:23:03,900
So things that we might be stuck
with.
436
00:23:04,700 --> 00:23:07,900
And with regard to where I'm at.
I am doing a lot of podcasts
437
00:23:07,900 --> 00:23:09,500
right now.
Easiest thing to do is just to
438
00:23:09,508 --> 00:23:13,000
reach out to me by email, okay?
You have two Publications coming
439
00:23:13,000 --> 00:23:16,900
out in March, I have a chapter
called a CEOs guide to
440
00:23:16,900 --> 00:23:22,300
technology and how to maximize
the speed leverage and
441
00:23:22,300 --> 00:23:23,900
predictability for your
business.
442
00:23:24,400 --> 00:23:27,600
And that's in cracking, the rich
code, volume 10.
443
00:23:28,000 --> 00:23:31,300
And then in June, I have my book
coming out called technology,
444
00:23:31,300 --> 00:23:34,300
momentum systematically
accelerate, your business 10x
445
00:23:34,600 --> 00:23:38,000
and it's with a much deeper,
dive into how to use technology
446
00:23:38,000 --> 00:23:40,000
in your Indian help, it leverage
everything.
447
00:23:41,000 --> 00:23:45,300
So just Ross that executive
Apex.com and I can get you on
448
00:23:45,300 --> 00:23:48,600
the list to the to hear about
the books when they come out or
449
00:23:48,600 --> 00:23:51,400
to be able to find them or if
you want to engage with me just
450
00:23:51,400 --> 00:23:55,700
Ross, it executive Apex.com or
LinkedIn is Rush of it like one
451
00:23:55,700 --> 00:23:57,700
LinkedIn as look for the
technomancer.
452
00:23:57,700 --> 00:23:59,100
You'll find me.
Sure.
453
00:23:59,100 --> 00:24:02,500
I will be sharing both your
email and your LinkedIn profile
454
00:24:02,500 --> 00:24:05,800
in the episode description.
Of course.
455
00:24:06,300 --> 00:24:09,700
Well, that was a really very
Very informative, very
456
00:24:09,700 --> 00:24:14,200
insightful episode today, Ross.
Thank you very much for joining
457
00:24:14,200 --> 00:24:19,000
me on this episode.
And for my audience as usual,
458
00:24:19,000 --> 00:24:22,300
thank you for joining and don't
forget to subscribe.
459
00:24:22,400 --> 00:24:26,300
If you are watching on the
YouTube or subscribe to the
460
00:24:26,300 --> 00:24:30,400
Apple podcast, Shopify Spotify
podcast, whatever you like your
461
00:24:30,400 --> 00:24:33,400
own.
If you want to get more you can
462
00:24:33,400 --> 00:24:36,500
get in touch with me.
Directly by email, by Twitter or
463
00:24:36,500 --> 00:24:38,300
LinkedIn.
Thank you for tuning in.
464
00:24:38,400 --> 00:24:40,300
Again, and until we see you next
time.
465
00:24:40,300 --> 00:24:41,700
Thank you very much.
Bye bye.
466
00:24:42,600 --> 00:24:42,900
Thank you.
00:00:09,600 --> 00:00:12,400
Hello, and welcome to a new
episode of the city of show with
2
00:00:12,400 --> 00:00:14,000
Matt.
Matt, my name is Muhammad, I
3
00:00:14,000 --> 00:00:16,600
shared daily insights about the
latest news and Trends in
4
00:00:16,600 --> 00:00:20,000
technology while exploring their
problem-solving abilities.
5
00:00:20,400 --> 00:00:23,300
I also talked about startups and
entrepreneurs behind their
6
00:00:23,300 --> 00:00:26,500
Innovative products and services
in this episode.
7
00:00:26,500 --> 00:00:30,600
I have with me today, joining
from Houston, Texas Rose shot,
8
00:00:31,300 --> 00:00:35,600
who is a thought leader in
technology and business
9
00:00:35,600 --> 00:00:37,000
technology.
I would say.
10
00:00:37,100 --> 00:00:40,400
So thank you very much, Ross,
for Joining me today, can you
11
00:00:40,400 --> 00:00:45,500
please introduce yourself your
business and what you are in for
12
00:00:45,500 --> 00:00:48,400
the audience.
Sure, thank you Mama.
13
00:00:49,500 --> 00:00:51,200
Yeah, I'm here in Houston,
Texas.
14
00:00:51,400 --> 00:00:56,900
I'm a business coach primarily
by by profession, but I've been
15
00:00:56,900 --> 00:01:04,599
a CEO CFO in a CEO of CEO.
And also, you know, I've done a
16
00:01:04,608 --> 00:01:07,500
lot of Entrepreneurship, I've
worked with a lot of startups,
17
00:01:07,600 --> 00:01:10,600
started a couple of my own
businesses and Exit of those.
18
00:01:11,100 --> 00:01:15,200
And really the technology Focus
came to me kind of over the
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00:01:15,200 --> 00:01:18,400
pandemic, I've been doing it my
whole career but I realized over
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the course of the pandemics that
a lot of companies were
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00:01:20,400 --> 00:01:23,300
struggling to make that shift to
technology really quickly
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00:01:23,700 --> 00:01:26,900
because they just didn't have
the, you know, the experience
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00:01:26,900 --> 00:01:28,900
with technology that you would
think they would have.
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00:01:28,900 --> 00:01:32,400
And so, I ended up writing my
eye, you know, my approach to
25
00:01:32,400 --> 00:01:36,600
technology and starting to get
that published this year and
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00:01:36,600 --> 00:01:39,000
also, just share it more.
Broadly, so people can kind of
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00:01:39,000 --> 00:01:41,100
help.
Themselves, you know, with their
28
00:01:41,100 --> 00:01:43,500
technology challenges.
That's great.
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00:01:43,500 --> 00:01:47,300
Trust, you know, because usually
I host technology people.
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00:01:47,300 --> 00:01:52,500
So this is the first time I'm
having the business with me and,
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00:01:52,600 --> 00:01:56,000
you know, like us people working
in technology and of course, we
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00:01:56,000 --> 00:02:01,100
have to understand the business
and this is something I read on
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00:02:01,100 --> 00:02:04,700
your profile also as well.
So you mentioned that usually
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00:02:04,700 --> 00:02:09,699
businesses that use only 40% of
the technology, is that Right.
35
00:02:09,699 --> 00:02:12,900
Can you elaborate more about
that please?
36
00:02:13,500 --> 00:02:14,200
Yeah.
Sure.
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00:02:14,500 --> 00:02:18,500
You know, primarily if you think
about technology in kind of
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00:02:18,500 --> 00:02:20,400
three ways there's hardware and
their software.
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00:02:20,400 --> 00:02:23,600
And then when I call wetware,
which is the talent, your people
40
00:02:24,100 --> 00:02:26,800
who operate the various
Technologies and or, you know, I
41
00:02:26,808 --> 00:02:29,300
also categorize if you
outsourced marketing or
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00:02:29,300 --> 00:02:33,200
Outsource it, I consider that
wetware for your company because
43
00:02:33,200 --> 00:02:36,300
they're not internal people,
they're external but on, you
44
00:02:36,308 --> 00:02:40,000
know companies, typically what I
find is a CEO Do will feel
45
00:02:40,000 --> 00:02:42,100
uncomfortable with their
technology, like, they've paid
46
00:02:42,100 --> 00:02:44,000
for this technology.
They didn't get the results.
47
00:02:44,000 --> 00:02:45,900
They expected.
You know, they expect to be able
48
00:02:45,900 --> 00:02:48,600
to scale exponentially really
quickly, but by just replacing
49
00:02:48,600 --> 00:02:53,000
something or acquiring some
technology and there just seemed
50
00:02:53,000 --> 00:02:55,600
to be disappointed a lot.
And I would say, the main reason
51
00:02:55,600 --> 00:02:57,900
is that they just don't really
properly implement the
52
00:02:57,900 --> 00:02:59,900
technology.
But they've really never had a
53
00:02:59,900 --> 00:03:02,500
language for how to articulate
what the problem is, they're
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00:03:02,500 --> 00:03:06,500
feeling and then even farther
than that, what do you do about
55
00:03:06,500 --> 00:03:07,900
it?
If you do kind of figure it out,
56
00:03:07,900 --> 00:03:11,400
how do you fix the problem?
So I kind of sat back and I
57
00:03:11,408 --> 00:03:13,700
thought, what are the first
principles for technology?
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00:03:13,700 --> 00:03:17,000
What are the best ways to
incorporate technology into your
59
00:03:17,000 --> 00:03:18,800
business?
Regardless of the type of
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00:03:18,800 --> 00:03:20,700
technology?
So I say it's technology
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00:03:20,700 --> 00:03:23,100
agnostic and kind of Evergreen
in my thinking.
62
00:03:24,000 --> 00:03:26,900
You can apply this kind of
methodology to any technology
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00:03:26,900 --> 00:03:31,700
stack that you have and it'll
work there about 10 big mistakes
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00:03:31,700 --> 00:03:33,600
that companies make when it
comes to technology.
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00:03:33,600 --> 00:03:36,100
And that's why I say they only
get about 40%.
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00:03:36,400 --> 00:03:38,600
And, you know, we can do some
hard calculations to figure that
67
00:03:38,600 --> 00:03:42,600
out, but just as As a kind of
overall, generalization, you
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00:03:42,600 --> 00:03:45,300
know, the companies that are
struggling, they're just not
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00:03:45,300 --> 00:03:47,800
thinking about their technology
properly, they're not talking
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00:03:47,800 --> 00:03:50,300
about on a regular basis in
their strategy, meetings,
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00:03:50,300 --> 00:03:53,400
weekly, meetings, Etc.
And they're not, you know,
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00:03:53,400 --> 00:03:56,200
building the right kind of
culture to execute well with
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00:03:56,200 --> 00:03:58,300
technology like a tech-savvy
culture.
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00:03:59,600 --> 00:04:03,800
Wow, because you said this and
this is a question that came to
75
00:04:03,800 --> 00:04:06,500
my mind because my self, I
worked as a technology
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00:04:06,500 --> 00:04:09,400
consultant and I work also in
sales.
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00:04:09,700 --> 00:04:14,300
So the thing that I noticed
sometimes is that from business
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00:04:14,300 --> 00:04:17,399
perspective, I mean line of
business CEO CEO.
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00:04:17,800 --> 00:04:20,899
And these folks, they know that
there is a problem and they need
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00:04:20,899 --> 00:04:25,000
a solution for that while
technology people like cio's and
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00:04:25,000 --> 00:04:27,600
whoever works for them.
They know it's a problem but
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00:04:27,600 --> 00:04:30,600
they think about it just for me.
Technical perspective.
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00:04:30,700 --> 00:04:35,400
Why like what do you think
companies should do more, you
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00:04:35,400 --> 00:04:37,900
know, to, to get this joint in a
better way?
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00:04:37,900 --> 00:04:42,000
Because I see a lot of times and
maybe the expression that I
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00:04:42,000 --> 00:04:44,900
would use as right?
So they think that they can sort
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00:04:44,900 --> 00:04:48,800
it out with a paint color while
the solution is just something
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00:04:48,800 --> 00:04:51,600
that they need a long-term
medication.
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00:04:51,600 --> 00:04:56,600
So what's your you know?
Thoughts are on this one?
90
00:04:57,000 --> 00:04:58,700
Yeah.
You identify the clear problem.
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00:04:58,700 --> 00:05:01,100
There's there's Is a separation
between the Department's,
92
00:05:01,100 --> 00:05:03,900
almost, right?
Like see the CTO versus the clo.
93
00:05:03,900 --> 00:05:06,500
If you think about it in the
business sense, you know, people
94
00:05:06,500 --> 00:05:10,500
in operations, operate software.
The people on the technical
95
00:05:10,500 --> 00:05:12,400
side.
Make sure that the ceph software
96
00:05:12,400 --> 00:05:15,700
works and integrates with other
software, and hardware, and so
97
00:05:15,700 --> 00:05:18,400
forth in the company.
And unfortunately, those two
98
00:05:18,400 --> 00:05:22,300
don't really meet anywhere,
typically, the IT people or the
99
00:05:22,300 --> 00:05:25,300
technical, people don't really
operate the software or the, or
100
00:05:25,300 --> 00:05:29,100
the automation, or processes, or
whatever and typically the
101
00:05:29,300 --> 00:05:31,200
Readers don't work on the
software.
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00:05:31,200 --> 00:05:34,100
So there's this kind of this
divide, which is why I think
103
00:05:34,100 --> 00:05:36,000
there's confusion.
And actually, while I was super
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00:05:36,000 --> 00:05:38,400
excited to be on your show
because I would love to talk to
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00:05:38,400 --> 00:05:42,400
ctOS because I even want to
build what I'm what I've cooked
106
00:05:42,400 --> 00:05:43,800
together.
I want to actually create a
107
00:05:43,800 --> 00:05:46,600
course and put it into some of
the engineering schools and
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00:05:46,600 --> 00:05:50,100
other schools like that where
they can help ctOS, or help.
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00:05:50,100 --> 00:05:52,700
Technical people really
understand from a business point
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00:05:52,700 --> 00:05:54,100
of view.
What are we trying to do with
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00:05:54,100 --> 00:05:57,400
the technology?
You know, I think one of the
112
00:05:57,400 --> 00:06:00,600
places where companies really
fall short Art is, they don't
113
00:06:00,600 --> 00:06:03,900
have people in the organization
that are really good power users
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00:06:03,900 --> 00:06:09,500
of the technology and understand
the technology itself and how to
115
00:06:09,508 --> 00:06:11,600
maximize those two things.
How do you maximize the
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00:06:11,600 --> 00:06:14,500
technology for your business?
If you don't understand your
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00:06:14,500 --> 00:06:18,500
business and the technology both
really well, you know, yeah, I
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00:06:18,500 --> 00:06:20,500
have to agree with you because I
know it from myself.
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00:06:20,500 --> 00:06:24,200
So I'm a graduate from a
computer engineering background
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00:06:24,200 --> 00:06:27,400
and the moment, you know, I was
thinking yeah, I would just
121
00:06:27,400 --> 00:06:31,100
sitting behind a laptop.
Top or a desktop whatever, and I
122
00:06:31,100 --> 00:06:34,000
will be just managing software
managing Hardware.
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00:06:34,200 --> 00:06:37,000
I should not care about the
business, but with time I
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00:06:37,008 --> 00:06:40,900
figured out, oh, I missed a lot
because if I understand what I'm
125
00:06:40,900 --> 00:06:45,000
doing now, how it would affect
my business, it makes sense.
126
00:06:45,000 --> 00:06:50,500
And I think it makes the work
also much more meaningful and
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00:06:50,500 --> 00:06:54,200
this is something, you know, I
advise people think about Any
128
00:06:54,200 --> 00:06:56,800
technology, how you can add
value by adding Revenue,
129
00:06:56,800 --> 00:07:00,500
increasing revenues, I mean
increasing more customers,
130
00:07:01,400 --> 00:07:03,800
avoiding risks, and all this
kind of stuff.
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00:07:03,800 --> 00:07:07,600
So, just put some metrics to the
technology so business people
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00:07:07,800 --> 00:07:10,700
will understand it.
So yeah, 100% agree with you.
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00:07:10,900 --> 00:07:15,600
Now, another thing that you
know, I always ask business
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00:07:15,600 --> 00:07:17,300
people and Technology people
about it.
135
00:07:17,300 --> 00:07:20,900
Like how it's important that
businesses stay up-to-date with
136
00:07:20,900 --> 00:07:23,200
the latest Technologies and
Trends and how they can be?
137
00:07:23,300 --> 00:07:25,600
Balance, you know between oh
something which is a cool
138
00:07:25,600 --> 00:07:28,900
technology that we might add a
lot of value to us.
139
00:07:29,400 --> 00:07:32,400
But at the same time, someone
would come from the sea level
140
00:07:32,400 --> 00:07:35,000
and say, Hey, listen guys, I
know this, they took technology
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00:07:35,000 --> 00:07:38,100
but it's not the right time to
implement it. - so how you do,
142
00:07:38,200 --> 00:07:40,600
usually you advise people to do
this balance.
143
00:07:41,300 --> 00:07:43,300
Yeah, I think you know you
nailed it on the head even
144
00:07:43,300 --> 00:07:45,900
earlier you said the same thing,
you said you know, the short
145
00:07:45,900 --> 00:07:48,200
term versus the long-term vision
of their technology.
146
00:07:48,400 --> 00:07:50,600
Well that's one of the areas
where most companies fall down,
147
00:07:50,600 --> 00:07:53,200
they don't really have a
technology strategy, you know.
148
00:07:53,300 --> 00:07:56,600
Oh the CEO or whoever will see
some shiny bauble of Technology.
149
00:07:56,600 --> 00:07:59,600
Some really cool thing and try
to implement it in the company,
150
00:08:00,500 --> 00:08:03,300
but I think where companies need
to start is first, you really
151
00:08:03,300 --> 00:08:05,300
need to be good with the
Technologies.
152
00:08:05,300 --> 00:08:09,400
You have 80% of the work I do is
helping the companies scale and
153
00:08:09,400 --> 00:08:12,400
accelerate the technologies that
they have, they don't need new
154
00:08:12,400 --> 00:08:14,700
technology.
Initial, they need to really
155
00:08:14,700 --> 00:08:17,200
Master the Technologies.
They have in the principles for
156
00:08:17,200 --> 00:08:20,600
how to effectively Implement
technology and then once they're
157
00:08:20,600 --> 00:08:24,200
good at that, But while they're
doing that right, they want to
158
00:08:24,200 --> 00:08:26,900
be having their eyes to the
future, we want to be looking at
159
00:08:26,900 --> 00:08:30,200
technologies that are coming on
you know onto the world stage,
160
00:08:30,200 --> 00:08:32,400
you know.
So to speak not only in their
161
00:08:32,400 --> 00:08:34,700
own this industry in terms of
what their competitors are
162
00:08:34,700 --> 00:08:36,500
doing.
But also they want to be looking
163
00:08:36,500 --> 00:08:39,900
at other industries that
technology that's out there that
164
00:08:39,900 --> 00:08:44,200
may intersect their industry at
some point in time or that they
165
00:08:44,200 --> 00:08:47,300
can adopt early to kind of get
ahead of the competition, right?
166
00:08:47,300 --> 00:08:51,500
But most of their challenges
start with being good in general
167
00:08:51,500 --> 00:08:54,700
and Basic first principles of
operating and using technology
168
00:08:54,700 --> 00:08:58,300
for business and then figuring
out using, you know, kind of
169
00:08:58,300 --> 00:09:01,900
strategic approaches to, you
know, annual planning quarterly
170
00:09:01,900 --> 00:09:04,600
planning, what are we going to
do about our technology stack?
171
00:09:04,600 --> 00:09:07,000
When is it going to be time to
replace something or upgrade to
172
00:09:07,000 --> 00:09:09,500
the next thing?
It needs to be part of the
173
00:09:09,500 --> 00:09:13,000
conversation ongoing
conversation between obviously
174
00:09:13,000 --> 00:09:14,500
the business and Technical
people.
175
00:09:15,900 --> 00:09:18,200
So it's not the role of culture
I think, right?
176
00:09:18,200 --> 00:09:21,600
This big-time culture.
Yeah, thanks people.
177
00:09:22,700 --> 00:09:26,000
Yeah but I had another also
episode the other day and we
178
00:09:26,000 --> 00:09:28,600
were talking about digital
transformation and you know the
179
00:09:29,100 --> 00:09:32,800
how it should be focusing on the
customer first and then it
180
00:09:32,800 --> 00:09:34,900
should be like an internal
culture.
181
00:09:35,100 --> 00:09:38,600
Now little bit shifting things a
bit.
182
00:09:39,300 --> 00:09:43,600
You've worked with a lot of sea
levels Executives and
183
00:09:43,600 --> 00:09:47,400
entrepreneurs.
What have you seen like a common
184
00:09:47,400 --> 00:09:51,100
challenges?
How about leveraging the
185
00:09:51,100 --> 00:09:54,800
technology and you know, how did
you see them overcoming this?
186
00:09:56,200 --> 00:09:58,500
Yeah, so there's, you know,
there's like I said about 10,
187
00:09:58,500 --> 00:10:01,900
big mistakes, most companies
make, and they kind of fall into
188
00:10:01,900 --> 00:10:03,600
three categories.
One is that we just talked
189
00:10:03,600 --> 00:10:06,000
about, you know, how do they
strategically think about their
190
00:10:06,000 --> 00:10:08,300
technology and plan for what
they're going to do with it?
191
00:10:08,400 --> 00:10:10,800
You know, every company these
days starts with technology,
192
00:10:10,800 --> 00:10:13,700
usually, they have at least
email and then probably some
193
00:10:13,700 --> 00:10:16,800
other, you know, thing that
they're working on or doing, you
194
00:10:16,808 --> 00:10:20,500
know, social media or whatever.
And as I add Technologies, they
195
00:10:20,500 --> 00:10:22,700
really don't think through how
do we properly.
196
00:10:22,700 --> 00:10:25,100
Add these, how do we change our
behaviors with the old
197
00:10:25,100 --> 00:10:27,200
Technologies?
Once we've layered something new
198
00:10:27,200 --> 00:10:29,100
on it.
So that's one of the big
199
00:10:29,100 --> 00:10:32,200
challenges is as the technology
stack grows.
200
00:10:32,400 --> 00:10:35,800
It just becomes more complex,
but they don't account for that.
201
00:10:35,800 --> 00:10:38,100
They don't change behaviors.
They don't write new rules or
202
00:10:38,100 --> 00:10:42,400
have new practices.
The second area is, you know,
203
00:10:42,400 --> 00:10:44,700
they don't integrate it well
with the other software in the
204
00:10:44,700 --> 00:10:48,400
business, or as we talked about
a moment ago, they have a really
205
00:10:48,400 --> 00:10:52,300
cool software which has lots of
capabilities, but they haven't
206
00:10:52,300 --> 00:10:54,900
figured out how to use those
capabilities in their workflows
207
00:10:54,900 --> 00:10:57,500
and harness they real.
Real power of that technology
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and also or they have old
processes and they just put
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technology on the old processes.
So that's not efficient either.
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And then lastly, as we talked
about the people having a
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culture, you know, not only I
believe every major driver of
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your business.
So let's say, you have 10
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technologies that you use, I
would say three to five of.
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Those are probably critical for
those three to five major
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drivers of your business.
You should have at least 2 power
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users in your company and by
power user.
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I mean, On a scale of 1 to 10.
A one being, they don't even
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know what the technology is and
attend being not only, are they
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so good at it, they could
onboard other companies.
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They could sell this product or
in software or Hardware because
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they're so good with it.
You need to have at least a
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couple people that are around
1/8 and understand your
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business.
Because that's the only way you
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can make the best decisions for
how to use this technology and
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leverage it.
And so, a lot of companies have
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no power users on their major
Technologies.
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They don't have any rules about
how to use technology.
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Give you a simple example.
That was usually covers all
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different types of Technology
but I use a simple example.
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Like I'll go into a company and
say, can I see this document?
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And I watched the person spend
10 minutes trying to find the
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document because they don't
remember if it was sent to them
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an email or like slack or
project software like a sauna or
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if it's on an intranet somewhere
if it's stored locally on their
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computer and a folder, you know
they're looking all over for
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they spend about 10 or 15
minutes looking for it.
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They finally find the document
and they look up smiling.
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Hey I got it and I ask them is
that the most recent one their
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face kind of twists, you know
because they don't know because
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the company has no Calls.
No rules for how do we store
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documents?
How do we make sure?
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It's the latest one.
How do we name it?
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So, if you have to search for
and can find it quickly, these
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are just basic principles that
most companies don't take the
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time to really think through and
put together and then Force.
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So those Protocols are really
critical.
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And then lastly as you
mentioned, you know, the having
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a good culture of tech
savviness, right?
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Hire people that are tech savvy
interview for it, you know,
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reward people that really know
how to use your software.
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You know, recognize people that
take the extra effort, most
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companies have software or
Hardware in our company, and
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they kind of leave it up to the
employee to self, teach
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themselves, go into the
knowledge base of the software
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and learn it.
You know, after a short
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onboarding and again,
unfortunately most people are
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just going to thin slice it, you
know, they're going to learn
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what they really just barely
have to do to get by most.
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I'm not saying everybody but
most and unfortunately, that
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means you're not getting the
most out of that technology,
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they're just getting by with it,
you know, you're not, you know,
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it Selling at the use of
Technology, you're just getting
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by, you know.
Yeah.
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And especially to the point you
mentioned about, you know, like
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when they try to find a file or
like because I work on the other
266
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side as well and we used to have
back in the days policies
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procedures.
But unfortunately people think
268
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that these procedures and
policies are written just for
269
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the purpose of auditing, they
don't refer to them.
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Well and I think there is a
challenge and leave an
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opportunity, because every
challenge has an opportunity Or
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something that comes and you
know can automate some of the
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stuff.
So very much to the point, I
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would say now Nicole.
So when I've seen like you've
275
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spoken alongside to some
impressive names in the tech
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industry yourself Rose and what
do you think was the most
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00:14:25,800 --> 00:14:28,700
valuable lesson and inside that
you have gained and you can, you
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00:14:28,700 --> 00:14:34,800
know, share to people who are
just like trying to get their
279
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fee to the ground with The
business and technology.
280
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Yeah, I don't know.
I'd say there's probably a
281
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couple things, right?
Really.
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It's, you know, it's the magic
of Technology like you'll see
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sometimes when you see my name,
it says the technomancer.
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A technomancer is some is from
science fiction and someone who
285
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can work magic and technology
and I think all of us at some
286
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point have kind of a love-hate
relationship with technology.
287
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We love it when it works well
because it is like magic.
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And then when it's not working,
well, it's very frustrating.
289
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And it can be very frustrating
for employees and you know, all
290
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of us really So, I would say, I
think the importance of
291
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technology, I don't think it can
be overestimated.
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I mean, you know, if you, if you
really hard, I always say, you
293
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know, technology and businesses
and necessity, but technology
294
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done.
Well, in business is a
295
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competitive advantage and that's
proven in the research.
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If you look at the numbers, if
you, if you are really good at
297
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using your company's technology,
your three times more likely to
298
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be leading your competition to
be ahead of the game.
299
00:15:32,000 --> 00:15:35,800
You are, you know, way more
likely to W return on assets.
300
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You know in by almost every
every metric you know, good
301
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strong, use of your technology
will make the most difference in
302
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your organization for you and
your people and your customers.
303
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So I just think.
Did it can't be understated?
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00:15:49,800 --> 00:15:51,400
You know?
And I like to think about, you
305
00:15:51,400 --> 00:15:54,100
know, Peter diamandis I worked
with him for a while and I love
306
00:15:54,100 --> 00:15:58,700
his view of life and Technology
right, technology solves so many
307
00:15:58,700 --> 00:16:01,200
problems in the world.
Obviously, it's created some but
308
00:16:01,300 --> 00:16:03,700
you know, it's solved way more
than its creative and is given
309
00:16:03,700 --> 00:16:06,700
us, you know, kind of a on the
verge of an Abundant Life Style.
310
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Some countries and, you know,
technology has the promise of
311
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giving us that everywhere.
So if we really leverage it,
312
00:16:15,300 --> 00:16:19,900
well we can do the right things
for us for the environment, for
313
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the world.
And for our constituents, you
314
00:16:22,000 --> 00:16:25,800
know, our stakeholders, you
know, I say, you know,
315
00:16:25,900 --> 00:16:28,100
technically most of what I talk
about is common sense.
316
00:16:28,100 --> 00:16:32,700
It's just not common practice.
Yeah, I agree.
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00:16:33,700 --> 00:16:36,600
That is he saying?
I cannot remember who said that,
318
00:16:36,600 --> 00:16:40,900
but, but that every business
today should be behaving as if
319
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they are a technology company
themselves.
320
00:16:43,400 --> 00:16:47,200
Do you agree with that?
Yeah, I would say a technology
321
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company who loves people let's
say and I think to your point a
322
00:16:51,208 --> 00:16:53,600
minute ago you were talking
about, you know, really focusing
323
00:16:53,600 --> 00:16:55,900
on the customer, right?
If you start at the customer
324
00:16:56,300 --> 00:16:59,000
solving, the problem for the
customer, that doesn't mean you
325
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know, a lot of companies will
almost make the customer and
326
00:17:01,700 --> 00:17:04,700
employee by having them self you
know work their way through
327
00:17:04,700 --> 00:17:08,400
processes, you know, on a Phone
and, you know, pushing buttons
328
00:17:08,400 --> 00:17:10,400
and all of that kind of stuff.
And I think that's right.
329
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And it's very powerful to do
that in some situations.
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00:17:13,300 --> 00:17:15,599
But also I don't think we, I
think we don't want to lose
331
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sight of the human touch, right?
Being able to kind of blend that
332
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technology with the right
implementation of human touch
333
00:17:22,000 --> 00:17:26,400
along the way, is really where a
lot of the magic and Innovation
334
00:17:26,400 --> 00:17:28,600
can come from, you know?
Yeah.
335
00:17:31,600 --> 00:17:36,000
This is also a question of T
becomes like a traditional one,
336
00:17:36,000 --> 00:17:39,300
but I like to hear different
opinions on that matter.
337
00:17:39,300 --> 00:17:43,900
So what do you think are the
emerging Technologies or trends?
338
00:17:43,900 --> 00:17:46,500
That will really impact the
business in the next?
339
00:17:47,300 --> 00:17:49,700
I used to say five ten years.
But, you know, with the, with
340
00:17:49,700 --> 00:17:52,700
the fast-paced technology, I
would say, let's say on the
341
00:17:52,700 --> 00:17:56,000
short-term, and the long-term,
and, of course, like there are
342
00:17:56,000 --> 00:18:00,200
well-known things out now, like,
Ai and these things.
343
00:18:00,200 --> 00:18:03,100
But what do you think really
would be the emerging
344
00:18:03,100 --> 00:18:07,000
technologies that will have the
most effect on businesses?
345
00:18:08,000 --> 00:18:10,500
I mean, I think you can't, you
can't discount a I, of course,
346
00:18:10,500 --> 00:18:13,700
like if you played in the chat
GPT or studies other natural
347
00:18:13,700 --> 00:18:16,400
language programs that they've
got going, you know, they
348
00:18:16,400 --> 00:18:18,500
becoming more and more powerful
and they're only going to get
349
00:18:18,500 --> 00:18:22,500
better and faster on, you know,
I think Ray Kurzweil predicted,
350
00:18:22,600 --> 00:18:26,100
you know, by 2049 it would be
smarter than everyone on the
351
00:18:26,100 --> 00:18:29,900
planet, and I don't know that
we're not on Pace for that.
352
00:18:31,800 --> 00:18:34,100
There are quite a few things
that, you know can happen with
353
00:18:34,100 --> 00:18:35,800
a.
I think another area is
354
00:18:35,800 --> 00:18:39,400
obviously energy, everyone's
looking at wind and solar but I
355
00:18:39,400 --> 00:18:42,600
really think nuclear fusion is
probably not not too far off the
356
00:18:42,600 --> 00:18:45,200
Horizon.
I know a lot of countries and a
357
00:18:45,200 --> 00:18:47,700
lot of people are worried about
nuclear but it is a way better
358
00:18:47,700 --> 00:18:50,700
form of energy and some ways.
Especially if we can get Fusion
359
00:18:50,700 --> 00:18:53,500
working for those in your
audience, that don't know the
360
00:18:53,500 --> 00:18:55,400
difference.
We use fishing now which leaves
361
00:18:55,400 --> 00:18:59,700
a lot of nuclear waste material
behind in the process but Fusion
362
00:18:59,700 --> 00:19:03,200
really minimizes.
There's Almost no nuclear, just
363
00:19:03,200 --> 00:19:06,200
waste to dispose of really, you
know at the end of it almost
364
00:19:06,200 --> 00:19:10,100
none and it's a very efficient
if we can get it to work right
365
00:19:10,400 --> 00:19:12,000
now.
And there are some really crazy
366
00:19:12,000 --> 00:19:15,300
experiments and things that are
proving right now that that's on
367
00:19:15,300 --> 00:19:18,600
the horizon and then Quantum
Computing is another one.
368
00:19:18,600 --> 00:19:22,900
That's now it's not like a
normal computer right now.
369
00:19:23,200 --> 00:19:26,200
Quantum Computing is good at
some pretty crazy things that
370
00:19:27,300 --> 00:19:32,500
but primarily think about the
Possible chemical combinations
371
00:19:32,500 --> 00:19:36,000
when you're trying to make
rubber for example, trillions
372
00:19:36,000 --> 00:19:38,500
and trillions and trillions of
possible Community competent,
373
00:19:38,500 --> 00:19:40,600
combinations of chemicals and
elements that you could put
374
00:19:40,600 --> 00:19:44,300
together no human lab, no, no
group of human Labs on the
375
00:19:44,308 --> 00:19:47,500
planet could test every
possibility right in our
376
00:19:47,500 --> 00:19:49,100
computers.
Now to test every pop and
377
00:19:49,100 --> 00:19:52,300
possibility would take thousands
of years, a quantum computer
378
00:19:52,800 --> 00:19:56,000
could test those trillions of
possibilities in a day or two,
379
00:19:56,400 --> 00:19:58,900
you know, week or two month or
two on.
380
00:19:59,300 --> 00:20:01,400
There are a million times more
powerful, So than turning
381
00:20:01,400 --> 00:20:03,300
computers on current computers
process.
382
00:20:03,300 --> 00:20:06,200
One thing at a time, quantum
computers can process a million
383
00:20:06,200 --> 00:20:11,800
things at a time.
So the, this sheer volume of
384
00:20:11,800 --> 00:20:14,700
things that we can learn and
understand about chemistry about
385
00:20:14,700 --> 00:20:18,300
biology that we can't do right
now, like medicine.
386
00:20:18,900 --> 00:20:21,000
You know, different forms of
chemistry and Medicine are going
387
00:20:21,000 --> 00:20:23,900
to just take a huge leap.
Once some of those quantum
388
00:20:23,900 --> 00:20:26,900
computers really come online in
our, you know, they're, they're
389
00:20:26,900 --> 00:20:29,600
already doing a lot now, but I
think when it, you know really
390
00:20:29,600 --> 00:20:33,800
takes its takes its hole, The
next five years probably it'll
391
00:20:33,800 --> 00:20:36,000
just be a game changer in a lot
of those Industries.
392
00:20:37,100 --> 00:20:39,100
Yeah.
I like your positive approach
393
00:20:39,100 --> 00:20:42,900
and I'm fan of the positive
approach because you know, and
394
00:20:42,900 --> 00:20:48,500
this is I get the chance to read
the the book abundance and, you
395
00:20:48,500 --> 00:20:52,700
know, yeah, it's full of
positivity because people
396
00:20:52,700 --> 00:20:56,700
nowadays unfortunately, with
specially now, chat GPT and they
397
00:20:56,700 --> 00:21:00,700
just and this is unfortunate
that the mainstream media as the
398
00:21:00,800 --> 00:21:04,300
they hear that they are known.
They just show all like people
399
00:21:04,300 --> 00:21:09,000
would be fired from work.
People will be replaced by
400
00:21:09,000 --> 00:21:12,300
robots, but the matter of fact,
you know, if we really think
401
00:21:12,300 --> 00:21:16,500
about it actually technology.
And exactly the way you just
402
00:21:16,500 --> 00:21:19,900
described that, of course, it
can create problems, but the
403
00:21:19,900 --> 00:21:24,000
solution that creates it exceeds
by million times.
404
00:21:24,000 --> 00:21:27,000
I can't say the number of of
problems that they do.
405
00:21:27,200 --> 00:21:32,000
So yeah I really like this as
will come Into the end like
406
00:21:32,300 --> 00:21:35,700
Roswell can audience find more
about you host?
407
00:21:35,700 --> 00:21:38,600
Any podcast?
Do you have any courses?
408
00:21:39,700 --> 00:21:43,000
Yeah, so let me make one comment
to your worry about jobs.
409
00:21:43,800 --> 00:21:46,900
So, number one, I part of why I
wrote, what I wrote powered, why
410
00:21:46,900 --> 00:21:49,600
I'm putting this out there is
because originally, when I was
411
00:21:49,700 --> 00:21:53,100
working with some of the fortune
500's, Innovation teams, you
412
00:21:53,100 --> 00:21:55,300
know, they were concerned about
skills obsolescence in their
413
00:21:55,300 --> 00:21:58,200
company, they were worried about
a certain layer of their
414
00:21:58,200 --> 00:22:00,700
organization where the people
skills were becoming obsolete,
415
00:22:00,700 --> 00:22:02,000
and they were gonna have to let
them go.
416
00:22:02,500 --> 00:22:06,000
And my thought was, instead of
doing that, why not train those
417
00:22:06,000 --> 00:22:09,500
people on your top three to five
drivers of Your business in
418
00:22:09,500 --> 00:22:12,000
terms of technology and then
pepper them throughout the
419
00:22:12,000 --> 00:22:16,100
organization so that they can,
you know, kind of upskill
420
00:22:16,100 --> 00:22:17,700
everyone else in your
organization on those
421
00:22:17,700 --> 00:22:19,200
technology.
So it would kind of really solve
422
00:22:19,200 --> 00:22:21,900
the problem.
And I want you to think in the
423
00:22:21,900 --> 00:22:26,500
last six, seven decades, you
know, since the 60s were.
424
00:22:26,500 --> 00:22:29,900
So we've had process
Improvement, automation
425
00:22:29,900 --> 00:22:33,600
offshoring, Outsourcing
computers internet, immigration,
426
00:22:33,600 --> 00:22:37,200
and globalism.
And there have been more jobs
427
00:22:37,300 --> 00:22:40,300
created.
And there are more jobs per
428
00:22:40,300 --> 00:22:42,900
capita, now than there were 60
years ago.
429
00:22:43,400 --> 00:22:46,900
So the jobs have changed to be
sure, but they've not gone away.
430
00:22:47,200 --> 00:22:50,200
You know, people, you know, may
lose their job certain jobs to
431
00:22:50,200 --> 00:22:53,300
robotics or computers, but most
of those are redundant tasks.
432
00:22:53,300 --> 00:22:54,900
We don't want to do anyway,
right?
433
00:22:55,400 --> 00:22:58,400
We want to have people doing the
creative fun, engaging tasks,
434
00:22:58,400 --> 00:23:01,600
and let computers and machines,
do all the other less.
435
00:23:01,600 --> 00:23:03,900
So things that we might be stuck
with.
436
00:23:04,700 --> 00:23:07,900
And with regard to where I'm at.
I am doing a lot of podcasts
437
00:23:07,900 --> 00:23:09,500
right now.
Easiest thing to do is just to
438
00:23:09,508 --> 00:23:13,000
reach out to me by email, okay?
You have two Publications coming
439
00:23:13,000 --> 00:23:16,900
out in March, I have a chapter
called a CEOs guide to
440
00:23:16,900 --> 00:23:22,300
technology and how to maximize
the speed leverage and
441
00:23:22,300 --> 00:23:23,900
predictability for your
business.
442
00:23:24,400 --> 00:23:27,600
And that's in cracking, the rich
code, volume 10.
443
00:23:28,000 --> 00:23:31,300
And then in June, I have my book
coming out called technology,
444
00:23:31,300 --> 00:23:34,300
momentum systematically
accelerate, your business 10x
445
00:23:34,600 --> 00:23:38,000
and it's with a much deeper,
dive into how to use technology
446
00:23:38,000 --> 00:23:40,000
in your Indian help, it leverage
everything.
447
00:23:41,000 --> 00:23:45,300
So just Ross that executive
Apex.com and I can get you on
448
00:23:45,300 --> 00:23:48,600
the list to the to hear about
the books when they come out or
449
00:23:48,600 --> 00:23:51,400
to be able to find them or if
you want to engage with me just
450
00:23:51,400 --> 00:23:55,700
Ross, it executive Apex.com or
LinkedIn is Rush of it like one
451
00:23:55,700 --> 00:23:57,700
LinkedIn as look for the
technomancer.
452
00:23:57,700 --> 00:23:59,100
You'll find me.
Sure.
453
00:23:59,100 --> 00:24:02,500
I will be sharing both your
email and your LinkedIn profile
454
00:24:02,500 --> 00:24:05,800
in the episode description.
Of course.
455
00:24:06,300 --> 00:24:09,700
Well, that was a really very
Very informative, very
456
00:24:09,700 --> 00:24:14,200
insightful episode today, Ross.
Thank you very much for joining
457
00:24:14,200 --> 00:24:19,000
me on this episode.
And for my audience as usual,
458
00:24:19,000 --> 00:24:22,300
thank you for joining and don't
forget to subscribe.
459
00:24:22,400 --> 00:24:26,300
If you are watching on the
YouTube or subscribe to the
460
00:24:26,300 --> 00:24:30,400
Apple podcast, Shopify Spotify
podcast, whatever you like your
461
00:24:30,400 --> 00:24:33,400
own.
If you want to get more you can
462
00:24:33,400 --> 00:24:36,500
get in touch with me.
Directly by email, by Twitter or
463
00:24:36,500 --> 00:24:38,300
LinkedIn.
Thank you for tuning in.
464
00:24:38,400 --> 00:24:40,300
Again, and until we see you next
time.
465
00:24:40,300 --> 00:24:41,700
Thank you very much.
Bye bye.
466
00:24:42,600 --> 00:24:42,900
Thank you.
